The Family Wealth Alliance

What The Family Wealth Alliance does

The Family Wealth Alliance (FWA) is a privately held B2B membership organization founded in 2003 by Thomas R. Livergood and headquartered in Chicago, IL. It is the only membership organization focused exclusively on North American multifamily wealth firms, serving multifamily offices (MFOs), external CIOs, ultra-high-net-worth (UHNW) RIAs and wealth management firms, trust companies, the family office practices of law and accounting firms, and developed single-family offices. Its member firms collectively serve approximately 120,000 private families and advise on over $1 trillion in assets. Membership is firm-wide (extending beyond the C-suite), selective, and recurring.

The core product surface comprises Alliance Research (30+ benchmarking reports since 2003, including the first public North American MFO listing in 2004 and the first MFO Standards in 2005), the Voice of the Client Survey Toolkit (co-developed with Bain & Company using the Elements of Value framework and executed on Dynata's research platform), signature events (Fall Forum, Summit, Summer Gathering, webinars), Alliance Forte (a vetted service provider directory), the Young Professionals Network, Leader Roundtables, an On-Demand Library, and continuing education credits through CFP Board and NASBA. The technology stack is built on SilkStart association management software, which powers the member portal, event registration, and membership management. No proprietary AI/ML capabilities, APIs, or mobile applications are disclosed.

Revenue is generated through firm-wide annual membership dues (pricing not publicly disclosed), paid event registrations ($995–$3,950), research report sales to non-participant non-members ($2,500–$3,500), the Voice of the Client Survey Toolkit ($7,500 member / $12,500 non-member), and a tiered sponsorship program with strategic and event-level tiers. The go-to-market is community-led, relying on referrals, thought leadership content, the monthly Alliance Communique newsletter, and curated events rather than outbound sales. With a lean operational team (1–10 employees firmographic range), the organization runs an asset-light, high-leverage model where the network itself is the primary value driver.

Name

The Family Wealth Alliance

Legal name

Family Wealth Alliance, Inc.

Website

https://familywealthalliance.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

The Family Wealth Alliance is a privately held, B2B membership organization founded in 2003 that connects North American multifamily wealth firms—MFOs, external CIOs, UHNW RIAs, trust companies, and family office practices—through peer exchange, proprietary benchmarking research, curated events, and a vetted service provider directory.

Ownership category

akta.pro rank

Product category

Wealth Management Membership and Industry Research

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600), Services-Management Consulting Services (8742)

akta.pro primary industry

Family Office Advisory (Single/Multi-Family) (FSAEAAAI)

akta.pro secondary industries

Family Office Investment Platforms & Direct Investing (PE/VC/Co-Invest) (FSAAADAH), Family Office Services (Single & Multi-Family Office) (FSABADAF), Family Governance & Next-Gen Advisory (Education, Family Councils) (FSAAABAK)

Keywords

• Wealth management association
• Multifamily office membership
• Financial advisor networking
• Wealth benchmarking research
• Industry peer exchange

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Firm-wide Membership Dues: Annual membership fees for multifamily offices and family wealth advisory firms. Benefits are firm-wide, not just C-suite.
2. Client Survey Toolkit: Ready-to-use client survey tool with benchmarking report. Members pay $7,500; non-members pay $12,500.
3. Research Report Sales: Purchase of Alliance Research studies including The Economics of Family Wealth Firms (2025) at $3,500 and Fees & Pricing reports at $2,500.
4. Event Registration Fees: Paid registrations for Alliance events. Non-member family wealth executives pay $1,195-$2,250; additional member seats from $995-$1,950.
5. Strategic Sponsorship: Highest tier sponsorship with access to events, research, and member introductions. Limited competitive slots.
6. Event Sponsorship: Ad-hoc event sponsorship opportunities for brand visibility and networking.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Family Wealth Alliance is a B2B membership organization that connects North American multifamily wealth firms (multifamily offices, external CIOs, UHNW RIAs, trust companies, and family office practices of law and accounting firms) through firm-wide membership, proprietary Alliance Research benchmarking reports, signature industry events (Alliance Summit, Fall Forum, Summer Gathering), the Voice of the Client Survey toolkit, the Alliance Forte vetted service provider directory, and peer exchange programming. Members gain access to thought leadership, networking, continuing education credits, and curated collaborative experiences that address industry standards and best practices.

Product overview

The Family Wealth Alliance is a membership organization offering a comprehensive suite of services for North American multifamily wealth firms. The core offering consists of Alliance Research benchmarking reports, the Voice of the Client Survey toolkit (featuring Bain's Elements of Value), and signature Alliance Events (Fall Forum, Summit, Summer Gathering). Members also access Alliance Forte (a vetted service provider directory), the Young Professionals Network, Leader Roundtables, and an On-Demand Library of past content. The MFO Standards publication defines industry benchmarks. The organization is strictly B2B, serving MFOs, external CIOs, UHNW RIAs, trust companies, and single-family offices through firm-wide membership.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Program Firm-wide B2B membership for North American multifamily offices, external CIOs, UHNW RIAs, trust companies, and family office practices of law and accounting firms. Benefits extend across all staff levels and include access to Alliance Research, events, the On-Demand Library, Alliance Forte service provider directory, peer networking, and visibility opportunities.
• Alliance Research Reports Proprietary industry benchmarking studies and reports covering family wealth economics, fees and pricing, client voice, talent and compensation, and the competitive landscape. More than 30 reports published since 2003, available complimentary to members and for purchase by non-participant non-members.
• Voice of the Client Survey

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Bain & CompanycoreStrategic or Co-development PartnerFWA partnered with Bain & Company's Eric Almquist (Partner, Customer Insights and Analytics) to develop the industry-first Voice of the Client Survey. Bain's Elements of Value framework is incorporated into the survey methodology.
• Charles SchwabcoreStrategic or Co-development PartnerSchwab participates in the Voice of the Client advisory board and research initiatives. Also a long-standing partner in Alliance Research studies on fees, pricing, and talent compensation.
• DynatacoreImplementation/ SI/ Consulting PartnerWorld's largest first-party data and insights platform, providing integrated research approach, automation, dashboards, and real-time reporting for the Voice of the Client Survey.
• Cerulli AssociatesminorStrategic or Co-development PartnerCerulli's research on UHNW markets featured at Alliance Summer Gathering 2025, providing market data and insights on wealth transfer trends.
• Grant ThorntonminorStrategic or Co-development PartnerPartnered on the Talent & Compensation in Family Wealth: 2022 Report, providing expertise on market-calibrated compensation and employee experience research.
• RSM US LLPminorStrategic or Co-development PartnerAlliance Talks episode featuring RSM's findings on Operational Excellence in Family Office Report, covering outsourcing models, talent, and cybersecurity.
• WISE (Wealth Education)minorStrategic or Co-development PartnerConducted partnership on the Fees & Pricing in Family Wealth: 2020 Report study.
• SilkStart Technology Inc.coreTechnology or IntegrationSilkStart provides association management software powering FWA's website, member portal, event registration, and membership management.
• CFP BoardcoreOthersFWA is a CFP Board Continuing Education Provider, offering qualifying credits for CFP professionals at Alliance events and webinars.
• NASBA (National Association of State Boards of Accountancy)coreOthersRegistered sponsor of continuing professional education on the National Registry of CPE Sponsors for CPA professionals attending Alliance events.
• InterContinental BostonminorOthersHost venue for 2025 and 2026 Alliance Summer Gatherings in Boston, MA.
• JW Marriott ChicagominorOthersHost venue for 2025 Alliance Fall Forum at 151 W Adams St, Chicago, IL 60603.
• JW Marriott Scottsdale Camelback Inn Resort & SpaminorOthersHost venue for 2026 Alliance Summit at 5402 E Lincoln Dr, Scottsdale, AZ 85253.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Money Management Institute (MMI): Money Management Institute is a membership association for the advisory industry focused on the US wealth and investment management ecosystem. It is comparable as an industry body serving a partially overlapping membership base.

Emerging players

• Bain & Company (Private Equity/Wealth practice): Bain & Company is a strategic partner that co-developed FWA's Voice of the Client Survey, but Bain's wealth and asset management consulting practice is itself an emerging adjacent provider of strategic insights to family wealth firms.
• RSM US Wealth Management Practice: RSM US's family office practice produces research and operational benchmarking for private wealth firms and has partnered with FWA. It competes for thought leadership mindshare with FWA's own Operational Excellence and benchmarking reports.

Broad incumbents

• InvestmentNews: InvestmentNews is a long-running industry publication and events platform covering financial advisors and wealth management firms. It overlaps with FWA on audience, content, and conference-driven networking.
• Institutional Investor (Markets Group): Institutional Investor runs events, research, and communities serving asset managers, allocators, and family offices globally. It overlaps with FWA in serving wealth management decision-makers through membership-style networking and content.
• WealthManagement.com (Informa): WealthManagement.com is a large digital media and events platform serving financial advisors and wealth management firms. It competes with FWA in providing industry news, research, and events targeted at the same buyer personas.
• Barron's Advisor (Dow Jones): Barron's Advisor provides research, rankings, and events for wealth advisors and family offices under the Dow Jones brand. It serves a similar advisory audience and is a comparable distribution channel for industry intelligence.

Direct peers

• Cerulli Associates: Cerulli Associates produces market research on UHNW and family office segments and is itself a research partner featured at FWA events. It is a comparable research-led community for wealth management firms and an active content competitor.
• Family Office Exchange: Family Office Exchange (FOX) is the most direct competitor to FWA, operating a membership community serving single- and multi-family offices with peer exchange, research, and educational programming. Founder Tom Livergood previously worked at FOX before founding FWA, underscoring their comparable positioning.

Others

• Schwab Advisor Services: Schwab Advisor Services is a custodian and platform for RIAs and family wealth firms and is a long-standing FWA research partner. It is comparable as a strategic ecosystem participant that connects FWA members with technology, custody, and benchmarking resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/family-wealth-alliance-llc
• Xx.com/fwalliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Family Wealth Alliance