What Reichmuth & Co does

Reichmuth & Co is a Swiss private bank founded in 1996 in Lucerne, organized as an owner-managed family partnership with unlimited liability of its partners — a structure held by only five private banks in Switzerland. The firm serves three primary client segments: private high-net-worth individuals and families, Swiss charitable foundations (managing more than CHF 800 million in foundation assets), and institutional investors (pension funds and insurance companies), with total assets under management of approximately CHF 16 billion.

The product portfolio centers on integral (holistic) wealth management, complemented by pension and vested benefits solutions, foundation establishment and administrative services, and institutional investment offerings including direct infrastructure investments, manager selection, strategy funds, equity funds, and Fund of Funds vehicles (Reichmuth Himalaja for Asia, Reichmuth Matterhorn+ alternatives). Digital access is provided through the e-Connect online banking platform, and the Reichmuth & Co Lecture series — co-hosted with the Institut für Schweizer Wirtschaftspolitik and Universität Luzern — functions as a thought leadership platform. The bank operates five offices: Lucerne (headquarters), Zurich, and St. Gallen in Switzerland, plus Munich and Düsseldorf in Germany via the wholly-owned subsidiary Reichmuth & Co Integrale Vermögensverwaltung AG.

Revenue is generated through recurring asset-based management and advisory fees across the three client segments, with individually negotiated fee schedules and no publicly disclosed pricing. Distribution is exclusively direct via personal relationship managers (Kundenverantwortlicher) at the five offices, with no third-party intermediaries. The unlimited liability partner structure is positioned as a core differentiator, aligning owner risk with long-term client outcomes and reinforcing the absence of sales targets in the firm's stated operating model. No proprietary technology platform is disclosed; the competitive proposition rests on family ownership, partner-level accountability, and continuity of relationship management.

Name

Reichmuth & Co

Legal name

Reichmuth & Co Privatbankiers

Website

https://reichmuthco.ch

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Reichmuth & Co is an owner-managed Swiss private bank in Lucerne serving high-net-worth individuals, charitable foundations, and institutional investors with integral wealth management, pension, foundation, and infrastructure investment services across approximately CHF 16 billion in AUM.

Ownership category

akta.pro rank

Product category

Private Banking

NAICS

Funds, Trusts, and Other Financial Vehicles (525), Other Financial Vehicles (52599)

SIC

Finance Services (6199)

akta.pro primary industry

Onshore Private Banking (Domestic HNW/UHNW) (FSAAABAA)

akta.pro secondary industries

Private Banking & UHNW Wealth Advisory (FSAEABAC), High-Net-Worth (HNW) Private Banking (FSABADAB), UCITS / Liquid Alternatives Fund of Funds (FSAHAKAE)

Keywords

• Private banking services
• Wealth management advisory
• Asset management
• Foundation management
• Institutional investments

Headquarters

HQ city

Lucerne

HQ country

Switzerland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Wealth Management Fees: Fees for comprehensive wealth management services including investment advisory, portfolio management, and financial planning for private clients, foundations, and institutional investors.
2. Asset Management Fees: Management fees for administering foundation assets and institutional portfolios. The company reports managing >CHF 800 million for foundation clients and approximately CHF 16 billion in total assets.
3. Performance-based Advisory: Revenue from providing investment advisory services to institutional clients including infrastructure investments, manager selection, and traditional asset allocation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Reichmuth & Co is a Swiss private bank providing integral wealth management, investment advisory, and asset management services. It serves three client segments: private clients (high-net-worth individuals and families), foundation clients, and institutional investors, with offerings spanning portfolio management, pension solutions, foundation establishment support, infrastructure investments, and fund products.

Product overview

Reichmuth & Co is a Swiss private bank organized as an owner-managed family business with unlimited liability partners, offering integral wealth management services across three core segments: private clients, foundation clients, and institutional investors. The product portfolio centers on the Integral Wealth Management approach for private clients, supplemented by pension and retirement solutions, foundation management services including the proprietary Rütli-Foundation umbrella foundation, and institutional investment products spanning infrastructure investments, manager selection, strategy funds, equity funds, and alternative Fund of Funds products (Reichmuth Himalaja focusing on Asia and Reichmuth Matterhorn+). Digital services include the e-Connect online banking platform, while the Reichmuth & Co Lecture series represents an intellectual engagement platform. The bank also provides a Key Information Documents portal for regulatory compliance under FinSA.

Differentiator

Problem solved

Functional benefit

Brands

• Rütli-Stiftung: An independent umbrella foundation established by Reichmuth & Co for persons who want to engage in charitable and philanthropic activities. Manages assets for charitable purposes with tax-exempt status.

Products and services

• Integral Wealth Management Holistic wealth management service providing personalized investment solutions, retirement planning, and comprehensive financial advisory tailored to individual high-net-worth client needs and family circumstances.
• Pension Solutions Innovative management pension schemes, vested benefits solutions, and retirement planning services for building retirement assets for private clients and executives.
• Foundation Services Comprehensive services for foundation establishment and management including operational support, administrative services, investment solutions, and tax exemption advisory tailored for charitable organizations.
• Rütli-Foundation (Umbrella Foundation) Independent umbrella foundation offering a vehicle for philanthropy with professional management, providing access to charitable giving for individuals and institutions.
• Infrastructure Investments Direct infrastructure investment solutions in transport, energy, and waste disposal infrastructure, offering stable cash flows, real asset ownership, and partial inflation protection for institutional investors.
• Manager Selection Active manager selection service following a best-in-class approach, recommending specialist investment managers in foreign markets to institutional clients.
• Strategy Funds Traditional investment funds offering diversified exposure across asset classes with strategic allocation approaches for institutional clients.
• Equity Funds

Quantifiable outcome

• >CHF 800 million managed for foundation clients
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and secondary.

• Institut für Schweizer Wirtschaftspolitik (IWP)coreStrategic or Co-development PartnerCo-organizer of the Reichmuth & Co Lecture series together with Universität Luzern. The lectures feature high-profile speakers discussing economic policy, growth, regulation, monetary policy, and government finance topics. This partnership positions Reichmuth & Co as a thought leader in Swiss economic policy discourse.
• Universität LuzerncoreStrategic or Co-development PartnerHost venue and co-organizer of the Reichmuth & Co Lecture series alongside IWP. Partnership provides academic credibility and access to university audience for the bank's thought leadership initiatives.
• Universität ZürichsecondaryStrategic or Co-development PartnerOccasional venue partner for Reichmuth & Co Lectures, hosting select events such as Lecture No. 27 with Prof. Dr. Federico Sturzenegger.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EFG International: Swiss private banking group serving HNW clients across multiple geographies with discretionary mandates and advisory. Comparable on HNW focus and product breadth.
• Lombard Odier: Swiss private bank with a partnership structure and focus on HNW/UHNW clients, including dedicated foundation and institutional services. Strong structural and segment peer.
• Mirabaud: Swiss private bank offering wealth management, asset management and corporate finance; HNW/UHNW focus and partnership heritage make it a direct comparability analog.
• Julius Baer: Pure-play Swiss private bank serving HNW/UHNW clients globally. Closest large-scale analog to Reichmuth's HNW-led, relationship-driven wealth management model.
• Vontobel: Swiss wealth and asset manager with private banking, institutional and FoF offerings targeting HNW/UHNW clients. Highly comparable on integrated wealth management model and Swiss private banking positioning.
• Pictet Group: Swiss private partnership (one of the few with unlimited liability) offering wealth management, asset management and institutional services. Direct structural and product-line peer to Reichmuth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ReichmuthCo
• LinkedInlinkedin.com/company/reichmuth-co
• Xx.com/reichmuthco

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reichmuth & Co