World TeamTennis

What World TeamTennis does

World TeamTennis (WTT), operated by WTT Holdco LLC and headquartered in Charleston, SC, is the first mixed-gender professional team tennis league, founded in 1973 by Billie Jean King and Larry King. The league operates a city-based team format in which male and female professionals compete together on shared rosters across a multi-week season, producing over 1,000 matches and 46 championship teams across its 50+ year history. Its roster of past and current participants exceeds 500 players, including 20+ world #1-ranked players, and the league is positioned for a full relaunch with opening night scheduled for December 2, 2026 at Barclays Center in Brooklyn, NY.

WTT's core product is live team tennis competition monetized through tickets, merchandise (including the '74 Collection ringer tees at $52 and snapback hats at $48), broadcasting rights, and sponsorships. The technology stack centers on Hawk-Eye Innovations' (Sony) Live Electronic Line Calling — WTT was the first league to implement it fully in 2018 — supplemented by an AI-powered chatbot and AI/ML analytics tools applied to fan engagement. The relaunch introduces a player equity ownership model that grants roster participants a financial stake in league outcomes, a structural differentiator in talent acquisition. Strategic partnerships with USTA (governance integration, Chairman Brian Vahaly), Sony Pictures Television via Michael Davies and Embassy Row (broadcast production), and Barclays Center (venue) define the operational and distribution backbone.

The company is led by CEO Stephen Amritraj with Brian Vahaly as Chairman, employs 11–50 people, and operates as a private company with no disclosed funding rounds. Revenue mechanics going into the relaunch are pre-operational: the league has not yet played a match under the new structure, so current revenue is effectively pre-revenue, with the company leveraging brand heritage, federation integration, and media partnerships to position the relaunched league against a US tennis participation market that has grown 54% since 2019.

Name

World TeamTennis

Legal name

WTT Holdco LLC

Website

https://wtt.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

World TeamTennis is the first mixed-gender professional team tennis league, founded in 1973 by Billie Jean King and Larry King, preparing to relaunch in December 2026 at Barclays Center with a player equity ownership model and partnerships spanning USTA, Sony, and premier US venues.

Ownership category

akta.pro rank

Product category

Professional Sports League

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tennis Leagues & Team Competitions (MPAKAAAJ)

akta.pro secondary industries

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF), Professional Live Sports Leagues & Tours (MPAGAMAA), Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)

Keywords

• Professional tennis league
• Mixed-gender team sports
• Live sports entertainment
• Tennis merchandise apparel
• Primetime sports broadcasting

Headquarters

HQ city

Rancho Santa Fe

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Live Event Tickets: Revenue from ticket sales for professional tennis matches staged in major-market arenas. Opening night December 2, 2026 at Barclays Center in Brooklyn, NY marks the relaunch of the reimagined league.
2. Merchandise Sales: E-commerce sales of licensed merchandise including apparel (ringer tees at $52, snapback hats at $48) through the WTT online store. Products include vintage-inspired '74 Collection items from historical team franchises.
3. Broadcasting Rights: Television and streaming broadcast rights for professional tennis matches. The league is designed for made-for-television primetime format with executive production partnership with Michael Davies and Embassy Row (Sony Pictures Television).
4. Sponsorships: Partnership and sponsorship revenue from brands seeking association with the mixed-gender professional tennis league featuring top-ranked players and entertainment-focused events.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

World TeamTennis operates a professional mixed-gender team tennis league featuring city-based franchises, top-ranked players, and an entertainment-focused primetime match format staged at major-market arenas. The league sells live event tickets and broadcast rights, complemented by a direct-to-consumer merchandise line (The '74 Collection) of vintage-inspired apparel and accessories celebrating historic franchises from the 1974 founding era.

Product overview

World Team Tennis operates as a mixed-gender professional team tennis league (core product) combined with an e-commerce merchandise platform (The '74 Collection). The league is reimagining its return in December 2026 with city-based teams, top-ranked players, and a modern primetime format. The merchandise arm, The '74 Collection, is a collaboration with Free & Easy featuring retro-inspired ringer tees ($52) and snapback hats ($48) representing historic teams: New York Apples, Houston E-Z Riders, LA Strings, Chicago Aces, Boston Lobsters, and Florida Flamingos. The offerings connect through a unified website experience focused on tennis entertainment, fan engagement, and nostalgic merchandise tied to the league's 50+ year heritage.

Differentiator

Problem solved

Functional benefit

Brands

• The '74 Collection: A collaboration with Free & Easy that revives the era that made WTT legendary, featuring vintage-inspired merchandise from 1974.
• World Team Tennis × Free & Easy

Products and services

• World Team Tennis League Mixed-gender professional team tennis league featuring city-based franchises, top-ranked players, and a modern primetime format combining elite competition with entertainment, culture, and fan engagement. Delivers a faster-paced format with four singles sets (two men's, two women's) and a mixed doubles Supertiebreaker staged in premium arenas with music and immersive fan experiences.
• The '74 Collection Vintage-inspired merchandise collection in collaboration with Free & Easy, featuring throwback apparel celebrating the 1974 founding era of World Team Tennis, including ringer tees ($52) and snapback hats ($48) representing historic teams such as New York Apples, Houston E-Z Riders, LA Strings, Chicago Aces, Boston Lobsters, and Florida Flamingos.
• New York Apples Ringer Tee 100% cotton ringer tee priced at $52 featuring the iconic New York Apples team from 1970s World Team Tennis, with historical association to Billie Jean King and Vitas Gerulaitis. Part of The '74 Collection.
• LA Strings Snapback Hat 100% cotton corduroy snapback hat priced at $48 featuring vintage-inspired LA Strings graphic, five-panel construction with rope detailing. Part of The '74 Collection.

Quantifiable outcome

• Tennis participation in the U.S. has grown 54% since 2019, adding nearly 10 million players
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Hawk-Eye Innovations (Sony Group Company)coreTechnology or Integration · 19 May 2026Strategic technology partnership for elevating the live broadcast experience with real-time augmented reality ball tracking and advanced data visualization. Powered by Hawk-Eye's market-leading Live Electronic Line Calling (ELC) technology. WTT was the first professional tennis competition to fully implement Hawk-Eye Live across every match in 2018.
• Michael Davies / Embassy Row (Sony Pictures Television)coreStrategic or Co-development Partner · 19 May 2026Executive producer partnership for broadcast production. Michael Davies (Emmy Award winner, known for Jeopardy!, Watch What Happens Live, Good Morning Football) executive producing WTT coverage alongside Embassy Row, part of Sony Pictures Television.
• USTA (United States Tennis Association)coreStrategic or Co-development Partner · 19 May 2026Strategic partnership supporting tennis growth. Brian Vahaly serves as Chairman of the Board and President, Interim Co-CEO. WTT is positioned to support USTA's '35 by 35' vision to reach 35 million players by 2035 by bringing professional tennis into more markets.
• Barclays CenterflagshipStrategic or Co-development PartnerVenue partnership for opening night of the relaunched World Team Tennis league on December 2, 2026. Barclays Center in Brooklyn, NY serves as the inaugural venue for the reimagined league's debut.
• Free & EasyminorGTM or Marketing PartnerCollaborative merchandise partnership for the '74 Collection, reviving vintage-inspired World Team Tennis apparel from the 1970s era that made the league legendary. Products include ringer tees and snapback hats featuring historical team graphics.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WorldTeamTennis
• Facebookfacebook.com/WorldTeamTennis

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World TeamTennis