Name

Crowd Care

Legal name

株式会社クラウドケア

Website

https://crowdcare.jp

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Childcare & Eldercare Caregiving Platforms (BPAMAHAJ)

akta.pro secondary industry

Dementia Personal Care (ADLs) Support (HSABAEAB)

Keywords

• Home care services
• Caregiver matching platform
• Elderly care support
• Disability care services
• Private-pay caregiving

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Service Transaction Fees: Platform charges a transaction fee on each service booking. Helper receives 80% of service usage fee as their compensation. Company retains platform fee from each transaction.
2. Helper System Usage Fee: Helpers pay a system usage fee for platform access and job matching services. Fee structure defined in terms and conditions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Crowd Care operates a cloud-based matching platform that connects individuals and families needing self-pay (non-insurance) in-home care and domestic assistance with a network of qualified freelance caregivers (ヘルパー). The platform enables 24/7 online booking of a wide range of services — personal care, hospital accompaniment, daytime/overnight watching, housekeeping, dementia care, disability support, travel accompaniment, rehabilitation, and music facilitation — across the Kanto and Kansai regions of Japan.

Product overview

Crowd Care operates a private-pay (non-insurance) in-home care and domestic assistance matching platform that connects users with qualified caregivers for services not covered by Japan's public long-term care insurance. The platform is organized around a core matching engine and offers a comprehensive portfolio of 14 distinct service modules covering personal care (mobility, bathing, meals, toileting), companionship and monitoring (daytime/overnight watch, conversation, dementia care), domestic support (housekeeping, laundry, meal preparation), accompaniment (hospital visits, outings, travel, errands), and specialized services (rehabilitation with PT/OT, music facilitation). The offering also includes けあむすび, a company-operated elder care media platform that provides educational content and community resources supporting the service ecosystem. The platform integrates with Link Japan's HomeLink smart home application, allowing users to initiate care requests from a connected home environment.

Differentiator

Problem solved

Functional benefit

Brands

• けあむすび: 介護専門メディア - 株式会社クラウドケアが 운영하는介護専門メディア。介護に関する最新知識、お悩み・不安を解消する情報を発信している

Products and services

• Crowd Care In-Home Care Matching Platform (クラウドケア 訪問介護マッチングプラットフォーム) A private-pay in-home care and domestic assistance matching platform that connects users needing care support with qualified caregivers for services not covered by public long-term care insurance.
• Care and Assistance Service (介護・介助手伝いサービス) Care and assistance services including wheelchair and walking support, bathing assistance, meal support, and toilet assistance provided by matched caregivers.
• Hospital and Clinic Accompaniment Service (病院・通院付添・院内介助サービス) Hospital and clinic accompaniment services including visit escort, admission/discharge support, in-hospital care, and examination accompaniment.
• Outing and Leisure Accompaniment Service (外出・余暇付き添いサービス) Outing and leisure accompaniment services for shopping, walking, hobbies, weddings, funerals, cemetery visits, and government offices.
• Daytime and Overnight Watching Care Service (日中・夜間の見守り介護サービス) Daytime and overnight monitoring and watch care services for periods when family members are absent, including wake-up and bedtime assistance.
• Housekeeping and Domestic Assistance Service (家事手伝い・家事代行サービス) Housekeeping and domestic assistance including cleaning, cooking, laundry, garbage disposal, futon drying, and refrigerator/cabinet organization.
• Other Life Support Services (その他の生活支援サービス) Miscellaneous life support services including weed pulling, plant watering, pet care, seasonal clothing changes, light bulb replacement, and mail sorting.
• Dementia Care Service (認知症ケアサービス) Dementia care services for individuals with dementia, including in-home care, hospital/clinic accompaniment, in-hospital care, and facility-based dementia support.
• Disability Care Service (障がい者ケアサービス) Disability care and support services including hospital/clinic accompaniment, daily life support, and physical assistance for persons with disabilities.
• Travel Accompaniment Service (旅行付き添いサービス / トラベルヘルプサービス) Domestic and international travel accompaniment services providing care support during travel, at accommodations, and while sightseeing.
• Private-Pay Home Visit Rehabilitation Service (自費訪問リハビリサービス) Private-pay home visit rehabilitation services provided by physical therapists (PT) and occupational therapists (OT) for conditions including post-stroke sequelae, orthopedic disorders, and neurological diseases.
• Home Visit Music Facilitation Service (訪問音楽サービス) Music facilitation service where a music facilitator visits the user's home to play and accompany songs across a wide range of genres using piano or keyboard instruments.
• けあむすび (Care-musubi) Elder Care Media Platform A specialized elder care media platform operated by the company, publishing caregiving knowledge, care tips, user testimonials, helper interviews, and expert articles for care recipients, caregivers, and families.

Quantifiable outcome

• Pricing 27-50% lower than competitors (¥2,750 vs ¥3,740-5,500/hour for basic service)
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• JR東日本スタートアップ (JR East Startup Program)coreStrategic or Co-development Partner · 31 March 2026Partnership through JR East Startup Program, with Crowd Care selected as JTOS participating company at DEMODAY event. Collaboration on universal tourism initiative to provide caregiving support for travelers requiring assistance.
• 脳梗塞リハビリステーション・グループ (Brain Infarction Rehabilitation Station Group)coreStrategic or Co-development Partner · 1 February 2025Strategic partnership for visiting rehabilitation services. Noukess provides interview/training for PT/OT professionals who register on Crowd Care platform. Offers self-funded rehabilitation services for stroke patients and orthopedic conditions.
• 野村不動産グループ (Nomura Real Estate Group)coreGTM or Marketing Partner · 14 May 2024Service partnership providing exclusive discounts on self-funded caregiving services to Nomura Real Estate customers and tenants. Targets customers seeking lifestyle and convenience services.
• 小田急ディズ (Odakyu Electric Railway)minorGTM or Marketing Partner · 31 March 2024Partnership with Odakyu for sharing customer information (with consent) to provide joint lifestyle support services for Odakyu's Odaraku member service.
• リンクジョン (Link Japan)coreTechnology or Integration · 6 February 2024Technology integration partnership embedding caregiving service requests into Link Japan's smart home app (HomeLink). First in Japan to allow smart home users to request home caregiving services directly from the app.
• あいらいふ (Air Life / 养老入户咨询)minorGTM or Marketing PartnerPartnership with senior housing consultation service to provide free consultation for families considering elderly facility placement. Services can continue even after facility move.
• 松竹マルチプレックスシアターズ (Shochiku Multiplex Theatres)minorGTM or Marketing PartnerPartnership for cinema accompaniment campaign providing discounted caregiving services for movie theater visits. Campaign includes ticket discount for helpers.
• JOYSOUNDminorGTM or Marketing PartnerPartnership for karaoke accompaniment campaign providing discounted caregiving services for karaoke outings. Joint promotion with JOYSOUND stores in Tokyo and Saitama.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ケアプロ (CarePro): Tokyo-based platform matching nurses and healthcare workers to in-home care needs in Japan, with a similarly digital-first matching model and 24/7 booking orientation. Directly comparable as a Japanese private-duty home care marketplace targeting the same gaps in public insurance.
• やさしい手 (Yasashii Te): Established Japanese home-visit care provider offering caregiving, housework, and hospital accompaniment services nationwide. Comparable to Crowd Care on service portfolio and customer base (elderly Japanese households needing in-home support), with broader geographic reach.
• Papa: US-based platform connecting companion caregivers (Papa Pals) with seniors and families for non-medical in-home support, including errands, transportation, and companionship. Closely mirrors Crowd Care's freelancer-driven matching model, D2C focus, and emphasis on non-clinical "gap" services beyond insured home health.
• Honor Technology: US home care marketplace that matches professional caregivers with seniors needing in-home support, operating a technology platform on top of regional care agency networks. Comparable as a marketplace model addressing similar non-medical and personal care needs for an aging customer base.
• ケアリッツ (CareRitz): Tokyo-based 24-hour in-home care service provider with a heavy presence in Japanese private-pay home care. Comparable on customer profile (seniors/families requiring flexible in-home support) and service breadth (morning, daytime, overnight, hospital escort).

Broad incumbents

• ニチイ学館 (Nichii Gakkan): One of Japan's largest home-care and staffing incumbents, operating nationwide nursing care, in-home care, and medical services. Overlaps with Crowd Care on core elderly in-home care customer base but is dominated by 介護保険 services and does not specialize in private-pay gig matching.
• SOMPOケア (SOMPO Care): Major Japanese in-home and facility-based care provider under SOMPO Holdings, offering both insurance-based services and private-pay options. Comparable on elderly care service portfolio; broader geographic reach and incumbent scale differentiate it from Crowd Care's private-pay platform focus.
• ツクイ (Tsukui): Large Japanese operator of in-home care, daycare, and senior living services with a national footprint. Comparable on customer and service mix but operates predominantly inside the 介護保険 system rather than through private-pay gig matching.

Emerging players

• LITALICO: Japan-listed provider of disability and education services, including in-home support for persons with disabilities. Comparable on the disability-care segment Crowd Care serves and on platform-style service delivery, though LITALICO's primary mix is educational and welfare services rather than private-pay matching.
• ポピンズ (Poppins): Japanese care services group spanning in-home care, nursery, and elderly support with a national footprint. Adjacent competitor on the cross-life-stage care platform thesis; partial overlap in elderly in-home services and in how it leverages corporate channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC0Ft1PiPliMUVUOk60ed8sg
• Xx.com/CrowdCare_Inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crowd Care