SmartEvals
- Company typePrivate
- Founded2002
- HeadquartersBuffalo, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
SmartEvals firmographics
Firmographics- Name
- SmartEvals
- Legal name
- Gap Technologies, Inc.
- Website
- https://info.smartevals.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SmartEvals industry classification
Industry- Product category
- Education Technology / Course Evaluation Software
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Online Exam Delivery & Test Administration Platforms (EDAFADAA)
- akta.pro secondary industries
- Live Polling, Quizzing & Formative Assessment Engagement Tools (EDAFAGAB), Assessment Interoperability, Integrations & Standards (QTI/LTI/OneRoster) (EDAFADAK)
Keywords
Where SmartEvals is headquartered
LocationHeadquarters
- HQ city
- Buffalo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SmartEvals business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Course Evaluation Software Subscription: SaaS subscription model for course evaluation management software sold to colleges, universities, and companies. Pricing follows a modest annual increase model (3.5% per year).
- DropGuard™ Early Warning System: Retention-focused early warning system subscription with a unique full refund guarantee if retention rates don't increase in the first year.
- myFocus™ Instructor Improvement: Instructor development tool subscription as part of the suite of data analytics tools.
- SmartEvals Lite (Freemium Entry): Free basic version offered to schools transitioning from paper, serving as an entry point for future upsell to full platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | SmartEvals Lite - Free entry-level option |
| Subscription | Annual | Full Platform Subscription |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
SmartEvals product offering
Product offeringCore offering
SmartEvals is a cloud-based SaaS platform that enables colleges, universities, and companies to create, distribute, and analyze online course evaluations, with plug-and-play integration into leading LMS systems. The offering is bundled with proprietary modules — DropGuard™ (early-warning student retention system with a money-back guarantee), myFocus™ (instructor improvement tool), myEvalCenter™ (instructor dashboard), SmartEvals Lite (free paper-to-digital transition tier), and SmartHowl (mass-notification emergency alerts) — and is sold on an annual subscription basis.
Product overview
SmartEvals is a unified course evaluation and institutional assessment platform serving higher education. The core offering is the Course Evaluation Software, which integrates with LMS platforms (Blackboard, Canvas, Moodle, Brightspace) and provides comprehensive evaluation management. Supporting modules include DropGuard™ Early Warning System for student retention, myFocus™ for instructor improvement, myEvalCenter™ as the instructor dashboard, SmartEvals Lite for paper-to-digital transitions, and SmartHowl for emergency alerts. The platform is completed by robust reporting tools for data analytics and benchmarking. Originally founded in 2002 as GAP Technologies/OnlineCourseEvaluations.com, the company expanded its portfolio over 20+ years while maintaining its focus on empowering educators through data-driven insights.
Differentiator
Problem solved
Functional benefit
Brands
- DropGuard™: Early Warning System for retention - helps teach students how to be better students with a full refund guarantee for customers whose retention rate doesn't increase in the first year.
- myFocus™
- myEvalCenter™
- SmartEvals Lite
Products and services
- SmartEvals Course Evaluation Software Cloud-based SaaS platform that enables colleges, universities, and companies to create, distribute, and analyze online course evaluations, with plug-and-play LMS integration, customizable questions, real-time response-rate monitoring, anonymous student feedback, and aggregated reporting.
- DropGuard™ Early Warning System Retention-focused early warning system that identifies at-risk students and helps institutions improve retention rates, sold as a subscription with a full money-back guarantee if retention rates do not increase in the first year.
- myFocus™
Quantifiable outcome
- Retention rate increase guarantee or full refund
- +3 more outcomes
Companies that use SmartEvals
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
SmartEvals technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability4 records
Feature8 records
SmartEvals partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- National Wildlife FederationcoreSmartEvals partners with National Wildlife Federation on environmental initiatives. The company has adopted over 130,000 acres of land through NWF's Adopt A Wildlife Acre program and participates in reforestation efforts including planting 1,800 trees in 2023. The partnership supports wildlife habitat conservation and climate change mitigation while demonstrating corporate social responsibility.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
SmartEvals competitors and assessment
Company assessmentBroad incumbents
- PowerSchool: PowerSchool (via the former Civitas Learning) powers student success, retention analytics, and institutional insight tools for K-12 and higher education, overlapping with SmartEvals' DropGuard retention and analytics positioning.
- Anthology: Anthony's Campus Labs division offers course evaluations, faculty development, and institutional assessment within a broader SIS, LMS, and student success suite. It competes with SmartEvals in evaluation while offering adjacent products at much larger scale.
- SurveyMonkey: SurveyMonkey provides online survey creation and analytics tools widely used by higher-education institutions for course evaluations and feedback, offering a lower-cost alternative that competes with SmartEvals on simple evaluation deployments.
- Courseleaf: Courseleaf provides academic operations and curriculum management software for higher education. While primarily focused on curriculum and catalog workflows, it sits in the same institutional evaluation and improvement ecosystem as SmartEvals.
- Qualtrics: Qualtrics is a broad experience management platform with higher-education survey, feedback, and analytics capabilities. Its XM suite overlaps SmartEvals' evaluation and reporting functionality as part of a much wider portfolio.
Direct peers
- Watermark: Watermark is a leading course evaluation, student feedback, and accreditation platform for higher education, offering survey delivery, analytics, and faculty development tools that directly overlap with SmartEvals' core offering. Now part of Anthology.
- Class Climate (e-Valuation): Class Climate provides online course evaluations for universities in Europe and globally; its evaluation workflow, reporting, and benchmarking tools closely mirror SmartEvals' core product and customer use cases.
- Explorance: Explorance provides course evaluations (Blue/Metrics That Matter) and faculty activity reporting for higher education institutions worldwide, making it the closest head-to-head peer to SmartEvals in evaluations and feedback analytics.
Others
- LimeSurvey: LimeSurvey is an open-source survey platform used by many universities for course evaluations and feedback collection. It competes with SmartEvals at the low end by offering a customizable free alternative to commercial evaluation platforms.
- Instructure: Instructure, the maker of Canvas LMS, is a strategic integration partner for SmartEvals but also a potential competitive channel if Canvas expands native evaluation and feedback features within its learning platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
SmartEvals social profiles
Digital presenceSmartEvals compliance and trust
Trust signalCompliance3 records
SmartEvals financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmartEvals leadership team
Management profileNumber of profiles
Profiles1 record
SmartEvals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmartEvals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmartEvals
What does SmartEvals do?
SmartEvals is a cloud-based SaaS platform that enables colleges, universities, and companies to create, distribute, and analyze online course evaluations, with plug-and-play integration into leading LMS systems. The offering is bundled with proprietary modules — DropGuard™ (early-warning student retention system with a money-back guarantee), myFocus™ (instructor improvement tool), myEvalCenter™ (instructor dashboard), SmartEvals Lite (free paper-to-digital transition tier), and SmartHowl (mass-notification emergency alerts) — and is sold on an annual subscription basis.
Is SmartEvals a public or private company?
SmartEvals is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SmartEvals founded?
SmartEvals was founded in 2002. It employs 11 to 50 people.
Where is SmartEvals based?
SmartEvals is headquartered in Buffalo, United States, in the North America region.
How does SmartEvals make money?
Four revenue lines are on record. Course Evaluation Software Subscription is the primary driver. The others are dropGuard™ Early Warning System, myFocus™ Instructor Improvement and smartEvals Lite (Freemium Entry).
Who are SmartEvals's main competitors?
Broad incumbents on record are PowerSchool, Anthology, SurveyMonkey, Courseleaf and Qualtrics. Direct peers are Watermark, Class Climate (e-Valuation) and Explorance. Others are LimeSurvey and Instructure.
Does SmartEvals have an API?
No public API is recorded for SmartEvals.
What industry is SmartEvals in?
SmartEvals's product category is Education Technology / Course Evaluation Software. Its primary akta.pro industry code is EDAFADAA, Online Exam Delivery & Test Administration Platforms, with a secondary code of EDAFAGAB, Live Polling, Quizzing & Formative Assessment Engagement Tools. Its NAICS code is 611710 and its SIC code is 7372.