Blood-Horse LLC

What Blood-Horse LLC does

Blood-Horse LLC is a privately held publishing and data company headquartered in Lexington, Kentucky, that has served the Thoroughbred horse racing industry since 1916. The company operates a multi-platform media business anchored by BloodHorse.com, a comprehensive web portal providing racing news, race results and replays, breeding and pedigree data, sales results, and multimedia content, supplemented by iOS and Android mobile applications and a free daily email newsletter (BloodHorse Daily). Its core proprietary assets include the Stallion Register database, the TrueNicks pedigree analysis system, the Auction Edge sales data platform, and editorial stewardship of the Jockey Club's Equine Injury Database, positioning Blood-Horse as the central data and information provider for the North American Thoroughbred industry.

The product portfolio spans a monthly print and digital magazine (100+ pages per issue), tiered subscription bundles (digital at $59/year, print+digital at $79/year, Canadian and international tiers), and the BloodHorse+ premium tier offering exclusive video, the co-branded Fox Sports/BloodHorse Weekly Program, and Equineline credits. Revenue is generated through four streams: magazine subscriptions, digital content subscriptions, the BloodHorse+ premium membership, and display advertising plus marketplace listings targeting farms, sales companies, and bloodstock agents. Distribution is direct-to-consumer across web, mobile, email, and print mail.

Blood-Horse serves three primary customer segments: Thoroughbred racing industry professionals (owners, trainers, breeders, jockeys) who require pedigree, sales, and handicapping data; racing enthusiasts who consume news and race coverage; and Thoroughbred farms and sales companies that advertise through the marketplace. Core strategic partnerships with The Jockey Club and the Thoroughbred Owners and Breeders Association (TOBA) embed the company in the institutional infrastructure of the sport, while technology integrations with Equineline and TrueNicks extend its data capabilities. The company is independently owned with no disclosed institutional investors, parent company, or recent M&A activity, and operates as a steady-state legacy publisher rather than a venture-backed growth business.

Name

Blood-Horse LLC

Legal name

Blood-Horse LLC

Website

https://bloodhorse.com

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

11–50 employees

Short description

Blood-Horse LLC is a 100-year-old Lexington, Kentucky-based publisher and data provider serving the North American Thoroughbred racing industry with news, pedigree and sales databases, a monthly magazine, digital subscriptions, and the BloodHorse+ premium platform for owners, breeders, trainers, and fans.

Ownership category

akta.pro rank

Product category

Thoroughbred Racing Media and Publications

akta.pro primary industry

Horse Racing Media, Data & Handicapping Content (MPAEADAF)

Keywords

• Thoroughbred racing news
• Horse breeding data
• Pedigree analysis
• Stallion register
• Racing industry publications

Headquarters

HQ city

Lexington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Magazine Subscriptions: Print and digital magazine subscriptions sold on annual basis with tiered pricing for domestic, Canadian, and international markets
2. Digital Content Subscriptions: Digital-only subscriptions providing online and tablet access to content plus BloodHorse+ premium features
3. Advertising Revenue: Display advertising and marketplace listings for farms, sales companies, bloodstock agents, and other Thoroughbred industry participants
4. BloodHorse+ Premium Membership: Premium subscription tier included with digital subscriptions offering exclusive video content, Fox Sports/BloodHorse Weekly Program, and Equineline credits

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Blood-Horse LLC publishes comprehensive coverage of the Thoroughbred horse racing, breeding, and sales industry through its monthly magazine (BloodHorse), daily email newsletter (BloodHorse Daily), flagship website (BloodHorse.com), and mobile applications. The company offers paid subscriptions for print and digital magazine access, premium multimedia content via BloodHorse+, and proprietary data products including the Stallion Register database, TrueNicks pedigree analysis, and Auction Edge sales analytics. It also sells advertising and marketplace listings to industry farms, sales companies, and bloodstock agents.

Product overview

Blood-Horse LLC operates a multi-platform media and data business serving the Thoroughbred horse racing industry. The core product is BloodHorse.com, a comprehensive digital portal providing news, race results, sales data, and breeding information. Premium access is offered through BloodHorse+, which provides exclusive video content and multimedia features. The portfolio includes BloodHorse Magazine as a monthly print/digital publication, BloodHorse Daily as a free daily newsletter, and supplementary services including the Stallion Register (stallion database), TrueNicks (pedigree analysis), and Auction Edge (auction data). A free Global Stallions App extends stallion information access to mobile devices.

Differentiator

Problem solved

Functional benefit

Brands

• BloodHorse+: Premium subscription service included with digital subscriptions featuring Fox Sports/BloodHorse Weekly Program, daily stakes winners, weekly multimedia shows, behind-the-scenes videos, horse cards, and $5 monthly Equineline credit.
• BloodHorse Daily
• TrueNicks
• Auction Edge

Products and services

• BloodHorse Magazine
• BloodHorse.com

Quantifiable outcome

• Provides coverage of major races including Triple Crown, Breeders' Cup, and international events
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• The Jockey ClubcoreStrategic or Co-development PartnerBloodHorse provides coverage of The Jockey Club's initiatives, Eclipse Awards, and industry data. The Jockey Club publishes Equine Injury Database information through BloodHorse.
• Thoroughbred Owners and Breeders Association (TOBA)coreStrategic or Co-development PartnerBloodHorse provides ongoing coverage of TOBA activities, Member of the Month profiles, and industry programs. TOBA is a featured association partner in the Marketplace.
• Fox SportsminorGTM or Marketing PartnerCo-branded Fox Sports/BloodHorse Weekly Program providing previews of top races, sales, and events as part of BloodHorse+ premium content.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BloodHorse
• Facebookfacebook.com/thebloodhorse
• Instagraminstagram.com/theBloodHorse
• LinkedInlinkedin.com/company/bloodhorse

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blood-Horse LLC