Catapult X

What Catapult X does

Catapult X, LLC is a privately held professional-services firm (LLC, founded 2009, 1–10 employees) that provides market and product development consulting to companies operating in the science and STEM education sector. The firm's core offering is built around three service lines — Product Research (feature prioritization, conjoint analysis, competitive positioning), Price Research (Van Westendorp Model, Gaber Granger Study, market sizing including TAM), and Brand Development (brand awareness, market mapping, product naming and testing) — delivered using formal research methodologies applied to K-12 and higher-education end markets. The combination of research strategists and creative professionals, plus deep knowledge of K-12 and higher-education buyer behavior, is the firm's operational differentiator.

Beyond consulting, Catapult X has built a parallel content and recognition ecosystem designed to generate demand and reinforce domain authority. This includes the Best of STEM Awards (an annual educator-voted program reaching over 267,000 educators through voting, advertising, social media and press releases), the Best of STEM Educator Reviews with a MindLabs spotlight sub-brand, the monthly STEM Pulse newsletter (including AI marketing prompts distributed to subscribers), and the EdTech Masterclass educational series. The firm also publishes research resources on K-12 district sales cycles, word-of-mouth marketing in EdTech, and AR/VR in education.

The revenue model is professional-services engagement (no publicly disclosed pricing, no subscription product). Go-to-market is sales-led, direct-to-enterprise, targeting EdTech companies serving K-12 (primary) and higher education (secondary) end markets. Named clients include Explore Interactive and Bookelicious. A strategic collaboration with Arc Capital extends the offering into go-to-market strategy and STEM Panels. There are no disclosed funding rounds, no parent company, and no institutional investors in the source data.

Name

Catapult X

Legal name

Catapult X, LLC

Website

https://catapult-x.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Catapult X is a small Beaverton-based professional services firm providing market research, pricing, and brand development consulting to EdTech companies selling into the K-12 and higher education STEM markets, anchored by its Best of STEM Awards program.

Ownership category

akta.pro rank

Product category

EdTech and STEM Education Market Research Consulting

NAICS

Marketing Consulting Services (541613), Other Scientific and Technical Consulting Services (54169), Educational Support Services (611710)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD)

akta.pro secondary industry

Computerized Adaptive Testing (CAT) & Psychometric Analytics Platforms (EDAFADAD)

Keywords

• Education market research
• STEM consulting services
• EdTech product development
• Brand development research
• K-12 market insights

Headquarters

HQ city

Beaverton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Market Research Services: Catapult X provides product research (feature prioritization, conjoint analysis, competitive positioning), price research (Van Westendorp Model, Gaber Granger Study, market sizing including TAM), and brand development services to companies in the STEM education space.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Catapult X provides market and product development consulting for the science and STEM education sector. Its core paid services are Product Research, Price Research, Brand Development, and STEM Panels (delivered in partnership with Arc Capital Development), which together help EdTech and STEM product companies understand buyer needs, refine pricing, and strengthen market positioning.

Product overview

Catapult X is a product and market development company focused on the STEM education market (K-12 and higher education). The company offers a suite of research services including Product Research (Feature Prioritization, Conjoint Analysis, Competitive Positioning), Price Research (Van Westendorp Model, Gaber Granger Study, Market Sizing including TAM), and Brand Development (Brand Awareness, Market Mapping, Product Naming & Testing). In addition to core consulting services, Catapult X operates the Best of STEM Awards program (an educator-voted recognition initiative reaching over 267,000 educators), the EdTech Masterclass educational program, and the STEM Pulse monthly newsletter delivering market analysis and AI marketing prompts. The company also provides research resources on K-12 district budget cycles, word-of-mouth marketing, and AR/VR in education.

Differentiator

Problem solved

Functional benefit

Brands

• Educators Pick Best of STEM: An award program recognizing educators who select best STEM products and services.
• Best of STEM Awards

Products and services

• Product Research A market research service that helps EdTech and STEM product companies understand buyer needs, validate product concepts, and identify product-market fit within the K-12 and higher education sectors.
• Price Research A pricing research service that uses the Van Westendorp Model, Conjoint Analysis, and Gaber Granger Study to help STEM education companies determine optimal price points and willingness-to-pay.
• Brand Development A brand development service that helps EdTech and STEM product companies define positioning, messaging, and go-to-market brand strategy for the education market.
• STEM Panels A market research panel service, delivered in partnership with Arc Capital Development, providing STEM education companies with direct insights from educators and education buyers.

Quantifiable outcome

• 267,000+ educators reached through Best of STEM Awards program

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Arc CapitalcoreStrategic or Co-development PartnerCollaboration with Arc Capital brings go-to-market strategy and STEM Panels to Catapult X clients. This partnership enhances their market research and product development offerings for STEM education companies by providing strategic GTM support.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• EdSurge: An EdTech-focused media and community platform reaching educators and product buyers. Comparable in serving as a content-and-community funnel for EdTech vendors, similar in role to Catapult X's Best of STEM and newsletter assets.
• Education Development Center (EDC): A global nonprofit that combines education research, program design, and consulting services. Comparable to Catapult X in delivering research and consulting into STEM, equity, and K-12 markets — though at much greater scale.
• EdWeek (Education Week): A leading K-12 news, research, and events organization serving district leaders and educators. Comparable to Catapult X in producing trusted content reaching educator audiences and in informing EdTech vendors' go-to-market strategies.

Direct peers

• HolonIQ: A global education market intelligence platform producing research, data, and advisory on the education and workforce economy. Overlaps with Catapult X in providing market sizing, competitive positioning, and category research to education-sector clients.
• Simba Information: A research and advisory firm covering the education and education-technology markets. Comparable in offering market research, sizing, and competitive intelligence used by EdTech vendors making product and pricing decisions.
• MDR (Market Data Retrieval): A long-standing education market data provider supplying contact, segmentation, and market intelligence to EdTech vendors. Comparable to Catapult X's STEM-focused panels and market research practice serving K-12/Higher Ed sellers.
• Eduventures (by Encoura): A higher-education and EdTech research and advisory practice operating within Encoura. Comparable to Catapult X in offering research-based advisory, market sizing, and strategy support for education vendors and institutions.
• Tyton Partners: An EdTech-focused investment and advisory firm that supports founders, investors, and educators with strategy, capital, and operating assistance. Directly comparable to Catapult X because both serve STEM/EdTech founders with strategic and go-to-market advisory services.
• Education Growth Advisors: A consulting firm specializing in go-to-market and growth strategy for EdTech companies. Closely mirrors Catapult X's domain specialization in K-12/EdTech GTM, market entry, and product positioning engagements.

Emerging players

• Larkin & Co. A boutique agency providing marketing and growth strategy to education companies. Comparable to Catapult X in being a small, specialist EdTech marketing firm supporting vendor launches and positioning work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CatapultXResearch
• LinkedInlinkedin.com/company/catapult-x-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Catapult X