Finebloom and Haenel
Finebloom Haenel & Higgins P.A. is a Florida criminal defense law firm founded in 2004, employing 4 attorneys across offices in Sarasota, Tampa, Orlando, and Clearwater to represent individual defendants in DUI, criminal, and traffic cases statewide.
- Company typePrivate
- Founded2004
- HeadquartersSarasota, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Finebloom and Haenel does
Finebloom Haenel & Higgins P.A., operating under the consumer-facing brand "Finebloom and Haenel" / "Fight Your Case" / 1-800-FIGHT-IT, is a Florida-based criminal defense law firm founded in 2004 by Darren Finebloom and David Haenel, with Steve Higgins joining in 2005 and AnneMarie Rizzo later added to the partnership. The firm employs 1-10 staff across four Florida offices (Sarasota headquarters, Tampa, Orlando, Clearwater) and serves individual criminal defendants throughout the state. Its core offerings are criminal defense and DUI defense legal representation, with eight additional specialized practice modules including traffic ticket defense, juvenile crime defense, drug crimes, sex crimes, assault and battery, expungement, bench warrant, and probation violation defense. The firm's competitive positioning is built on the prior prosecution and public-defender experience of its four named attorneys, with David Haenel named 2004 Florida DUI Prosecutor of the Year and three published books on DUI defense credited to firm attorneys.
The business is a professional services model with a B2C go-to-market: prospective clients initiate contact via phone, web form, or in-person office visits and receive a free case evaluation. Fees are not publicly disclosed and are quoted on a per-matter basis — typically flat fees for defined case types and hourly billing for complex litigation. Client acquisition relies on a multi-channel approach including an SEO-optimized educational blog, organic social media, professional directory listings (Avvo, Martindale-Hubbell, Super Lawyers), and toll-free phone intake operating 24/7. The firm holds no external investment, no parent company, and no disclosed revenue or funding data, operating as an independent professional association under Florida law with a horizontal (persona-based) customer segmentation. The underlying technology layer is standard legal practice and case management software with no proprietary AI or platform architecture disclosed.
Finebloom and Haenel firmographics
Firmographics- Name
- Finebloom and Haenel
- Legal name
- Finebloom Haenel & Higgins P.A.
- Website
- https://fightyourcase.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Finebloom Haenel & Higgins P.A. is a Florida criminal defense law firm founded in 2004, employing 4 attorneys across offices in Sarasota, Tampa, Orlando, and Clearwater to represent individual defendants in DUI, criminal, and traffic cases statewide.
- Ownership category
- akta.pro rank
Finebloom and Haenel industry classification
Industry- Product category
- Criminal Defense Legal Services
- NAICS
- Offices of Lawyers (541110)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Criminal Defense (BPAHAAAN)
Keywords
Where Finebloom and Haenel is headquartered
LocationHeadquarters
- HQ city
- Sarasota
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Finebloom and Haenel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Legal Services - Criminal Defense: Professional legal services billed at attorney hourly rates or flat fees for specific case types. Revenue derived from representing individuals charged with DUI, criminal offenses, traffic violations, and related matters in Florida courts. Services include consultations, representation at hearings, trials, and negotiations with prosecutors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time | Free Case Evaluation |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Finebloom and Haenel product offering
Product offeringCore offering
Finebloom Haenel & Higgins P.A. is a Florida-based criminal defense law firm that represents individuals charged with DUI, criminal offenses, traffic violations, and related matters. The firm provides legal representation at hearings, trials, and negotiations with prosecutors across offices in Sarasota (headquarters), Tampa, Orlando, and Clearwater. Services are billed at attorney hourly rates or flat fees, with a free initial case evaluation offered to prospective clients.
Product overview
Finebloom and Haenel (officially Finebloom Haenel & Higgins P.A.) is a Florida-based criminal defense law firm offering comprehensive legal services through a team-based approach. The firm operates as a unified legal practice with core offerings in Criminal Defense and DUI Defense, supplemented by specialized practice modules including Traffic Ticket Defense, Juvenile Crime Defense, Drug Crimes Defense, Sex Crimes Defense, Assault and Battery Defense, Expungement Services, Bench Warrant Defense, and Probation Violation Defense. The firm maintains offices in Sarasota (main office), Tampa, Orlando, and Clearwater to serve clients throughout Florida.
Differentiator
Problem solved
Functional benefit
Products and services
- Criminal Defense Legal Services Comprehensive legal representation for individuals charged with misdemeanor and felony criminal offenses throughout Florida, including defense against charges such as domestic violence, sex crimes, drug crimes, juvenile offenses, theft, and assault and battery.
- DUI Defense Legal Services Specialized legal defense for Driving Under the Influence charges, including license suspension challenges, breath test defense, field sobriety test challenges, and representation throughout Florida courts.
- Traffic Ticket Defense
- Juvenile Crime Defense
- Drug Crimes Defense Legal representation for drug-related charges ranging from misdemeanor possession to felony trafficking, including defense strategies based on actual vs. constructive possession distinctions.
- Leaving the Scene of Accident Defense Legal defense for hit and run charges, including both misdemeanor and felony cases involving property damage or personal injury.
- Felony and Misdemeanor Defense Legal representation for both felony (1st, 2nd, 3rd degree) and misdemeanor criminal charges, including murder, rape, grand theft, assault, battery, and various other offenses.
- Sex Crimes Defense Legal defense for sex crime allegations including child molestation, sexual battery, sexual assault, indecent exposure, failure to register, and internet sex offenses.
- Assault and Battery Defense Legal defense for assault and battery charges, including self-defense strategies, with representation for misdemeanor and felony levels of these offenses.
- Expungement Services Legal services to clear arrests from criminal records for cases that were dismissed or where charges were dropped, helping clients remove barriers to employment, housing, and education.
- Bench Warrant Defense Legal representation for individuals with outstanding bench warrants, including failure to appear and probation violation cases, working to resolve warrants and avoid increased penalties.
- Probation Violation Defense Legal representation for probation violation cases, working to prevent or minimize jail time and advocating for clients to continue fulfilling probation obligations.
Quantifiable outcome
- DUI charges reduced to reckless driving or dismissed in multiple documented case results
Companies that use Finebloom and Haenel
Customer profileSegments1 record
Ideal customer profiles2 records
Finebloom and Haenel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Finebloom and Haenel partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- National Association of Criminal Defense Lawyers (NACDL)minorProfessional association membership providing access to legal resources, continuing education, and peer network for criminal defense attorneys.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Finebloom and Haenel competitors and assessment
Company assessmentDirect peers
- Musca Law: Florida-based criminal defense and DUI firm with statewide coverage and a similar B2C intake model including free case evaluations, making it directly comparable to Finebloom Haenel & Higgins on product, geography, and GTM.
- The Law Place: Florida criminal defense and DUI practice with multiple office locations statewide and a comparable client-acquisition approach via SEO and free consultations; directly comparable on services, geography, and channel mix.
- Sammis Law Firm: Florida DUI and criminal defense firm with state-wide practice and similar attorney-led B2C representation model — closely comparable in offering, geography, and target customer.
- The Hannon Law Firm: Florida criminal and DUI defense firm operating across multiple Florida jurisdictions with comparable service mix and consumer-facing intake; comparable on product, geography, and target customer.
- Pumphrey Law Firm: Florida-based criminal defense and DUI practice serving clients across the state; directly comparable in service line and regional customer base.
- The Baez Law Firm: Florida criminal defense firm with statewide practice serving individual defendants; directly comparable on product offering and target customer segment.
- Law Offices of Robert F. Butler, P.A. Florida criminal defense boutique with a DUI and trial-focused practice; comparable on service mix and B2C individual-defendant customer, though typically smaller in scale.
- The All Law Firm: Florida criminal defense and DUI firm with a similar statewide service area and consumer-facing intake model; comparable in product, customer, and channel approach.
Others
- Avvo: Online legal directory used by the firm for lead generation and ratings; not a direct competitor but an ecosystem participant that channels Florida criminal-defense demand and could commoditize intake over time.
Broad incumbents
- BakerHostetler: Large national law firm with broad white-collar and criminal defense capabilities; overlapping practice area but serves institutional and higher-end matters rather than individual misdemeanor/DUI defense — relevant only as a broad incumbent comparator.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Finebloom and Haenel social profiles
Digital presenceFinebloom and Haenel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Finebloom and Haenel leadership team
Management profileNumber of profiles
Profiles4 records
Finebloom and Haenel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Finebloom and Haenel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Finebloom and Haenel
What does Finebloom and Haenel do?
Finebloom Haenel & Higgins P.A. is a Florida-based criminal defense law firm that represents individuals charged with DUI, criminal offenses, traffic violations, and related matters. The firm provides legal representation at hearings, trials, and negotiations with prosecutors across offices in Sarasota (headquarters), Tampa, Orlando, and Clearwater. Services are billed at attorney hourly rates or flat fees, with a free initial case evaluation offered to prospective clients.
Is Finebloom and Haenel a public or private company?
Finebloom and Haenel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Finebloom and Haenel founded?
Finebloom and Haenel was founded in 2004. It employs 1 to 10 people.
Where is Finebloom and Haenel based?
Finebloom and Haenel is headquartered in Sarasota, United States, in the North America region.
How does Finebloom and Haenel make money?
One revenue line is on record: legal Services - Criminal Defense.
Who are Finebloom and Haenel's main competitors?
Direct peers on record are Musca Law, The Law Place, Sammis Law Firm, The Hannon Law Firm, Pumphrey Law Firm, The Baez Law Firm, Law Offices of Robert F. Butler, P.A. and The All Law Firm. Avvo is listed as an others. BakerHostetler is listed as a broad incumbent.
Does Finebloom and Haenel have an API?
No public API is recorded for Finebloom and Haenel.
What industry is Finebloom and Haenel in?
Finebloom and Haenel's product category is Criminal Defense Legal Services. Its primary akta.pro industry code is BPAHAAAN, Criminal Defense. Its NAICS code is 541110 and its SIC code is 8111.