Sparcstudio

What Sparcstudio does

Sparcstudio Limited is a privately-held design consultancy headquartered at 20 Water Lane, Richmond, London, founded in 2009 by Beverley Bayes (Creative Director), Neil Fairplay (Commercial Director) and Tom Howell (Technical Director). The firm specialises in bespoke interior architecture, lighting design and space planning for luxury spa, wellness, hotel and fitness environments, delivering projects across the UK, mainland Europe and international destinations for enterprise clients including Center Parcs, Sofitel (Accor), Harrods, Exclusive Hotels, Third Space, Champneys, Aspria and David Lloyd Leisure. Its service offering spans the full design lifecycle — conceptual design, concept architecture, detailed design, lighting design, finishing touches and on-site supervision — with at least one founder-director personally involved from brief to completion.

The firm's portfolio includes landmark projects such as So SPA at Sofitel St James (Grade II listed Banking Hall, walnut pavilion, awarded Condé Nast Best Spa), Third Space Tower Bridge (2,601 sqm with proprietary juniper-wood hot yoga interior), The Spa at South Lodge (£15m, 4,120 sqm), Cottonmill Spa at Sopwell House (£14m), Aqua Sana Elveden Forest (£6.5m, completed September 2023), the Harrods Hair & Beauty Salon in Knightsbridge (16,985 sq ft) and the €26m Aspria Hamburg Uhlenhorst new-build. Technical differentiators include atmospheric/theatrical lighting design led by Tom Howell, bespoke joinery manufactured by specialist craftsmen to Sparcstudio's specifications, and deep operational knowledge of wet-spa environments and listed-building integrations.

Sparcstudio operates as a B2B professional services firm with project-based fees (no published rates, no SaaS pricing). Its go-to-market is sales-led and reputation-driven: new business comes primarily through award recognition (FX Design Awards, Condé Nast, European Hotel Design Awards, Professional Beauty Awards), earned media coverage (GQ, Sunday Times, Wallpaper*, Condé Nast Traveller), direct referral, and repeat engagements from long-duration clients. The firm does not have a product, app, API or software offering, and derives 100% of revenue from bespoke design services.

Name

Sparcstudio

Legal name

Sparcstudio Limited

Website

https://sparcstudio.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Sparcstudio is a Richmond, London-based design consultancy founded in 2009 that delivers bespoke interior architecture, lighting and space-planning services for luxury spa, wellness, hotel and fitness environments, serving enterprise clients such as Harrods, Sofitel, Center Parcs and Third Space.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Design Consultancy and Architectural Services: Sparcstudio acts as a creative design studio providing bespoke interior architecture, interior design, lighting design, and design consultancy services for spa, wellness, fitness, and hotel projects. Revenue is generated through professional design fees charged for projects, from initial concept through to final site supervision.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Sparcstudio is a privately-owned creative design studio delivering bespoke interior architecture, interior design, lighting design, and design consultancy services for spa, wellness, fitness, and hotel projects. Engagements span from initial concept design through to detailed design, space planning, bespoke joinery specification, lighting design, and final site styling, with at least one founding director personally involved on every project from inception to completion.

Product overview

Sparcstudio is a privately-owned, award-winning creative design studio offering bespoke interior design services for spa, wellness, fitness, hotel, and hospitality environments. The company operates a comprehensive design service spanning multiple phases: Conceptual Design (understanding client ambitions, cultures, and brands), Concept Architecture (space planning and architectural concepts), Detailed Design (including bespoke joinery and dramatic lighting), Lighting Design (creating atmospheric and theatrical spaces), and Finishing Touches/Styling. Their extensive portfolio includes landmark projects such as So SPA at Sofitel St James, Third Space Tower Bridge, multiple Aqua Sana Forest Spas for Center Parcs, the Cottonmill Spa at Sopwell House, Harrods Hair & Beauty Salon, and The Spa at South Lodge. Their work can be experienced across the UK, mainland Europe, and internationally, with projects ranging from luxury hotel spas and private members clubs to large-scale health and fitness facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Spa and Wellness Interior Design Services Award-winning bespoke interior design services for luxury spa, wellness, and fitness environments, including guest journey design, spatial planning, thermal suite design, treatment room design, and social spa zones, delivered for discerning hotel, leisure, and wellness operators.
• Hotel and Hospitality Interior Design Services Bespoke interior design services for luxury hotels and hospitality venues, including reception areas, lounges, bars, public areas, guest suites, and eco-lodge concepts, with projects delivered for hotel groups such as Exclusive Hotels, Sofitel, and Sopwell House.
• Lighting Design Services Atmospheric and theatrical lighting design services that create warmth, mood, and 'heart and soul' in spa, wellness, hotel, and fitness interiors, including feature lighting, illuminated transition zones, and bespoke fixtures such as dramatic copper lighting installations.
• Architectural Design and Space Planning Services Architectural concept development and space planning services that form the foundation of all design schemes, enabling clients to deliver operational efficiency, guest experience flow, and successful integration of services into complex environments including listed interiors.

Quantifiable outcome

• Projects attract major press coverage and industry awards from Condé Nast, FX Design Awards, Professional Beauty Awards, Condé Nast Johansen, and leading national publications (GQ, Sunday Times, Wallpaper*, The Telegraph)
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hirsch Bedner Associates (HBA): Global hospitality interior design firm with extensive luxury hotel and resort portfolio across spa, wellness, F&B, and guestroom design. Comparable end-client base (luxury hotel operators and developers) but operates at significantly larger scale and broader scope than Sparcstudio's spa-led niche.
• Wimberly Interiors (WATG): Global hospitality design firm (formerly Wimberly Allison Tong & Goo) with deep luxury hotel and resort interior design portfolio. Comparable end-market focus but operates at substantially larger scale and broader integrated design scope than Sparcstudio.

Direct peers

• Yabu Pushelberg: Toronto- and New York-based luxury interior design studio recognised for high-end hotel, spa, and residential work for brands including Four Seasons, Edition, and W Hotels. Comparable in design-led positioning, award-winning brand equity, and premium hospitality client base.
• RPW Design: London-based hospitality interior design firm with a portfolio of luxury hotels, spas, and members' clubs across the UK and internationally. Direct peer along London geography, hospitality specialisation, and boutique boutique studio delivery model.
• Bensley Design Studios: Bangkok- and Bali-based luxury resort, spa, and landscape design studio led by Bill Bensley. Direct peer along luxury spa and resort specialisation, owner-operator client base, and award-winning design-led positioning.
• Goddard Littlefair: London-based interior design studio specialising in luxury hotel, spa, and residential projects for premium UK and international operators. Comparable in founder-led boutique model, London HQ, and focus on award-winning hospitality interiors.
• Richmond International: UK-based luxury hotel interior design firm with strong portfolio in European heritage hotels and spa projects. Direct peer along UK geography, luxury hotel client base, and craft-led bespoke delivery model.
• Pierre-Yves Rochon (PYR): Paris-based luxury hospitality interior design firm with a flagship spa and wellness portfolio (Peninsula, Four Seasons, Ritz-Carlton). Direct peer along ultra-luxury hotel spa/wellness specialisation and European design heritage.
• Lawson Robb: London-based interior architecture and design practice focused on ultra-prime residential and luxury hospitality projects. Comparable along UK boutique scale, founder-led culture, and premium end-client base.
• Champalimaud Design: New York- and London-based luxury hospitality interior design studio with comparable focus on landmark hotel, spa, and resort projects for ultra-high-end operators. Directly comparable in client tier (Four Seasons, Corinthia, Baccarat) and in the bespoke spa/wellness specialisation that defines Sparcstudio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sparcstudio
• Xx.com/sparcstudio
• Facebookfacebook.com/sparcstudiodesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sparcstudio