Simpego

What Simpego does

Simpego Versicherungen AG is a Swiss digital-first insurance company headquartered at Hohlstrasse 556 in Zürich, operating exclusively in Switzerland under FINMA supervision. Founded in 2016 and rebranded from Dextra Versicherungen AG to the Simpego name in 2018, the firm serves individual consumers, pet owners, homeowners, renters, travelers, and small fleet operators in the Swiss market. It distributes retail non-life insurance across four branded product families: simpego Car (motor vehicles), simpego Home (household contents, personal liability, and buildings), simpego Pet (cats and dogs), and simpego Travel, with an add-on assistance product called simpego Select for bike/e-bike breakdown, home emergency and key loss. A partner legal protection product is offered through Dextra, and PetClub creates an adjacent digital community with veterinary-led content on Instagram and Facebook.

The company's technology core is a cloud-based insurance platform paired with the FlexDrive smartphone telematics app, which captures high-frequency GPS and sensor data to enable three auto insurance billing models: FlexDrive (per-kilometer variable premium with monthly odometer photo reporting), BonusDrive (fixed annual premium with safe-driving score and up to 20% renewal discount), and BasisDrive (traditional fixed-rate annual premium). The smartphone-only architecture avoids the need for OBD dongles or hardware telematics, and the platform integrates with AutoSense AG for fleet mileage data, Calingo for pet insurance distribution, and SVV Solution AG for participation in the HIS fraud prevention system and Car Claims Info database. All products are sold through a multi-language (DE/FR/IT/EN) self-service web and mobile application with partner garage claims service and a broker portal for intermediaries.

Simpego generates revenue from recurring insurance premiums across its multi-line portfolio, with quote-based risk-adjusted pricing and a mix of usage-based, behavior-based, and flat-rate structures in motor insurance. The company was recognized as Best Auto Insurance in Switzerland 2024 by Handelszeitung/HZ Insurance/PME/Statista and received top marks from SIQT across home, liability and motor categories, with over 3,000 customers participating in the bonus.ch customer satisfaction survey. Customer mix is dominated by retail individuals; no named enterprise or major B2B accounts were disclosed.

Name

Simpego

Legal name

Simpego Versicherungen AG

Website

https://simpego.ch

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Simpego Versicherungen AG is a Swiss digital-first insurer headquartered in Zürich, offering motor vehicle, home, pet, travel and assistance insurance to individuals, pet owners, and small fleet operators across Switzerland via fully online self-service with telematics-based auto billing options.

Ownership category

akta.pro rank

Product category

Personal Insurance

NAICS

Direct Insurance (except Life, Health, and Medical) Carriers (52412), Direct Health and Medical Insurance Carriers (524114)

SIC

Insurance Carriers, Nec (6399)

akta.pro primary industry

Claims Management & Digital FNOL Platforms (FSAGAGAC)

akta.pro secondary industry

Embedded Insurance Distribution & Premium Financing (FSAGALAF)

Keywords

• Digital insurance
• Auto insurance
• Property insurance
• Personal liability insurance
• Telematics insurance

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Motor Vehicle Insurance Premiums: Recurring insurance premiums for car, motorcycle, delivery van, and classic car insurance. Offers three billing models: FlexDrive (usage-based per kilometer), BonusDrive (annual with safe driving discounts up to 20%), and BasisDrive (fixed annual premium).
2. Home Insurance Premiums: Recurring premiums for combined home insurance products including personal liability, household contents, and buildings insurance under the simpego Home umbrella.
3. Pet Insurance Premiums: Recurring premiums for accident and health insurance for cats and dogs. Covers veterinary costs regardless of age or breed.
4. Travel Insurance Premiums: Travel insurance premiums covering cancellation costs, personal assistance, vehicle assistance, and medical expenses worldwide.
5. Home Assistance Services: Assistance services for home emergencies including bike and e-bike breakdown assistance, home breakdowns, and key loss coverage under simpego Select.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Simpego is a Swiss digital insurance company offering auto, property, and personal liability insurance products to individuals and small businesses. The company operates through a fully digital, online-based platform that allows customers to manage policies, report claims, and track driving behavior via mobile applications. Simpego differentiates itself with flexible billing models, no bonus/malus system, and usage-based pricing enabled by telematics technology.

Product overview

Simpego is a Swiss digital insurance company offering a modular insurance product portfolio organized under four main brands: simpego Car (vehicle insurance for cars, motorcycles, delivery vans, classic cars, and fleets), simpego Home (personal liability, household contents, and buildings insurance combined), simpego Pet (cat and dog health insurance), and simpego Travel (travel insurance with cancellation, assistance, and medical coverage). The simpego Car product uniquely offers three billing models—FlexDrive (pay-per-kilometre), BonusDrive (safe-driving rewards up to 20%), and BasisDrive (fixed annual)—that customers choose at purchase. simpego Select adds everyday assistance services (bike/e-bike breakdown, home emergency, key loss), while simpego Home is sold as a bundled package with extras included. The company also distributes partner legal insurance via Dextra. All products are sold fully digitally with personal customer support.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Digital auto insurance product for Swiss consumers covering motor vehicles, with flexible monthly billing, no bonus/malus penalties, and optional BonusDrive telematics-based discounts. Customers can sign up, manage policies, and report claims entirely online or via mobile app.
• Property Insurance Personal property insurance covering household contents and residential buildings for Swiss homeowners and renters, offered with digital policy management and flexible contract terms.
• Personal Liability Insurance Personal liability insurance covering third-party claims arising from the policyholder's everyday activities, sold to Swiss individuals with the same digital onboarding and flexible cancellation as other Simpego products.
• FlexDrive (Fleet Telematics) Telematics and fleet management product for small businesses and fleet operators in Switzerland, providing real-time vehicle monitoring, usage-based insurance pricing, and centralized fleet administration.
• BonusDrive Behavior-based premium discount program integrated with Simpego auto insurance, rewarding safer driving as measured through the company's telematics technology with reductions in insurance premiums.

Quantifiable outcome

• Up to 20% discount on annual premium for safe driving with BonusDrive
• +3 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• Meta Platforms (Facebook, Instagram)minorGTM or Marketing PartnerSocial media and advertising partnership. Simpego runs advertising campaigns on Meta platforms using Meta Pixel for audience segmentation. No lead ads are used and no personal customer data is collected through advertising.
• Dextra Versicherungen AGminorChannel Partner/ Reseller/ DistributorPartnership for legal protection insurance products. Dextra provides legal protection insurance as a partner product offered alongside Simpego's core insurance offerings.
• KAISER & SOZIEN Partnerschaft mbBminorOthersEU data protection representative appointed in accordance with Art. 27 GDPR to represent Simpego for data protection matters in the European Union.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Baloise Group: Baloise is one of Switzerland's largest insurance and banking groups, offering motor, home, and life insurance across Switzerland and Europe. While much larger and agency-led, Baloise has invested heavily in digital transformation, making it the most direct incumbent competitor for Simpego's product mix.
• AXA Switzerland: AXA Switzerland is a major multi-line insurer covering motor, home, liability, and health insurance for Swiss consumers and businesses. It competes directly with Simpego's product portfolio and has substantially greater scale and brand recognition.
• Mobiliar: Mobiliar is Switzerland's largest mutual insurer by customer base, offering property, motor, and liability insurance. As a deeply embedded Swiss incumbent with a strong agency network, it competes with Simpego across motor and home lines and represents the trust-based benchmark Simpego is trying to disrupt digitally.
• Generali Switzerland: Generali Switzerland is part of the global Generali Group, offering motor, home, and personal liability insurance to Swiss consumers. It is an established incumbent competing in Simpego's core product lines.
• Zurich Insurance Group: Zurich Insurance Group is one of the world's largest insurance carriers with a substantial Swiss motor and property insurance business. Although primarily known as a global commercial insurer, its Swiss retail operations compete with Simpego in motor and home.
• Allianz Suisse: Allianz Suisse is the Swiss subsidiary of Allianz Group, offering motor, home, life, and health insurance. It competes with Simpego across core property and casualty lines and represents the global-insurer benchmark in the Swiss market.
• Helvetia Insurance: Helvetia is a Switzerland-headquartered multi-line insurer offering motor, home, liability, and pet insurance in the Swiss market. It offers a comparable product mix to Simpego and serves as a key incumbent benchmark for digital and product innovation.

Emerging players

• Knip: Knip was a Swiss digital insurance broker that pioneered app-based insurance management before being acquired. It represents an earlier attempt at digital insurance intermediation in Switzerland and provides historical context for Simpego's digital-first model.

Direct peers

• Lemonade: Lemonade is a US-headquartered digital-first insurance carrier using AI-driven underwriting and a fully mobile purchasing experience. Although operating in the US and Europe with a different product mix, it is the closest model comparable to Simpego's digital-native, app-led insurance approach.
• Getsafe: Getsafe is a German digital insurance platform offering motor, home, liability, and pet insurance through a fully digital experience. While German-focused, its product portfolio, telematics usage, and digital-first GTM closely mirror Simpego's model and competitive positioning.

Market position

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@simpego
• Facebookfacebook.com/simpego
• LinkedInlinkedin.com/company/simpego
• Instagraminstagram.com/simpego
• TikToktiktok.com/@simpego.ch
• Xx.com/simpegoch

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simpego