Pörtner Consulting

What Pörtner Consulting does

Pörtner Consulting is a German sole proprietorship (Einzelunternehmen) founded in 2001 by Andreas Pörtner and headquartered in Hundsangen, Germany. The firm provides digital business consulting, software selection advisory, and e-commerce strategy services to mid-market enterprises (Mittelstand) in the DACH region, with a network of 25+ consultants operating across offices in Germany, Austria, Switzerland, and the United States (Jacksonville, FL). The firm has delivered 400+ consulting projects since inception, serving industries that include retail, manufacturing, and industrial sectors, and operates affiliated entities including IFDW (Institut für Digitales Wirtschaften), IFDV, and eCommerce-Akademie.

The proprietary technology stack consists of four named platforms: DIGITAL BUSINESS NAVIGATOR (a modular digital transformation methodology with 30+ modules), AI BUSINESS NAVIGATOR (an AI strategy and implementation framework), softwaremanager.cloud (a SaaS platform for software vendor evaluation and selection), and White Rabbit CDP (a customer data platform with an AI-driven content engine). The Digital Business Academy provides 350+ e-learning modules, and the firm organizes branded industry conferences (DAM DAY, PIM DAY, eCommerce DAY, AI in Marketing DAY) that double as go-to-market channels.

The business model combines five revenue streams: (1) consulting and project fees for transformation and software-selection engagements; (2) SaaS subscriptions to softwaremanager.cloud and White Rabbit CDP; (3) training and seminar revenue at approximately €690 per participant; (4) e-learning subscriptions via the Digital Business Academy; and (5) event sponsorship and ticket revenue from the proprietary conference portfolio. The customer base is fragmented across multiple DACH Mittelstand verticals with no publicly disclosed anchor accounts, consistent with a high-volume, low-ticket engagement model rather than a few large strategic accounts.

Name

Pörtner Consulting

Legal name

pörtner consulting (Inhaber: Andreas Pörtner, MSc. BBA)

Website

https://poertner-consulting.de

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Pörtner Consulting is a German digital transformation advisory firm serving DACH-region Mittelstand companies through consulting, proprietary software platforms (DIGITAL BUSINESS NAVIGATOR, AI BUSINESS NAVIGATOR, softwaremanager.cloud, White Rabbit CDP), a 350+ module e-learning academy, and a proprietary conference portfolio. Founded in 2001 by Andreas Pörtner.

Ownership category

akta.pro rank

Product category

Digital Transformation Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618), Software Publishers (51321), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)

akta.pro primary industry

Digital & Technology Transformation Consulting (BPAHACAH)

akta.pro secondary industries

ERP, CRM & Enterprise Applications Consulting (BPAHAEAI), Data, Analytics & AI Consulting (BPAHAEAF), Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting (BPAHAEAL)

Keywords

• Digital transformation consulting
• Software selection advisory
• E-commerce consulting
• IT strategy services
• Executive digital education

Headquarters

HQ city

Nadejkov

HQ country

Czechia

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Consulting Services: Digital Business Strategy consulting, software selection consulting, digital transformation advisory, and interim management services for companies undergoing digital transformation.
2. Training & Seminars: Over 350 e-learnings and numerous seminars covering digital business topics including CDO, CIO, CTO, CMO programs, eCommerce seminars, and specialized technology seminars. Pricing at 690 EUR per participant plus VAT.
3. SaaS Platforms: Subscription-based access to proprietary platforms including DIGITAL BUSINESS NAVIGATOR, AI BUSINESS NAVIGATOR, and softwaremanager.cloud for software management and digital transformation.
4. Event Organization: Revenue from organizing industry-specific conferences and events like CIO VISION DAY, DAM DAY, PIM DAY with ticket sales for networking and knowledge sharing.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Pörtner Consulting provides vendor-independent digital business consulting, software selection advisory, and digital transformation strategy services for mid-market companies in the DACH region. The firm delivers these services alongside proprietary SaaS platforms (DIGITAL BUSINESS NAVIGATOR, AI BUSINESS NAVIGATOR, softwaremanager.cloud), executive certification programs (CDO, CIO, CTO, CMO), and a portfolio of 350+ e-learnings and industry conferences covering e-commerce, ERP, CRM, DAM, PIM, and AI topics.

Product overview

Pörtner Consulting is a digital business consulting firm offering a portfolio of interconnected platforms, professional services, and educational programs. Core platforms include DIGITAL BUSINESS NAVIGATOR (360-degree digital transformation platform with 30+ modules based on LAPAO method), AI BUSINESS NAVIGATOR (AI tools management platform), softwaremanager.cloud (software tendering and selection platform), Digital Business Academy (eLearning platform), and White Rabbit (Customer Data Platform with 104+ marketing functions). The company also offers professional services including pimcore and Matomo consulting, software marketing, IT procurement, business analysis, and digital transformation advisory. Educational offerings include certification programs (CDO, CIO, CTO, CMO), industry events (DAM DAY, PIM DAY, EDI DAY, CRM DAY, CIO VISION DAY), and Mini MBA programs. The firm also distributes various SaaS solutions for SMEs including sales management, marketing technology, video conferencing, and SMS voting tools.

Differentiator

Problem solved

Functional benefit

Brands

• DIGITAL BUSINESS NAVIGATOR: Digital Transformation Platform for holistic digital transformation of medium-sized enterprises using the LAPAO method
• AI BUSINESS NAVIGATOR
• softwaremanager.cloud
• eCommerce-Akademie
• eCommerce-Vision (ecommerce-vision.de)
• webhostlist.de
• DigiPerform 360
• White Rabbit
• mFrage.de
• Digital Business Academy

Products and services

• DIGITAL BUSINESS NAVIGATOR 360-degree digital transformation platform for mid-market companies covering all aspects of digital transformation based on the LAPAO method, with more than 30 modules for strategy development, project management, software tools, budgets, and digital knowledge building.
• AI BUSINESS NAVIGATOR AI tools management platform for holistic management of AI tools and AI topics in enterprises, enabling organizations to manage their AI technology landscape.
• softwaremanager.cloud Software tendering and selection platform that sets a new standard for business software selection, enabling companies to manage software requirements, evaluate vendors, and conduct automated software procurement processes.
• Digital Business Academy eLearning platform offering seminars and courses on eCommerce, Digital Business, Digitalization, and AI topics available 24/7 from any location and device.
• DigiPerform 360 Digital Transformation Program Digital transformation program starting October 2025 providing structured support for organizations undergoing digital transformation with end-to-end methodology.
• CDO-Seminar (Chief Digital Officer Lehrgang) Executive training program for Chief Digital Officers covering digital business strategy, transformation management, and leadership.
• CIO-Seminar (Chief Information Officer Lehrgang) Executive training program for Chief Information Officers covering IT strategy, technology management, and digital leadership.
• CTO-Seminar (Chief Technology Officer Lehrgang) Executive training program for Chief Technology Officers covering technology strategy and innovation leadership.
• CMO-Lehrgang (Chief Marketing Officer Lehrgang) Executive training program for Chief Marketing Officers covering digital marketing strategy and marketing technology management.
• Mini MBA KI Mini MBA program focused on Artificial Intelligence covering AI strategy, implementation, and management.
• Mini MBA Digital Marketing Mini MBA program focused on Digital Marketing covering strategy, tools, and execution.
• Mini MBA Digital Transformation Management Mini MBA program focused on Digital Transformation Management covering organizational change and technology adoption.
• Digital Business Berater und Manager Digital business consulting services including strategy development, software selection, process digitalization, and digital transformation coaching.
• pimcore Beratung und Einführung Consulting and implementation services for pimcore open-source platform including PIM, DAM, CMS, and eCommerce (coreshop) modules.
• Matomo Beratung und Einführung Consulting and implementation services for Matomo web analytics platform.
• Software Marketing Services Software marketing services including lead generation, manufacturer overviews, software conferences and seminars, international market research, and go-to-market support.
• Software-Zertifizierung (Certified Software) Software certification service 'Certified Software' providing orientation and recognition for leading business and cloud software solutions.
• IT-Einkaufsberatung IT procurement consulting services for software and technology acquisition.
• IT-Freiberuflervermittlung Freelance IT professional placement services for digital transformation projects.
• Business Analyse & Konzeption Business analysis and conception services including requirements management, digital strategy workshops, IT architecture workshops, blockchain consulting, and funding advice.
• CIO VISION DAY Exclusive 1-day hybrid conference for CIOs, IT managers, CDOs and digital decision-makers focusing on IT strategy, AI, automation, cloud transformation, cybersecurity, and the evolving role of the CIO.
• DAM DAY Annual online conference on Digital Asset Management topics.
• PIM DAY Annual online conference on Product Information Management topics.
• EDI DAY Hybrid conference on Electronic Data Interchange and Business Integration topics.
• CRM DAY Annual online conference on Customer Relationship Management topics.
• B2B E-COMMERCE DAY Annual online conference on B2B eCommerce topics.
• CLOUD ERP DAY Annual online conference on ERP/Cloud-ERP topics.
• KI MANAGEMENT DAY Annual online conference on AI and AI Management topics.
• eCommerce Akademie Leading provider of eCommerce seminars and shop training programs in the DACH region, offering professional certification courses for eCommerce professionals.
• Externer KI-Beauftragter für KMU External AI officer service for small and medium enterprises providing AI strategy and governance advisory.
• Externer NIS2-Beauftragter External NIS2 directive compliance officer service for SMEs.
• Externer Datenschutzbeauftragter für KMU External data protection officer service for small and medium enterprises.

Quantifiable outcome

• 30+ transformation modules available
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• ADG Business SchoolminorStrategic or Co-development PartnerADG Business School is a Kooperationspartner (cooperation partner) of Pörtner Consulting. The partnership involves joint marketing and referral of educational programs and consulting services.
• saas-partner.de (SaaS Distribution)minorChannel Partner/ Reseller/ DistributorSaaS distribution partnership allowing IT companies and web agencies to offer over 300 SaaS solutions. Pörtner Consulting is connected to this partner network for SaaS distribution and partner programs.
• eCommerce AkademiecoreStrategic or Co-development PartnerPörtner Consulting founded and operates the eCommerce Akademie (formerly web business academy), the leading provider of e-commerce seminars and shop training in the DACH region.
• Institut für digitale Wirtschaft (IFDW)coreStrategic or Co-development PartnerPörtner Consulting is founding member of the Institute for Digital Economy (IFDW), actively working on digital standards and digital transformation of European economy.
• Institut für digitale Verwaltung (IFDV)coreStrategic or Co-development PartnerPörtner Consulting is founding member of the Institute for Digital Administration (IFDV), working on digital transformation of European public administration.

Scale indicators5 records

Recent moves7 records

Expansion highlights2 records

Direct peers

• Senacor Technologies: German digital transformation and IT consulting firm serving DAX and large Mittelstand clients with technology-led advisory and implementation — directly comparable in DACH focus, consulting-led delivery, and digital transformation mandate.
• init AG (init innovation in traffic systems) / ]init[: Berlin-based digital agency and transformation consultancy with strong Mittelstand presence; comparable offering mix spanning digital strategy, platform selection, and implementation across enterprise clients.
• MHP – a Porsche Company: German management and IT consultancy focused on digital transformation, mobility, and software-driven business models for the Mittelstand and large enterprises — overlaps on digital strategy, software selection, and platform advisory in DACH.
• United Digital Group (UDG): German digital agency and consultancy covering digital transformation, marketing technology, and platform implementations; comparable on DACH Mittelstand targeting and platform-led advisory.
• zeb (zeb.rolfes.schierenbeck.associates): European consulting firm combining strategy, technology, and software selection for financial services and adjacent industries; overlaps with Pörtner on IT procurement consulting and digital transformation advisory.

Broad incumbents

• Capgemini Invent: Global digital transformation and innovation consulting arm of Capgemini; competes for the same CIO/CDO-level transformation mandates that Pörtner serves, but with vastly greater delivery scale.
• Accenture (Accenture Industry X / Strategy & Consulting): Global professional services incumbent delivering digital transformation, cloud, and platform advisory across DACH enterprise and Mittelstand; competitor for higher-end engagements Pörtner pursues.
• McKinsey Digital (QuantumBlack): Digital transformation and AI consulting arm of McKinsey; competes at the strategic end of the same CDO/CIO mandate space Pörtner serves, with global brand and delivery scale.
• Deloitte Digital / Deloitte Consulting: Big Four advisory delivering transformation, technology selection, and AI advisory across enterprise clients in DACH and globally; competes for CIO and CDO engagements and enterprise platform advisory.
• Arvato (Bertelsmann): Bertelsmann-owned digital services and consulting arm with strong DACH presence; comparable in combining e-commerce, CRM, and digital transformation services for European enterprises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/prtnerconsulti1

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pörtner Consulting