Hinsdale Nurseries

What Hinsdale Nurseries does

Hinsdale Nurseries is a family-owned and operated nursery business headquartered in Willowbrook, Illinois, serving homeowners and landscape professionals across the Illinois and broader Midwest region. The company operates an 11-acre retail garden center at 7200 S. Madison St. in Willowbrook, complemented by a 650-acre farm in Plano, Illinois, where a significant portion of its plant material is grown locally and acclimated to Midwest conditions. Its offering spans retail and wholesale plant sales — covering trees, evergreens, shrubs, perennials, seasonal color, soils, mulches, and stone — alongside professional landscape design, build, installation, and maintenance services, plus custom potted and container arrangements and DIY design guidance.

The company runs three revenue streams: retail plant sales (one-time purchases at the garden center), wholesale plant sales (login-gated portal serving professional landscapers and contractors), and landscape services (quote-based design, installation, and maintenance). Go-to-market is multi-channel: direct-to-consumer retail at the Willowbrook location, a dedicated wholesale sales team for trade buyers, and a community-led content motion built around educational seminars, blog content, social media, and a Plant Finder/Plant Care Guide resource library. Customer segments are horizontally segmented into homeowners (primary), professional landscapers and contractors, and DIY gardeners. Operational technology is limited to a plant inventory management system with retail availability tracking and a botanical database; no proprietary software, AI, or platform layer is disclosed.

Hinsdale Nurseries is independently owned with no parent company, private equity backing, or institutional shareholders identified. Revenue is not publicly disclosed. The company holds Illinois Department of Agriculture nursery inspection certification confirming its stock is free from diseases and pests, and offers plant warranty coverage. There are no disclosed funding rounds, acquisitions, patents, or trademarks in the source data.

Name

Hinsdale Nurseries

Legal name

Hinsdale Nurseries, Inc.

Website

https://hinsdalenurseries.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Hinsdale Nurseries is a family-owned Illinois nursery operating an 11-acre garden center in Willowbrook and a 650-acre growing farm in Plano. It sells locally grown trees, shrubs, perennials, and seasonal plants to homeowners and landscape professionals, and offers landscape design, installation, and maintenance services.

Ownership category

akta.pro rank

Headquarters

HQ city

Willowbrook

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Plant Sales: Direct sales of trees, shrubs, evergreens, perennials, annuals, soils, mulches, stone, and seasonal plants to homeowners and DIY gardeners at the garden center.
2. Wholesale Plant Sales: Wholesale pricing and availability for professional landscapers and contractors through dedicated wholesale portal and sales team.
3. Landscape Services: Custom potted and container arrangements, landscape design and build, DIY design guidance, and ongoing landscape maintenance services for residential and commercial properties.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Hinsdale Nurseries operates an 11-acre retail garden center in Willowbrook, Illinois, supported by a 650-acre growing farm in Plano, Illinois. It sells trees, evergreens, shrubs, perennials, annuals, soils, mulches, stone, and seasonal plants to both homeowners (retail) and professional landscapers (wholesale). It also provides professional landscape design, build, installation, and maintenance services, along with custom potted and container arrangements.

Product overview

Hinsdale Nurseries is an 11-acre garden center and nursery with two Illinois locations (Willowbrook and Plano, Illinois farm). The company operates as a unified nursery business offering both retail and wholesale plant material sales alongside professional landscape services. The product portfolio centers on locally-grown nursery stock including trees, evergreens, shrubs, perennials, and seasonal color plants—many grown at their Plano, Illinois farm. Supporting the plant sales are landscape services including Custom Potted & Container Arrangements, Landscape Design & Build, DIY Retail Design, and Landscape Maintenance. The company also provides educational resources through their Plant Finder tool, Plant Care Guide, and Resource Library. The wholesale division serves professional landscapers while retail operations cater to homeowners, with availability and pricing information accessible online. Their native plants collection represents a growing focus on Midwest-adapted species.

Differentiator

Problem solved

Functional benefit

Products and services

• Trees, Evergreens & Shrubs High-quality nursery stock including trees, evergreens, and shrubs available for both wholesale and retail purchase, with much of the material grown at the company's Plano, Illinois farm.
• Soils, Mulches & Stone Landscaping materials including various soils, mulches, and stone products for garden and landscape projects, sold at the garden center.
• Fall Mums, Cabbage, Kale & More Seasonal fall plants including chrysanthemums, cabbage, kale, pansies, and pumpkins, sold during the autumn season.
• Winter Greens & Accents Winter-appropriate plants and decorative accents for seasonal landscapes and containers, available during the winter season.
• Perennials Collection Wide selection of perennial plants including Wild Geranium, ornamental grasses, coneflowers, and other flowering perennials suited for Midwest gardens.
• Shrubs Collection Collection of shrubs including hydrangeas, viburnums, ninebark, and other landscape shrubs, sold at retail and wholesale.
• Native Plants Illinois native plants adapted to local conditions, including Switch Grass, Little Bluestem, Prairie Dropseed, Coneflowers, Black-Eyed Susans, Serviceberry, Pagoda Dogwood, Viburnum, and Wild Geranium.
• Landscape Design & Build Professional landscape design and installation services handling projects from concept through completion for residential and commercial properties.
• Landscape Maintenance Ongoing landscape maintenance services for residential and commercial properties, provided on a recurring basis.
• Custom Potted & Container Arrangements Custom planting services for pots and containers, tailored to customer specifications and delivered by the nursery.
• DIY Retail Design Guidance Professional plant selection guidance and design planning for DIY customers who want expert advice but prefer to handle installation themselves.
• Wholesale Plant Supply Wholesale pricing and availability for professional landscapers, contractors, and commercial customers, accessible through a dedicated sales team and login-gated portal.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• TruGreen: TruGreen is the largest U.S. residential lawn and landscape care company, offering ongoing landscape maintenance and related services — comparable to Hinsdale's Landscape Maintenance arm in service model and target customer, though at vastly greater scale.
• Bailey Nurseries: Bailey is one of the largest wholesale nursery growers in North America (Endless Summer hydrangeas, First Editions shrubs) — directly comparable as a nursery-stock supplier that competes with Hinsdale's vertically integrated production and wholesale activities.
• Spring Meadow Nursery: Spring Meadow is a leading wholesale shrub and woody plant liner producer (Proven Winners ColorChoice) — comparable to Hinsdale's production and wholesale operations in product category, though operating nationally rather than regionally.
• Davey Tree Expert Company: Davey Tree is a national residential and commercial landscape services provider (design, installation, maintenance, tree care) — comparable to Hinsdale's Landscape Service division in offering mix, but operating at far greater scale and geographic breadth.
• Monrovia Nursery Company: Monrovia is a large national wholesale nursery grower supplying independent garden centers — comparable to Hinsdale's wholesale arm in product category (woody ornamentals, shrubs, perennials) and B2B channel, but operating at much greater scale and national scope.

Direct peers

• Lurvey Garden Center: Lurvey is a Des Plaines, Illinois-based garden center and landscape services provider serving the Chicago suburbs — comparable to Hinsdale across retail nursery stock, landscape design/build, and wholesale contractor supply.
• Midwest Groundcovers: Midwest Groundcovers is a St. Charles, Illinois-based nursery and landscape services company offering perennials, shrubs, and native plants to landscapers and homeowners — a regional direct peer with overlapping plant categories and service offerings.
• The Growing Place: The Growing Place operates garden centers in Naperville and Aurora, Illinois, offering retail nursery stock, landscape design, and installation services — a near-identical service mix to Hinsdale and a direct competitor for Chicago-area homeowner and contractor demand.
• Chalet Landscape, Nursery & Garden Center: Chalet is a family-owned Chicagoland garden center with retail plant sales, a landscape design-build-maintenance division, and a strong regional brand — directly comparable to Hinsdale's combined retail + wholesale + services model in the same geography.
• Pasquesi Home & Garden Centers: Pasquesi operates garden centers in Lake Bluff and Barrington, Illinois, offering retail plants and landscaping services — directly comparable to Hinsdale in terms of product mix, customer base (Chicago-area homeowners), and combined retail/service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xx.com/HinsdaleNursery
• YouTubeyoutube.com/channel/UC5GUOu9abCvL9ZDNJBSunrA/featured
• Facebookfacebook.com/HinsdaleNursery
• Instagraminstagram.com/hinsdalenurseries
• Pinterestpinterest.com/hinsdalenursery

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hinsdale Nurseries