AWO pro

What AWO pro does

AWO pro:mensch gGmbH is a Berlin-based non-profit social welfare organization (gemeinnützige GmbH) and 100% subsidiary of AWO Landesverband Berlin eV, itself part of the nationwide AWO (Arbeiterwohlfahrt) network that employs 237,000 people across more than 14,000 facilities in Germany. The organization delivers three core service lines: (1) Kindertagesstätten, operating eight daycare centers in the Marzahn-Hellersdorf, Steglitz-Zehlendorf, and Reinickendorf districts of Berlin serving approximately 1,000 children under the Berliner Bildungsprogramm curriculum; (2) Hilfen zur Erziehung, providing ambulatory and residential child and youth welfare support including foster care services; and (3) Teilhabe, operating two therapeutic transitional housing facilities in Lankwitz and Steglitz that support 63 residents with significant psychological impairments. The organization employs approximately 300 staff under tariff-based TV AWO employment contracts and is led by Managing Director Marion Schmidt.

The business model is publicly funded under German Social Security Code frameworks, primarily SGB VIII (youth welfare) and SGB IX (integration assistance), with revenue derived from Berlin youth welfare offices, social insurance carriers, public subsidies, and regulated family co-payments. Pricing is not commercially negotiated but is administratively determined by Berlin's public rate-setting authorities. The technology footprint is deliberately limited to a standard content management system with Google Analytics, Google Maps integration, YouTube plugins, and Eye-Able accessibility software — there is no proprietary technology, software product, or AI/ML capability. Marketing and stakeholder communication occur primarily through the organization's blog, email newsletter, and YouTube presence. The organization is a signatory to the Initiative Transparente Zivilgesellschaft and maintains a certified quality management system, reinforcing accountability positioning within the regulated welfare sector.

AWO pro:mensch is embedded in a broader ecosystem of complementary welfare providers through formalized partnerships, including Horizonte für Familien (foster care network), FSD Lwerk Berlin Brandenburg (disability employment services), Theodor-Wenzel-Werk (psychiatric day clinic), Stiftung Haus der kleinen Forscher (early STEM education), and Kinderlächeln. Its competitive position rests on the AWO brand legacy, regulatory status as a recognized Spitzenverband member, established facility footprint, and tariff-based workforce rather than on any technology differentiation. The organization has recently engaged in active public advocacy (July 2025) against proposed cuts to Berlin's social infrastructure budget, highlighting the central dependency of its operating model on municipal fiscal policy.

Name

AWO pro

Legal name

AWO pro:mensch gGmbH

Website

https://awo-promensch.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

AWO pro:mensch gGmbH is a Berlin non-profit subsidiary of AWO Landesverband Berlin operating eight daycares (~1,000 children), youth welfare services, and two therapeutic housing facilities (63 residents), funded through German Social Security Code public frameworks.

Ownership category

akta.pro rank

Product category

Social Welfare Services

NAICS

Individual and Family Services (6241), Child and Youth Services (62411), Other Residential Care Facilities (623990), Other Individual and Family Services (62419)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Home & Community-Based Services (HCBS) Coordination & Case Management (HSABAIAM)

akta.pro secondary industries

Housing Transition & Supported Living Navigation (EDAKANAK), Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers (HLAFACAI), Down Syndrome & Intellectual/Developmental Disabilities (IDD) Childcare (HSAAAIAC)

Keywords

• Social welfare services
• Child daycare services
• Youth welfare assistance
• Therapeutic housing services
• Non-profit social services

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Social Welfare Services Funding: As a non-profit welfare organization (gemeinnütziges Unternehmen), AWO pro:mensch operates under public funding frameworks regulated by German Social Security Codes (SGB VIII for youth welfare, SGB IX for integration assistance). Revenue comes from public subsidies, youth welfare offices, health insurance funds, and service fees from families.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

AWO pro:mensch gGmbH is a non-profit social welfare organization that operates three core service areas in Berlin: (1) Kindertagesstätten (Kita) — 8 daycare centers following the Berliner Bildungsprogramm curriculum serving approximately 1,000 children; (2) Hilfen zur Erziehung (HzE) — flexible support network for children, youth, and families in difficult situations including outpatient, residential, and foster care services; and (3) Teilhabe (Integration) — therapeutic transitional housing for 63 residents with significant psychological impairments in two facilities in Lankwitz and Steglitz. The organization is a 100% subsidiary of AWO Landesverband Berlin eV, funded through public subsidies, social insurance systems, and service contracts.

Product overview

AWO pro:mensch gGmbH is a non-profit social welfare organization (gGmbH) that is a 100% subsidiary of AWO Landesverband Berlin eV. The organization operates as a platform of social services organized across three core service areas: Kindertagesstätten (child day care with 8 facilities serving approximately 1,000 children), Hilfen zur Erziehung (family support services including outpatient and residential care, plus foster child care), and Teilhabe (integration services with therapeutic transitional housing for 63 residents with psychological impairments in Lankwitz and Steglitz). The organization employs approximately 300 staff members and is committed to transparency through its certified quality management system and participation in the Initiative Transparente Zivilgesellschaft. This is not a technology product company but rather a social services provider.

Differentiator

Problem solved

Functional benefit

Products and services

• Kindertagesstätten (Kita) Child day care services operating 8 facilities across Marzahn-Hellersdorf, Steglitz and Reinickendorf districts in Berlin, following the Berliner Bildungsprogramm curriculum with focus areas including nature and environment, movement, theater, and democracy education. Serves approximately 1,000 children.
• Hilfen zur Erziehung (HzE) Flexible support network for children, youth and families in difficult situations, offering both outpatient and residential services as well as foster child care (Pflegekinderhilfe). Delivered as a B2C service under SGB VIII provisions, typically commissioned through Berlin's Jugendamt.
• Teilhabe (Integration) - Therapeutic Transitional Housing Therapeutic transitional housing services for people with significant psychological impairments, operating two facilities in Lankwitz and Steglitz supporting 63 residents. Includes integration assistance under SGB IX provisions.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• AWO Landesverband Berlin eVcoreStrategic or Co-development PartnerAWO pro:mensch is a 100% subsidiary (Tochtergesellschaft) of AWO Landesverband Berlin. The parent organization is an independent peak association (Spitzenverband) of Free Welfare Provision (Freie Wohlfahrtspflege). The subsidiary operates under the umbrella of this major Berlin welfare organization.
• AWO Bundesverband e.V.coreStrategic or Co-development PartnerNational-level AWO association headquartered at Blücherstraße 62/63, 10961 Berlin. The nationwide AWO organization maintains over 14,000 facilities and employs 237,000 people, providing a broad network for best practice sharing and standards.
• Kinderlächeln-Förderverein für krebskranke Kinder Berlin e.V.minorStrategic or Co-development PartnerPartner in the Kindertagesstätten (Kita) sector. Supports children with cancer and their families.
• TuKi Theater und KitaminorStrategic or Co-development PartnerTheater and Kita partnership providing cultural education programs for children at Klosterstraße 68, 10179 Berlin.
• Stiftung Haus der kleinen ForscherminorStrategic or Co-development PartnerFoundation supporting early childhood education in science and research. Partnership provides STEM learning opportunities for Kita children through the 'Kleine Forscher' (Little Scientists) program.
• Horizonte für Familien gGmbHcoreStrategic or Co-development PartnerFoster care network (Verbund für Pflegekinder) operating in the Hilfen zur Erziehung sector. Located at Tornower Weg 6, 13439 Berlin. Partnership focused on supporting foster families.
• FSD Lwerk Berlin Brandenburg gGmbHminorStrategic or Co-development PartnerIntegration partner in the Teilhabe sector providing employment and day services for people with disabilities. Located at Kamenzer Damm 1B, 12249 Berlin.
• Reha-Steglitz – Tageszentrum am Kamenzer DammminorStrategic or Co-development PartnerDay care center partner in the integration/rehabilitation sector serving people with disabilities in Steglitz.
• Theodor-Wenzel-Werk BerlinminorStrategic or Co-development PartnerPsychiatric day clinic partner operating at Kamenzer Damm 1E, providing mental health services integrated with AWO's therapeutic housing services in Lankwitz.
• Initiative Transparente ZivilgesellschaftminorStrategic or Co-development PartnerTransparency initiative (by Transparency Deutschland) that AWO pro:mensch has joined, committing to disclose organizational goals, funding sources, resource utilization, and decision-making structures.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• SOS-Kinderdorf Berlin-Brandenburg: Operates residential and ambulatory child and youth welfare (Hilfen zur Erziehung) services including foster care in the Berlin-Brandenburg region, competing for the same SGB VIII HzE placements and family-support contracts as AWO pro:mensch.
• Lebenshilfe Berlin e.V. Berlin association for people with intellectual disabilities; operates residential and participation-support services under SGB IX that overlap directly with AWO pro:mensch's Teilhabe therapeutic transitional housing for residents with psychological impairments.
• Stiftung SPI (Sozialpädagogisches Institut Berlin): Berlin-based non-profit operating flexible child and youth welfare (Hilfen zur Erziehung) ambulatory and residential programs plus integration services, competing directly for the same SGB VIII/IX contracts and service populations as AWO pro:mensch.
• Diakonisches Werk Berlin-Brandenburg-schlesische Oberlausitz (DWBO): Regional Protestant welfare association operating Kitas, child and youth welfare, and mental health/participation services across Berlin-Brandenburg; competes for the same public contracts and family placements as AWO pro:mensch under comparable SGB funding.
• Caritasverband für das Erzbistum Berlin e.V. Berlin chapter of Germany's largest Catholic welfare association; offers directly comparable Kita, youth welfare (HzE), and integration/temporary housing services under similar SGB-funded frameworks, making it the closest head-to-head competitor for AWO pro:mensch in Berlin.
• Pestalozzi-Fröbel-Verband (PFV) Berlin: Large Berlin-based non-profit operating numerous Kindertagesstätten under the Berliner Bildungsprogramm; directly comparable to AWO pro:mensch's Kita division in curriculum, district footprint, and public funding model.
• Volkssolidarität Berlin gGmbH: Berlin welfare association running Kitas, youth welfare, and social participation services under SGB frameworks; offers a closely analogous three-pillar service mix and competing for the same publicly contracted slots.
• DRK Berlin (Deutsches Rotes Kreuz Landesverband Berliner Rotes Kreuz e.V.): Berlin Red Cross chapter providing childcare, youth welfare, and social support services through its own subsidiary structure (gGmbH), directly mirroring AWO pro:mensch's three-pillar service model and public-funding orientation.

Emerging players

• Theodor-Wenzel-Werk Berlin: Partner organization of AWO pro:mensch at the Kamenzer Damm site; operates psychiatric day clinics and therapeutic services in Steglitz that overlap with the Teilhabe/mental-health housing services and represent a comparable specialized service provider in the Berlin therapeutic housing market.

Broad incumbents

• AWO Bundesverband e.V. National AWO umbrella headquartered in Berlin with 237,000 employees and 14,000+ facilities nationwide; AWO pro:mensch is a subsidiary of its Landesverband Berlin, making the Bundesverband the broader parent/incumbent governing the same welfare brand and standards framework.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks2 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about AWO pro