What Livfast does

Livfast, incorporated as Livfast Batteries Private Limited and headquartered in Gurgaon, India, is an energy storage and power backup solutions provider operating as a brand under the SAR Group conglomerate. Founded in 2014, the company designs and distributes a multi-vertical product portfolio spanning home inverters and inverter batteries (Maxximo sub-brand with tubular lead-acid technology), automotive batteries (Duro sub-brand covering cars/SUVs, two-wheelers, three-wheelers, buses/trucks, tractors, and e-rickshaws), lithium-ion solutions (Lithium Alpha DT), and complete solar solutions including panels, on/off-grid and hybrid inverters, charge controllers, and grid-interactive systems. Its products emphasize India-specific design tolerances — QuickCharge technology (25% faster charging), low-voltage performance, spill-proof construction, and heavy-duty cranking — reflecting the country's power quality and climate conditions.

The company commercializes through a hybrid distribution model anchored by what it describes as one of India's largest dealer networks (4,000+ authorized dealers across 21,000+ pincodes, 40+ service centres) augmented by e-commerce presence on Amazon India and Flipkart, plus a dedicated dealer-locator and battery-finder tool on its website. Revenue is generated primarily through hardware sales of batteries, inverters, and solar systems across residential, automotive, commercial, and solar customer segments, supplemented by installation and after-sales services. Marketing is multi-channel including celebrity endorsement (MS Dhoni as brand ambassador for the 'Faster Hai to Hai' campaign in 2025), content marketing via owned blogs and social channels, and customer testimonials. The company remains privately held under SAR Group ownership, with no external institutional funding or public listing disclosed.

Name

Livfast

Legal name

Livfast Batteries Private Limited

Website

https://livfast.in

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Livfast is an Indian energy storage brand (SAR Group subsidiary) selling inverters, automotive and inverter batteries, lithium-ion solutions, and rooftop solar products to residential, commercial, and automotive customers through 4,000+ dealers across 21,000+ Indian pincodes.

Ownership category

akta.pro rank

Product category

Energy Storage Solutions

NAICS

Battery Manufacturing (33591), Small Electrical Appliance Manufacturing (335210)

SIC

Household Appliances (3630)

akta.pro primary industry

Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF)

akta.pro secondary industries

Aftermarket Battery, Charging & Power Accessories Manufacturing (12V Batteries/Jump Starters/Chargers/Inverters) (IMACANAL), E-Mobility Batteries & Swappable Packs (Consumer) (CRACASAI), Solar Inverters, Power Electronics & MLPE (String/Central Inverters, Optimizers, Microinverters) (EUAMABAE)

Keywords

• Inverter batteries
• Automotive batteries
• Solar solutions
• Power backup systems
• Energy storage solutions

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Battery Sales: Primary revenue from selling automotive batteries (cars, SUVs, 2-wheelers, 3-wheelers, buses/trucks, tractors, e-rickshaws) and inverter batteries for residential and commercial use
2. Inverter Sales: Revenue from selling home inverters, high capacity inverters, and solar inverters (on-grid, off-grid, and hybrid)
3. Solar Solutions: Complete solar energy solutions including solar panels, solar inverters, solar management units, solar charge controllers, solar batteries, and solar grid interactive systems
4. Professional Services: Installation and after-sales service support through 40+ service centres across India

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Livfast manufactures and sells inverters, inverter batteries (tubular lead-acid and lithium-ion), and automotive batteries for cars, two-wheelers, three-wheelers, buses, trucks, tractors, and e-rickshaws. The company also offers complete residential and commercial solar solutions including solar panels, solar inverters (on-grid, off-grid, hybrid), solar charge controllers, and solar batteries. Products are engineered specifically for Indian power conditions, featuring QuickCharge technology for 25% faster charging and 25% longer backup versus standard alternatives.

Product overview

Livfast is a comprehensive energy storage and power solutions company offering a multi-category product portfolio. The core offerings include: (1) Inverters & Batteries for home and business backup power, featuring Home Inverters, Inverter Batteries, High Capacity Inverters, and the SmartFlash Inverter with predictive control; (2) Automotive Batteries covering Cars & SUVs, Two Wheelers, Three Wheelers, Buses & Trucks, Tractors, and E-Rickshaws under the Duro Series sub-brand; (3) Lithium Solutions featuring the Lithium Alpha DT with app-based monitoring; and (4) Solar Solutions including Solar Panels, Solar Inverters (off-grid, on-grid, hybrid), Solar Management Unit, Solar Charge Controller, Solar Grid Interactive Series, and Solar Batteries. The product architecture is unified under the Livfast brand, with the Maxximo series (Tall Tubular to Flat Plate technologies) serving as the key inverter battery sub-brand, and the Duro series covering various automotive battery segments. The company positions itself on 25% faster charging and 25% longer backup across its power storage solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Maxximo: Tubular inverter battery line with Tall Tubular, Short Tall Tubular, Short Tubular Jumbo and Flat Plate technologies, featuring 100 AH – 230 AH power capacity.
• SmartFlash
• Flashcharge
• Vision HDX
• DuroEdge
• DuroElite
• DuroMax
• DuroTaxi
• DuroRide
• DuroTruc
• DuroMile
• DuroMoto
• Lithium Alpha DT
• Livfast Maxximo

Products and services

• Home Inverters Reliable power backup inverters designed for home use, featuring Pure Sine Wave technology with overload and deep discharge protection for residential customers.
• Inverter Batteries High-performance tubular inverter batteries built to complement Livfast inverters, featuring 25% faster charging, 25% longer backup, and low voltage performance for Indian power conditions.
• High Capacity Inverters Robust inverter solutions designed for handling high power loads in commercial and industrial settings with extended backup capability.
• SmartFlash Inverter Advanced inverter featuring Smart Power and Predictive Control technology with 25% faster charging and app-based monitoring for state-of-charge, health, and backup time.
• Cars & SUVs Batteries Automotive batteries providing fast start and longer life for cars and SUVs, with heavy-duty cranking power, extreme weather performance, and low maintenance design.
• Two Wheelers Batteries Lightweight batteries for two-wheelers designed for quick start and reliable performance across bikes and scooters.
• Three Wheelers Batteries Dependable power batteries for three-wheelers (auto-rickshaws) to keep vehicles moving reliably for commercial and personal use.
• Buses and Trucks Batteries Heavy-duty automotive batteries designed for buses and trucks with reliable cranking power for commercial transport.
• Tractor Batteries Durable batteries for tractors designed with Dumdaar battery technology for reliable farm operations across diverse agricultural conditions.
• E-Rickshaw Batteries Powerful batteries for e-rickshaws designed for commercial viability and extended range for daily commercial operations.
• Lithium Alpha DT Lithium-ion battery solution with 2x faster charging compared to lead-acid, 6x longer lifespan, IP55 rating for humid areas, and app-based monitoring for state-of-charge and backup time.
• Solar Panels Photovoltaic solar panels that convert sunlight into electricity for residential and commercial applications.
• Solar Inverters Range of off-grid, on-grid, and hybrid solar inverters with MPPT technology and Real-Time Clock (RTC) Technology for optimized solar energy usage.
• Solar Management Unit Complete solar management system for control, simplification, and savings in solar installations.
• Solar Charge Controller Smart controllers that protect solar power systems by managing charging and preventing overcharging of batteries.
• Solar Grid Interactive Series Grid-interactive inverters that connect to the electricity grid, allowing users to feed surplus power back and reduce electricity bills.
• Solar Battery Solar batteries for energy storage that enable reliable power backup and energy independence for solar installations.

Quantifiable outcome

• 25% Faster Charging - batteries charge 25% faster than conventional systems ensuring readiness even during frequent power cuts
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature7 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• V-Guard Industries: Listed Indian player with diversified electricals including inverters, batteries, and solar. Overlaps with Livfast in home inverters and inverter batteries and is now expanding into solar, making it a direct multi-category competitor.
• HBL Power Systems: Indian listed battery manufacturer with strong presence in automotive, industrial, and lithium batteries. Competes with Livfast in automotive and specialty batteries, with growing overlap in lithium and motive applications.
• Luminous Power Technologies: One of India's largest inverter and battery brands, owned by Schneider Electric. Directly competes with Livfast in home inverters, inverter batteries, and solar solutions through a similar multi-thousand dealer footprint across India.
• Exide Industries: India's dominant automotive and inverter battery manufacturer (founded 1947, publicly listed). Directly competes with Livfast across automotive batteries, inverter batteries, and increasingly in lithium and solar — a far larger incumbent with deeper distribution and brand.
• Su-Kam Power Systems: Indian power backup specialist offering inverters, UPS, and batteries. Directly competes with Livfast in the home and small commercial inverter segment, particularly in tier-2/3 markets with similar price points.
• Amara Raja Batteries (Amaron): Listed Indian battery major selling under the Amaron brand for automotive and inverter batteries. Directly competes with Livfast's Duro automotive and Maxximo inverter battery lines across similar dealer channels.
• Microtek International: Indian inverter and UPS manufacturer with strong presence in home and small commercial power backup. Directly competes with Livfast on home inverters and UPS products through a similar pan-India dealer network.
• Okaya Power: Indian manufacturer of inverters, batteries (including lithium), and solar products. Directly overlaps with Livfast's home inverter, battery, and solar offerings and is increasingly active in the lithium transition.

Broad incumbents

• Tata Power Solar: Subsidiary of Tata Power with a broad solar PV and rooftop solar offering including inverters and storage. Overlaps with Livfast's solar solutions business as a much larger, brand-stronger incumbent; not a focused battery competitor.

Emerging players

• Sungrow India: China-headquartered global solar inverter leader expanding aggressively in India. Overlaps with Livfast in solar inverters and residential energy storage and represents a growing competitive threat from global players.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@livfast5515
• Facebookfacebook.com/LivfastEnergy

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Livfast