What Media Growth Partners does

Media Growth Partners (MGP) is a privately held, Atlanta-based media consultancy and services firm founded in 2023 that helps small news organizations grow audience, revenue, and social impact. The company was co-founded by Eli Flournoy, a 24-year veteran of CNN International Newsource, and David Clinch, a former international journalist and media executive at ITN, CNN, Storyful, and Mather. MGP works with small news organizations through cohort-based advisory programs delivered in partnership with news industry associations and funders, combining strategic advisory with hands-on implementation support — a model the founders distinguish from pure consulting by emphasizing 'last mile' execution and long-term accompaniment.

The company's product and service portfolio spans AI-powered infrastructure and operational services. NewsCloud is positioned as an AI-powered newsgathering platform, and NewsAgentAI is a protocol designed to govern and monetize agentic AI processes for news publishers. MGP Impact is a measurement framework combining quantitative and qualitative data to evaluate the social and economic returns of local journalism for funders. The firm also provides MGP Implementation (media technology integration), MGP Network (a curated vendor ecosystem offering subsidized access to AI paywall, newsgathering, AI video, and growth marketing technologies), and dedicated audience, revenue, and impact growth services. A second office in New York extends MGP's geographic footprint.

MGP generates revenue through recurring advisory and managed services programs, plus subscription-based access to its network partnerships. Pricing is not publicly disclosed and services are delivered through funder- and association-backed cohorts rather than direct enterprise sales. The firm reports 1-10 employees and has not disclosed external funding, operating as a founder-led boutique targeting the underserved small-publisher segment of the U.S. local news market.

Name

Media Growth Partners

Legal name

Media Growth Partners

Website

https://mediagrowthteam.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Media Consulting Services for Local News Organizations

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820), Media Buying Agencies (541830)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Public Media Partnerships & Content Co-productions (NGO/Cultural) (MPABADAN)

akta.pro secondary industries

Public Media Digital Platforms & Streaming (Apps, On-demand, Podcasts) (MPABADAG), Media Relations & Press Office Services (MPAAADAI)

Keywords

• Media consulting services
• News organization advisory
• Audience growth services
• Impact measurement framework
• Media technology implementation

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Advisory Services: Strategic advisory services provided on a cohort basis to groups of small news organizations through news industry association partnerships. Includes access to sponsored managed services programs and connections to technology companies.
2. Managed Services: Recurring managed services included in programs to maintain growth strategies for participating news organizations. Provides access to benchmarking services for measurement of audience, revenue and impact growth.
3. Network Partnership Access: Access to MGP Network of technology companies and service providers offering subsidized or discounted revenue technology and services at scale for the news industry.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Media Growth Partners is a media consulting and services firm that helps small news organizations grow audience, revenue, and overall social and economic impact. It delivers cohort-based strategic advisory, recurring managed services, impact measurement frameworks (MGP Impact), media technology implementation support, and access to its vetted MGP Network of media technology providers. The firm also offers two AI-related platforms: NewsCloud (AI-powered newsgathering) and NewsAgentAI (a protocol for governing and monetizing agentic processes for news publishers).

Product overview

Media Growth Partners operates as a media technology consultancy and service provider for the news industry. The company offers a portfolio of services including NewsCloud (an AI-powered newsgathering platform) and NewsAgentAI (a protocol for autonomous agent monetization), along with implementation, impact measurement, and network partnership services. The core offerings are complemented by MGP Impact frameworks for measuring social return on investment (SROI), audience growth strategies, and revenue optimization services. MGP Implementation provides hands-on technology integration support while the MGP Network connects publishers with vetted technology providers. The company works with news organizations through cohort-based advisory programs combined with managed services.

Differentiator

Problem solved

Functional benefit

Products and services

• NewsCloud A platform for newsgathering designed for the AI era, providing news organizations with AI-powered tools for content discovery, verification, and distribution.
• NewsAgentAI A protocol designed to govern and monetize agentic processes for news publishers, enabling autonomous AI agents to operate within the news ecosystem.
• MGP Impact

Quantifiable outcome

• Social Return on Investment (SROI) measurement alongside ROI for stakeholders

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Ohio University Voinovich SchoolcoreStrategic or Co-development PartnerEli Flournoy serves as Executive in Residence with the Voinovich School's Social Enterprise Ecosystem and Social Return on Investment (SROI) programs. Partnership involves business coaching, strategic communications, advisory and corporate board development for small businesses and SROI impact measurement consulting.
• MGP NetworkcoreTechnology or IntegrationVetted group of media technology companies and service providers supporting the news industry with innovative technology designed to support and monetize journalism. Includes providers of AI paywall technology, newsgathering technology, AI video technology, and growth marketing technology.
• Rebuild Local News CoalitionminorStrategic or Co-development PartnerAn alliance of local news organizations launched in 2020, now an independent nonprofit organization driving public policies to address the crisis in local news. MGP is associated through industry impact initiatives.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• LION Publishers: Association and resource hub for local independent online news publishers, providing cohort-style training, networking, and sustainability programs. Highly comparable to MGP's cohort-based advisory model for small local news organizations.
• Tiny News Collective: Supports small local news startups through cohort-based training and coaching programs. Directly comparable in customer profile (small local news) and delivery model (cohort-based services).
• News Revenue Hub: Nonprofit that helps news organizations grow reader revenue and membership through consulting and managed services. Overlaps with MGP's revenue-growth and managed-services offerings for small news orgs.
• Trusting News: Trains journalists and newsrooms on audience trust, credibility, and engagement — adjacent services for small news organizations, delivered through cohort-style programs similar to MGP's approach.
• Table Stakes (AP/Medill): Local news transformation program that runs cohort-based consulting engagements for small-to-mid news organizations. Highly comparable in cohort model, target customer, and transformation/implementation focus.
• Lenfest Institute for Journalism: Funds and supports local-news sustainability through research, consulting, and direct service programs targeting small and mid-size newsrooms. Overlaps with MGP's local-news growth and impact-measurement focus.
• Medill Local News Initiative (Northwestern): Produces research, tools, and consulting for the local news industry. Comparable as a knowledge/services provider targeting the same customer base that MGP serves.

Emerging players

• Nota: Provides AI tools specifically built for news publishers (CMS, content, layout). Comparable as a productized AI vendor for local news, partially overlapping with MGP's NewsCloud and NewsAgentAI initiatives.

Broad incumbents

• Chartbeat: Established analytics and engagement platform serving thousands of news publishers globally. Overlaps with MGP's audience/revenue measurement value proposition but at much greater scale and as part of a broader product portfolio.

Others

• Rebuild Local News Coalition: Nonprofit coalition advancing public policy to address the local news crisis. MGP is already a partner; comparable ecosystem player shaping demand for MGP's services rather than a direct commercial competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mediagrowthteam
• YouTubeyoutube.com/@mediagrowthteam
• Facebookfacebook.com/mediagrowthteam
• LinkedInlinkedin.com/company/mediagrowthteam

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media Growth Partners