HighPoint Advisors

What HighPoint Advisors does

HighPoint Advisors, LLC is a privately held, boutique independent financial advisory firm founded in 2011 and headquartered in East Syracuse, New York. The firm provides comprehensive wealth management, asset allocation, retirement planning, estate planning, special needs planning, holistic financial planning, income planning, education planning, sustainable (ESG) investing, long-term care planning, and life and disability insurance services to individual, family, and business clients. Securities are offered through LPL Financial (Member FINRA/SIPC) and investment advice is delivered through Private Advisor Group, a separate registered investment advisor; the firm itself does not custody assets or hold its own broker-dealer or RIA license.

The firm operates a small team (1–10 employees) led by Managing Director and founding partner Adam (AJ) Loedel, alongside Financial Advisors Patrick Newton and Joseph Viviano, supported by office management, marketing, and client service staff. Its distribution is relationship-led and regional, anchored in Central New York, but securities activities extend across eight states (AZ, CA, FL, NY, OH, PA, SC, VA) and investment advisor representatives are registered to serve every US state plus DC, Puerto Rico, and the US Virgin Islands. Marketing spans the firm's website and blog, Facebook, Instagram, YouTube, LinkedIn, email newsletters, and active community/charity involvement (Food Bank of CNY, American Heart Association, GiGi's Playhouse, OCRRA).

Revenue is generated through recurring advisory fees on managed wealth and insurance product commissions (life, disability, long-term care). The firm layers a hybrid robo-advisor product — Guided Wealth Portfolios (GWP), sponsored by LPL Financial and powered by FutureAdvisor's algorithms — on top of its traditional advisory practice, with a $5,000 minimum to broaden access to younger and lower-balance clients. Specific fee schedules, AUM, client counts, and financial performance are not publicly disclosed.

Name

HighPoint Advisors

Legal name

HighPoint Advisors, LLC

Website

https://highpointadv.com/

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Boutique independent financial advisory firm in East Syracuse, NY offering wealth management, retirement and estate planning, and insurance services to individuals, families, and businesses across multiple US states via LPL Financial and Private Advisor Group.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)

akta.pro secondary industry

Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)

Keywords

• Wealth management services
• Financial planning
• Retirement planning
• Investment advisory
• Estate planning

Headquarters

HQ city

East Syracuse

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Wealth Management and Advisory Fees: The firm generates revenue through comprehensive financial planning and wealth management services for individual, family, and business clients. Securities are offered through LPL Financial (Member FINRA/SIPC), and investment advice is provided through Private Advisor Group, a registered investment advisor.
2. Insurance Products: The firm offers insurance products including life insurance, disability insurance, and long-term care planning, which generate commission-based revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

HighPoint Advisors, LLC is an independent, fee-based boutique financial advisory firm headquartered in East Syracuse, NY that delivers comprehensive wealth management, asset allocation, retirement planning, estate planning, and insurance services to individual, family, and business clients. Securities are offered through LPL Financial and investment advice through Private Advisor Group, with a hybrid service model that combines personalized advisor relationships with the Guided Wealth Portfolios (GWP) robo-advisor platform.

Product overview

HighPoint Advisors is a multi-faceted financial advisory firm offering a comprehensive suite of financial planning and investment management services. Their core offering centers on holistic wealth management combining investment advisory, retirement planning, estate planning, and risk management. The firm provides both traditional human-advised services and technology-enabled solutions including Guided Wealth Portfolios (GWP), a proprietary online platform offering algorithm-based investment management combined with access to dedicated advisors. The primary service categories include Wealth Management, Asset Allocation, Retirement Planning, Estate Planning, Holistic Financial Planning, Special Needs Planning, Income Planning, Education Planning & Saving, Sustainable Investing, Long-Term Care Planning, Life Insurance, and Disability Insurance. Securities are offered through LPL Financial and investment advice through Private Advisor Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Wealth Management Comprehensive investment management and financial planning service providing personalized guidance on portfolio construction, risk management, and long-term wealth accumulation strategies for individual, family, and business clients.
• Asset Allocation Strategic investment diversification service distributing portfolios across asset classes such as stocks, bonds, real estate, and cash to balance risk and potential returns based on client goals and risk tolerance.
• Retirement Planning Planning service helping clients determine retirement income needs, set savings targets, track progress, and model various retirement timelines while coordinating workplace retirement plans and fixed income sources.
• Estate Planning Service addressing the transfer of wealth according to client wishes, including coordination of wills, trusts, and other legal documents to ensure appropriate estate settlement.
• Holistic Financial Planning

Named customers2 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• Food Bank of Central New YorkminorOthers · 17 October 2024The firm volunteers at and donates to the Food Bank of CNY, packing boxes of fresh produce for community members in need. Annual food drives are conducted to support the organization.
• LPL FinancialcoreTechnology or IntegrationSecurities are offered through LPL Financial, Member FINRA/SIPC. LPL provides the brokerage infrastructure and platform for securities transactions. GWP (Guided Wealth Portfolios) service is sponsored by LPL Financial using proprietary algorithms.
• Private Advisor GroupcoreTechnology or IntegrationInvestment advice is offered through Private Advisor Group, a registered investment advisor. PAG is a separate entity providing investment advisory services, with representatives offering advice in every state, DC, Puerto Rico, and US Virgin Islands.
• American Heart AssociationminorOthersThe firm participates annually in the Syracuse Heart Walk, raising funds for the American Heart Association. Team members have been involved for over 20 years.
• GiGi's Playhouse SyracuseminorOthersThe firm participates in GiGi's Playhouse events including the 5K run and GiGiFIT Acceptance Challenge, supporting programs for individuals with Down syndrome.
• OCRRAminorOthersThe firm participates in OCRRA-sponsored Earth Day cleanups, cleaning stretches of road near their offices as part of annual environmental initiative.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Creative Planning: Large national independent RIA offering wealth management, retirement, estate, and tax planning. Comparable to HighPoint in service breadth (holistic financial planning) but operates at vastly greater scale with hundreds of advisors and billions in AUM.
• Carson Group: Coaching and support platform for independent financial advisors, providing wealth management, business consulting, and technology tools. Comparable as an RIA-support ecosystem serving advisors who want independence with scale benefits, similar to HighPoint's LPL/PAG affiliation.
• Commonwealth Financial Network: Independent broker-dealer and RIA supporting thousands of financial advisors with practice management, technology, and compliance infrastructure. Direct analog to LPL Financial as a custodian platform for independent practices like HighPoint.
• Edelman Financial Engines: One of the largest independent RIAs in the U.S., offering wealth management, retirement planning, and investment advice to individuals and employer plan participants. Comparable to HighPoint in core service offering (comprehensive financial planning) but at massive scale.
• Northwestern Mutual: Large financial services company offering wealth management, life insurance, disability insurance, and long-term care planning. Comparable to HighPoint across insurance and planning product mix, though operating at vastly greater scale with proprietary product constraints.
• Fisher Investments: Large independent investment management firm serving high-net-worth individuals and institutional clients with portfolio management and financial planning. Comparable to HighPoint in independent, fee-based advisory positioning though serving much larger accounts.

Emerging players

• Facet Wealth: Digital-first financial planning firm offering flat-fee holistic planning across retirement, tax, estate, and investments. Comparable to HighPoint's holistic planning focus but delivers services virtually at lower price points, targeting a similar mass-affluent demographic.

Direct peers

• Betterment: Leading robo-advisor and digital wealth platform offering automated portfolio management with optional access to human advisors. Directly comparable to HighPoint's Guided Wealth Portfolios (GWP) hybrid robo-advisor offering with low minimums.
• Wealthfront: Automated investment advisory firm offering algorithm-driven portfolio management, tax-loss harvesting, and financial planning tools. Closely comparable to HighPoint's GWP robo-advisor service targeting young, mass-affluent investors.
• Empower Personal Dashboard (formerly Personal Capital): Hybrid digital wealth manager combining free financial tools, robo-advisory portfolios, and access to dedicated financial advisors. Directly comparable to HighPoint's hybrid model combining self-directed technology with human advisor access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/HighPointAdvisors
• Facebookfacebook.com/highpointadv
• LinkedInlinkedin.com/company/2494099
• Instagraminstagram.com/highpointadvisorsllc
• Xx.com/highpointadv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HighPoint Advisors