What Dyme.co does

Dyme B.V. (operating as Dyme.co) is a Dutch consumer fintech that operates a mobile personal-finance app designed to help individual users reduce household spending through subscription detection, automated cancellation, and human-assisted contract negotiation. Founded in 2018 in Amsterdam by co-founder and CTO Wouter, the company has scaled to 500,000+ registered members, with the website counter showing approximately €6.5 million in cumulative member savings. The product stack is built on PSD2 Open Banking integration licensed by the Dutch Central Bank, enabling read-access to bank accounts, transaction aggregation, and recurring-payment detection, with all data secured by TLS 256-bit encryption and processed under GDPR compliance.

The core technology is a mobile-first application available on Apple App Store and Google Play, offering a unified view of income, expenses, fixed contracts, and subscriptions. Differentiated features include automatic identification of forgotten "zombie" subscriptions, one-tap cancellation via registered letter with a 100% guarantee, and a manual contract negotiation service in which in-house "finance geeks" renegotiate TV, internet, and insurance contracts on the user's behalf. The product is delivered via a self-serve product-led growth model with no field sales motion, distributed exclusively through app stores and the dyme.app website in Dutch and English.

Dyme monetizes through three streams: (1) a 30% commission on the first year of savings achieved via contract negotiations, charged only on successful outcomes; (2) transaction commissions on subscription cancellations executed via registered letter; and (3) recurring Premium membership subscriptions in Silver and Gold tiers that unlock advanced functionality beyond the free app. The company does not sell user data. Capital structure is founder-led and privately held, with a reported €2 million investment in June 2021, EU Horizon 2020 non-dilutive grant funding (agreement 883614), and an early $250,000 in 2015. Geographic operations are concentrated in the Netherlands.

Name

Dyme.co

Legal name

Dyme B.V.

Website

https://dyme.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Dyme.co is a Dutch consumer fintech mobile app that helps individual users in the Netherlands detect and cancel unwanted subscriptions and negotiate lower rates on TV, internet, and insurance contracts, monetizing via 30% success commissions and Premium subscriptions.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Commission on Savings (Contract Negotiation): Dyme charges a commission of 30% of the annual savings achieved through successful contract negotiations. This is a performance-based, one-off revenue stream tied directly to delivering measurable financial benefit to customers. Only charged if negotiations result in actual savings.
2. Subscription Cancellation Service Commission: When Dyme cancels a subscription on behalf of a user via registered letter with 100% cancellation guarantee, a commission is charged. This is a one-time transaction fee per cancellation action.
3. Premium Memberships (Silver and Gold): Dyme Premium (Silver and Gold tiers) provides access to advanced functionalities not available in the free version. These are recurring subscription revenue streams with tiered pricing based on feature access level.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Dyme is a mobile personal finance application that aggregates users' bank accounts, automatically detects unwanted recurring subscriptions, and negotiates better deals on fixed contracts (TV, internet, insurance) on behalf of users via dedicated finance experts. The platform operates on a freemium model with paid Premium tiers (Silver and Gold) and charges a 30% commission only when contract negotiations successfully deliver annual savings to the user.

Product overview

Dyme is a single, unified personal finance mobile application that helps users manage their money by consolidating financial accounts, optimizing fixed costs through expert negotiation, and cancelling unwanted subscriptions. The core Dyme App is free to download and use, while premium functionality is available through Dyme Premium (Silver and Gold tiers). Key integrated features include Spending Insights for account consolidation, Personal Advice/Lower Bills for contract optimization, and Subscription Cancellation for managing recurring payments. The company earns revenue through commissions on successful negotiations (30% of annual savings), subscription cancellation fees, and premium membership subscriptions.

Differentiator

Problem solved

Functional benefit

Products and services

• Dyme App Free mobile personal finance application for Dutch consumers that aggregates bank accounts, provides a unified view of income and expenses, automatically identifies subscriptions and fixed costs, and offers access to optional paid services.
• Dyme Premium Paid subscription tiers (Silver and Gold) within the Dyme app that unlock advanced functionalities beyond the free version for individual consumer users.
• Lower Bills / Personal Advice (Contract Negotiation Service) Service where Dyme's finance experts analyze users' fixed costs and negotiate or recommend better deals on utilities, insurance, TV and internet contracts on the user's behalf, charged a 30% commission only on realized annual savings.
• Subscription Cancellation Service Service that enables users to cancel unwanted recurring subscriptions (streaming, gym, lottery, and similar memberships) with a single tap, with Dyme sending a registered letter and providing a 100% cancellation guarantee in exchange for a per-action commission.

Quantifiable outcome

• €65+ million in cumulative savings for members
• +3 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Rocket Money (formerly Truebill): Rocket Money is a US-based personal finance app offering subscription cancellation, bill negotiation, budgeting, and premium membership tiers. It is the closest direct competitor to Dyme's core proposition (subscription management + contract negotiation + premium upsell), and operates at significantly larger scale.
• Trim: Trim is a US fintech that automates subscription cancellation, bill negotiation, and provides banking insights. It directly mirrors Dyme's subscription-cancellation and contract-negotiation value proposition with a similar commission-based revenue model.
• Emma: Emma is a UK-based personal finance management app offering bank aggregation, subscription tracking, budgeting, and savings features. It targets a similar consumer PFM use case as Dyme and uses Open Banking connectivity in a comparable European regulatory context.
• Plum: Plum is a UK-based AI-powered PFM app that connects bank accounts, automates savings, tracks subscriptions, and helps users manage bills. It competes with Dyme on bank aggregation, subscription management, and consumer savings optimization in the European market.
• Cleo: Cleo is a conversational AI personal finance app providing spending insights, subscription tracking, and budgeting. It competes with Dyme in the AI-driven consumer PFM space with a freemium-to-premium monetization model.
• Billshark: Billshark is a US bill negotiation service that negotiates lower rates on cable, internet, phone, and other recurring bills on behalf of consumers. It directly parallels Dyme's human-driven contract negotiation service with a similar commission-based model.

Emerging players

• Cushion: Cushion is an AI-driven subscription finder and negotiator that identifies unwanted subscriptions and recovers lost funds. It targets a narrower subset of Dyme's use case (subscription detection and recovery) and represents an emerging automation-led alternative.

Broad incumbents

• MoneyLion: MoneyLion is a broader US digital finance platform offering banking, lending, investing, and financial management tools. It overlaps with Dyme's PFM functionality but operates as a full-stack fintech with significantly more capital and product breadth.
• Mint (Intuit): Mint is a long-established personal finance management app from Intuit offering budgeting, account aggregation, and spending insights. While it lacks Dyme's subscription-cancellation and contract-negotiation services, it is a dominant incumbent in the consumer PFM space.
• Bunq: Bunq is a Dutch neobank offering consumer banking accounts with built-in expense insights, subscription tracking, and savings automation. As a major Dutch fintech incumbent, it overlaps with Dyme's PFM and subscription-management features and could bundle competing functionality into its banking app.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCNxxiGjwp5xq70PFN8Zfzgg
• Facebookfacebook.com/MyDyme
• LinkedInlinkedin.com/company/11708385
• Instagraminstagram.com/dyme.app
• Xx.com/mydyme

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dyme.co