Able Foods

What Able Foods does

Able Foods is an Australian frozen meal preparation and delivery service headquartered in Melbourne (legally registered as Well Movement Pty Limited in Surry Hills, NSW; ABN 92 601 713 517), founded in 2019 and operating as a Certified B Corporation. The company produces chef-prepared, dietitian-designed meals targeted at three customer groups: NDIS participants, Support at Home (formerly Home Care Package) aged-care recipients, and private consumers without government funding. Its core technology centers on texture-modified meal preparation following IDDSI guidelines (Level 4 Pureed and Level 5 Minced & Moist) for customers with dysphagia, alongside a proprietary nutrition framework branded Magic 8 Nutrition Guidelines that mandates a minimum of 10g of protein per main meal. Able Foods maintains a menu of 120+ options (advertised as 140+) spanning main meals, snacks, soups, purees, small lunches, desserts, and Seasonal Savers promotions.

The business model is a split-billing arrangement: NDIS or Support at Home funding covers preparation and delivery costs, while customers pay a small ingredient co-pay of $2.00-$3.50 per meal, with an $18 order minimum and promotional Seasonal Savers at $2. Distribution is direct-to-consumer via overnight and daytime home delivery across NSW, VIC, QLD, SA, and ACT, supported by an e-commerce storefront, phone-based inside sales (1300 123 225), and a formalized Refer-a-Client channel for support coordinators, plan managers, and allied health professionals. Pricing is unit-based with recurring weekly subscriptions and no lock-in contracts.

The company employs 11-50 staff, is founder-led, and discloses no external venture capital or private equity backing in the available source material. GTM is sales-led with event-driven community engagement at disability expos, content marketing through its website and blog, organic social media (Facebook, LinkedIn, Instagram), email newsletters, and earned media from national press coverage (news.com.au, The Project, The Age, Today Show Australia). The company is registered with the NDIS Commission and as an Aged Care Support at Home provider, providing regulatory pathways into both disability and aged-care funding streams.

Name

Able Foods

Legal name

Well Movement Pty Limited

Website

https://ablefoods.com.au

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Able Foods is an Australian frozen meal preparation and delivery service that delivers chef-prepared, dietitian-designed meals to NDIS participants, Support at Home aged-care recipients, and private customers across Australia's eastern seaboard.

Ownership category

akta.pro rank

Product category

Frozen Meal Delivery

NAICS

Frozen Food Manufacturing (31141), Frozen Specialty Food Manufacturing (311412), Food Service Contractors (722310)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Frozen prepared meals & entrées manufacturing (AFAKAHAA)

akta.pro secondary industries

Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD), Meal kits & subscription meal components manufacturing (AFAKAHAD)

Keywords

• Frozen meal delivery
• NDIS meal provision
• Texture-modified meals
• Aged care meals
• Dietitian-designed ready meals

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Government-Funded Meal Delivery (NDIS/Support at Home): Able Foods splits billing with government-funded customers: preparation and delivery costs are billed directly to NDIS or Support at Home, while customers pay a small co-pay (typically $2.00) for ingredients. For plan-managed NDIS, Able Foods invoices the plan manager. For agency-managed NDIS, service bookings are made or provider endorsement is requested. This creates a recurring revenue stream tied to participant plans and care packages.
2. Private Customer Direct Orders: Private customers without NDIS or Support at Home funding can purchase meals directly at standard co-pay prices ($2-$3.50 per meal). Orders can be one-off or recurring weekly subscriptions. This provides revenue from customers waiting for funding approval, recovering from injury, or seeking convenience.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Able Foods manufactures and delivers chef-prepared, dietitian-designed frozen meals directly to Australian customers. The core offering spans over 120 meal options including regular texture meals and IDDSI-compliant texture-modified meals (Level 4 Pureed and Level 5 Minced & Moist), alongside snacks, soups, and small lunches. The service operates a split-billing model where NDIS or Support at Home funding covers preparation and delivery, while customers pay a co-pay (typically $2.00) for ingredients; private customers without government funding can order directly at the same co-pay price.

Product overview

Able Foods is a meal delivery service offering chef-prepared frozen meals primarily funded through NDIS (National Disability Insurance Scheme) and Support at Home programs. The core offering consists of over 140 meal options including main meals, texture-modified meals (IDDSI Level 4 and 5), snacks, and soups. Meals are developed following the company's Magic 8 Nutrition Guidelines and are available through recurring weekly subscriptions, one-off orders, or private pay. The service operates on a co-pay model where NDIS/SaH funding covers preparation and delivery while customers pay only for ingredients (typically $2 per meal). No lock-in contracts are required.

Differentiator

Problem solved

Functional benefit

Products and services

• Chef-Prepared Frozen Meals Chef-prepared, dietitian-designed frozen main meals delivered to customers, covering beef, chicken, pork, seafood, and vegetarian options. Available as one-off orders or recurring weekly subscriptions, with NDIS, Support at Home, or private pay funding options.
• Texture-Modified Meals IDDSI-compliant texture-modified frozen meals for customers with swallowing difficulties (dysphagia), including Level 4 Pureed and Level 5 Minced & Moist main meals and desserts. Designed for stroke survivors, individuals with neurological conditions, or older adults with dysphagia.
• Meal Plans (Recurring Weekly Subscriptions) Recurring weekly frozen meal subscription with no lock-in contracts. Customers select from over 120 meal options, customize their weekly orders, and receive deliveries in overnight or daytime windows. Available to NDIS participants, Support at Home recipients, and private customers.
• Private Pay Meals Direct purchase option for individual customers without NDIS or Support at Home funding, paying only the ingredient co-pay (starting from $2.00 per meal). Suitable for those waiting for funding approval, recovering from injury, or seeking convenient meal solutions.
• Seasonal Savers Seasonally rotating menu of selected main meals offered at a reduced promotional price of $2.00 co-pay (down from a standard $3.00). Available to both government-funded and private customers.
• Snacks and Soups Supplementary frozen food items sold as add-ons to main meal orders, including pumpkin and lentil soup, muffins, yoghurt, and purees. Priced from $0.50 to $2.00 per item.
• Small Lunches Light frozen meal options including sandwiches, fritters, rice balls, and soups, intended as smaller midday meal alternatives for customers seeking lighter portions.

Quantifiable outcome

• All main meals contain minimum 10g protein per serving
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lite n' Easy: Australia's largest direct-to-consumer frozen prepared meal delivery service. Most directly comparable on business model (DTC subscriptions of chef-prepared frozen meals delivered nationwide) but does not specialize in NDIS/SaH funding or IDDSI texture modification.
• Tender Loving Cuisine: Australian not-for-profit meal provider specializing in meals for people with disability and aged-care needs, including texture-modified options. Closest functional peer to Able Foods given shared NDIS/funded customer base and texture-modified capability.
• The Good Meal Co: Australian chef-prepared meal delivery service focused on elderly and home-care recipients. Comparable on DTC subscription meal delivery into government-funded aged care, similar to Able Foods' Support at Home offering.
• Dietlicious: Australia-based dietitian-designed prepared meal delivery service. Comparable on chef-designed, nutrition-focused frozen meals sold direct to consumers on a subscription/recurring model.
• ChefPrep: Australian prepared meal delivery service offering chef-cooked fresh (not frozen) meals on subscription. Comparable on DTC recurring meal delivery model and chef-developed menus in Australia.
• Meals on Wheels Australia: Australia-wide community meal delivery network focused on elderly and vulnerable populations. Comparable on the core delivery-to-home of prepared meals to funded or subsidized recipients, though predominantly volunteer-run and not a commercial subscription product.

Broad incumbents

• Youfoodz: Australian prepared meal and snack brand (owned by HelloFresh) operating at significantly larger scale with national supermarket and DTC distribution. Comparable on prepared-meal manufacturing and DTC delivery, but focused on the mass market rather than NDIS/SaH-funded customers.
• HelloFresh: Global leader in subscription meal kit and prepared meal delivery. Comparable on subscription-based DTC meal delivery model and Australia presence, though focused on meal kits for the mass market rather than funded disability or aged-care recipients.
• Lite & Easy / MyMuscle Chef (My Muscle Chef): Australian direct-to-consumer prepared meal brand focused on fitness/nutrition positioning. Comparable on DTC chef-prepared, frozen, high-protein meal delivery in Australia, though serving a mass-market consumer rather than disability/aged-care niche.
• Marley Spoon: Subscription meal-kit service operating in Australia. Comparable on the recurring-meal-delivery subscription business model, though meal-kit rather than prepared-meal format and mass-market rather than funded-care positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ablefoodsau
• LinkedInlinkedin.com/company/able-foods
• Instagraminstagram.com/ablefoodsau

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Able Foods