Oyin Handmade

What Oyin Handmade does

Oyin Handmade is a Baltimore-based artisanal personal care manufacturer founded in 2003 by Jamyla Bennu, operating as a family-owned, woman- and Black-owned small business. The company formulates and self-manufactures moisture-rich hair and body care products using food-grade, natural ingredients (honey, hempseed oil, shea butter, aloe, castor oil, botanical extracts) explicitly free from petroleum, silicones, sulfates, parabens, and animal testing. Its core product ecosystem addresses the full textured-hair regimen — cleanse, condition, moisturize, seal, style, refresh — with flagship SKUs including Hair Dew leave-in conditioner, The Juices herbal sprays (Frank Juice, Greg Juice, Juices & Berries), Honey Hemp conditioner, Honey Wash shampoo, Whipped Pudding cream, Boing! coil styler, and Sugar Pomades, alongside body care (Funk Butter deodorant, NoAshAtAll lotion, After Bath oil, Honey Water mist) and the Levi Fisher men's beard-grooming sub-brand.

The business model is direct-to-consumer e-commerce via a Shopify-powered storefront (oyinhandmade.com), supplemented by a wholesale program for third-party retailers, in-store pickup from the Baltimore facility, digital gift certificates ($10-$100), and curated bundles (Rich Moisture Collection, Conditioning Care, Low-Maintenance Kit, Eco-Refill) priced roughly $50-$76. Distribution is domestic-only (continental US) with free shipping at a $75 threshold and next-business-day fulfillment from Baltimore. The Oyin Honey Rewards points-based loyalty program drives retention, while curated use-case collections (Active & Healthy, Locs & Protective Styles, Caring for Littles, Self Care, Unscented Essentials) and trial/travel minis broaden the customer surface across lifestyle verticals.

Oyin operates with 1-10 employees and is bootstrapped with no external funding rounds recorded. It has earned editorial recognition from Vogue, Allure, Essence, Ebony, Harper's Bazaar, Fast Company, The Grio, and Refinery29, and its Hair Dew product holds a NaturallyCurly.com Editors Choice Hall of Fame designation. The brand serves the highly textured natural hair and dry skin community — historically underserved when mainstream ethnic hair products focused on straightening — and continues to extend into adjacent segments (men's grooming, children's care, protective styles, active lifestyles).

Name

Oyin Handmade

Legal name

Oyin Handmade

Website

https://oyinhandmade.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Baltimore

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Direct E-commerce Sales: Oyin Handmade generates primary revenue through direct-to-consumer online sales via its Shopify-powered website, selling individual products and curated bundles to end consumers.
2. Product Bundles and Kits: The company offers curated product bundles (e.g., The Low-Maintenance Kit, The Starter Kit, Rich Moisture Collection Bundle) at discounted prices, providing bundled revenue streams and encouraging higher average order values.
3. Gift Certificates: Oyin sells digital gift certificates in denominations of $10, $25, $50, and $100 with instant email delivery, generating prepaid revenue that is realized upon redemption.
4. Wholesale Distribution: Oyin Handmade sells its products wholesale to third-party retailers through a wholesale program referenced on its website.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Oyin Handmade is an artisanal manufacturer of moisture-rich personal care products, primarily formulated for highly textured natural hair (kinks, coils, locs, and curls) and dry skin. The company self-manufactures its products in Baltimore using food-grade, natural, and organic ingredients, offering a full hair care cycle (cleanse, condition, moisturize, seal, style) along with body care, men's beard grooming, and curated product bundles sold direct-to-consumer online.

Product overview

Oyin Handmade is an artisanal personal care company offering a comprehensive portfolio of moisture-rich hair and body care products. Founded in 2003 and based in Baltimore, the company serves highly textured hair and dry skin with food-grade, natural ingredients. The core product ecosystem centers on a multi-step hair care cycle (cleanse, condition, moisturize, seal, style) with flagship products including Hair Dew (award-winning leave-in conditioner), The Juices (herbal hydration sprays in three variants), Honey Hemp conditioner, and Honey Wash shampoo. The portfolio includes styling products (Boing! coil styler, Shine & Define serum, Sugar Pomades, Whipped Pudding cream), body care (Funk Butter deodorant, NoAshAtAll lotion, After Bath oil, Honey Water mist, HoneyStick lip balm), and the Levi Fisher men's beard grooming sub-brand. Products are offered as individual items, curated bundles (Rich Moisture Collection, Conditioning Care Collection, Low-Maintenance Kit), eco-friendly refill options, and trial-size minis. The company also operates the Oyin Honey Rewards loyalty program and sells gift certificates. All formulations are free from petroleum, silicones, sulfates, parabens, and are never tested on animals.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Dew Moisturizing Leave-In Hair Lotion Award-winning leave-in conditioner with castor oil and olive squalane that keeps kinks, coils, and curls moisturized, hydrated, and healthy; light vanilla cookie scent.
• The Juices Hydrating Herbal Leave-Ins Natural herbal hair tonic spray with three variants (Frank Juice, Greg Juice, Juices & Berries) that conditions and stimulates the scalp; serves as a refresher for braids, twists, and locs.
• Honey Hemp Detangling and Moisturizing Hair Conditioner Conditioner containing honey, hempseed oil, and silk that nourishes and detangles strands.
• Honey Wash Hydrating Shampoo Sulfate-free shampoo with honey, aloe, and quinoa that provides gentle, effective cleansing while preserving moisture.
• Whipped Pudding Rich Natural Moisture Cream Multi-use cream with shea butter, cocoa butter, and honey suitable for both hair and body, providing velvet softness to twists and braids.
• Ginger Mint Co-Wash Invigorating Cleansing Cream Gentle conditioning cleanser with ginger, mint, green tea, and coconut oil that refreshes hair without stripping natural oils.
• The Sugar Pomades Humectant Hair Pomades Petroleum-free styling pomades (Burnt Sugar, Sugar Berries) containing castor oil, coconut oil, and hempseed oil that add nourishing shine.
• Boing! All-in-One Coil Styler Versatile styler with shea butter and honey that defines, moisturizes, and holds curls, coils, and waves.
• Shine & Define Gentle Styling Serum Styling serum with flax seeds, aloe, and sea vegetable complex that provides light hold for twistouts, rod sets, and loc maintenance.
• What The Hemp Deep Moisture Mask Deep conditioning mask enriched with hempseed oil, bamboo extract, honey, and quinoa protein for intense moisture and repair.
• Grand Poo Bar Natural Shampoo Bar Eco-friendly solid shampoo bar with African black soap, cocoa butter, and shea butter.
• Oh My Glide! Prestyling Detangler Detangling spray with aloe, avocado oil, and rice bran oil that makes styling easier.
• Funk Butter Odor Absorbing Natural Deodorant Natural deodorant with baking soda, shea butter, and coconut oil available in multiple scents including unscented.
• NoAshAtAll Cocoa Butter Lotion Body lotion with cocoa butter, aloe, and MSM that fights dryness and ashiness.
• After Bath Luxurious Blended Body Oil Body oil blend with coconut oil, olive oil, avocado oil, and vitamin E for luxurious moisturization.
• Honey Water Oil-Free Hydrating Body Mist Oil-free body mist with aloe and honey for refreshing hydration.
• HoneyStick Nourishing Lip Balm Lip balm with coconut oil, shea butter, beeswax, and raw honey for nourishing lip care.
• Levi Fisher Men's Beard Grooming Line Men's beard grooming sub-brand featuring Fresh Start (black soap beard wash), Smooth Operator (detangling beard serum), Go Tea (2-in-1 grooming spray), and Balm Diggity (softening beard butter).
• Rich Moisture Collection Bundle Curated bundle featuring HoneyWash shampoo, Honey Hemp conditioner, What The Hemp mask, Boing! styler, and Burnt Sugar pomade for comprehensive moisture-focused hair care.
• The Low-Maintenance Kit Minimalist bundle with GingerMint Co-Wash, Hair Dew Unscented, Greg Juice, and Cocoa Creme Unscented for simple, effective daily grooming.
• Conditioning Care Collection Bundle Bundle featuring Hair Dew, Ginger Mint Co-Wash, Oh My Glide, and Shine & Define for easy wash-day care.
• Eco-Friendly Refill Bundles Bundles pairing 8oz dispenser bottles with 1-liter refill pouches (containing up to 80% less plastic) for Juices sprays, Oh My Glide, AfterBath, and Honey Water.
• Oyin Gift Certificates Instant email delivery gift certificates available in denominations of $10, $25, $50, and $100 with no expiration.

Quantifiable outcome

• 4.83-star average rating from 1,694 verified reviews across products
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• As I Am Naturally: Direct-to-consumer textured hair care brand with a similar ingredient-philosophy (natural, moisture-focused) and overlapping product mix including cleansers, conditioners, and styling creams.
• TGIN (Thank God It's Natural): Independent textured hair care brand offering moisture-rich shampoos, conditioners, and styling products. Comparable in size and product philosophy, targeting a similar customer of women with curly, coily, and kinky hair.
• Pattern Beauty: Celebrity-founded textured hair care brand offering cleansers, conditioners, styling products, and treatments for curly and coily hair. Targets the same primary customer and competes in similar Sephora and DTC channels.
• CurlMix: Direct peer in the natural/textured hair care space, co-featured with Oyin in the 2026 UrbanGeekz profile. CurlMix targets a similar customer base with moisture-focused products sold primarily direct-to-consumer.
• Eden Bodyworks: Independent natural hair care brand selling moisture-focused shampoos, conditioners, and styling products primarily online. Comparable in size and product philosophy to Oyin Handmade.
• Camille Rose: Founder-led natural hair and body care brand with comparable DTC-led distribution and similar product categories including leave-ins, oils, and creams for textured hair.
• Mielle Organics: Direct peer in moisture-rich textured hair care, explicitly mentioned alongside Oyin Handmade in the 2026 UrbanGeekz feature. Mielle has scaled significantly into mass retail and represents the better-capitalized version of Oyin's playbook.
• Alikay Naturals: Boutique natural hair care brand with overlapping product range (leave-in conditioners, oils, curl creams) and a comparable founder-led, DTC-centric operating model.

Broad incumbents

• Carol's Daughter: Pioneer in natural hair care for textured hair, originally a Brooklyn-based indie brand acquired by L'Oréal. Offers overlapping cleansers, conditioners, and styling products targeting the same end consumer, though now operating at much broader scale.
• Shea Moisture: Large, mass-market natural personal care brand (owned by Unilever) with extensive textured hair care, body care, and skincare lines. Competes for the same culturally-rooted, natural-ingredient shopper but at vastly greater scale and distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/oyinhandmade
• Facebookfacebook.com/oyinhandmade

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oyin Handmade