What Ad Club does

Ad Club Advertising (legal name: Ad Club Advertising; DBA: Ad Club) is a privately held recruitment advertising agency founded in 1987 and headquartered at 1304 W. Roseburg Ave, Modesto, California. The firm specializes in PERM (Program Electronic Review Management) labor certification advertising — coordinating job advertisements across newspapers, online platforms, and State Workforce Agencies per U.S. Department of Labor requirements for employers sponsoring foreign national employees on H-1B visas or green cards. The company also offers recruitment marketing, vendor management and media buying, and printing/design services as adjacent product lines.

The business operates with what the source material describes as a "standard recruitment advertising and media buying platform" without proprietary technology systems. Pricing is quote-based rather than published, with public messaging emphasizing "No Hidden Fees," "industry-leading prices," and a "100% guarantee"; the website further indicates that core services are provided at no charge to clients, implying revenue is generated primarily through media placement margins and add-on services rather than direct client fees.

The go-to-market motion is sales-led and direct, leveraging a toll-free number (800-333-1228), local phone, and website contact forms to engage two primary customer segments — U.S. employers hiring foreign workers and immigration law firms serving those employers — with secondary emphasis on Bay Area employers and technology startups. Distribution is reinforced by an organic content and SEO strategy spanning 42+ blog pages targeting keywords such as "PERM advertising Bay Area," "immigration ads," and "recruitment advertising firms," alongside an active Twitter presence (@adclubADV). The firm claims nationwide service coverage, placing labor certification recruitment ads in any U.S. newspaper of General Circulation, local, and ethnic papers per 20 CFR 656.17. Leadership includes Dan Walsh (President) and Jeremiah Bach (Advertising Director), and the company has remained privately owned with no disclosed external funding, parent entity, or institutional investor.

Name

Ad Club

Legal name

Ad Club Advertising

Website

https://adclub.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Ad Club Advertising is a privately held, Modesto, California-based recruitment advertising agency founded in 1987, specializing in PERM labor certification advertising and recruitment marketing for U.S. employers hiring foreign workers and immigration law firms nationwide.

Ownership category

akta.pro rank

Product category

Recruitment Advertising Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industry

Paid Social Advertising (BPAFACAB)

Keywords

• Recruitment advertising services
• PERM labor certification
• Immigration recruitment advertising
• Vendor media buying
• Employment advertising compliance

Headquarters

HQ city

Modesto

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Recruitment Advertising Services: Ad Club provides recruitment marketing services to employers seeking to hire foreign workers through PERM labor certification. Services include coordinating job advertisements across newspapers, online platforms, and State Workforce Agencies per DOL requirements. The company offers optional direct billing to clients or law firms.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Ad Club Advertising provides recruitment advertising services to US employers and immigration law firms, with a core specialization in PERM (Program Electronic Review Management) labor certification advertising for employers hiring foreign national employees. The company places recruitment ads in newspapers of general circulation, coordinates State Workforce Agency postings, and manages additional recruitment methods per Department of Labor requirements. Adjacent offerings include vendor management and media buying, plus printing and design services.

Product overview

Ad Club is a recruitment advertising agency offering a comprehensive suite of services to help employers find qualified candidates. The core offerings include Recruitment Marketing and PERM Advertising (for hiring foreign national employees through labor certification), supplemented by Vendor Management & Media Buying services and Printing & Design Services. The company positions itself as a value-added service provider with no hidden fees, offering services at no charge to clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Recruitment Marketing Recruitment marketing services that connect employers with qualified candidates through strategic job advertising across multiple channels, provided at no charge to clients with no hidden fees.
• PERM Advertising Specialized PERM (Program Electronic Review Management) labor certification advertising for employers seeking to hire foreign national employees, with coordination across recruiters and legal teams to ensure compliance with DOL advertising requirements.
• Vendor Management & Media Buying

Quantifiable outcome

• Tear sheets delivered overnight when necessary

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Berry Appleman & Leiden (BAL): Large corporate immigration law firm and service provider that runs PERM advertising internally for many employer clients, representing both a buyer and competitor to specialized PERM ad agencies like Ad Club.
• Indeed: Largest global job search and recruitment advertising platform, the dominant broad incumbent that sets pricing and channel expectations for recruitment advertising buyers Ad Club serves.
• ZipRecruiter: Major online job marketplace that aggregates employer recruitment advertising demand, offering a self-service alternative to traditional recruitment ad agencies for some of Ad Club's target customers.
• Appcast: Programmatic recruitment advertising platform used by employers and agencies to buy job ad placements at scale, a broader incumbent in the recruitment media-buying space Ad Club occupies.
• Envoy Global (now Mitratech Team): Immigration services platform offering employers and law firms end-to-end immigration case management, including PERM and recruitment advertising support, making it a broader incumbent overlapping with Ad Club's PERM placement work.

Regional players

• Vericast (Valassis): Print and digital media company historically focused on newspaper-based advertising and coupon distribution, comparable to Ad Club's newspaper placement and printing/design capabilities in the recruitment context.

Direct peers

• Joveo: AI-driven recruitment advertising platform handling job distribution, bidding, and analytics across online channels, competing for the digital portion of employer recruitment ad budgets that Ad Club also targets.
• Recruitics: Recruitment marketing agency that manages employer media buying, job distribution, and analytics across programmatic and traditional channels, comparable to Ad Club's Vendor Management & Media Buying service line.

Emerging players

• LawLogix (Workstream): Immigration and I-9 case management software that includes PERM recruitment advertising workflow tools, increasingly competing with traditional PERM ad agencies by bundling compliance execution directly for law firms and employers.
• VisaNation (VisaNation Immigration Solutions): Immigration services firm that assists employers and individuals with visa and green card processes including PERM recruitment, overlapping with Ad Club's immigration law firm and employer customer segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/adclubadv
• Facebookfacebook.com/recruitmentadvertising

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ad Club