What Noventiz does

Noventiz GmbH is a German environmental compliance services provider founded in 2007 and headquartered in Cologne. It enables companies to fulfil statutory obligations under the German Packaging Act (VerpackG), the Electrical and Electronic Equipment Act (ElektroG), the Battery Act (BattG) and the incoming EU PPWR, covering packaging licensing, WEEE and battery take-back, recyclability assessments, deposit-return-system consulting, and on-site waste management. Its core proprietary assets are the Noventiz Dual dual system (operated through subsidiary Noventiz Dual GmbH) and the rotate recyclability assessment method, a recognised test procedure based on the minimum standard set by the Zentrale Stelle Verpackungsregister.

The company runs a hybrid technology stack that combines self-service PLG via the Verpackung Direkt (Packaging Direct) online portal, a multi-portal customer suite (reporting, battery, WEEE, on-site waste management, rotate), and direct LUCID integration for mandatory German packaging-register workflows. Revenue is generated primarily through annual, usage-based packaging licensing fees on tonnage placed on the market, with secondary revenue streams in EU-wide packaging licensing, compliance and recyclability consulting, managed take-back services for batteries and WEEE, and deposit-return-system implementation. Distribution pairs inside sales and personal consulting for mid-market and enterprise accounts with self-service onboarding for SMBs, supplemented by webinars, a knowledge platform, and content marketing. Since 2020, Noventiz has been a wholly-owned subsidiary of the UK-based Reconomy Group, providing access to an international network including sister companies RLG, Valpak and the RecoTek technology hub.

The customer base spans 13,000+ companies across online retail, food industry, electrical-equipment manufacturers and distributors, fashion retail, and corporate groups, with named accounts such as Tineco, Andronaco, Gudrun Sjödén, MB-Karton, Kind Hörgeräte and Burkardt Feinkostwerke. Noventiz holds ISO 9001 (since 2017), ISO 14001 (first achieved 2025), ISO/IEC 27001, EfB waste-management certification, the Trusted Shops seal, and the EcoVadis Gold Medal (January 2026, top 5% in industry). Leadership is anchored by Managing Director Dirk Boxhammer, with operational headcount of approximately 60 employees.

Name

Noventiz

Legal name

Noventiz GmbH

Website

https://noventiz.de

Company type

Private

Founded year

2007

Operating status

Operating

Short description

Noventiz is a Cologne-based environmental compliance services provider helping German and European companies meet packaging, WEEE, battery and PPWR obligations through its own dual system, digital licensing portals, and consulting services, serving 13,000+ customers as part of the UK-based Reconomy Group.

Ownership category

akta.pro rank

Product category

Environmental Compliance Services

NAICS

Testing Laboratories and Services (54138), Packaging and Labeling Services (56191)

SIC

Services-Testing Laboratories (8734), Services-Management Services (8741)

akta.pro primary industry

Sustainability Testing, Certification & Compliance (LCA, Recyclability/Compostability Testing, FSC/PEFC) (IMALAMAK)

akta.pro secondary industry

Environmental, Climate & Sustainability Standards & Reporting Cooperation (BPADANAI)

Keywords

• Packaging licensing services
• Environmental compliance consulting
• Waste management services
• Producer responsibility compliance
• Recycling advisory services

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Packaging Licensing Fees: Fees charged to companies for participating in the dual system (Noventiz Dual) to comply with the German Packaging Act (VerpackG). Customers pay based on packaging quantities and material types placed on the market.
2. EU Packaging Licensing: Packaging licensing services across Europe for companies selling packaged products in EU markets.
3. Consultancy Services: Advisory services including recyclability assessments, on-site waste management, PPWR consulting eco-check workshops, and site disposal services.
4. Circular Take-Back Services: Battery disposal (BattG) and waste electrical and electronic equipment (WEEE/ElektroG) take-back and collection services.
5. Deposit Return Systems: Support services for implementation and operation of deposit return systems, including conceptualisation, IT implementation, and ongoing operations support.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Noventiz provides environmental compliance and circular economy services to companies selling packaged products or regulated equipment in Germany and across the EU. Its offering covers packaging licensing through its own dual system (Noventiz Dual), WEEE/ElektroG and battery (BattG) take-back, recyclability testing via the rotate method, on-site waste management consulting, PPWR advisory, and supporting digital tools including the Packaging Direct self-service platform, customer reporting portals, and a Declaration of Conformity generator.

Product overview

Noventiz is a German environmental compliance services company offering a comprehensive 360-degree portfolio in the circular economy. The offering is organized into five core service categories: Environmental Compliance (packaging licensing in Germany and Europe, transport packaging, insolvency-proof guarantees, and the proprietary dual system Noventiz Dual); Consultancy & Advice (on-site waste management, recyclability assessments via the rotate brand, and PPWR Eco-Check workshops); Circular Take-Back (battery disposal and WEEE/electrical equipment take-back); Data Management (PPWR Declaration of Conformity tool); and Deposit Returns. Key digital platforms include Verpackung Direkt (online self-service packaging licensing calculator and contract platform), the Noventiz Customer Portals suite (reporting portals for packaging, batteries, WEEE, and waste), and the LUCID packaging register integration. Since 2020, Noventiz has been part of the UK-based Reco-nomy Group, an innovative, technology-oriented provider of circular economy services.

Differentiator

Problem solved

Functional benefit

Brands

• Noventiz Dual: Own dual system for packaging collection and recycling in Germany
• Verpackung Direkt
• rotate

Products and services

• Environmental Compliance Services Comprehensive service suite for compliance with the German Packaging Act (VerpackG), Electrical Equipment Act (ElektroG), Battery Act (BattG), and Extended Producer Responsibility (EPR) for companies placing packaged goods, electrical equipment, or batteries on the German market.
• Verpackungslizenzierung Deutschland (Packaging Licensing Germany) Packaging licensing service for the German market via the Noventiz Dual dual system, enabling companies to license their sales packaging and comply with the German Packaging Act (VerpackG). Customers report packaging quantities and pay participation fees.
• Verpackungslizenzierung Europa (Packaging Licensing Europe) Multi-country packaging licensing for companies selling packaged products across EU member states, providing cross-border compliance coverage beyond Germany.
• Noventiz Dual (Dual System) Noventiz's own licensed dual system for organizing nationwide collection, sorting, and recovery of used sales packaging for industry and commerce in Germany; companies pay participation fees to participate.
• Transport Packaging Licensing and Take-Back Licensing and take-back service for transport packaging (packaging used to protect goods during shipping), required when transport packaging is first placed on the German market.
• Insolvency-Proof Guarantee Financial security guarantee required for authorization as a German dual system under §21 VerpackG, providing insolvency-proof backing for packaging licensing.
• Consultancy and Advice Advisory services including site waste management consulting, recyclability assessments, and PPWR compliance workshops to help companies achieve their sustainability goals.
• On-Site Waste Management (Standortentsorgung) On-site waste management consulting service that helps companies optimize waste disposal operations at specific locations.
• rotate Recyclability Assessment Certified recyclability assessment service based on the minimum standard set by the Central Agency Packaging Register, evaluating packaging recyclability and providing optimization recommendations.
• PPWR Eco-Check Workshop Workshop and consulting service to help companies understand and comply with the EU Packaging and Packaging Waste Regulation (PPWR), including conformity assessment and Declaration of Conformity guidance.
• Circular Take-Back Services Collection and recovery solutions for batteries, waste electrical and electronic equipment (WEEE), and other regulated materials, returning them to the circular economy.
• Battery Disposal and Take-Back Battery disposal and take-back service ensuring compliance with battery regulations (BattG), including an online portal for battery registration and reporting.
• WEEE / Elektroaltgeräte Take-Back Take-back and compliance service for waste electrical and electronic equipment under ElektroG, including a WEEE portal for registration and reporting.
• Deposit Return Systems Service Consulting and IT implementation support for establishing deposit return systems, covering conception, technical implementation, and ongoing operational support.
• Verpackung Direkt (Packaging Direct) Online Platform Self-service online platform enabling companies to calculate packaging licensing costs and sign contracts for packaging participation across multiple material types (glass, paper, metals, plastics, composites, natural materials); includes a customer portal and CO2 savings reporting.
• PPWR Declaration of Conformity (DoC) Generator Online tool that generates PPWR Declaration of Conformity documents required under the EU Packaging and Packaging Waste Regulation.
• Noventiz Customer Portal Suite Suite of digital customer portals — reporting, direct customer, waste management company, on-site waste management, battery, WEEE, and rotate — for managing compliance data and reporting.

Quantifiable outcome

• Top 5% ranking in industry according to EcoVadis sustainability rating
• +1 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Mülltrennung wirkt (Dual Systems Campaign)minorStrategic or Co-development PartnerAs a dual system, Noventiz is a member of the Mülltrennung wirkt (Sorting Waste Works) information campaign. The campaign aims to educate the German public about recycling and improve the quality of plastic, metal and composite packaging waste collected in yellow bins and bags.
• RecoTek (Reconomy Technology Centre)minorStrategic or Co-development PartnerRecoTek is Reconomy Group's technology hub in Bucharest, Romania, supporting innovation in circular economy technology and services.
• Reconomy Sister Companies (RLG, Valpak)minorGTM or Marketing PartnerReconomy Group sister companies including RLG (Reverse Logistics Group) and Valpak (UK compliance scheme) offer additional webinar programmes and knowledge resources in English, expanding Noventiz's content reach across borders.
• Reconomy Group (Group-wide acquisitions)coreOthersAs part of Reconomy Group, Noventiz benefits from the group's international network. Reconomy has acquired companies including Complete Solutions & Sourcing and Waste Focus (US), Circle Waste (UK), Sudamin Rohstoff (Germany), GEE Services, and RENE AG to expand WEEE and environmental compliance offerings globally.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Duales System Deutschland (Grüner Punkt): Germany's largest dual system and historical market leader for packaging licensing under VerpackG. Directly competes with Noventiz Dual for licensed packaging volumes and offers similar compliance services to manufacturers and retailers.
• Valpak: UK compliance scheme and Reconomy sister company providing packaging, WEEE, and battery compliance. Comparable service model to Noventiz in a different geography, often referenced together for cross-border EPR coverage.
• Reciplas: German dual system for sales packaging licensed under VerpackG. Competes directly with Noventiz Dual for licence volumes across material categories and is part of the same regulated dual-system landscape.
• Interseroh (ALBA Group): Major German dual system and environmental service provider operating under the ALBA Group. Competes head-to-head in packaging licensing, recyclability services, and waste management consulting for B2B customers.
• Landbell Group: European compliance scheme operator active in Germany's dual-system market with packaging licensing, WEEE, and battery take-back services. Closely comparable service portfolio to Noventiz, especially for cross-border EPR needs.
• RLG (Reverse Logistics Group): Reconomy Group sister company providing reverse logistics, EPR, and take-back solutions across Europe. Operates in adjacent compliance categories (WEEE, batteries, packaging) and shares parent infrastructure with Noventiz.

Broad incumbents

• Remondis: One of Europe's largest private waste management and recycling companies. Overlaps with Noventiz on hazardous waste, WEEE handling, and take-back services but addresses these as part of a much broader environmental services portfolio.
• PreZero (Schwarz Group): Environmental service provider within the Schwarz Group covering waste collection, sorting, and recycling across Europe. Adjacent competitor for compliance consulting and recyclability services aimed at large B2B customers.
• ALBA Group: Broad waste management and recycling conglomerate with subsidiaries including Interseroh. Overlaps with Noventiz on packaging compliance but operates at much larger scale across collection, sorting, and materials recovery.

Regional players

• Citeo: France's eco-organisation for household packaging recycling under extended producer responsibility. Operates the equivalent of a dual system in France and is comparable to Noventiz Dual by function, though it does not directly compete in Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/noventiz-gmbh
• Xx.com/elektroretoure

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noventiz