Keap Candles
- Company typePrivate
- Founded2015
- HeadquartersKingston, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Keap Candles firmographics
Firmographics- Name
- Keap Candles
- Legal name
- Keap Candles
- Website
- https://keapbk.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Keap Candles industry classification
Industry- Product category
- Luxury Candles
- akta.pro primary industry
- Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD)
- akta.pro secondary industries
- Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE), Candles, Home Fragrance & Diffusers Retail (CRAIACAC)
Keywords
Where Keap Candles is headquartered
LocationHeadquarters
- HQ city
- Kingston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Keap Candles business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Candle Product Sales: Direct sales of luxury natural candles through e-commerce. Year-round scents (Wood Cabin $54.50, Wild Figs, Timur Moon $59.50) plus monthly seasonal scents.
- Candle Subscription: Monthly subscription service delivering seasonal scents first to subscribers. Recurring revenue model with subscription tiers.
- Wholesale & Bulk Orders: Wholesale distribution to stockists and bulk orders for events or businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wood Cabin Candle |
| Unit Pricing | Pay-as-you-go | Timur Moon Candle |
| Subscription | Monthly | Candle Subscription |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Keap Candles product offering
Product offeringCore offering
Keap Candles designs and manufactures 100% plant-based, biodegradable scented candles using coconut-based wax and master perfumer-developed fragrances. Its core portfolio includes three year-round candles (Wood Cabin, Wild Figs, Timur Moon) plus a fourth monthly seasonal limited-release candle, sold direct-to-consumer through its own e-commerce site with a subscription tier and supported by wholesale and hospitality bulk-order channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Wood Cabin Candle
Quantifiable outcome
- North America accounts for 34.2% of global eco-friendly candles market share
- +1 more outcomes
Companies that use Keap Candles
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Keap Candles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Keap Candles partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mindful Creators Partnership ProgramminorProgram for creators and influencers to partner with Keap Candles. Part of their community-building approach outside traditional social media.
Scale indicators4 records
Keap Candles competitors and assessment
Company assessmentDirect peers
- Boy Smells: Los Angeles-based luxury candle brand known for natural waxes (coconut/beeswax blends) and gender-neutral fragrance profiles. Directly comparable to Keap in price band ($40–$50+), minimalist product line, and DTC-plus-stockist distribution.
- Otherland: Subscription-led luxury candle company selling beautifully packaged scented candles DTC. Closely comparable in subscription model, premium pricing, and seasonal/limited-edition drop strategy.
- Brooklyn Candle Studio: Small-batch, hand-poured natural candles with minimalist aesthetic, sold DTC and through stockists. Comparable in artisanal positioning, eco-friendly ethos, and gift-oriented buyer base.
- Homesick: DTC candle brand offering scent libraries (place, memory, mood themes) with broad retail/wholesale distribution. Comparable in seasonal drops, gift positioning, and subscription offerings, though at lower price points.
- Paddywax: Nashville-based candle maker with broad wholesale distribution and apothecary-style branding. Comparable in natural-wax product line, stockist/wholesale channel mix, and gift-market positioning.
- Slow North: Small-batch natural candle and home-fragrance maker focused on plant-based, non-toxic formulations. Comparable in eco-friendly positioning, minimalist product line, and subscription offerings.
- Fontana Candle Co. Artisanal natural-wax candle brand sold DTC and wholesale. Comparable in coconut/soy wax formulation, premium price band, and stockist-driven distribution strategy.
Broad incumbents
- Diptyque: Established luxury French fragrance house with a globally recognized candle line. Comparable as a benchmark for premium candle pricing, brand cachet, and global retail/wholesale distribution — though much broader in product scope.
- Maison Margiela Replica: Luxury fashion-house candle line retailing at premium price points (~$70–$90). Comparable as a prestige aspirational benchmark for Keap's positioning and fragrance-led storytelling.
Emerging players
- Ellis Brooklyn: Clean, sustainably formulated fragrance brand that has expanded into candles alongside perfume. Comparable in clean/natural positioning, premium pricing, and DTC-plus-stockist distribution.
Market position
Customer concentration
Keap Candles social profiles
Digital presenceKeap Candles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keap Candles leadership team
Management profileNumber of profiles
Profiles1 record
Keap Candles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keap Candles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keap Candles
What does Keap Candles do?
Keap Candles designs and manufactures 100% plant-based, biodegradable scented candles using coconut-based wax and master perfumer-developed fragrances. Its core portfolio includes three year-round candles (Wood Cabin, Wild Figs, Timur Moon) plus a fourth monthly seasonal limited-release candle, sold direct-to-consumer through its own e-commerce site with a subscription tier and supported by wholesale and hospitality bulk-order channels.
Is Keap Candles a public or private company?
Keap Candles is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Keap Candles founded?
Keap Candles was founded in 2015. It employs 1 to 10 people.
Where is Keap Candles based?
Keap Candles is headquartered in Kingston, United States, in the North America region.
How does Keap Candles make money?
Three revenue lines are on record. Candle Product Sales are the primary driver. The others are candle Subscription and wholesale & Bulk Orders.
Who are Keap Candles's main competitors?
Direct peers on record are Boy Smells, Otherland, Brooklyn Candle Studio, Homesick, Paddywax, Slow North and Fontana Candle Co.. Broad incumbents are Diptyque and Maison Margiela Replica. Ellis Brooklyn is listed as an emerging player.
Does Keap Candles have an API?
No public API is recorded for Keap Candles.
What industry is Keap Candles in?
Keap Candles's product category is Luxury Candles. Its primary akta.pro industry code is CRAJAEAD, Scented Candles & Wax Melts (Home Fragrance), with a secondary code of CRABADAE, Home Fragrance (Candles, Diffusers, Room Sprays).