Picaroons Brewing Company

What Picaroons Brewing Company does

Picaroons Brewing Company is an independent, privately held craft brewery founded in 1995 in Fredericton, New Brunswick. The company operates a Peter Austin Brewing System featuring open-fermentation — a process unique in Atlantic Canada that uses Ringwood yeast, DE filtration, and a 12-step brewing workflow spanning mashing, hop-tea aroma addition, three-day open-vessel fermentation, four-day conditioning, racking, filtering, and packaging into bottles, cans, and kegs. Its portfolio comprises approximately 23 distinct beer SKUs spanning English-style ales (Best Bitter, Timber Hog Irish Dry Stout, Irish Red, Simeon Jones Amber Ale) alongside American-style IPAs, Pale Ales, Wheat Ales, and seasonal/limited-edition releases (Rec'd Ale, Xmas Tree Pivot, Pride, Maple Cream, Pivot).

The company's commercial model is fully direct-to-consumer. Picaroons operates two owned taprooms — The Roundhouse in Fredericton (912 Union St, a 1874 heritage building co-tenanted with 540 North restaurant, Grain & Grind Coffee Company, and the Roundhouse Brewtique retail store) and The General Store in Saint John (32 Canterbury St, focused on experimental beers) — plus a $25/person brewery tour and tasting experience. The Brewtique doubles as a multi-producer retail hub carrying 40+ New Brunswick craft beverage brands alongside Picaroons merchandise. The company does not appear to use third-party wholesale distribution.

Picaroons sources Maritime malt, locally grown New Brunswick hops, and NB maple syrup, and has run on Bullfrog Power green energy since 2012 (avoiding over 109 tonnes of carbon emissions). It maintains a community-anchored brand identity through partnerships with Recreation NB, Kings Landing Historical Settlement, Big Brothers Big Sisters Fredericton, the UNB History Bursary program, and the FEELS GOOD Arts Community. No external venture or private equity investment has been disclosed.

Name

Picaroons Brewing Company

Legal name

Picaroons Brewing Company

Website

https://picaroons.ca

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Picaroons Brewing Company is an independent New Brunswick craft brewery founded in 1995, operating two direct-to-consumer taprooms (Fredericton and Saint John) and producing ~23 beer SKUs via a unique Atlantic Canadian open-fermentation system.

Ownership category

akta.pro rank

Product category

Craft Brewing

NAICS

Breweries (312120)

SIC

Malt Beverages (2082)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Taprooms & Brewpubs (CRANACAF)

Keywords

• Craft beer brewing
• Taproom hospitality
• Craft beer retail
• Brewery tours tastings
• Local craft brewery

Headquarters

HQ city

Fredericton

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. On-premise beer sales: Direct sales of draft and packaged beer for on-site consumption at The Roundhouse taproom and The General Store taproom.
2. Off-premise beer and merchandise sales: The Roundhouse Brewtique retails packaged beer, cider, spirits, and wine from NB producers along with Picaroons merchandise (t-shirts, glasses, growlers) for take-home enjoyment.
3. Brewery tours and tastings: 2-hour guided tours of brewing and packaging facilities with tasting experience featuring four curated beers. Priced at $25 per person.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Picaroons Brewing Company operates an independent craft brewery founded in 1995, producing English-style ales and other craft beers on a Peter Austin Brewing System with open fermentation. The company sells its packaged and draft beer direct-to-consumer through two owned taproom locations in New Brunswick — The Roundhouse in Fredericton and The General Store in Saint John — together with an on-site retail Brewtique and a paid brewery tour and tasting program.

Product overview

Picaroons Brewing Company is a craft brewery operating since 1995 with an open-fermentation brewing system unique in Atlantic Canada. The company produces 23 distinct beer brands across styles including Golden Ales, Pale Ales, IPAs, Stouts, Porters, Wheat Ales, and seasonal/specialty offerings. The product portfolio centers on English-style ales with some American-style variants. Beyond its core brewing operations, Picaroons operates two taproom locations—The Roundhouse in Fredericton and The General Store in Saint John—plus a retail Brewtique and offers brewery tour experiences. The company sources Maritime malt and local hops, emphasizing New Brunswick agricultural partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• 506 Golden Ale A straw-gold colored golden ale at 5% ABV with 12 IBU, featuring biscuit, honey, and stone fruit flavors, brewed with Moose Mountain hop pellets, Pilsner and Maritime malt, and toasted wheat. Available year-round in 473ml cans.
• 506 Pale Ale A modern, citrus-forward American Pale Ale made from New Brunswick grown grain and hops, featuring Sorachi Ace, Chinook, Goldings, and Centennial hops.
• Best Bitter An English Bitter Ale with copper color at 5.2% ABV featuring toffee, nuts, and caramel flavors.
• Blitzen A black coffee stout featuring chocolate, roasty, hazelnut, and vanilla notes, brewed with coffee beans sourced from Java Moose.
• Blonde An English Blonde Ale with earthy, floral notes using Cascade hops; the first beer ever brewed by Picaroons.
• Dooryard An English Wheat Ale evolved from Picaroons Canadian Wheat Ale, featuring an organic recipe with coriander and orange peel in a Canadian-German-Belgian hybrid style.
• Feels Good

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Bullfrog PowercoreOthers · 1 January 2012Green energy partnership since 2012, providing renewable energy for brewery operations. Through this partnership, Picaroons has avoided over 109 tonnes of carbon emissions.
• Recreation NBflagshipStrategic or Co-development PartnerPartnership with Recreation NB to create REC'd Ale, a New Brunswick-Style Pale Ale celebrating the province and outdoor recreation. Beer features local malt from Monquart Malthouse and Proud Maritime Malthouse with six different can designs representing different parts of NB.
• Kings Landing Historical SettlementflagshipStrategic or Co-development PartnerPartnership to celebrate Simeon Jones, a historic NB brewer and politician from the late 1800s. The beer Simeon Jones River Valley Amber Ale honors his legacy, with the partnership including educational content about Jones's contributions to NB beer history.
• Big Brothers Big Sisters FrederictonminorGTM or Marketing PartnerCommunity partnership hosting BBBS fundraising events at the Roundhouse, including hosting a tiny house raffle fundraiser during COVID-19. Supports the organization's mentoring programs for children and youth.
• NB Craft Beverage ProducerscoreChannel Partner/ Reseller/ DistributorThe Roundhouse Brewtique serves as a retail hub featuring over 40+ craft beer, cider, spirits, and wine producers from across New Brunswick. Includes producers like Grimross, Trailway, Tire Shack Brewing, Big Axe Brewery, and many others.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Trailway Brewing: Fredericton craft brewery known for hop-forward IPAs and an on-site taproom in the same city. Direct competitor serving the same NB craft enthusiasts with similar product and taproom model.
• Grimross Brewing: Fredericton-based craft brewery producing a diverse portfolio of ales and lagers with an on-site taproom. Direct competitor in the same city and same New Brunswick craft segment, with overlapping customers and a comparable DTC-led model.

Broad incumbents

• Steam Whistle Brewing: Toronto-based independent craft brewery with national Canadian distribution and a Roundhouse-style taproom. Broader incumbent offering premium lager at scale that competes for craft-adjacent consumers nationally.
• Mill Street Brewery: Toronto craft brewery with brewpub operations and broader Canadian distribution. Comparable diversified taproom-plus-brewery model with broader geographic reach than Picaroons.
• Alexander Keith's: Iconic Nova Scotia-based heritage brewery with national distribution. Larger incumbent with broader portfolio that competes for the same Atlantic Canadian on-premise and shelf customers as Picaroons.
• Moosehead Breweries: Canada's oldest independent brewery, headquartered in Saint John, NB. Operates at national scale across mainstream beer categories, competing for the same shelf and on-premise customers in New Brunswick while offering broader portfolio scale Picaroons cannot match.

Regional players

• Big Axe Brewery: New Brunswick craft brewery with taproom presence, carrying comparable craft offerings. Featured alongside Picaroons in the Roundhouse Brewtique, indicating overlapping customer base in the NB craft segment.
• Propeller Brewing: Halifax, Nova Scotia craft brewery operating a taproom and producing a wide range of styles. Comparable Atlantic Canadian craft peer with similar DTC and on-premise model, competing for regional craft share.
• Tire Shack Brewing: Moncton-based craft brewery producing English-style and hop-forward ales with taproom service. Regional New Brunswick competitor serving similar craft enthusiasts with comparable product positioning.
• Garrison Brewing: Halifax craft brewery with taproom and broad distribution across Atlantic Canada. Comparable Atlantic Canadian craft peer with similar English-style ale heritage and DTC-plus-distribution model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/picaroons
• Facebookfacebook.com/picaroons
• Instagraminstagram.com/picaroonsbrewing
• LinkedInlinkedin.com/company/picaroons-traditional-ales

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Picaroons Brewing Company