Nadula Hair

What Nadula Hair does

Nadula Hair is a direct-to-consumer e-commerce retailer of 100% virgin human hair wigs and extensions, headquartered in Santa Fe Springs, California and founded in 2017. The company sells exclusively through its owned web storefront at nadula.com and a dedicated mobile application, distributing globally without any disclosed physical retail presence. Its product portfolio centers on glueless wig constructions — including Put On and Go wigs, Bye Bye Knots (pre-bleached invisible knot) wigs, No Slip silicone-grip wigs, HD lace wigs, V Part no-lace wigs, and 13x4 pre-everything lace front wigs — alongside human hair bundles, closures, and frontals. Product differentiators are engineering-level features: pre-cut lace, pre-plucked hairlines, pre-bleached knots, elastic drawstrings, silicone anti-slip strips, and HD lace designed to enable a 30-second, glue-free install without professional help.

Name

Nadula Hair

Legal name

Nadula Hair

Website

https://nadula.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Nadula Hair is a direct-to-consumer e-commerce retailer of 100% human hair glueless wigs and extensions, selling globally through its nadula.com website and mobile app primarily to African American women seeking easy-to-install protective-styling and beauty products.

Ownership category

akta.pro rank

Product category

Human Hair Wigs and Extensions

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Apparel Accessories and Other Apparel Manufacturing (3159), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Hair Extensions, Wigs & Hairpieces (CRABABAH)

akta.pro secondary industry

Styling Products (Gels, Sprays, Mousses, Creams) (CRABABAC)

Keywords

• Human hair wigs
• Hair extensions
• Lace front wigs
• Glueless wigs
• Hair bundles

Headquarters

HQ city

Santa Fe Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Product Sales: One-time purchase model for human hair wigs and hair bundles sold directly through nadula.com and mobile app. Products range from entry-level wigs ($50-$100) to premium options ($300+). Frequent flash sales and promotional pricing drive purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels12 records

Core offering

Nadula Hair sells 100% virgin human hair wigs and hair extension bundles through its direct-to-consumer e-commerce platform nadula.com and mobile app. The portfolio centers on beginner-friendly, glueless wig constructions (Put On and Go, Bye Bye Knots, No Slip, V Part, HD Lace, 13x4 Pre-Everything Lace Front, Glueless, Colored, Bob, and Ombre styles) plus hair bundles and bundles with closures/frontals sourced from Brazilian, Indian, Peruvian, and Malaysian hair. Products are sold as one-time purchases across entry-level ($50–$89), mid-range ($89–$150), and premium ($150–$500+) price tiers, supported by frequent flash sales, bundle deals, and installment payment options.

Product overview

Nadula Hair is an online retailer of 100% human hair wigs and hair extensions based in Santa Fe Springs, California, founded in 2017. The company operates as a direct-to-consumer e-commerce platform offering glueless human hair wigs designed primarily for African American women. The product portfolio centers on easy-to-wear wig solutions including Put On and Go Wigs, Bye Bye Knots Wigs, No Slip Wigs, HD Lace Wigs, V Part Wigs, and 13x4 Pre-Everything Lace Front Wigs—all featuring glueless construction for beginner-friendly installation. The company also offers colored wigs, bob wigs, ombre wigs, human hair bundles, and bundles with closures/frontals. Products are made from 100% virgin Remy human hair available in various textures (body wave, deep wave, water wave, kinky curly, yaki straight) and colors (natural black, brown, blonde, ombre, highlighted). All wigs incorporate pre-styled features like pre-cut lace, pre-plucked hairlines, and invisible knots to enable quick wear-and-go functionality without professional installation.

Differentiator

Problem solved

Functional benefit

Products and services

• Put On and Go Wigs Pre-styled glueless 100% human hair wigs designed for quick and easy installation without glue or professional assistance, featuring pre-cut lace, pre-plucked hairlines, and adjustable straps for beginner-friendly wear.
• Bye Bye Knots Wigs Glueless wigs featuring pre-bleached invisible knots and pre-cut lace for a natural-looking hairline and seamless installation without visible lace lines.
• No Slip Wigs Zero-gravity grip wigs with silicone strips at crown, temples, and nape ensuring secure fit during sweating, long wear, or daily movement without slipping.
• HD Lace Wigs Ultra-thin high-definition lace wigs with 98% transparency creating seamless hairline blending with all skin tones, featuring pre-plucked hairlines and bleached knots.
• V Part Wigs Glueless no-lace wigs featuring V-shaped opening at the crown with thin pre-leave-out design, providing scalp-free hands-free wear with elastic drawstring and clips for secure fit.
• 13x4 Pre-Everything Lace Front Wigs Ready-to-wear lace front wigs with pre-cut 13x4 ear-to-ear lace, pre-plucked hairline, pre-bleached knots, and magic ear tabs for 30-second glueless installation.
• Glueless Wigs Human hair wigs designed to be worn without glue or adhesives, featuring adjustable straps, combs, and elastic bands for secure comfortable fit across the full glueless wig portfolio.
• Colored Wigs 100% human hair wigs in various color options including 613 blonde, orange, ginger, reddish brown, honey blonde, brown, highlighted, and ombre colors for party and everyday wear.
• Bob Wigs Short human hair wigs in classic bob styles ranging from 8 to 16 inches, featuring HD lace, glueless designs, and options including yaki straight, wavy, curly, and layered styles.
• Human Hair Bundles 100% virgin human hair weave bundles available in textures including Brazilian, Indian, Peruvian, and Malaysian hair, suitable for sew-in extensions, wig making, and quick weaves.
• Bundles with Closures and Frontals Human hair bundles paired with 4x4 or 5x5 lace closures or 13x4/13x6 lace frontals for full coverage styling, protective benefits, and natural hairline appearance.
• Ombre Wigs Gradient color human hair wigs featuring seamless transitions from dark roots to lighter ends in shades like brown ombre, honey brown ombre, and chestnut brown ombre.

Quantifiable outcome

• Wigs can last 12 months or longer with proper care
• +1 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core and moderate.

• Brazilian Hair SupplierscoreStrategic or Co-development PartnerSourcing partnerships for Brazilian virgin human hair along with Indian, Peruvian, Malaysian and Cambodian hair sources. Company states they source premium raw materials from around the world.
• YouTube Influencers (YouTuber's Same Collection)moderateGTM or Marketing PartnerInfluencer collaborations featuring YouTuber's Same product line where influencers endorse specific wig styles. Includes influencer discount codes (e.g., code Kie, code Ameera, code Gina).

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• UNice Hair: DTC e-commerce retailer of 100% human hair wigs, bundles and lace front styles with global shipping and a similar promotional, flash-sale-led pricing model — the closest comparable by product mix and go-to-market.
• Luvme Hair: DTC human hair wig and pre-everything lace front brand targeting Black women with glueless wear-and-go designs — directly overlaps Nadula's core product positioning and customer base.
• Mayvenn Hair: Hair extension brand serving Black women through DTC and stylist-network distribution, focused on sew-in installs and bundles — comparable customer persona with a hybrid DTC/salon channel.
• Kendra's Boutique: Multi-brand human hair wig and bundle retailer with a comparable price ladder and promotional cadence — directly competes for the same price-sensitive buyer in wigs and extensions.
• True Glory Hair: Black-women-focused wig and extension brand carried in major retailers; overlapping product categories (lace wigs, bundles, installs) and target customer make it a clear direct peer.
• Indique Hair: Premium human hair extensions and wigs brand with a similar source-to-customer supply chain and texture breadth — competes for the premium tier of Nadula's assortment.
• BGMISS: DTC wig and bundle retailer with comparable glueless/lace front categories, frequent discounts, and global shipping — directly competitive on price and assortment.
• iDefine Hair: DTC human hair wig brand emphasizing glueless, beginner-friendly caps targeting Black women — directly comparable feature narrative to Nadula's no-slip, pre-cut positioning.

Broad incumbents

• Sephora: Global multi-brand beauty retailer that carries adjacent haircare, wig-adjacent and styling brands — comparable as a broader beauty retail channel but does not specialize in human hair wigs.
• Ulta Beauty: Mass-market beauty retailer with an expanding textured hair, hair care and hair accessories assortment — comparable as a broad retail incumbent shaping consumer beauty shopping behavior.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nadulahair
• YouTubeyoutube.com/c/nadulahair
• Facebookfacebook.com/nadulahair
• Instagraminstagram.com/nadulahair
• TikToktiktok.com/@nadulahairofficial
• Pinterestpinterest.com/nadulahairofficial
• LinkedInlinkedin.com/company/nadula-hair

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nadula Hair