Stephanies

What Stephanies does

Stephanies Luxury Spas is a privately held Australian lifestyle wellness company that operates a portfolio of six luxury day spa destinations across Queensland, including Stephanies Spa Retreat in Brisbane's CBD (within the Sofitel Brisbane Central), Urban Spa in Bulimba, Ocean Spa in Noosa Heads, Mountain Spa at Clear Mountain, and Vintage Spa in Cleveland, supported by a corporate/operations office in Morningside. The business delivers facials, massages, body rituals, and medi-spa treatments with prices starting around $215 for a 90-minute wellness massage, alongside a growing retail arm anchored by its proprietary skin editions™ skincare collection (developed in collaboration with cosmetic chemists and priced $60–$130 per unit) and curated third-party brands including Payot, Thalgo, Synergie Skin, and al.ive. The company monetizes through direct-to-consumer service revenue, recurring membership programs (Self Care, Crystal Spa, and Medi Skin tiers), retail product sales via in-spa shops and an Australia-wide e-commerce storefront, and digital/physical gift cards with a 3-year validity. Founded in 1992 and led by founder Stephanie Shepherd, Stephanies has built a 32-year regional brand position in Queensland's premium wellness segment, with captive demand channels established through co-location partnerships with Sofitel Brisbane Central, Peppers Noosa Resort, and Clear Mountain Lodge.

Name

Stephanies

Legal name

Stephanies Luxury Spas

Website

https://stephanies.com.au

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Stephanies Luxury Spas is a privately held Queensland-based operator of six premium day spa destinations offering facials, massages, body rituals, and medi-spa treatments, complemented by its proprietary skin editions™ skincare line, recurring memberships, and hospitality co-location partnerships across Australia.

Ownership category

akta.pro rank

Product category

Luxury Day Spa Services

NAICS

Hair, Nail, and Skin Care Services (81211), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Day Spas (Facials, Body Treatments & Packages) (HSADAKAA)

akta.pro secondary industries

Spa Packages & Ritual Experiences (HSALAFAN), Couples Spa Treatment Services (HSALAFAK), Medical Spas (Medi-Spa) (HSADAKAB)

Keywords

• Luxury day spa
• Spa treatments
• Skincare products
• Wellness services
• Spa memberships

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Spa Treatment Services: Revenue from providing luxury spa treatments including facials, massages, body therapies, and wellness rituals across five spa locations. Treatment duration ranges from 60-90+ minutes with varying price points.
2. Retail Product Sales: Sale of skincare products, wellness items, bath products, candles, essential oils, and lifestyle products through in-spa shops and e-commerce platform.
3. Spa Memberships: Self Care Membership and Crystal Spa Membership programs offering recurring revenue through bundled treatments, complimentary enhancements, and member benefits over 12-month periods.
4. Gift Cards: Gift cards sold with 3-year expiry, providing upfront revenue that converts to services over time.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Stephanies operates a luxury day spa group delivering facials, massages, body rituals, medi-spa treatments, and wellness retreats across six Queensland locations. The core offer is augmented by two spa membership programs (Crystal Spa and Self Care) for recurring revenue, and a proprietary skin editions skincare line plus curated third-party brands (PAYOT, Thalgo, Synergie Skin, al.ive) sold through in-spa retail and e-commerce. Gift cards and group/social spa bookings round out the commercial offering.

Product overview

Stephanies Luxury Spas operates as Queensland's leading luxury day spa group offering a unified platform of six spa destinations across Brisbane, Noosa, and Clear Mountain, combined with an extensive retail skincare business. The core offering centers on transformative spa experiences (facials, massages, body rituals, medi-spa treatments) available at five branded locations: Spa Retreat (Brisbane CBD within Sofitel), Urban Spa (Bulimba), Ocean Spa (Noosa), Mountain Spa (Clear Mountain), and Vintage Spa (Cleveland). This is complemented by two membership programs (Crystal Spa Memberships and Self Care Membership) offering regular access with member benefits, and a growing retail arm anchored by their proprietary skin editions™ sub-brand—a clinically-formulated skincare collection developed with cosmetic chemists featuring cleansers, exfoliators, masks, serums (Niacinamide, Vitamin C, HA Rose), moisturisers, eye care, and the Retinoid Peptide Night Cream. The spa also retails curated selections of third-party professional skincare brands (PAYOT French skincare, Thalgo marine skincare, al.ive Australian body care, la Vie elixir tea collection, and lifestyle/home fragrance products), supported by digital gift cards and online booking/purchasing capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• skin editions™: A considered collection of skincare developed to support the skin between professional treatments. Guided by decades of hands-on experience and created in collaboration with an experienced cosmetic chemist, formulations focus on balance, resilience, and daily care.
• la Vie elixir

Products and services

• Stephanies Luxury Spa Services Comprehensive luxury day spa services including facials, wellness massage, body rituals, signature spa rituals, couples treatments, medi-spa facials, targeted facials, mother & baby treatments, hands & feet services, brow and waxing services, and beauty treatments delivered across six Queensland locations.
• skin editions Cleansers Professional-grade cleansers from the proprietary skin editions line, including Gentle Pre-Cleansing Oil, Botanical Cleansing Milk, and Lactic Cleansing Cream, designed for gentle yet effective facial cleansing.
• skin editions Exfoliators Resurfacing Polish Cream with Jojoba Esters and Bamboo Stem Extract, providing gentle mechanical exfoliation that refines skin texture without irritation.
• skin editions Masks Peptide Recovery Mask with bioactive peptides, Kaolin Clay, and Jojoba Oil, formulated for intensive nourishment, hydration, and skin rejuvenation.
• skin editions Serums Targeted treatment serums including Correcting C+ Super Serum (Vitamin C), Niacinamide Multi+ Serum, and Hydrating HA+ Rose Serum, formulated to address specific skin concerns.
• skin editions Moisturisers Barrier Restore Cream with Niacinamide, Pomegranate Extract, and Shea Butter, formulated for hydration, barrier support, and anti-aging benefits.
• skin editions Eye Care Peptide Eye Complex with multi-peptide technology, CoQ10, and Sodium Hyaluronate for hydration, firming, and reduction of fine lines around the delicate eye area.
• skin editions Retinoid Peptide Night Cream Advanced restorative moisturiser with encapsulated Retinoid (Hydroxypinacolone Retinoate), Peptide Complex, and Niacinamide, formulated for overnight cellular renewal and skin firming ($130 / 60ml).
• Crystal Spa Membership Annual subscription program allowing regular spa visits with discounted treatments, exclusive member pricing, curated treatment inclusions, and special rewards for consistent self-care.
• Self Care Membership 12-month membership ($499) including three 60-minute spa treatments (Wellness Massage, Signature Facial, or Organic Body Exfoliation), complimentary enhancements per treatment, and a bonus skin editions Hydrating HA Rose Serum (30ml) valued at $85.
• Medi Skin Membership Technology-focused membership program combining advanced equipment treatments with bespoke protocols for accelerated skin results through a multi-tech approach.
• Spa Gift Cards Digital gift cards delivered via email or mobile message, or traditional postal delivery, valid for 3 years from purchase and redeemable across the Stephanies spa collection.
• Thalgo Products French marine-based skincare brand featuring ocean-derived ingredients across ranges including Cold Cream Marine, Source Marine, Silicium Marin, and Hyalu-ProCollagene for targeted skin concerns, retailed at Stephanies spas and online.
• PAYOT Products Renowned French skincare brand since 1932 offering professional-grade products across ranges including NUE, Roselift Collagene, Supreme Jeunesse, and Lisse for anti-aging and skin transformation, retailed at Stephanies spas and online.
• Synergie Skin Products Australian results-driven skincare brand combining science and nature for radiant skin, retailed at Stephanies spas and used in medi-facial treatments.
• al.ive Products Australian body and home care brand seamlessly converging luxury with functionality, retailed in Stephanies gift shops.
• Social Spa / Group Bookings Curated group spa experiences for friends, families, or colleagues (5+ guests) with bespoke rituals and group packages across the Stephanies spa collection destinations.
• Workplace Wellbeing & Corporate Gifting Corporate wellness program offering workplace wellbeing initiatives, team wellness events, and corporate gifting (gift cards and group experiences) for Australian businesses.

Quantifiable outcome

• 5.0 star average rating with 333+ reviews for individual treatments and 2660+ reviews for Vintage Spa location

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• PayotcoreChannel Partner/ Reseller/ DistributorFrench skincare brand since 1932, providing professional-grade skincare products sold at Stephanies locations and online. Stephanies is proud to offer Payot's extensive range of natural, organic and professional-grade products.
• ThalgocoreChannel Partner/ Reseller/ DistributorFrench marine-based skincare brand featuring luxury at-home spa body care products inspired by the 5 oceans. Provides sensorial, aromatic rituals for relaxation and wellness.
• Synergie SkincoreChannel Partner/ Reseller/ DistributorAustralian results-driven skincare brand combining science and nature for radiant skin. Products available at Stephanies spas.
• al.iveminorChannel Partner/ Reseller/ DistributorAustralian body and home care brand seamlessly converging luxury with functionality. Products available in Stephanies gift shops.
• Sofitel Brisbane CentralcoreStrategic or Co-development PartnerLuxury hotel partnership hosting Stephanies Spa Retreat in Brisbane CBD. Provides hotel spa getaway packages and integrated wellness experiences for hotel guests.
• Clear Mountain LodgecoreStrategic or Co-development PartnerResort partnership hosting Stephanies Mountain Spa. Offers lodge spa getaway experiences for guests seeking mountain retreat wellness.
• Peppers Noosa ResortcoreStrategic or Co-development PartnerResort partnership offering Stephanies Ocean Spa experiences as part of resort spa getaway packages in Noosa Heads.
• Wash Lounge Commercial LaundryminorOthersCommercial laundry service provider handling linens and towels for Stephanies spas, ensuring hygiene standards.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Alpha-H: Australian cosmeceutical skincare brand built around active ingredients and professional-channel distribution. Comparable to skin-editions' clinical-formulation positioning and treatment-channel sales approach.
• Aesop: Australian-founded prestige skincare brand known for spa-trained consultants and botanical positioning (now part of L'Oréal). Comparable to Stephanies' skin-editions on premium positioning and brand ethos, though distribution-led rather than service-led.
• Sodashi: Australian luxury natural skincare brand with spa-origin heritage, sold through high-end spas and retailers globally. Closely comparable to Stephanies' skin-editions brand-extension strategy and treatment-adjacent go-to-market.

Broad incumbents

• Adore Beauty: Australia's largest pure-play online beauty retailer carrying 250+ brands across cosmetics and skincare. Comparable to Stephanies' e-commerce product channel and competing for the same online skincare customer.
• Six Senses Spas: International luxury hotel-and-resort spa operator with flagship destinations across Asia-Pacific. Comparable to Stephanies on the premium destination-spa positioning the brand pursues through Noosa, Clear Mountain, and CBD partnership properties.
• MECCA: Australia's leading multi-brand premium beauty retailer with a large skincare and cosmetics assortment. Comparable to Stephanies on the retail/skincare-product side of the business, though at much larger scale and without proprietary service locations.

Direct peers

• endota spa: Australia's largest day-spa network with 100+ locations offering facials, massages, body treatments, and membership-style programs. The closest direct comparable to Stephanies on multi-location day-spa model, treatment mix, and subscription economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/StephaniesLuxurySpas
• Instagraminstagram.com/stephaniesluxuryspas
• Xx.com/StephaniesSpas

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stephanies