The launch Group

What The launch Group does

The Launch Group is a privately held, Orlando-headquartered creative services and event production company founded circa 1991, serving corporate enterprises, trade associations, healthcare and pharmaceutical firms, incentive travel programs, and media/broadcast clients. The firm operates as a single integrated production partner delivering end-to-end event services — creative strategy and design, event management, project management, art direction, entertainment and speaker sourcing, scenic design, and presentation technology — across live, virtual, and hybrid event formats for clients including Cincinnati Financial, IPSEN Pharmaceuticals, National Geographic, REALTORS, Bay Area Cancer Connections, and KPTV.

The company's underlying technology stack combines owned physical assets with a custom-developed software product. The Launch Pad is a proprietary, cloud-based virtual conference platform featuring custom-branded web interfaces, security features, and global connectivity for fully functional virtual event sites. Launch Studios is a full broadcast multi-screen video production facility at the Orlando headquarters with four unique insert stages, edit bays, and 8 streaming/recording bays. The firm owns and maintains a large inventory of presentation technology equipment including 30 fully equipped portable Launch Breakout Kits, transportation trucks, and an in-house scenic shop for AutoCAD-driven custom set fabrication.

The Launch Group generates revenue through project-based professional services engagements priced via custom quotes tied to event scope, creative requirements, production needs, and duration. The go-to-market motion is consultative direct enterprise sales targeting corporate meeting planners, association leadership, incentive program managers, and event coordinators, supported by industry sponsorships (IRF Invitational), a website inquiry funnel, and organic social channels. Geographic reach documented in the project portfolio spans the United States, Canada, Australia, Thailand, and the U.S. Virgin Islands. The company is founder-led (Arndt Rautenberg), privately held with no disclosed institutional investment, and operates with a headcount of 11-50 employees.

Name

The launch Group

Legal name

The Launch Group

Website

https://thelaunchgroup.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

The Launch Group is an Orlando-based, privately held creative services and event production firm delivering end-to-end live, virtual, and hybrid event services — including creative strategy, scenic design, broadcast video production, and a proprietary virtual conference platform (The Launch Pad) — to corporate enterprises, trade associations, healthcare clients, and media organizations across the U.S., Canada, Australia, and Asia.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812), Services-Prepackaged Software (7372)

akta.pro primary industry

Corporate Conferences & Sales Kickoffs (MPAGAGAC)

akta.pro secondary industries

Virtual/Hybrid Conference Production & Platform Management (THAHACAM), Product Launches & Brand Activations (Experiential Marketing) (MPAGAHAD), Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• Event production services
• Virtual conference platforms
• Broadcast video production
• Scenic design fabrication
• Creative services agency

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Event Production Services: Full-service event production including creative development, branding and messaging, project management, labor, motion design graphics, digital media, entertainment, scenic design, and presentation technology. Revenue is generated through project-based engagements for live, virtual, and hybrid events.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

The Launch Group is a full-service creative services and event production company that designs, produces, and executes live, virtual, and hybrid meetings, conferences, and incentive programs. Its integrated offering spans creative strategy, branding and messaging, project and event management, art direction, entertainment sourcing, scenic design, broadcast video production, presentation technology, and The Launch Pad virtual conference platform.

Product overview

The Launch Group is a full-service creative services and event production company offering an integrated portfolio of services. The core offering includes The Launch Pad, a custom-built cloud-based virtual conference platform, alongside a comprehensive suite of production services including Creative Strategy & Design, Event Management, Project Management, Art Direction, Launch Studios & Broadcast Video Production, Entertainment & Speaker Sourcing, Scenic Design, Presentation Technology, and Virtual Presentation Direction. These services work together to provide end-to-end event production from creative development through flawless execution, serving live, hybrid, and virtual events.

Differentiator

Problem solved

Functional benefit

Brands

• The Launch Pad: A Virtual Conference Platform custom-built and highly secure with cloud-based custom-branded web interface, featuring landing pages, designs, animations, presentation slides, and transitions.

Products and services

• The Launch Pad Custom-built, cloud-based virtual conference platform with highly secure features and cloud-based custom-branded web interfaces including landing pages, designs, animations, presentation slides, and transitions for fully functional virtual event sites with global connectivity.
• Creative Strategy and Design Strategic creative approach for meetings and events covering theme continuity, branding, messaging, scriptwriting, and experiential event design aligned with client goals and vision.
• Event Management Presentation direction, speech coaching, contract negotiations, on-site logistics including vendor coordination, crew management, equipment specification, and lighting and rigging designs for live, virtual, and hybrid events.
• Project Management Streamlined planning and organization from discovery call through final farewell, including rehearsal and production schedules, show flows, and timelines to ensure events stay on time and on budget.
• Art Direction 2D/3D graphic design, motion animation, presentation support, and digital media creation customized to match client goals and vision.
• Launch Studios and Broadcast Video Production Full broadcast video production across four unique insert stages with content creation, editing, interviews, product demos, and opening and closing videos in multi-format, from pre-production through post-production, at the Orlando headquarters studio.
• Entertainment and Speaker Sourcing Entertainment and speaker booking services including rider and contract negotiations, pre-production planning, travel arrangements, on-site coordination, rehearsals, sound checks, and run of show.
• Scenic Design Scenic and set concept, design and fabrication with AutoCAD designs, 3D renders, physical to-scale models, and themed décor built in the company's scenic shop.
• Presentation Technology State-of-the-art audio and visual technology with a large owned equipment inventory, owned trucks and drivers, plus 30 fully equipped Launch Breakout Kits for portable deployment to any size production and venue.
• Virtual Presentation Direction Virtual presentation best practices and support utilizing 8 fully functional streaming and recording bays for virtual presentations, stakeholder recordings, and team collaboration.

Quantifiable outcome

• Virtual event platform with security features not available elsewhere
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Incentive Research Foundation (IRF)minorGTM or Marketing PartnerThe Launch Group was honored to be a partner and sponsor at the IRF Invitational event held at JW Marriott Marco Island. The partnership positioning Launch as a supporter of the incentive industry as it gathered together for educational sessions, entertainment, and networking following industry disruption.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/thelaunchgroup
• YouTubeyoutube.com/channel/UCcpanSShxuK7HC4wyjkyavg
• Facebookfacebook.com/TheLaunchGroupEvents
• LinkedInlinkedin.com/company/the-launch-group
• Instagraminstagram.com/thelaunchgroupevents

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The launch Group