Roger Dean Chevrolet Stadium

Sports Stadium Operationsrogerdeanchevroletstadium.com

Roger Dean Chevrolet Stadium is a Jupiter, Florida multi-facility baseball complex hosting MLB spring training for the Miami Marlins and St. Louis Cardinals, and serving as home to minor league affiliates Jupiter Hammerheads and Palm Beach Cardinals.

Company typePrivate
Founded1998
HeadquartersFlushing, United States
Headcount11–50
GTM typeB2C
OfferingServices

What Roger Dean Chevrolet Stadium does

Roger Dean Chevrolet Stadium is a multi-facility baseball complex located in the Abacoa community of Jupiter, Florida, founded in 1998 and operating as part of Major League Baseball's network of spring training venues. The facility functions as the shared spring training home for two MLB franchises — the Miami Marlins and the St. Louis Cardinals — during February and March, and hosts Florida State League regular-season games for the Marlins' Low-A affiliate Jupiter Hammerheads and the Cardinals' Single-A affiliate Palm Beach Cardinals for the remainder of the playing calendar. Operations are run by a small team of 11-50 employees out of 4751 Main St., Jupiter, FL 33458.

The product portfolio is built around game-day and ancillary event services: core ticketing (single game, season tickets, mini plans, group tickets), promotional and fan-experience programming, food and beverage concessions, parking, a team store carrying merchandise for all four teams, facility rental for private and corporate events, mascot appearances, the Cardinals/Marlins Fund Brick Program, and corporate sponsorship packages. The Roger Dean Chevrolet naming rights partnership anchors a non-ticket revenue stream and the brand identity of the venue. Distribution runs through MLB's digital infrastructure — MLB.com, team websites for the Marlins and Cardinals, Tickets.com with a dedicated My RDCS Ticket Portal, and the MiLB Store — supplemented by an on-site box office, group sales, and email promotions.

The business model combines B2C transactional revenue (individual ticket purchases, concessions, merchandise, parking) with B2B contractual revenue (facility rental, corporate sponsorship, naming rights) and enterprise anchor relationships with the four professional teams. Pricing is tiered by game type (spring training vs. minor league), seat location, and package type, but is not publicly disclosed; ticketing operates on standard MLB transactional infrastructure. Customer segmentation spans baseball fans, families seeking affordable entertainment, and corporate groups using the venue for outings and hospitality, with marketing executed primarily through MLB.com content, team-site cross-promotion, email, and in-stadium promotions.

Roger Dean Chevrolet Stadium firmographics

Firmographics

Name: Roger Dean Chevrolet Stadium
Legal name: Roger Dean Chevrolet Stadium
Website: https://rogerdeanchevroletstadium.com
Company type: Private
Founded year: 1998
Operating status: Operating
Headcount range: 11–50 employees
Short description: Roger Dean Chevrolet Stadium is a Jupiter, Florida multi-facility baseball complex hosting MLB spring training for the Miami Marlins and St. Louis Cardinals, and serving as home to minor league affiliates Jupiter Hammerheads and Palm Beach Cardinals.
Ownership category
akta.pro rank

Roger Dean Chevrolet Stadium industry classification

Industry

Product category: Sports Stadium Operations
SIC: Services-Membership Sports & Recreation Clubs (7997)
akta.pro primary industry: Professional & Major League Stadiums (MPAKAEAA)

Keywords

Professional baseball stadium
Spring training facility
Minor league baseball
Sports venue rentals
Team merchandise retail

Where Roger Dean Chevrolet Stadium is headquartered

Location

Headquarters

HQ city: Flushing
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Roger Dean Chevrolet Stadium business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

Ticket Sales: Revenue from single game tickets, season tickets, mini-plans, and group tickets for spring training games and Florida State League minor league baseball games.
Merchandise Sales: Team store merchandise sales for Miami Marlins, St. Louis Cardinals, Jupiter Hammerheads, and Palm Beach Cardinals merchandise.
Food and Beverage: Concession and food/beverage sales during games and events.
Facility Rental: Rental of stadium facilities for events, corporate functions, and private gatherings.
Parking: Parking fees for game attendees and event guests.
Naming Rights/Sponsorship: Naming rights partnership with Roger Dean Chevrolet and general sponsorship packages for corporate partners.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Roger Dean Chevrolet Stadium product offering

Product offering

Core offering

Roger Dean Chevrolet Stadium is a multi-facility baseball complex in Jupiter, Florida that operates as the shared MLB spring training home for the Miami Marlins and St. Louis Cardinals, and as the regular-season home for their Low-A and Single-A minor league affiliates (Jupiter Hammerheads and Palm Beach Cardinals). The venue sells tickets (single game, season, mini plans, group), concessions, team merchandise, parking, facility rentals, and corporate sponsorships.

Product overview

Roger Dean Chevrolet Stadium is a spring training baseball facility serving as the shared home of the Miami Marlins and St. Louis Cardinals MLB teams, as well as minor league teams Jupiter Hammerheads and Palm Beach Cardinals. The stadium operates primarily as a ticket sales and fan experience platform, offering single game tickets, season tickets, mini plans, and group tickets for spring training games and Florida State League regular season games. The product portfolio includes core ticketing services (Single Game Tickets, Season Tickets, Mini Plans, Group Tickets), promotional events and fan experience offerings, food and beverage concessions, facility rental services, mascot appearances, team merchandise through the Team Store, and corporate sponsorship opportunities. The stadium also supports the Cardinals/Marlins Fund community initiative featuring grants/donations and a brick commemorative program.

Differentiator

Problem solved

Functional benefit

Products and services

Single Game Tickets
Season Tickets
Mini Plans
Group Tickets
Food & Beverage
Facility Rental
Mascot Appearances
Team Store
Brick Program
Sponsorship
Promotions
Fan Experience

Companies that use Roger Dean Chevrolet Stadium

Customer profile

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Roger Dean Chevrolet Stadium technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Roger Dean Chevrolet Stadium partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Roger Dean ChevroletflagshipOEM/ Whitelabel/ Licensing PartnerNaming rights sponsor for Roger Dean Chevrolet Stadium. The Chevrolet brand holds naming rights to the facility, providing significant financial support and brand association with professional baseball in the Jupiter, FL region.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Roger Dean Chevrolet Stadium competitors and assessment

Company assessment

Direct peers

JetBlue Park at Fenway South: Spring training home of the Boston Red Sox in Fort Myers, FL. Operates the same model of MLB spring training games plus year-round minor league usage, making it a direct structural peer to Roger Dean Chevrolet Stadium.
LECOM Park: Spring training home of the Pittsburgh Pirates in Bradenton, FL. Comparable Florida-based MLB spring training venue with shared ticketing, sponsorship, and minor league affiliate operations.
Ed Smith Stadium: Spring training home of the Baltimore Orioles in Sarasota, FL. Same Florida spring training venue model with ticketing, concessions, naming rights, and community programming similar to Roger Dean.
Charlotte Sports Park: Spring training home of the Tampa Bay Rays in Port Charlotte, FL. Operates as a direct Florida counterpart with the same MLB-driven game calendar and minor league usage.
Hammond Stadium: CenturyLink Sports Complex / Hammond Stadium is the spring training home of the Minnesota Twins in Fort Myers, FL. Directly comparable venue and operating model to Roger Dean Chevrolet Stadium.
BayCare Ballpark: Spring training home of the Philadelphia Phillies in Clearwater, FL. Multi-decade Florida MLB spring training venue with shared revenue streams including tickets, F&B, merchandise, and sponsorship.
Clover Park: Spring training home of the New York Mets in Port St. Lucie, FL. Operates a virtually identical ballpark business model within the Florida spring training cluster.
George M. Steinbrenner Field: Spring training home of the New York Yankees in Tampa, FL. Comparable MLB-branded Florida spring training venue with premium naming rights and high-profile tenant relationship.
Publix Field at Joker Marchant Stadium: Spring training home of the Detroit Tigers in Lakeland, FL. Long-standing Florida MLB spring training venue with similar naming rights, ticketing, and minor league affiliate model.
Fitteam Ballpark of the Palm Beaches: Former spring training site in West Palm Beach used by the Houston Astros and Washington Nationals. Regional Florida peer historically operating the same dual-MLB spring training model as Roger Dean Chevrolet Stadium.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Roger Dean Chevrolet Stadium financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Roger Dean Chevrolet Stadium leadership team

Management profile

Number of profiles

Profiles1 record

Roger Dean Chevrolet Stadium funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Roger Dean Chevrolet Stadium M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roger Dean Chevrolet Stadium

What does Roger Dean Chevrolet Stadium do?

Is Roger Dean Chevrolet Stadium a public or private company?

Roger Dean Chevrolet Stadium is a private company. It is classified as corporate owned and is currently operating.

When was Roger Dean Chevrolet Stadium founded?

Roger Dean Chevrolet Stadium was founded in 1998. It employs 11 to 50 people.

Where is Roger Dean Chevrolet Stadium based?

Roger Dean Chevrolet Stadium is headquartered in Flushing, United States, in the North America region.

How does Roger Dean Chevrolet Stadium make money?

Six revenue lines are on record. Ticket Sales are the primary driver. The others are merchandise Sales, food and Beverage, facility Rental, parking and naming Rights/Sponsorship.

Who are Roger Dean Chevrolet Stadium's main competitors?

Direct peers on record are JetBlue Park at Fenway South, LECOM Park, Ed Smith Stadium, Charlotte Sports Park, Hammond Stadium, BayCare Ballpark, Clover Park, George M. Steinbrenner Field, Publix Field at Joker Marchant Stadium and Fitteam Ballpark of the Palm Beaches.

Does Roger Dean Chevrolet Stadium have an API?

No public API is recorded for Roger Dean Chevrolet Stadium.

What industry is Roger Dean Chevrolet Stadium in?

Roger Dean Chevrolet Stadium's product category is Sports Stadium Operations. Its primary akta.pro industry code is MPAKAEAA, Professional & Major League Stadiums. Its SIC code is 7997.