The Catalina Apartments

What The Catalina Apartments does

The Catalina Apartments is a pet-friendly residential apartment community located at 998 Bellaire Boulevard in Lewisville, Texas, operated under the CAF Management portfolio. The property offers six floorplans across 1-, 2-, and 3-bedroom configurations, ranging from 625 to 1,038 square feet, with standard and upgraded variants featuring quartz countertops, stainless steel appliances, wood-style flooring, and, in select units, fireplaces and patios or balconies. Community amenities include a swimming pool, 24-hour fitness center, barbecue and picnic areas, a playground, a pup park, controlled access, on-site laundry, and a maintenance team.

The business model is a subscription-recurring residential rental operation with monthly rent collected across lease terms of 8 to 13 months, supplemented by ancillary revenue from one-time pet fees ($400 per pet), monthly pet rent ($25 per pet), and service/transaction fees from partner integrations including Flex for flexible rent payments and no-deposit programs. Pricing for one-bedroom units starts at $992/month, two-bedroom at $1,367/month, and three-bedroom at $1,792/month, with longer lease terms discounting the effective rate; a $500 move-in promotion is currently active on select units. The company runs a direct-to-consumer go-to-market with no third-party distribution — prospective residents apply through the property website, call the leasing center, or visit the on-site office.

The underlying technology stack is non-proprietary and limited to a RentVision-powered community website with online availability checks, virtual tours, application portals, and a resident portal; Google Analytics is used for site measurement. Targeted customer segments include individual and family renters (primary), pet owners, employees of preferred employers offering rental discounts, and active-duty military and law enforcement personnel (5% discount). The Catalina Apartments has no app, no disclosed API, and no AI/ML capabilities, and operates as a single-site asset within the broader CAF Management network.

Name

The Catalina Apartments

Legal name

RentVision, LLC

Website

https://liveatcatalina.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Residential Multifamily Housing (Apartment Rentals)

NAICS

Rental and Leasing Services (532)

SIC

Operators Of Apartment Buildings (6513), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Pet-friendly serviced apartments (THAMACAH)

akta.pro secondary industry

Pet-Friendly Extended-Stay Properties (THAGAEAI)

Keywords

• Residential apartment leasing
• Pet-friendly apartments
• Multifamily housing
• Apartment rentals
• Property leasing services

Headquarters

HQ city

Lewisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Residential Rent: Primary revenue stream from monthly apartment rentals across one-bedroom, two-bedroom, and three-bedroom floorplans. Residents pay rent on a monthly basis with lease terms ranging from 8 to 13 months.
2. Pet Fees: One-time pet fees of $400 per pet and monthly pet rent of $25 per pet for cats and dogs of all sizes.
3. Flexible Rent Payment Services: Partnership with Flex allowing residents to split rent into smaller, more manageable payments, potentially generating transaction or service fees.
4. No Deposit Options: Alternative deposit programs allowing residents to move in without traditional security deposits, potentially generating service fees or commission revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Catalina Apartments leases residential apartment homes in Lewisville, Texas, offering one, two, and three-bedroom floorplans with modern finishes (quartz countertops, stainless steel appliances, wood-style flooring) across base and upgraded variants. The community is pet-friendly for cats and dogs of all sizes and provides shared amenities including a swimming pool, 24-hour fitness center, playground, and pup park. Revenue is generated primarily through monthly rent under 8- to 13-month lease terms, supplemented by pet fees and flexible rent payment services.

Product overview

The Catalina Apartments is a pet-friendly apartment community in Lewisville, Texas offering six distinct floorplan options across one, two, and three-bedroom configurations. The portfolio consists of three base floorplans (A1, B1, C1) and their corresponding upgraded variants featuring enhanced finishes including quartz countertops, stainless steel appliances, and fireplaces. Residents also access community amenities including a swimming pool, fitness center, and outdoor recreational spaces, along with CAF Lifestyle benefits such as Flex rent payment flexibility and Spruce concierge services.

Differentiator

Problem solved

Functional benefit

Products and services

• A1 Floorplan One-bedroom, one-bathroom apartment with 625 square feet, featuring wood-style flooring, walk-in closets, and access to community amenities. Targeted at individual renters seeking a one-bedroom unit in Lewisville, Texas.
• A1 Upgraded Floorplan Upgraded one-bedroom, one-bathroom apartment with 625 square feet, featuring quartz countertops, stainless steel appliances, and a fireplace. Targeted at renters seeking enhanced interior finishes.
• B1 Floorplan Two-bedroom, two-bathroom apartment with 889 square feet, featuring wood-style flooring, ceiling fans, and in-unit washer/dryer connections. Targeted at couples, roommates, and small families.
• B1 Upgraded Floorplan Upgraded two-bedroom, two-bathroom apartment with 889 square feet, featuring quartz countertops, stainless steel appliances, fireplace, and stone-inspired countertops. Targeted at renters seeking premium interior finishes.
• C1 Floorplan Three-bedroom, two-bathroom apartment with 1,038 square feet, featuring wood-style flooring, ceiling fans, and central air conditioning. Targeted at families needing larger living space.
• C1 Upgraded Floorplan Upgraded three-bedroom, two-bathroom apartment with 1,038 square feet, featuring quartz countertops, designer backsplash, and patio or balcony access. Targeted at families seeking premium finishes and outdoor space.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered core and secondary.

• FlexcoreTechnology or IntegrationFlex provides flexible rent payment options, allowing residents to split their rent into smaller, more manageable payments. This partnership gives residents more control over how they pay rent and helps them stay on track with their finances. Flex integration is highlighted as a key community amenity.
• SprucesecondaryStrategic or Co-development PartnerSpruce provides hotel-inspired concierge services including housekeeping, pet care, laundry, and more. Residents gain access to convenient services that elevate their lifestyle. This partnership enhances the resident experience at Catalina Apartments.
• CAF ManagementcoreOthersCAF Management is the parent property management company that owns and operates Catalina Apartments. They provide property management services, set resident policies, and manage the overall community operations including the CAF Perks program, preferred employer discounts, and military/police discounts.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Camden Property Trust: Houston-based multifamily REIT with a substantial DFW portfolio of suburban, pet-friendly Class A garden-style apartments. Directly comparable in product type, target renter persona, and Sunbelt market exposure.
• Greystar Real Estate Partners: Largest US apartment manager and operator with a deep DFW portfolio of suburban Class A communities. Directly comparable in operational model, resident-services strategy, and pet-friendly positioning.
• Lincoln Property Company: Dallas-headquartered national multifamily manager and developer with extensive DFW assets. Operates garden-style suburban apartments in Lewisville-area submarkets with comparable renter demographics and amenity sets.
• RangeWater Real Estate: Sunbelt-focused multifamily owner/operator with a strong North Texas presence. Builds and manages garden-style suburban apartments targeting the same young professional and family renter pool as Catalina.
• JPI: Dallas-based multifamily developer and operator focused on Class A urban and suburban communities in Texas. Comparable in build quality, amenity package, and Texas-market operating expertise.
• Bell Partners: Multifamily owner/operator with a major Sunbelt footprint, including North Texas garden-style assets. Directly comparable in property vintage, renter profile, and pet-friendly policies.

Broad incumbents

• MAA (Mid-America Apartment Communities): Largest US multifamily REIT, with thousands of suburban garden-style apartments across the Sunbelt. Operates at materially greater scale than Catalina but in the same product category and geographic demand drivers.
• AvalonBay Communities: Large coastal-focused multifamily REIT with a smaller Sunbelt footprint. Comparable in Class A garden-style product and amenity-rich positioning, though less direct in DFW submarket exposure.
• Equity Residential: Major US multifamily REIT operating urban and suburban Class A communities. Operates at much greater scale and geographic breadth than Catalina, with overlapping product type and renter persona.
• Independence Realty Trust: Sunbelt-focused multifamily REIT with a portfolio of garden-style suburban apartments in markets overlapping Catalina's DFW footprint. Comparable in mid-size Class A garden-style product, though at meaningfully greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheCatalinaApartments
• Instagraminstagram.com/thecatalinaapartments

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Catalina Apartments