What OnDigital does

OnDigital is a performance-driven, full-service digital marketing agency headquartered in Baku, Azerbaijan, founded in 2023. The company operates as a 360° marketing services provider rather than a software platform, delivering ten integrated service lines: SEO, paid digital advertising (Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads), social media management, website development, branding and design, email marketing, digital audit, AI SEO (Generative Engine Optimization and Answer Engine Optimization for AI-generated search), TV/radio advertising, and UGC/influencer marketing. Its client base spans enterprise and SMB segments across Azerbaijan, with named logos including KFC, Pizza Hut, Simit Sarayı, AccessBank, Pasha Technology, KargoLux, Premium Residence, Superstep, AzerFashion, Avant Group, Old Town Plaza, and Resant Hotel.

The agency's technology stack combines standard marketing platforms (Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, SEO tools) with applied AI capabilities including AI SEO optimization for visibility in ChatGPT, Google AI Overviews, Gemini, and Perplexity, plus third-party generative AI design tools (Midjourney, Adobe Firefly, DreamStudio), AI-powered chatbots, email and WhatsApp automation, predictive analytics, and CRM-driven personalization. OnDigital holds Official Google Partner certification and a 4.6-star Trustpilot rating across 456 reviews. Reported operational metrics include management of monthly ad budgets exceeding $50,000, an 85% long-term partnership retention rate, 500+ successful projects delivered, and a 15+ member specialist team.

OnDigital's business model is professional services-based. Revenue is generated through retainer and project-based engagements on standard 3–6 month service cycles, with published pricing tiers ranging from 500 AZN (entry-level) to 5,000+ AZN (enterprise-scale). Customer acquisition runs through a sales-led motion combining direct outreach, a website contact form with a "Get a Quote" CTA, and content marketing via blog and dictionary resources. Distribution is currently domestic to Azerbaijan with no disclosed international expansion, and the company is privately held with no institutional investors, parent company, or funding rounds disclosed. Vertical segmentation of the project portfolio shows concentration in E-commerce/Retail (26%), Real Estate (17%), Finance/Fintech (15%), and HoReCa (13%).

Name

OnDigital

Website

https://ondigital.az

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

OnDigital is a 2023-founded, Baku-based digital marketing agency delivering a 360° integrated suite of ten services — SEO, paid advertising, social media, web development, AI SEO, TV/radio, and influencer marketing — to enterprise and SMB clients in Azerbaijan.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting) (BPAFACAL)

akta.pro secondary industry

Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)

Keywords

• Digital marketing services
• SEO services
• Paid media advertising
• Social media management
• AI SEO optimization

Headquarters

HQ city

Baku

HQ country

Azerbaijan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Marketing Services: The agency generates revenue through professional digital marketing services including SEO, digital advertising (Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads), social media management, web development, branding and design, email marketing, UGC influencer marketing, TV and radio advertising, and AI SEO. Services are delivered on a retainer or project basis, with standard 3–6 month service agreements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

OnDigital is a 360° digital marketing agency that delivers integrated marketing services including SEO, paid advertising (Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads), social media management, website development, branding and design, email marketing, AI SEO (GEO/AEO), TV and radio advertising, UGC/influencer marketing, and digital audits. Services are delivered by an in-house 15+ team on retainer or project-based 3–6 month engagements starting with a digital audit.

Product overview

OnDigital is a performance-driven 360° digital marketing agency based in Baku, Azerbaijan. Its offering is a unified full-service marketing ecosystem rather than a software platform — a portfolio of managed services delivered by an in-house team. The core offering spans ten service lines: SEO Services, Digital Marketing (paid ads), Social Media Marketing, Website Development, Branding & Design, E-mail Marketing, Digital Audit, AI SEO Services (GEO/AEO), TV & Radio Advertising, and UGC & Influencer Marketing. These services are designed to interconnect within a single agency relationship, with every client engagement beginning with a Digital Audit and the full 360° ecosystem available as an integrated system from SEO to influencer marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Services Professional SEO services covering technical audits, keyword strategy, link building, and content optimization to improve Google rankings and drive organic traffic. Designed for businesses in Azerbaijan seeking organic search visibility.
• Digital Marketing Advertising campaign management across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and other channels, with continuous optimization for measurable ROI. Targeted at businesses in Azerbaijan seeking paid media execution.
• Social Media Marketing Social media account management with data-driven content strategy, post design, copywriting, community management, paid ad campaigns, and monthly analytics reporting across Instagram, TikTok, Facebook, and LinkedIn. For brands seeking full-service social media presence.
• Website Development Professional website development in Azerbaijan ranging from corporate websites and e-commerce stores to landing pages and WordPress sites, built with strategic design and technical optimization. For businesses needing web presence or e-commerce platforms.
• Branding & Design Comprehensive branding services including logo design, visual identity, and complete brand guidelines that shape how a business looks, feels, and is remembered. Targeted at brands needing identity development or refresh.
• E-mail Marketing Email marketing services using automated email flows, audience segmentation, and personalized campaigns to increase customer loyalty and maximize ROI. For businesses seeking retention and customer engagement via email.
• Digital Audit A comprehensive analysis of a website's technical health, SEO performance, competitive positioning, and marketing gaps, serving as the starting point for all new client partnerships. For businesses evaluating their digital footprint before engagement.
• AI SEO Services AI-powered SEO services that optimize brand visibility in AI-generated search results (ChatGPT, Google AI Overviews, Gemini, Perplexity) using Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) techniques. For brands targeting AI-driven search visibility.
• TV & Radio Advertising Services Television and radio advertising campaign services in Azerbaijan, covering script writing, media planning, and broadcast — complementing digital channels for full 360° reach. For brands seeking traditional broadcast advertising executed alongside digital.
• UGC & Influencer Marketing UGC video production, influencer partnerships, and authentic content campaigns that deliver brands to the right audience through real-user shared content rather than paid ads. For brands seeking influencer-driven reach.

Quantifiable outcome

• Monthly ad budget managed: over $50,000
• +3 more outcomes

Named customers28 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature3 records

Partnerships

One partnership is on record.

• GooglecoreTechnology or IntegrationOnDigital is an Official Google Partner agency — a status awarded only to agencies that meet Google's strict performance standards, certification requirements, and budget management tests. This partnership enables the agency to access Google's advertising tools, beta features, and certification programs for serving clients across Google Ads, Display, YouTube, and Shopping.

Scale indicators10 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Croud: Global full-service digital marketing agency offering paid media, SEO, content, and programmatic services to enterprise and mid-market clients. Highly comparable business model and service breadth to OnDigital's 360° integrated offering.
• Dept: Global digital agency combining creative, technology, and media services across SEO, paid media, social, and web development. Closely matches OnDigital's integrated 360° service positioning and team-driven delivery model for enterprise clients.
• WebFX: US-based full-service digital marketing agency specializing in SEO, paid advertising, social media, and web design. Comparable mid-market/enterprise service mix and team-driven delivery model, with similar emphasis on integrated performance reporting.

Broad incumbents

• WPP: Global advertising holding company whose agencies (Ogilvy, GroupM, VMLY&R) compete for the same enterprise brand marketing budgets as OnDigital. Operates broadly across digital advertising, SEO, and integrated marketing services worldwide.
• Havas: Global advertising holding company with integrated communications, media, and digital capabilities. Operates in CIS markets and competes for the same enterprise digital marketing engagements as OnDigital, though at materially greater scale.
• Ogilvy: Global creative and marketing agency network with strong CIS presence, offering advertising, branding, and digital services. Competes for enterprise brand marketing budgets with a broader portfolio and global creative credentials than OnDigital.
• Dentsu: Global advertising holding company with extensive presence across CIS markets including Azerbaijan. Overlaps with OnDigital's full-service digital, media buying, and brand strategy capabilities but at vastly greater scale and as part of a diversified portfolio.

Regional players

• Netpeak: Ukrainian/CIS digital marketing agency offering SEO, paid media, and web analytics services. Operates in the same Eastern European/CIS regional footprint as OnDigital with a comparable full-service digital agency model targeting mid-market and enterprise clients.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ondigital.az

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OnDigital