Cloth Connection

What Cloth Connection does

Cloth Connection is a privately held, U.S.-based specialty table linen and event rental company founded in 1980 and headquartered in Spring Valley, New York. The company rents tablecloths, chair covers, chair ties, napkins, table runners, and related accessories to event organizers nationwide, with its three named customer segments being wedding planners and couples, corporate event organizers, and professional event designers. The catalog spans more than 70 fabric styles and 80+ color options, covering sequins, velvet, satin, taffeta, organza, lace, metallic finishes, and specialty prints, plus a signature Lamour line. The company operates 365 days a year and ships to major U.S. event markets including New York, Los Angeles, Las Vegas, Dallas, Nashville, and Orlando.

The company is built around an e-commerce platform at clothconnection.com that functions as the product catalog, ordering system, and customer-acquisition surface. Notable technical components include the Interactive Design Center, which lets customers preview linens on virtual table and chair setups, and the Swatch Box service, which ships physical fabric samples for evaluation. The broader technology stack is a standard e-commerce front-end with content and visualization features; the company discloses no AI/ML capabilities, no APIs or SDKs, and no third-party integrations beyond social media profiles. Distribution is direct-to-consumer with the company handling delivery, set-up, and clean-up itself.

Cloth Connection's revenue model is per-unit rental pricing on a pay-as-you-go basis, with each line item priced individually rather than through subscription tiers or enterprise contracts. The company has no disclosed funding rounds, no parent company, and no franchise or wholesale channel; all revenue appears to flow through event-by-event transactions on the e-commerce site. The business is independently operated, with ownership structure undisclosed and no public listing.

Name

Cloth Connection

Legal name

Cloth Connection

Website

https://clothconnection.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Cloth Connection is a U.S.-based specialty rental company founded in 1980 that rents table linens, chair covers, and event accessories from a catalog of 70+ fabric styles to wedding planners, corporate event organizers, and event designers nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Spring Valley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Table Linen Rentals: Rental of table linens including tablecloths in various sizes, fabrics, and colors for events. Pricing varies by item type and size, with rental periods typically covering single event days. The company handles set-up and clean-up of all linens.
2. Chair Cover & Treatment Rentals: Rental of chair covers, chair backs, chair caps, and chair pad covers in various fabrics and colors to match event themes.
3. Chair Ties & Bands: Rental of chair ties and bands in various colors and styles to complement chair covers and event décor.
4. Table Accessories & Rentals: Rental of table runners, pillows, napkin treatments, and other accessories to complete event table settings.
5. Sample Swatches: Sale of fabric sample swatches to customers for quality evaluation and color matching prior to placing rental orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Cloth Connection rents table linens, chair covers and treatments, chair ties and bands, napkins, and table accessories (runners, pillows) for weddings and corporate/special events, with nationwide delivery and full set-up and clean-up service. Customers order online through the company's e-commerce site, optionally using an Interactive Design Center to preview products in virtual event settings and a Swatch Box to receive physical fabric samples before ordering.

Product overview

Cloth Connection is a specialized table linen and event rental company offering a comprehensive portfolio of products organized into five core categories: Table Linen Rentals (featuring over 70 fabric styles including Crushed Shimmer, Crinkle Taffeta, Piano Sequin, Velvet, English Beaded Lace, Metallic Coins, Dazzle Sequins, Lamour, Fishnet, Shag, Pintuck Taffeta, Cutwork Taffeta, and Metallic Linens), Napkin Rentals (with matching fabrics in Crinkle Taffeta, Crushed Shimmer, Crackle Metallic, Damask, Lamour, Pintuck, and Solid styles), Chair Covers & Treatments (including Lamour covers, stretch covers, chair backs, caps, and pads), Chair Ties & Bands (Crinkle Taffeta Ties, Lamour Ties, and Stretch Bands), and Table Runners, Accessories & Pillows. The company differentiates through two service features: an Interactive Design Center allowing virtual table visualization and a Swatch Box for physical sample ordering. They serve events nationwide from their New York headquarters, with annual new collections like the 2026 Linen Collection featuring updated designs.

Differentiator

Problem solved

Functional benefit

Products and services

• Table Linen Rentals Rental of tablecloths in 70+ fabric styles including sequins, velvet, satin, taffeta, lace, organza, and metallic finishes, available in sizes from 30-inch rounds to 132-inch rounds and banquet tables, with set-up and clean-up included for event customers.
• Napkin Rentals Rental napkins in matching fabrics (Crinkle Taffeta, Crushed Shimmer, Crackle Metallic, Damask, Lamour, Pintuck, Solid Polys) and dozens of colors, designed to coordinate with table linens for wedding and event tablescapes.
• Chair Covers & Treatments Rental chair covers and treatments (Lamour covers, stretch covers, polyester covers, chair backs, chair caps, chair pad covers) in coordinating fabrics to table linens for weddings and events.
• Chair Ties & Bands Decorative chair ties and bands (Crinkle Taffeta Ties, Lamour Ties, Stretch Bands) in various fabric styles and colors, designed to coordinate with chair covers and event décor.
• Table Runners, Accessories & Pillows Rental table runners, napkin treatments, chair buckles and tassels, and decorative pillows intended to complete the styling of event tables.
• Fabric Sample Swatches Per-swatch sale (priced at $2.00 each) of physical fabric samples so prospective rental customers can evaluate fabric quality, color, and texture before placing rental orders.
• Clear Chivari Chairs Rental of clear transparent Chiavari-style event chairs offered alongside table linens for a complete event setup.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• American Event Rentals: American Event Rentals is a national event rental firm providing a broad portfolio of event furnishings, tableware, and linens. It is a broad incumbent competitor, overlapping with Cloth Connection on table linen rental while also offering tables, chairs, and full event production at greater scale.
• CORT Events: CORT Events is a national provider of event furniture and furnishing rentals serving corporate events, trade shows, and weddings. It overlaps with Cloth Connection in the events space and competes for corporate event business, though its core focus is furniture rather than specialty linens.

Emerging players

• Eventsource (Event Rental Marketplace): Eventsource is an online event rental marketplace that aggregates event rental vendors (including linen companies) and connects them with event planners. It is an emerging channel peer that could either represent a customer-acquisition opportunity or a competitive threat to Cloth Connection's direct e-commerce model.
• CV Linens: CV Linens is an online retailer/renter of event linens, chair covers, and table décor serving wedding and event customers. It is a partial-overlap peer, comparable to Cloth Connection in catalog and customer focus, but operates with a more discount-oriented positioning and broader distribution.
• LinenTablecloth: LinenTablecloth sells and rents table linens for weddings, parties, and events through an e-commerce platform. It is a partial-overlap peer to Cloth Connection: similar products and customer base, but its primary model leans toward purchase rather than full rental with setup/cleanup services.

Direct peers

• Bright Event Rentals: Bright Event Rentals is a large event rental company offering tables, chairs, linens, and décor for weddings and corporate events. It is a direct peer in the broader event-rentals category, competing for the same wedding and corporate customer base though with a much larger inventory and broader product range.
• Party Reflections: Party Reflections provides event rental equipment including tables, chairs, linens, and tents across the Mid-Atlantic and Southeast US. Comparable to Cloth Connection in offering table linens as part of a wider event-rental product mix for weddings and corporate events.
• Wildflower Linen: Wildflower Linen rents specialty table linens, runners, and napkins for weddings and special events, with a curated catalog of on-trend fabrics. Comparable to Cloth Connection in product category and target customer (wedding planners and couples), though typically operating at a smaller scale.
• La Tavola Fine Linen Rental: La Tavola is a leading national event linen rental company offering an extensive catalog of table linens, napkins, and chair treatments for weddings and corporate events. It is the most direct competitor to Cloth Connection, matching its product breadth, nationwide delivery model, and event-planner customer base.
• BBJ Linen: BBJ Linen is a major event linen rental specialist serving weddings, galas, and corporate functions with a broad assortment of fabrics and full event-production services. It directly competes with Cloth Connection in the high-end event linen rental segment and shares the same direct-to-event-planner go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/clothconnection
• Facebookfacebook.com/clothconnection
• Instagraminstagram.com/clothconnection
• Pinterestpinterest.com/clothconnection
• LinkedInlinkedin.com/company/the-cloth-connection

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cloth Connection