What Vinnter does

Vinnter AB is a Gothenburg, Sweden-based IoT consulting company and system integrator, founded in 2011, with approximately 25 employees and operating as a subsidiary of the Vinngroup diversified conglomerate. The firm delivers full-stack IoT development services — spanning electronics design, embedded software, cloud/backend systems, wireless connectivity, and business/product leadership — to enterprise clients across automotive, industrial, medical technology, defense, security, and telecom verticals. Its eight service lines cover embedded systems for IoT, electronics design, concept development and prototyping (supported by an in-house electronics lab), Security by Design aligned with EU CRA and RED requirements, current-state analysis, architecture and systems development, business development and product management, and ongoing product maintenance and operations.

The company makes money primarily through professional-services consulting engagements, including longer-term embedded assignments at customer sites, specialist roles for defined technical challenges, and in-house projects developed from its Gothenburg office. Revenue is generated via billable consulting hours and project-based engagements rather than licensed products, with no public pricing disclosed. Customers include several of Sweden's strongest enterprise brands — ASSA ABLOY (via PTI Security Systems), Volvo Group, VW, Hitachi, Polestar, Icomera, Telenor IoT, Esab, Ondosis, Trident BMC, Hydroware, Essity, and others — spanning regional, national, and international engagements that include clients in the USA. Distribution is sales-led through direct consulting engagement with enterprise buyers, supplemented by content marketing (website articles, LinkedIn), industry events (Vinn Explore), and employee advocacy. The firm is led by CEO Johanna Ternström, with recent additions including advisor Camilla Dorvall to support strategic business-model development.

Name

Vinnter

Legal name

Vinnter AB

Website

https://vinnter.se

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Vinnter AB is a Gothenburg-based IoT consulting firm (~25 staff) that provides full-stack connected-product development — embedded systems, electronics, cloud, and security-by-design — to enterprise clients across automotive, industrial, medical, defense, and telecom verticals in Sweden and internationally.

Ownership category

akta.pro rank

Product category

IoT Consulting Services

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)

akta.pro primary industry

Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting (BPAHAEAL)

Keywords

• IoT consulting services
• Embedded systems development
• Electronics design services
• Connected product development
• IoT prototyping services

Headquarters

HQ city

Göteborg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Consulting Services: Professional consulting services providing IoT development expertise. Engagements include longer assignments at customer sites as part of teams, specialist roles for specific technical challenges, and in-house projects developed from their own office. Revenue generated through billable consulting hours and project-based engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Vinnter provides IoT consulting and engineering services spanning the full IoT stack, from embedded software and electronics design through cloud platforms and data systems to product maintenance and operations. The firm helps enterprises connect physical products to digital services, develop connected offerings, and meet regulatory security requirements. Engagements take the form of longer-term consulting assignments at client sites, specialist roles for targeted technical challenges, and in-house projects developed from Vinnter's own Gothenburg office and electronics lab.

Product overview

Vinnter is an IoT consulting company offering a comprehensive suite of services spanning the entire IoT ecosystem. The company provides architecture and systems development, embedded systems for IoT, electronics design, concept development and prototyping, Security by Design, current state analysis, business development and product management, and product care and operations. These services are offered as integrated consulting offerings rather than distinct product modules, working together to help companies connect products, scale services, and create sustainable business models.

Differentiator

Problem solved

Functional benefit

Products and services

• Embedded Systems for IoT (Inbyggda system för IoT)

Quantifiable outcome

• Trusted by major Swedish brands for IoT solutions development
• +1 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• QingcoreStrategic or Co-development Partner · 18 July 2025Strategic partnership between Vinnter and Qing for combined regulatory compliance and technical implementation services. Qing specializes in regulatory interpretation and compliance frameworks (EU CRA, RED), while Vinnter provides technical specialists for building secure solutions and access control. Together they offer end-to-end services from requirements interpretation to technical implementation, serving clients like Icomera and Assa Abloy. This partnership addresses the common challenge where companies receive help with only part of the problem - either requirements interpretation or technical implementation - but not the complete chain.
• HubbauminorStrategic or Co-development Partner · 13 July 2025Talent development partnership where Hubbau (part of Vinngroup) builds talent programs for newly graduated engineers where education and onboarding are as important as assignments. Vinnter provides technical content development and delivery, including courses on embedded systems, coding standards, architecture, testing, and CI/CD. One notable joint course on CI/CD by Oscar Hellström at Vinnter has received consistently high ratings.
• VinngroupcoreStrategic or Co-development PartnerVinngroup is the parent company/network that Vinnter belongs to. Vinngroup organizes Vinn Explore events that bring together business, public sector, and academia in Gothenburg for knowledge sharing on technology, defense, and security topics. Events feature prominent speakers such as Vice Admiral Jonas Haggren from NATO headquarters in Brussels.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sigma Connectivity: Nordic IoT/digital engineering consultancy headquartered in Sweden with a similar full-stack offering from hardware design to cloud software. Directly comparable in size (~250+ employees), customer profile (industrial, medtech, automotive), and embedded systems heritage to Vinnter.
• Combitech: Swedish technical consultancy (part of Saab group) with deep defense, embedded systems, and secure connected systems expertise. Overlaps directly with Vinnter's defense (Trident BMC) and Security by Design practices, and competes for the same Swedish industrial clients.
• Etteplan: Nordic (Finnish-headquartered) engineering consultancy with embedded systems, IoT, and industrial digital solutions as a core service line. Comparable in business model (consulting-led), customer base (industrial OEMs), and technical scope to Vinnter, with somewhat larger scale.
• Sigma Group (Sigma IT / Sigma Software): Swedish IT and engineering consultancy with embedded systems, IoT, and digital product development practices. Directly comparable to Vinnter in business model, technology focus, and target customer base in the Gothenburg and broader Nordic market.
• Prevas: Swedish technical consultancy specializing in embedded systems, industrial IoT, and product development with their own electronics lab. Very close analogue to Vinnter in service mix (electronics design, embedded, IoT), target verticals (industrial, medtech, automotive), and Nordic footprint.

Broad incumbents

• AFRY: Large Swedish/Nordic engineering and design consultancy with extensive digitalization, embedded systems, and industrial IoT practices. Overlaps with Vinnter across most customer verticals but at much larger scale, offering an integrated alternative for enterprise clients.
• Tietoevry: Major Nordic digital services and software company with cloud, IoT, and connected product practices serving enterprise and industrial customers in Sweden and the Nordics. Provides overlapping IoT consulting services as part of a much broader portfolio.
• Atea: Leading Nordic IT infrastructure and services provider that has expanded into software development and digital services for enterprise and public sector. Competes for the same enterprise IoT and digitalization consulting budgets in Sweden and the Nordics.
• Knowit: Nordic technology and digital consultancy with practices spanning embedded systems, IoT, and connected products. Overlaps with Vinnter's service offering and customer segments across Sweden and the broader Nordics.
• Sogeti (Capgemini Engineering): Global technology and engineering services brand under Capgemini with a strong Nordic presence and dedicated IoT/connected product practices. Competes with Vinnter for enterprise IoT consulting work while offering broader geographic and capability scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vinnter-ab
• Xx.com/vinnterab
• Facebookfacebook.com/vinnterab

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vinnter