What Jaeckle Distributors does

Jaeckle Distributors, legally Jaeckle Wholesale, Inc., is a third-generation, family-owned B2B wholesale distributor of flooring and surfacing materials headquartered in Madison, Wisconsin, founded in 1958. The company serves flooring dealers, retailers, contractors, and builders across 10 Midwestern states from more than 200,000 square feet of warehouse space, with 115+ employees and an 11,000+ SKU inventory spanning residential and commercial flooring (LVT, hardwood, ceramic tile, carpet, laminate, rubber, rigid core, natural stone, adhesives, and underlayment) and surfacing products (quartz, high-pressure laminate, solid surface, and heated flooring). Its private-label Trends brand operates across eight sub-lines (Carpet, Ceramic, Laminate, LVT, Quartz, Rigid, Wood, and Trends Your Way), complementing a manufacturer portfolio of 45+ partners including Mannington, Florida Tile, Portobello America, Tarkett/Johnsonite, Caesarstone, and Hallmark. Distribution is delivered via an owned and routed fleet with next-day coverage of Chicago, Minneapolis, Omaha, and Kansas City, supported by will-call locations and warehouses in Wisconsin, Illinois, Minnesota, Missouri, and Nebraska.

The business operates as a B2B-only wholesaler with account-specific pricing, net-30 credit terms, and tiered service differentiated by segment (healthcare, education, retail, multi-family, builder, convenience store). Technology is positioned as a back-office differentiator rather than a product surface: fcB2B-compliant EDI automates price catalogs, purchase orders, invoices, and ASNs with 20+ compatible retailer software platforms; the Jaeckle Business Portal provides 24/7 self-service ordering, inventory, invoicing, and payments; RF-enabled warehouse operations and GPS fleet routing underpin 99.75% pick accuracy and on-time delivery. Customer-facing digital tools include a Virtual Showroom and a Trends room-visualization configurator. Documented service metrics include 195,000+ lines shipped annually, 5.7-day average claims resolution, 99.57% invoicing accuracy, and a 93.3% inventory fill rate.

The go-to-market combines field-based Territory Managers segmented by end vertical, an inside Customer Service team operating extended weekday hours, and digital channels (website, social, NAFCD convention presence). Revenue mechanics are transactional wholesale with credit terms; the company has not raised external capital and remains wholly family-owned under President Jeff Jaeckle and VP Torrey Jaeckle. Recent strategic activity has been organic and partnership-driven — most notably the 2018 acquisition of Premier Tile Corporation, the 2023 Portobello America partnership, the 2024 Florida Tile expansion into the Dakotas and Laminart partnership, and a heavy 2026 product launch cadence spanning natural stone, plastic-free flooring, and customizable rigid core.

Name

Jaeckle Distributors

Legal name

Jaeckle Wholesale, Inc.

Website

https://jaeckledistributors.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

101–250 employees

Short description

Jaeckle Distributors is a third-generation, family-owned B2B wholesale distributor of flooring and surfacing materials, serving dealers, retailers, contractors, and builders across 10 Midwestern states from 200,000+ sq ft of warehouse space with a private-label Trends brand and 11,000+ SKUs.

Ownership category

akta.pro rank

Product category

Wholesale Flooring Distribution

NAICS

Furniture Merchant Wholesalers (42321), Service Establishment Equipment and Supplies Merchant Wholesalers (42385)

SIC

Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE)

akta.pro secondary industries

Furniture (Residential & Commercial) Wholesale Distribution (CRAOAFAA), B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• Wholesale flooring distribution
• Commercial flooring supplies
• Residential flooring products
• Surfacing materials distribution
• Floor covering wholesaler

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wholesale Distribution of Floor Coverings: Revenue generated from selling floor coverings and surfacing materials exclusively to businesses (dealers, contractors, builders) at wholesale prices. Transaction-based model with payment terms typically net 30 days. Products include LVT, hardwood, ceramic tile, carpet tile, laminate, rubber flooring, and surfacing materials.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Jaeckle Distributors is a B2B wholesale distributor of floor coverings and surfacing materials, supplying dealers, contractors, and builders across the Midwest. The company distributes a broad portfolio including LVT, hardwood, ceramic tile, carpet tile, laminate, rubber flooring, quartz countertops, and surfacing materials, augmented by its own private-label Trends brand. It operates warehouse locations, showrooms, an in-house fleet, and online ordering via its Business Portal and fcB2B-compliant EDI services.

Product overview

Jaeckle Distributors is a wholesale flooring and surfacing materials distributor offering a comprehensive portfolio of products through both proprietary private-label brands and relationships with 45+ manufacturer partners. The core offering spans three main categories: Residential Flooring (carpet tile, ceramic, glass, heated flooring, laminate, LVT, LVT rigid, setting materials, stone, sundries, underlayment, wood), Commercial Flooring (adhesives, carpet tile, ceramic, commercial sheet, glass, LVT, LVT rigid, rubber flooring, specialty flooring, stone, sundries, underlayment, VCT, wall base, wood), and Surfacing Products (faucets, high-pressure laminate, quartz slabs, seam adhesives, shower systems, sinks, solid surface, wood countertops). The company's private label Trends brand includes Trends in Carpet, Trends in Ceramic, Trends in Laminate, Trends in LVT, Trends in Quartz, Trends in Rigid, Trends in Wood, and Trends Your Way, each serving distinct flooring needs with room visualization technology. Key technology-enabled services include the Jaeckle Business Portal for online ordering and the fcB2B integration for automated B2B transactions. The company serves customers across 10 states in the Midwest through multiple warehouse locations and showrooms.

Differentiator

Problem solved

Functional benefit

Brands

• Trends: Private label program developed by Jaeckle Distributors providing fashionable, on-trend flooring looks at great value. Includes Trends in Wood, Trends in Carpet, Trends in Ceramic, Trends in LVT, Trends in Laminate, Trends in Quartz, Trends in Rigid, and Trends Your Way.

Products and services

• Trends Private Label Brand
• Jaeckle Business Portal
• Virtual Showroom
• fcB2B EDI Services
• Quartz Showrooms
• Flooring and Surfacing Product Distribution

Quantifiable outcome

• 99.80% warehouse accuracy rate
• +6 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Portobello AmericacoreStrategic or Co-development Partner · 12 June 2023Jaeckle Distributors partnered with Portobello America to distribute residential and commercial products from Portobello's wide tile offering throughout their entire Midwestern footprint. Portobello's attention to upcoming trends and investments in manufacturing resources make them a fashion-forward company, and this partnership delivers a more complete portfolio of styles to Jaeckle's customer base. The products are being introduced with a merchandising system particularly conducive to consumer product selection for home decor.
• fcB2B (Floor Covering Business to Business Association)coreTechnology or IntegrationJaeckle utilizes fcB2B compliant software that automates B2B processes including price catalogs, invoices, purchase orders, PO acknowledgements, and Advanced Shipping Notices. The fcB2B standard provides interoperability between compliant systems over the Internet.

Scale indicators8 records

Recent moves10 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/jaeckledist
• Facebookfacebook.com/jaeckledistributors
• LinkedInlinkedin.com/company/jaeckle-distributors

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jaeckle Distributors