Privee Concierge

What Privee Concierge does

Anabas Welcome Ltd, operating under the trade names Anabas Welcome and Privée, is a London-based provider of premium corporate reception, front-of-house and event management services, and is a subsidiary of the diversified facilities management group Armonia. The core Anabas Welcome proposition deploys dedicated brand-ambassador reception teams into client offices and landmark multi-tenanted buildings, delivering Reception & Guest Experience, Meeting Room Management, Switchboard & Call Handling, Post Room Management, and Community Engagement / Workplace Experience services. The Privée sub-brand layers on premium corporate event management, venue sourcing and VIP hospitality, taking events from concept through on-site delivery with structured post-event review. The supported technology stack—visitor management software for pre-arrival personalisation (dietary needs, visit history, space requirements) and time and attendance systems for rota oversight and relief cover—is positioned as enabling efficiency rather than as a standalone product.

The company serves enterprise clients across legal and professional services, banking and finance, insurance, real estate, technology, media and medical sectors, with named reference clients including Stephenson Harwood LLP and other global insurance and central London office building occupiers. GTM is a direct, relationship-led B2B enterprise field sales motion targeting London corporate decision-makers, property clients, law firms and financial institutions; marketing is primarily organic via website content, LinkedIn and Instagram plus referral. Revenue is contract-based and bespoke (quote-based, not publicly disclosed), with two streams: managed services for outsourced reception and professional services for event delivery. The business is privately held, GDPR-compliant as a data controller, with no external funding rounds disclosed and leadership under Managing Director Romain Colombi supported by Finance, HR, IT, Marketing, Client Experience and Talent Development directors. London is the primary market, with the UK (especially via event management) as a secondary operating geography.

Name

Privee Concierge

Legal name

Anabas Welcome Ltd

Website

https://priveeconcierge.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Privee Concierge (Anabas Welcome / Privée) is a London-based, Armonia-owned specialist provider of premium corporate reception, front-of-house, and event management services for enterprise clients across legal, financial, insurance, and real estate sectors.

Ownership category

akta.pro rank

Product category

Corporate Reception & Event Management Services

NAICS

Tour Operators (56152)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Corporate Incentive, VIP & Hospitality Programs (HSACADAN)

akta.pro secondary industries

Luxury & VIP Destination Services (Concierge/Chauffeur) (THAKAEAG), Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)

Keywords

• Corporate reception services
• Front of house services
• Corporate event management
• Venue sourcing services
• Visitor management systems

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Outsourced Reception Services: Providing expert front of house and reception teams that integrate with corporate client operations. Revenue derived from service contracts with corporate offices requiring professional reception management.
2. Event Management Services: Privée brand delivers corporate event management, venue sourcing, and VIP hospitality. Full-service event delivery from concept through on-site execution.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Privée is a premium corporate event management and hospitality sub-brand of Anabas Welcome, delivering bespoke corporate events, venue sourcing, and VIP client hospitality in London and across the UK. Operating as part of Anabas Welcome's broader front-of-house services, Privée manages events end-to-end from concept and creative direction through supplier coordination, budget management, on-site delivery, and post-event review.

Product overview

Privee Concierge operates as a sub-brand of Anabas Welcome, a premium corporate reception and front of house services company. The offering consists of a unified suite of service modules rather than a software product: the core Anabas Welcome services (Reception & Guest Experience, Meeting Room Management, Switchboard & Call Handling, Post Room Management, Community Engagement & Workplace Experience) combine with the Privée event management sub-brand to deliver end-to-end corporate hospitality. Privée Event Management, Venue Sourcing, and Client Hospitality extend the core front of house services into premium event execution. The company serves corporate clients across London and the UK, with particular expertise in legal, financial services, professional services, technology, media, real estate, and medical sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Privée: Premium corporate event management, venue sourcing, and VIP hospitality service brand delivering bespoke events with precision and seamless execution.

Products and services

• Event Management

Quantifiable outcome

• Completely redefined client service experience for existing clients transitioning from previous suppliers
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Armonia Facilitiesparent companyOthersAnabas Welcome and Privée are brands operating under Armonia Facilities. Armonia provides the parent company structure supporting the reception services and event management operations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Quintessentially: Global luxury concierge and lifestyle services group serving private members, corporate clients and brands. Comparable to Privée's VIP hospitality, venue sourcing and tailored guest experiences for corporate and HNW audiences.
• John Paul (Accor Concierge): Premium corporate concierge and lifestyle services provider owned by Accor. Directly comparable to Anabas Welcome's front-of-house ethos and to Privée's bespoke VIP hospitality offering for enterprise clients.
• Velocity Black: Premium on-demand concierge and lifestyle services operator targeting high-net-worth and corporate clients. Comparable to the Privée sub-brand in delivering personalised luxury experiences, venue access and event support.
• Ten Lifestyle Group: LSE-listed provider of bespoke lifestyle management and concierge services to private banks, premium card programmes and HNW clients. Directly comparable to the Privée brand's VIP hospitality and curated experiences offering, with a similar high-touch, enterprise-contract GTM motion.

Broad incumbents

• Aramark: Global facilities, food and uniform services provider. Overlaps with Anabas Welcome through front-of-house and workplace experience offerings within integrated facility management contracts for corporate occupiers.
• Sodexo: Global facilities management and workplace experience major. Overlaps with Anabas Welcome through reception and front-of-house services but competes primarily on scale and broad outsourcing rather than premium specialist positioning.
• Atalian Servest: Major European facilities management group with significant UK reception and front-of-house operations. Comparable to Anabas Welcome's core managed-services reception offering but typically competes on scale and bundled IFM contracts rather than premium specialism.
• OCS Group: UK-headquartered facilities services group offering reception, security and cleaning across commercial real estate. Comparable to Anabas Welcome's outsourced reception service line, though at a broader FM scale rather than premium specialism.
• Compass Group: Largest UK-based contract foodservice and support services group. Operates in adjacent workplace and reception outsourcing but at mass-market scale; overlaps with Anabas Welcome's switchboard, post room and reception capabilities as part of larger IFM deals.

Emerging players

• Smyle: UK-based corporate event management agency delivering strategic live events for major brands and enterprises. Directly comparable to the Privée corporate event management, venue sourcing and hospitality offering within the UK enterprise market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/anabas-welcome
• Instagraminstagram.com/anabaswelcome
• Xx.com/priveeconcierge

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Privee Concierge