Box 'N Burn

What Box 'N Burn does

Box 'N Burn is a privately held, founder-operated boutique boxing fitness studio founded in 2012 by 2008 Olympic bronze medalist Tony Jeffries and boxing fitness expert Kevan Watson, with Kez Christie as a third co-owner. The company operates out of a 3,000 sq. ft. facility in Santa Monica, California (scheduled to close 12/31/24 with a new LA-area location planned for 2025), and serves adult fitness enthusiasts, children (via the Kid's Gloves program), private training clients, and film/photography production crews seeking authentic gym venue space. Its flagship offering is the 45-minute BNB boxing fitness group class, marketed at 600-700+ calories burned per session, supplemented by Kick N Box, BNB 45 + Mitts, BNB 3x3, Small Group Training (capped at 6), Private Training, and Kid's Gloves; ancillary revenue lines include filming/photo venue rental and the Box 'N Burn Academy trainer certification program. The business sells through multiple channels including the physical gym, branded iOS/Android apps, the MindBody scheduling platform, and direct sales for venue rental and private training, with tiered pricing ranging from $32 single Kid's Gloves classes and $36 drop-in group classes to $267/month unlimited memberships and $110-$160/hour private sessions. Adjacent revenue and IP-extensions include Tony Jeffries Connect (a virtual/licensed class platform) and the Box 2 End ALZ charity program, through which the company has raised nearly $100,000 for the Alzheimer's Association over three years. Box 'N Burn is profitable on a self-funded basis, with no external institutional investors and no disclosed funding rounds, and has no identifiable AI/ML technology layer — competitive differentiation rests entirely on founder credibility, trainer talent, brand recognition (#1 Gym in California per Men's Fitness, #2 Gym in America per The Active Times in 2016), and a community-driven retention model.

Name

Box 'N Burn

Legal name

Box 'N Burn Fighting Fit

Website

https://boxnburn.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Box 'N Burn is a privately held, founder-led boutique boxing fitness studio in Santa Monica offering 45-minute non-contact boxing group classes, private and small group training, kids' classes, film/photo venue rental, and a trainer certification academy, serving tens of thousands of fitness consumers since 2012.

Ownership category

akta.pro rank

Product category

Boxing Fitness Studio

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Boxing & Kickboxing Fitness Classes (HSADABAF)

akta.pro secondary industries

Combat Sports Gyms (Boxing, Kickboxing, Muay Thai) (HSADADAB), Small-Group Personal Training (Semi-Private) (HSADAAAN)

Keywords

• Boxing fitness classes
• Personal training services
• Group fitness studio
• Boxing gym membership
• Kickboxing fitness training

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Monthly Memberships: Recurring monthly membership fees providing unlimited or limited class access with guest passes and merchandise discounts. Auto-renews on a 30-day cycle.
2. Class Packages: One-time purchases of class packs (5, 10, or 20 classes) with tiered pricing per class. Packages expire 1-6 months from purchase date.
3. Single Classes: Individual class purchases at $36 per session. Also available for $32 for Kids' Gloves classes.
4. Private Training: One-on-one personal training sessions with certified trainers. Trial sessions at $99/hour, with subsequent sessions ranging from $110-$160 depending on trainer and package purchased.
5. Small Group Training: Small group training sessions capped at 6 participants, priced at $50/session. Includes Power Hour, Lunch Box, and Kick N Box sessions.
6. Filming and Event Rental: Rental of the 3,000 sq. ft. boxing gym space to the film, video, and photography industry for shoots, events, and commercial productions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Box 'N Burn operates a boxing and fitness studio in Santa Monica, CA offering 45-minute non-contact boxing fitness group classes, one-on-one private training sessions, small group training, and non-combat children's boxing programs. Founded by Olympic bronze medalist Tony Jeffries and boxing fitness expert Kevan Watson, the studio also rents its 3,000 sq. ft. facility with official-size boxing rings for film, video, and photography productions, and operates the Box 'N Burn Academy trainer certification program.

Product overview

Box 'N Burn is a boxing fitness gym founded by Olympic medalist Tony Jeffries and fitness expert Kevan Watson, operating primarily in Santa Monica, CA (with a second LA location). The company offers a portfolio of in-person fitness services centered on non-contact boxing and kickboxing classes. Core offerings include BNB 45 (45-minute boxing fitness group classes burning 600-700+ calories), Private Training (one-on-one personalized sessions), Small Group Training (max 6 participants), Kid's Gloves (non-competitive children's boxing), and Kick N Box (boxing with kicks). The company also provides Open Gym access, venue rental for film/photo shoots, and manages the Box 'N Burn Academy for trainer certification. Associated brands include Tony Jeffries Connect (virtual boxing fitness classes) and the charitable Box 2 End ALZ program. The business operates through the MINDBody scheduling platform with iOS and Android mobile applications.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Burn 600+ calories per 45-minute class
• +1 more outcomes

Named customers2 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

One partnership is on record.

• Tony Jeffries ConnectcoreStrategic or Co-development PartnerCo-created by Tony Jeffries (co-founder of Box 'N Burn) as a platform for boxing fitness class design and programming. An extension of the Box 'N Burn ecosystem providing online and connected boxing fitness classes.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQ9YFNCiSiQFXXgJcQQ_2iw
• Facebookfacebook.com/BoxNBurn
• Instagraminstagram.com/boxnburn
• Xx.com/boxnburn

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Box 'N Burn