SmartIT Services

What SmartIT Services does

SmartIT Services AG is a privately held Swiss IT service provider founded in 1999 and headquartered in Bern (Weissensteinstrasse 2b), operating as an Aktiengesellschaft with approximately 90 employees referred to as 'Smarties'. The company delivers end-to-end IT lifecycle services to roughly 370 SME customers and around 4,500 end-users in the Espace Mittelland region, supported by two wholly-owned subsidiaries, beeDynamics ag (Microsoft Dynamics 365 Business Central ERP implementations) and bee365 ag (smart collaboration and beeIO integration product).

The core product set is anchored on the SmartWorkplace modular workplace platform, the SmartIT Datacenter (a Tier-IV compliant, geo-redundant private cloud in Bern and Zürich at 99.995% availability), and a 24/7 Security Operations Center built on Microsoft Azure Sentinel. Additional offerings span Microsoft Azure public-cloud services, Managed Backup (Veeam), Managed Microsoft 365 Backup, Mail Security (SEPPmail, SwissSign, HIN for healthcare), Microsoft 365 Security (Defender for Endpoint and Defender for Office 365 plus phishing-simulation awareness training), IT Service Management on ServiceNow, and Microsoft Dynamics 365 Business Central implementations via beeDynamics. The technology stack is overwhelmingly Microsoft-centric, complemented by ServiceNow (partner since 2023), Veeam, HPE infrastructure (ProLiant, Alletra Storage) and Yealink/Jabra/AudioCodes endpoint hardware.

The business model combines recurring managed services priced per server, per user or per mailbox (e.g., Managed Backup from CHF 6/server/month, Managed M365 Backup from CHF 9.90/user/month, Mail Security from CHF 1.50/user/month) with project-based consulting and implementation revenue, primarily sold through direct field sales by named account managers and an in-house service desk. SmartIT holds Microsoft Solutions Partner status across Modern Work, Infrastructure, Security and Digital & App Innovation, and is certified to ISO/IEC 27001 (since April 2023) and ISO/IEC 20000 (since 2018, re-certified 2021 and 2023). Reported FY2025 revenue is CHF 23.2 million.

Name

SmartIT Services

Legal name

SmartIT Services AG

Website

https://www.smartit.ch/

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

SmartIT is a IT service provider for advice, projects, operation and support.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Systems Design and Related Services (5415), Computer Facilities Management Services (541513)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF)

akta.pro secondary industry

Strategy & IT Advisory (BPAEAAAA)

Keywords

• Managed IT services
• Hybrid cloud infrastructure
• IT security services
• Microsoft 365 consulting
• IT service management

Headquarters

HQ city

Berne

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Managed Services: Recurring monthly managed services including Managed Backup, Managed Microsoft 365 Backup, Managed SOC, Mail Security Services, and SmartWorkplace management. Fixed monthly pricing per server, per user, or per service.
2. Consulting and Professional Services: IT consulting, service management consulting, digitalization potential analysis, project management, and implementation services. Includes ISO 20000-aligned IT Service Management advisory.
3. Microsoft 365 Security Services: Three-pillar security services: endpoint protection (Microsoft Defender for Endpoint), data/communication protection (Defender for Office 365), and employee sensitization. Offered as standalone or bundled packages.
4. Microsoft Dynamics 365 Business Central (via beeDynamics): Cloud ERP implementation and services through subsidiary beeDynamics ag. Includes process analysis, implementation, training, and Business Central as a Service at monthly per-user pricing.
5. ServiceNow Implementations: ServiceNow platform implementation for IT Service Management, Customer Service Management, and digital process automation. Offered as part of Customer Service Management value stream.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

SmartIT Services AG is a Swiss IT service provider delivering end-to-end support across the IT lifecycle for SMEs, from advisory and design through implementation to operations and maintenance. The company offers managed hybrid cloud services (own Tier-IV datacenter plus Microsoft Azure), Microsoft 365 and Teams collaboration services, a 24/7 Security Operations Center (SOC), managed backup and mail security, and ServiceNow-based IT Service Management consulting. Services are sold on recurring monthly managed-service contracts as well as project-based consulting engagements, primarily to approximately 370 SME customers in the Espace Mittelland region of Switzerland.

Product overview

SmartIT Services AG is a Swiss IT service provider offering a comprehensive portfolio of managed IT services centered on hybrid cloud infrastructure, modern workplace solutions, and cybersecurity. The core offering combines SmartIT Datacenter (geo-redundant private cloud in Bern/Zürich), SmartWorkplace (modular workplace platform), and Security Operations Center (24/7 SOC). The product ecosystem spans IT infrastructure (Azure, On-Premises/Private Cloud), IT Security (Infrastructure Security, Microsoft 365 Security, Data/Information protection), Service Management (ITSM via ServiceNow), and Collaboration (Microsoft Teams, Power Platform). A key subsidiary, beeDynamics ag, provides Microsoft Dynamics 365 Business Central ERP implementations. All services are delivered by approximately 90 employees from Bern, with ISO 27001 and ISO 20000 certifications, and supported by strategic Microsoft partnership.

Differentiator

Problem solved

Functional benefit

Brands

• SmartWorkplace: Modular, flexible workplace solution combining Microsoft 365 services for modern work environments
• SmartIT Cloud
• Security Operations Center (SOC)
• TalentSchmiede
• SMARTINI

Products and services

• SmartWorkplace Modular workplace platform combining device management, security, collaboration tools (Microsoft 365, Teams), and support services into a managed IT workplace solution for SMEs.
• SmartIT Datacenter / SmartIT Cloud Geo-redundant private cloud infrastructure with colocation sites in Bern and Zürich, Tier-IV-compliant with 99.995% availability and ISO 27001 certified; customer data remains in Switzerland.
• Microsoft Azure Services Public cloud services leveraging Microsoft Azure with hybrid cloud connectivity to SmartIT's private cloud datacenter.
• On-Premises / Private Cloud Services Private cloud infrastructure services for customers preferring on-premises or dedicated private cloud deployments.
• Security Operations Center (SOC) 24/7 security monitoring and incident response service for SMEs built on Microsoft Azure Sentinel SIEM with AI/ML-based threat detection and over 200 configurable correlation rules.
• Microsoft 365 Security Services Three-pillar Microsoft 365 security service: endpoint protection (Microsoft Defender for Endpoint), data and communication protection (Defender for Office 365), and employee security awareness training with phishing simulations.
• Infrastruktur Sicherheit (Infrastructure Security) Infrastructure security services protecting corporate IT systems and networks from cyber threats.
• Managed Backup Managed backup service for customer infrastructure powered by Veeam, with Basic/Plus/Premium tiers, proactive monitoring, restore testing, and fixed monthly pricing.
• Managed Microsoft 365 Backup Fully managed backup of Microsoft 365 data (Exchange Online, SharePoint Online, OneDrive, Teams) with daily backups stored in SmartIT's Bern datacenter and 1-2 year retention.
• Mail Security Services Email security services including spam/virus protection, S/MIME encryption and signing, HIN encryption for healthcare organizations, and IncaMail registered email from Swiss Post.
• Service Management / IT Service Management IT Service Management consulting and implementation based on ServiceNow and ITIL V4, with process digitalization, customer experience optimization, and ISO 20000-certified service delivery.
• Consulting Service Management Service management consulting covering process digitization, IT organization alignment, optimization and automation of IT processes, and organizational transformation.
• Potenzialanalyse Digitalisierung Structured 5-step workshop that analyzes current business processes and IT services to identify digitalization opportunities and produce a digitalization roadmap.
• Microsoft Teams Telefonie / Enterprise Voice Enterprise telephony integrated into Microsoft Teams supporting Direct Routing, Operator Connect, and SBC solutions, with partner connectivity via Peoplefone, Sunrise/UPC, and Swisscom.
• Microsoft 365 Copilot Consulting Consulting services for Microsoft 365 Copilot adoption including readiness assessment, configuration, deployment, and corporate AI guideline development.
• Microsoft Power Platform Services Consulting and implementation for Microsoft Power Apps, Power Automate, and Power BI for business process automation and low-code application development.
• Microsoft Dynamics 365 Business Central Implementation Cloud ERP implementation services for Microsoft Dynamics 365 Business Central, including process analysis, cloud migration, and extension partnerships (SwissSalary, Norriq, ForNAV), delivered via subsidiary beeDynamics ag.
• Collaboration Services Microsoft Teams implementation, Shared Channels configuration, Teams Rooms hardware deployment (Yealink, Jabra, AudioCodes), and ongoing collaboration optimization.

Quantifiable outcome

• 99.995% datacenter availability (Tier-IV compliance)
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration28 records

AI capability7 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• ServiceNowcoreTechnology or Integration · 1 April 2023ServiceNow partner since 2023. SmartIT provides ServiceNow implementations for IT Service Management, Customer Service Management, and process automation. Internal expertise developed since 2018 with ISO 20000-aligned processes.
• FLOS Group (first frame networkes ag, Leuchter IT Solutions AG, OCOM AG)minorStrategic or Co-development Partner · 1 January 2023Regional partnership network. Cooperated to create the TalentSchmiede Academy for junior development. Knowledge exchange and shared training programs among partners.
• beeDynamics agcoreStrategic or Co-development Partner · 1 July 2021Subsidiary founded July 1, 2021, specializing in Microsoft Dynamics 365 Business Central cloud ERP implementations. Co-founded with four other shareholders. Follows 'best-of-breed' approach combining Business Central with ServiceNow and other tools.
• MicrosoftcoreTechnology or IntegrationMicrosoft Solutions Partner with certifications in Modern Work, Infrastructure, Security, and Digital & App Innovation. Strategic technology partner providing core platform (Microsoft 365, Azure, Teams, Power Platform) for SmartIT service offerings.
• VeeamcoreTechnology or IntegrationVeeam partner for backup solutions. Provides the technology foundation for Managed Backup and Managed Microsoft 365 Backup services. Veeam is described as the industry-leading company for backup solutions.
• Hewlett Packard Enterprise (HPE)coreTechnology or IntegrationLong-standing partnership with HPE for server and storage components. SmartIT datacenter uses HPE ProLiant servers (DL360), HPE Alletra Storage 6000 series, and related infrastructure.
• secnovum - digital sicherminorStrategic or Co-development PartnerPart of the secnovum initiative aimed at supporting Swiss SMEs in implementing secure IT and transitioning to the digital age. SmartIT contributes expertise in IT security.
• Microsoft AppSourceminorMarketplace/ app storeListed on Microsoft AppSource marketplace as a verified partner solution provider.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• isolutions AG: Swiss Microsoft-focused IT services company headquartered in Bern, providing managed services, cloud (Azure/M365), and Modern Workplace solutions to Swiss SMEs. Highly comparable to SmartIT in geography, Microsoft partner focus, and SME target market.
• Netrics AG: Swiss managed service provider and cloud hosting company offering IT infrastructure, managed services, and security solutions to SMEs across Switzerland. Comparable in managed services focus, scale, and Swiss SME target market.
• Microwin AG: Swiss IT services company specializing in Microsoft solutions (M365, Azure, Dynamics 365) for SMEs and mid-market. Comparable in Microsoft partner status, managed services model, and SME focus in the German-speaking Swiss market.
• Adfinis AG: Swiss IT services company providing managed IT, cloud, and security solutions with strong open-source and Microsoft capabilities. Comparable in scale (~100 employees), managed services focus, and Swiss SME market positioning.
• Ergon Informatik AG: Swiss IT services company specializing in custom software, integration, and IT security with offices in Zürich. Comparable in Swiss IT services focus, security offerings, and enterprise-grade delivery to regulated Swiss customers.

Broad incumbents

• Swisscom Business Customers: Switzerland's largest telecom and a major IT services provider serving SMEs and enterprise across all cantons. Overlaps with SmartIT in managed services, cloud, and security, but at significantly larger scale and broader portfolio including connectivity.
• Sunrise Business: Major Swiss telecom and IT services provider offering managed services, cloud, and security to Swiss SMEs and enterprises. Competes with SmartIT in the Espace Mittelland and broader Swiss market with greater scale and telecom bundle advantages.
• Bechtle AG: Large European IT systems integrator and managed services provider with significant Swiss operations (Bechtle Schweiz). Overlaps with SmartIT in Microsoft solutions, managed services, and IT lifecycle services, but operates at much larger scale across multiple European countries.
• Axians (Switzerland): Swiss subsidiary of VINCI Energies' ICT brand Axians, providing managed services, cloud, and enterprise IT solutions across Switzerland. Comparable in managed services and Microsoft ecosystem focus, but with broader enterprise portfolio and parent company backing.

Emerging players

• InfoGuard AG: Swiss cybersecurity specialist offering SOC services, penetration testing, and security consulting. Comparable to SmartIT's SOC offering and 24/7 security monitoring for Swiss SMEs, though focused primarily on security rather than full IT lifecycle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/smartit-services-ag/?originalSubdomain=ch
• Instagraminstagram.com/smartit_bern/?hl=de

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmartIT Services