Heart Foundation

What Heart Foundation does

The National Heart Foundation of New Zealand (legal entity; trading as Heart Foundation NZ) is a registered charity (CC23052) founded in 1968 and headquartered at 9 Kalmia Street, Ellerslie, Auckland. Its stated purpose is to stop premature death from heart disease in New Zealand and enable people with heart disease to live full lives. The organisation delivers a portfolio of programmes across prevention (My Heart Check, Stand Strong campaign, Food Reformulation Programme), education (Tohu Manawa Ora Healthy Heart Award, online e-learning for health professionals, free downloadable teaching resources), support (Heart Line helpline, Heart Help programme, cardiac rehabilitation resources, Pacific Heartbeat), and research funding (NZ$100M cumulative investment since 1968, NZ$4.9M in 2025). Underlying technology is a digital health platform combining the My Heart Check online heart health assessment, a website-based resource and educational content management system, and virtual event/webinar delivery. A nationwide field team of Heart Health Promoters and Nutrition Advisors delivers in-person workplace, school, and community education across all NZ regions.

The foundation operates a diversified non-profit revenue model across six streams: individual donations (online portal and regular giving, tax-deductible at $5+), Heart Foundation Home Lottery (NZ$10 per ticket, headline partner Jennian Homes), bequests and legacy giving via Gifts in Wills, trust and foundation grants (Public Trust, Nova Charitable Trust, Lion Foundation, Perpetual Guardian, Milestone Foundation and others), corporate partnerships and cause-related marketing (Boehringer Ingelheim, Novartis, AIA Vitality, Jennian Homes, My Food Bag), and resource sales (cookbooks and educational materials with tiered NZ shipping fees). Go-to-market is direct-to-consumer via digital channels plus a nationwide field sales force into workplaces, schools, and community groups. Customers/beneficiaries include individuals living with heart disease and caregivers, the general public seeking prevention, workplaces, schools and early learning services, food industry and healthcare professionals, plus institutional funders (trusts, corporates, bequestors). Supported by an extensive marketing mix spanning the website (1.7M annual visitors), email, the Big Heart Appeal, Wellington Marathon, social media, PR, and a 273+ story Journeys platform.

Name

Heart Foundation

Legal name

The National Heart Foundation of New Zealand

Website

https://heartfoundation.org.nz

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

The National Heart Foundation of New Zealand is a registered charity (founded 1968) that funds heart research and delivers nationwide prevention, education, and support programmes for the 195,000 New Zealanders living with heart disease.

Ownership category

akta.pro rank

Product category

Cardiovascular Health Charity Services

NAICS

Voluntary Health Organizations (813212), Grantmaking Foundations (813211)

akta.pro primary industry

Health & Medical Research Grantmaking Foundations (BPAGAKAL)

akta.pro secondary industries

Community Foundations (BPAGAKAB), Cardiac Rehabilitation & Secondary Prevention (HLAKABAJ)

Keywords

• Heart health charity
• Cardiovascular disease prevention
• Community health education
• Cardiac research funding
• Heart disease support services

Headquarters

HQ city

Kaitaa

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and Charitable Contributions: Individual donations through online portal, regular giving programs, and one-time gifts. Donations are tax-deductible for gifts of $5 or more.
2. Lottery Program: Heart Foundation Home Lottery offering prizes including fully furnished homes. Tickets sold online and through direct marketing. Each lottery costs $10 per ticket.
3. Bequests and Legacy Giving: Gifts in Wills providing long-term funding for heart research and support programs. Bequests help fund groundbreaking research and provide vital support to New Zealanders living with heart disease.
4. Trust and Foundation Partnerships: Partnerships with trusts and foundations funding community-based health programmes and cardiac research. Includes Public Trust, Nova Charitable Trust, Lion Foundation, Perpetual Guardian, and others.
5. Corporate Partnerships and Sponsorship: Cause-related marketing, donations, in-kind support, staff fundraising, payroll giving, and event sponsorship from organizations including pharmaceutical companies and healthcare businesses.
6. Resource Sales: Sale of educational resources, cookbooks, and materials. Many resources are free with nominal shipping costs; some premium items have per-unit costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

The National Heart Foundation of New Zealand is a registered charity that funds life-saving cardiovascular research, delivers heart health education and prevention programmes, and provides support services for people living with heart disease. It operates nationwide through field-based Heart Health Promoters and Nutrition Advisors, offers a free online heart health assessment tool (My Heart Check), and funds its mission through donations, a home lottery programme, bequests, and trust/corporate partnerships.

Product overview

The Heart Foundation NZ operates as a heart health charity offering a portfolio of prevention, support, and fundraising products. The core consumer-facing offering includes My Heart Check (a free online heart health assessment tool) and the Tohu Manawa Ora | Healthy Heart Award programme for early learning services. The organisation provides direct support through the Heart Line helpline, Heart Health Promoters for workplace education, and Pacific Heartbeat for Pacific communities. Fundraising products include the Heart Foundation Home Lottery and Big Heart Appeal annual campaign. Educational offerings span online e-learning courses for health professionals, 259 downloadable teaching resources for schools, and healthy recipe resources. The Stand Strong campaign and various condition-specific support programmes (Heart Help, cardiac rehabilitation) complete the service ecosystem. These offerings work together to achieve the foundation's mission of preventing premature death from heart disease and supporting those living with heart disease in New Zealand.

Differentiator

Problem solved

Functional benefit

Brands

• My Heart Check: Free online heart health check tool that assesses heart age and provides tips for reducing heart disease risk.
• Heart Help
• Pacific Heartbeat
• Big Heart Appeal
• Heart Foundation Home Lottery
• Tohu Manawa Ora | Healthy Heart Award

Products and services

• My Heart Check Free online heart health check tool that assesses heart age based on personal risk factors (medical history, location, ethnicity) and provides tips for reducing heart disease risk. Available to the general New Zealand public.
• Tohu Manawa Ora | Healthy Heart Award Free award programme for early learning services that helps create heart-healthy environments. Provides a two-year award, certificate and badge, one-on-one Nutrition Advisor support, professional development workshops, and free resources.
• Heart Foundation Home Lottery Fundraising lottery programme where participants can win prizes including fully furnished homes. Tickets sold at $10 each to support heart research and programmes.
• Big Heart Appeal Annual fundraising campaign accepting donations to fund heart research and specialist training for cardiologists.
• Heart Line

Quantifiable outcome

• 195,000 people in NZ living with heart disease supported
• +5 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

21 partnerships are on record, tiered core and minor.

• Wellington MarathoncoreGTM or Marketing Partner · 1 January 2026Official charity partner for the Wellington Marathon in 2026. Provides volunteers for race registration and event day, raises funds through fundraising pages, and gains brand visibility through event presence.
• Jennian HomescoreGTM or Marketing PartnerMajor sponsor of the Heart Foundation Home Lottery programme. Provides fully furnished homes as prizes in the lottery, driving significant fundraising revenue. Jennian is a key partner enabling the lottery programme that generates donations.
• My Food BagminorGTM or Marketing PartnerHeart-healthy recipes partnership providing meal kit recipes with heart-healthy options, promoting nutrition education and awareness.
• AIA VitalityminorGTM or Marketing PartnerHealth insurance wellness partner promoting heart health and lifestyle programs to AIA members.
• Boehringer IngelheimminorGTM or Marketing PartnerPharmaceutical company providing educational grant funding for heart failure resources. Supports patient education materials and resources.
• Public TrustcoreGTM or Marketing PartnerTrust partner providing long-term funding for community care, support for people living with heart disease, and vital cardiac research. Scott Errington from Public Trust publicly endorses the partnership.
• Nova Charitable TrustcoreGTM or Marketing PartnerMajor trust partner funding crucial community care, support for people living with heart disease, resources, and vital cardiac research. Has supported Heart Foundation for many years.
• Lion FoundationminorGTM or Marketing PartnerGambling harm prevention trust providing funding grants for community health programmes.
• Perpetual GuardianminorGTM or Marketing PartnerCorporate trustee services provider supporting Heart Foundation through philanthropic funding.
• Milestone FoundationminorGTM or Marketing PartnerCharitable trust providing funding support for heart health initiatives and research.
• One FoundationminorGTM or Marketing PartnerCharitable foundation providing grants for community health programmes.
• Southland Medical FoundationminorGTM or Marketing PartnerMedical foundation providing funding for health initiatives in the Southland region.
• HyndsminorGTM or Marketing PartnerBusiness partner supporting Heart Foundation initiatives and visibility.
• NovartisminorGTM or Marketing PartnerPharmaceutical company partner supporting heart health awareness and education programmes.
• IntraCareminorGTM or Marketing PartnerHealthcare services company supporting Heart Foundation lottery and awareness programmes.
• RCNZ (Rugby Championship NZ)minorGTM or Marketing PartnerSports organization partner promoting heart health through sporting events and community engagement.
• Life PharmacyminorGTM or Marketing PartnerCommunity pharmacy chain promoting heart health products and awareness to customers.
• UnichemminorGTM or Marketing PartnerPharmacy chain partner supporting heart health awareness and promoting heart health resources.
• AthenaminorGTM or Marketing PartnerPartner supporting Heart Foundation lottery programme through sponsorship.
• The BrickeryminorGTM or Marketing PartnerRetail partner supporting Heart Foundation lottery and fundraising activities.
• RFL (Rugby League Federation)minorGTM or Marketing PartnerSports organization partner for heart health promotion through sporting events.

Scale indicators14 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Heart Foundation (Australia): The National Heart Foundation of Australia is the closest direct peer — a registered charity with a near-identical mission of funding cardiovascular research, delivering prevention programs, and operating across Australia. It shares the same brand identity, Heart Week campaigns, tick-for-research funding model, and tick-for-research model, and operates under a similarly small headcount.
• British Heart Foundation: The UK's largest heart charity, funding research, running community heart-health programs, retail and lottery fundraising, and operating a Heart Helpline. It is highly comparable to Heart Foundation NZ in mission, fundraising (lottery, donations, legacies), and education services.
• American Heart Association: The AHA is the world's largest heart-health nonprofit, combining research funding, public education, CPR training, and policy advocacy. It's a relevant peer at scaled-up reference for a single-country heart foundation — and operates the My Life Check / Life's Simple 7 tool conceptually similar to My Heart Check.
• Heart & Stroke Foundation of Canada: A Canadian federally registered charity combining heart and stroke missions, funding research, running resuscitation and health-check programs, and offering donor/lottery fundraising. Comparable operational model to Heart Foundation NZ, including online risk-assessment and school/early-years programs.

Regional players

• Stroke Foundation of New Zealand: A New Zealand–focused disease-specific charitable trust delivering stroke awareness, rehabilitation resources, and community education. It is a regional peer operating in the same NZ cardiovascular-disease charity space with overlapping audiences, donors, and government funders.
• Cancer Society of New Zealand: A large NZ health charity combining research funding, public education, support services, and bequest/lottery fundraising. Comparable to Heart Foundation NZ in size, donor base, and public-health education remit, though focused on cancer rather than cardiovascular disease.
• Mental Health Foundation (NZ): A NZ public-health charity delivering mental-health education, campaigns, and community programs (e.g., Mental Health Awareness Week). Comparable on the public-health charity operating model in NZ — fundraising, schools, workplaces, advocacy.

Emerging players

• Diabetes New Zealand: A NZ charity focused on diabetes prevention, healthy eating, and lifestyle education — directly comparable to Heart Foundation NZ on the prevention/wellbeing dimension and on overlapping risk-factor messaging (diet, weight, physical activity).

Others

• World Heart Federation: An international umbrella organization that convenes national heart foundations, runs World Heart Day, and coordinates global cardiovascular advocacy. It is thematically aligned with Heart Foundation NZ and offers an ecosystem connection rather than direct competition.
• Health New Zealand / Te Whatu Ora: The NZ public-health agency that funds and delivers national cardiovascular and prevention programs. It is adjacent rather than a peer — collaborating with Heart Foundation NZ on policy and population-level interventions such as Health Star Ratings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/heartnz
• LinkedInlinkedin.com/company/heart-foundation-nz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heart Foundation