Name

Maxit

Legal name

Franken Maxit Mauermörtel GmbH & Co.

Website

https://maxit.de

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Building Materials Manufacturing

NAICS

Concrete Block and Brick Manufacturing (327331)

SIC

Concrete Products, Except Block & Brick (3272)

akta.pro primary industry

Masonry Prefabricated Elements (Panels, Lintels, Sills) (IMADABAM)

akta.pro secondary industry

Concrete Masonry Units (CMU) & Concrete Blocks (IMADABAB)

Keywords

• Dry mortar products
• Construction chemicals
• Thermal insulation systems
• Facade plaster systems
• Building materials manufacturing

Headquarters

HQ city

Kasendorf

HQ country

Germany

HQ region

Europe

Offices18 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Construction Materials Manufacturing and Sales: Manufacturing and direct sales of dry mortar products (masonry mortar, plasters, renders, adhesives, floor systems, thermal insulation) to construction companies, specialist dealers, and building material traders. Products delivered in bags and via mobile silo systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Maxit manufactures and supplies dry mortar-based building materials — including masonry mortars, plasters, renders, facade paints, thermal insulation systems, floor screeds, tile adhesives, and concrete products — for the construction industry. Products are delivered to construction sites either in bagged form or through a fleet of approximately 8,000 mobile silos operated by a 75+ truck logistics network serving Germany and the Czech Republic. The portfolio also includes specialty sub-brands for fire protection, ecological insulation, and steel-free wood-concrete ceilings.

Product overview

Maxit is a construction chemicals and building materials manufacturer offering a portfolio of related products organized under the unified maxit brand. The product range covers the entire construction lifecycle from foundation to finish, serving walls, facades, floors, and ceilings. Core product categories include Mauermörtel (masonry mortar), Putz/Grundierung (plaster/primer), Edelputz/Farbe (decorative plaster/paint), Wärmedämmung (thermal insulation), Beton (concrete), Fliese (tiles), and Boden (flooring). Specialty sub-brands include Restorit (building biology products), Ecosphere (mineral spray insulation using recycled glass), Brandschutz (fire protection plasters including maxit ip 160), and Strohpanel (ecological straw-based insulation and render carrier boards). Recent innovations include Mörtelpad eco (mortar pad for masonry), DUOBLOCK (steel-free wood-concrete ceiling system), Sonnenschutzzarge (prefabricated window frame with integrated sun protection), and maxit Solar Fassadensysteme. Products are delivered via both bagged materials and mobile silo systems, with specialized application equipment.

Differentiator

Problem solved

Functional benefit

Brands

• maxit Solar: Facade systems combining render and paint that protect building substance, close surfaces long-term, and regulate temperature energy-efficiently.
• maxit Ecosphere
• maxit Strohpanel
• maxit Mörtelpad eco
• maxit ip 160
• maxit Restorit
• maxit DUOBLOCK
• maxit san Vario
• Sonnenschutzzarge

Products and services

• Mauermörtel (Masonry Mortar) Factory-produced dry masonry mortars for bricklaying applications, delivered to construction sites in bagged form or via mobile silos. Used by professional construction tradespeople across Germany and Czech Republic.
• Putz / Grundierung (Plaster and Primer) Plaster and primer products for interior and exterior wall applications, including lime-cement plasters and mineral renders. Used by specialist tradespeople for wall finishing on new builds and renovations.
• Edelputz / Farbe (Decorative Plaster and Paint) Decorative plasters (fine plasters) and facade paints, including the maxit Solar Fassadensysteme product line combining multi-effect color and plaster systems for weather-protected, energy-regulating facades. Used on residential, commercial, and heritage buildings.
• Wärmedämmung (Thermal Insulation Systems) Thermal insulation systems for building envelopes, including ETICS (External Thermal Insulation Composite Systems) and insulation materials. Used by specialist contractors for energy-efficient facades on new builds and renovations.
• Beton (Concrete Products) Concrete products including ready-mix and site-mixed formulations for various construction applications. Used by professional contractors for structural and non-structural concrete work.
• Fliese (Tile Adhesives and Grouts) Tile adhesives and grouting materials for ceramic tile installation in interior and exterior applications. Produced at the Thörey plant specialized in tile adhesives and colored grouting mortars.
• Boden (Floor Systems) Floor products including screeds, self-leveling compounds, and floor systems for residential and commercial applications. Includes the 'Alles für den Boden' complete floor system provider offering presented at EPF 2026.
• Maxit Ecosphere (Mineral Spray Insulation) Mineral spray insulation technology combining recycled glass with mortar for high-performance thermal insulation, applied in a single work step without assembly errors. Used by specialist contractors for facade and interior insulation on new builds and renovations.
• Maxit Brandschutz (Fire Protection Plaster System) Fire protection plaster systems including maxit ip 160 for protecting concrete, steel, and other building components from fire. Achieves 90-minute fire resistance at 10mm thickness; certified to ETA-19/0667 and DIN 4102 T4. Used on heritage and institutional projects such as the Deutsches Museum Munich.
• Maxit Strohpanel (Straw-Based Building Boards) Ecological building materials product line using straw as a renewable raw material, including lime-straw render carrier boards, eco-friendly interior insulation boards, and impact sound insulation plates. Made from 100% natural raw materials with CO2 binding and wohngesundheit properties.
• Maxit Mörtelpad eco (Mortar Pad System) Pre-fabricated mortar pad system for masonry work enabling intuitive, fast, safe, and sustainable bricklaying without additional equipment. Used by specialist masonry contractors.
• Maxit DUOBLOCK (Steel-Free Wood-Concrete Ceiling System) Steel-free wood-concrete composite construction system for ceiling applications enabling wide spans without steel support. Used by builders and planners for fast, dry ceiling construction.
• Sonnenschutzzarge (Prefabricated ETICS Window Frame) Prefabricated window frame system for ETICS integrating pre-insulated frame with smart sun protection (motor/automation technology), co-developed with Folgner and Somfy. Reduces thermal bridges and installation errors in both new builds and refurbishments. Used by facade installers, window manufacturers, and architects.
• Maxit Restorit (Building Biology Product Line) Building biology-compliant (baubiologisch) building materials product line focused on healthy living environments. Used by specialist contractors and end customers for health-conscious interior finishes.
• Maxit san Vario (Renovation Plaster System) Renovation plaster system combining insulation and plaster application for salt-contaminated substrates, used in the renovation of heritage and existing buildings.
• Maxit multi 300 C (Biochar Reinforcement Mortar) Reinforcement mortar containing biochar (plant carbon) as a CO2-storing aggregate additive, expanding Maxit's sustainable building product line. Used in facade insulation reinforcement layers.
• Maxit Strohpanel Innendämmung (Eco-Friendly Interior Insulation) Eco-friendly interior insulation board made from straw, free of pollutants, using 100% natural raw materials with no petroleum chemistry. Used for sustainable interior wall insulation.
• Strohpanel plan (Straw Impact Sound Insulation Board) Eco-friendly impact sound insulation board for floors made from straw, using 100% natural raw materials. Used as a sustainable acoustic underlay in floor systems.
• Putz mit Pflanzenkohle (Biochar Exterior Plaster) Ecological exterior plaster functioning as CO2 storage with biochar (plant carbon) aggregate carbonates, part of Maxit's sustainable facade portfolio. Used as a CO2-binding render on building exteriors.

Quantifiable outcome

• 225,000 tons of quality products annually from main factory alone
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core and major.

• FolgnercoreStrategic or Co-development Partner · 1 January 2024Sun protection and privacy protection experts from Bad Aibling, Germany. Co-developed the Sonnenschutzzarge (prefabricated window frame for ETICS) with maxit. Provides sun protection solutions (zip screens, external venetian blinds, roller shutters) integrated into maxit's factory-made window frame system.
• SomfycoreTechnology or IntegrationWorld market leader in automation solutions based in Cluses, France. Provides smart control technology for the Sonnenschutzzarge system. Enables integration of solar-powered motors and automated shading control for the prefabricated window frame.
• Bergmann KalkcoreStrategic or Co-development PartnerFamily-owned limestone quarrying company operating since 1908. Extracts Jurassic limestone at Azendorf site, processing into limestone grit, quicklime, milk of lime and lime hydrate. Long-term raw material supplier and co-founder of Franken Maxit joint venture. Sebastian Groppweis leads both Bergmann Kalk and maxit group.
• Saint-Gobain WebermajorChannel Partner/ Reseller/ DistributorTransfer of Saint-Gobain Weber's dry mortar, ETICS and facade activities in Germany to Franken Maxit Mauermörtel GmbH & Co. effective October 1, 2025. Includes eight locations across Germany with approximately 400 employees. Makes maxit one of the largest dry mortar manufacturers in Germany.

Scale indicators8 records

Recent moves18 records

Expansion highlights6 records

Direct peers

• Sto SE: German facade systems specialist with overlapping offerings in renders, ETICS, and facade paints; competes directly with maxit Solar and the ETICS portfolio in German commercial and residential projects.
• Quick-mix (Sievert SE): German dry mortar and building chemicals brand owned by Sievert SE; directly comparable masonry mortars, screeds, and tile adhesives portfolio serving specialist dealers and contractors.
• HASIT: German dry mortar, plaster, and insulation systems manufacturer (part of the Swiss FIXIT Group); directly comparable in masonry mortars, ETICS, and renovation renders.
• Baumit: European dry mortar, plaster, and facade systems specialist operating in Germany and CEE, with a comparable product range spanning masonry mortars, ETICS, and decorative renders.
• Sakret: European dry mortar manufacturer with strong presence in Germany; competes with maxit on masonry mortars, plasters, and screeds via similar specialist dealer and contractor channels.
• Knauf: One of the largest German manufacturers of dry mortar, plasters, and gypsum-based building materials, directly competing with maxit across masonry mortars, renders, and ETICS in Germany and Central Europe.
• Saint-Gobain Weber: Global dry mortar, ETICS, and facade systems manufacturer whose German operations were transferred to maxit in October 2025; remains a direct peer across other European markets with overlapping product categories and customer base.

Broad incumbents

• Caparol (DAW SE): German paints, plasters, and facade systems manufacturer (DAW SE) with overlapping decorative plaster, paint, and ETICS offerings; competes with maxit Solar and Edelputz product lines.

Emerging players

• PCI Augsburg (BASF): German construction chemicals and tile adhesive manufacturer (part of BASF); overlaps with maxit on tile adhesives, screeds, and renovation products for professional trades.
• Sopro Bauchemie (MAPEI Group): German construction chemicals manufacturer owned by MAPEI Group; overlaps with maxit's Fliese tile adhesives and floor systems categories and competes for the same professional tile contractor base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/user/frankenmaxit1
• Facebookfacebook.com/MaxitGruppe
• LinkedInlinkedin.com/company/maxit-gruppe
• Instagraminstagram.com/maxitgruppe

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxit