EasyFill AB

What EasyFill AB does

EasyFill AB (publ) is a Swedish public company listed on the Spotlight Stock Market since 2007 and headquartered in Bräcke, Sweden. The company designs, manufactures, and sells proprietary mechanical shelving systems—chiefly TurnLoader™, RotoShelf®, EasyShelf, and QuickFiller—that enable First In-First Out (FIFO) product rotation and back-of-aisle restocking by turning, rotating, or pulling out shelves while products remain front-facing. The technology addresses three retailer pain points: slow replenishment labor, food waste from expired but rear-stocked inventory, and inconsistent product facing.

The business model is hardware-led with a tiered pricing structure. Enterprise shelving systems are sold through a curated global partner network with investment-based pricing anchored around EUR 5,500 per installed section (including transport and installation) and an ROI claim of 12-18 months. A B2B accessories webshop (shop.easyfill.se) generates lower-ticket recurring revenue from consumables such as Super Glidex lubricant, Roller Tracks, Gravity Pushers, Dividers, and Frontstops. Customer segments are grocery and convenience retail (Circle K Sweden, ICA Maxi Sweden, Edeka Schmoll Germany) plus OEM integration into commercial refrigeration units manufactured by Frigoglass, Klimasan, Efficold, and forthcoming UBC Group. Sell-side decision-making is supported by a multi-language ROI calculator and a consultation-based 'Book a Meeting' funnel. Operating geographies disclosed are Sweden and Germany, with broader European and global ambitions articulated.

Name

EasyFill AB

Legal name

EasyFill AB (publ)

Website

https://easyfill.se

Company type

Public

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

EasyFill AB is a Swedish public company that designs and sells proprietary turning and rotating shelf systems (TurnLoader, RotoShelf, EasyShelf, QuickFiller) enabling FIFO replenishment for grocery retailers, convenience stores, and refrigeration OEMs. Revenue comes from hardware sales via global partners plus a B2B accessories webshop.

Ownership category

akta.pro rank

Product category

Retail Store Fixtures

NAICS

General Merchandise Retailers (455)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Home & Kitchen Value Variety Stores (Small Housewares & Décor) (CRAEAGAH)

Keywords

• Rotating shelf systems
• FIFO shelf merchandising
• Retail store fixtures
• Cooler shelf solutions
• Gravity feed shelving

Headquarters

HQ city

Bräcke

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Shelving Systems Sales: Sale of proprietary turning and rotating shelf systems (TurnLoader, RotoShelf, EasyShelf, QuickFiller) to retailers. Products are sold as complete shelving solutions for multidecks, plugin coolers, ambient shelves, and cold rooms. Both new installations and retrofits offered.
2. Accessories and Spare Parts: B2B e-commerce webshop selling shelf accessories including Super Glidex lubricant, Roller Tracks, Gravity Pushers, Dividers, and Frontstops. Minimum order quantities apply for some items.
3. Installation Services: Cost per section includes transport and installation as indicated in the ROI calculator. Pricing example shows EUR 5,500 for investment including transport and installation for one section.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

EasyFill AB designs, manufactures, and sells turning/rotating shelf systems built on the FIFO (First In, First Out) principle for retail environments. The product range spans turnable shelves, push-feed systems, and related accessories intended to automate front-facing product rotation in grocery, convenience, and cooler applications.

Product overview

EasyFill AB is a Swedish retail shelving solutions company offering a portfolio of mechanical turning and rotating shelf systems designed to enable First In – First Out (FIFO) product rotation, automatic front-facing, and efficient restocking from behind. The core product family includes TurnLoader™ (turning shelves for multidecks, ambient, and cold rooms), RotoShelf® (rotating shelves designed for plugin coolers and beverages), EasyShelf (modular shelving for cold rooms), and QuickFiller (pull-out drawer-style shelves for larger containers). These systems are complemented by a range of accessories including Super Glidex lubricant, Roller Tracks, Gravity Pushers, Dividers, and Frontstops. The company also provides an online ROI Calculator tool for prospective customers. EasyFill serves retailers ranging from small convenience stores to major retail chains, with systems available as retrofits or for new store installations.

Differentiator

Problem solved

Functional benefit

Brands

• TurnLoader™: Innovative turning, self-fronting shelf system for multidecks, ambient shelves, and cold rooms. Allows restocking from behind while products are picked from the front.
• RotoShelf®
• EasyShelf
• QuickFiller

Products and services

• TurnLoader™ Turning/rotating shelf system built on the FIFO principle for retailers, designed to automate front-of-shelf product rotation in grocery and convenience environments.
• RotoShelf® Rotating shelf product line within EasyFill's FIFO-based retail merchandising range, used by grocery chains, convenience stores, and cooler manufacturers.
• EasyShelf Shelf system offering within EasyFill's portfolio, applying FIFO rotation principles to retail shelf replenishment.
• QuickFiller Turnable shelf system within EasyFill's product line for retailers, supporting FIFO-based product rotation on shelf.

Quantifiable outcome

• Sales increase of up to 15% from always front-faced products
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• FrigoglasscoreTechnology or IntegrationRotoShelf compatible with Frigoglass plugin coolers. Specifically compatible with Plus 900 (5 shelves, double door, beverages or universal) and Plus 450 models. Frigoglass is a major manufacturer of commercial refrigeration.
• KlimasancoreTechnology or IntegrationRotoShelf compatible with Klimasan plugin coolers. Specifically compatible with S880 models (5 shelves, double door) and D372 models. Klimasan is a Turkish commercial refrigeration manufacturer.
• EfficoldcoreTechnology or IntegrationRotoShelf compatible with Efficold plugin coolers. Compatible with ML 600, ML 700, ML 705 (checkout desk), and ML 900 models with various configurations for beverages and universal use.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Madix Inc: U.S.-based manufacturer of store fixtures, gondola shelving, and merchandising systems sold to retail chains. Closest category peer to EasyFill's B2B retail shelving hardware business.
• Lozier Corporation: Major U.S. manufacturer of retail shelving, gondolas, and store fixtures serving grocery, convenience, and big-box retailers. Directly comparable as a B2B retail shelving equipment vendor.

Emerging players

• VusionGroup (SES-imagotag): European in-store retail technology vendor (electronic shelf labels, IoT shelves). Different technology stack but serves the same retail operations-improvement use cases and competes for shelf-level retail capex budgets.
• Trion Retail Solutions: Swedish retail technology provider of digital shelf solutions and store communication tools. Geographic and customer-base overlap with EasyFill, addressing the same Nordic retail efficiency thesis.

Broad incumbents

• Frigoglass: Greek-listed commercial refrigeration manufacturer and EasyFill OEM partner (RotoShelf integration). Adjacent in commercial coolers; partner and partial competitor in the plugin-cooler merchandising niche.
• Carrier Commercial Refrigeration: Global provider of commercial refrigeration and in-store merchandising solutions for food retail. Comparable end-customers and similar plug-in/multideck deployments where EasyFill's RotoShelf is installed.
• Hoshizaki Europe: Global commercial refrigeration and ice equipment maker serving foodservice and retail. Shares the convenience/grocery retail customer base and cools/serving adjacencies to EasyFill's plugin-cooler solutions.
• Hussmann (Panasonic): Panasonic-owned commercial refrigeration and merchandising display manufacturer serving grocery and convenience retailers. Overlaps with EasyFill's plugin-cooler/multideck use cases at a much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/easyfill-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EasyFill AB