Newman Regency Group

What Newman Regency Group does

Newman Regency Group (NRG), founded in 1972 and headquartered in Richardson, Texas, is a manufacturer representative organization that sells and services water and wastewater treatment equipment for municipal utilities and industrial facilities across Texas and Oklahoma. The company represents more than 60 top-tier manufacturing partners — including Lakeside Equipment, Evoqua (Xylem), DuPont/Memcor, Vaughan, Trojan, Smith & Loveless, Waterman (McWane), and Acrison — and packages their products into integrated engineered solutions covering the entire treatment train: screening, grit removal, odor control, biological treatment, aeration, sedimentation, UV disinfection, solids handling, slide gates, valves, chemical feed, filtration, clarification, ion exchange, ozone, ultrafiltration, and reverse osmosis. NRG operates four regional offices (Dallas, Houston, Austin, Oklahoma City) staffed by dedicated field sales personnel and supported by an in-house aftermarket parts and field service team that handles equipment evaluation, startup, troubleshooting, preventative maintenance, calibration, validation, and turnkey installation.

The company earns revenue through two streams: (1) commissions on equipment sales brokered between its manufacturing partners and end customers (a transaction-fee model with quote-based, project-specific pricing), and (2) aftermarket parts and professional field-service revenue tied to the installed base of equipment it has placed. The go-to-market is enterprise field sales driven by deep municipal and industrial relationships built over five decades, supplemented by industry trade shows, a corporate website with downloadable line cards, and cross-referrals from manufacturing partners. NRG has no public pricing, no disclosed revenue figures, no software/AI components, and no patents. Newman Regency Group operates as a subsidiary of United Flow Technologies (UFT), a water and wastewater equipment platform backed by H.I.G. Capital that consolidates multiple regional rep firms and product companies; Ed Keenan, a licensed Professional Engineer with prior consulting experience, has served as President since March 2024.

Name

Newman Regency Group

Legal name

Newman Regency Group

Website

https://newmanregencygroup.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Newman Regency Group is a Texas-based manufacturer representative founded in 1972 that sells and services water and wastewater treatment equipment from 60+ manufacturing partners for municipal and industrial customers across Texas and Oklahoma, operating as a subsidiary of H.I.G. Capital-backed United Flow Technologies.

Ownership category

akta.pro rank

Headquarters

HQ city

Stafford

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Equipment Sales Commission: As a manufacturer representative, the company earns commissions from sales of water and wastewater treatment equipment manufactured by their partner companies. Revenue is generated through the sale of process equipment, pumps, valves, and related components to municipal and industrial customers.
2. Aftermarket Parts and Service: Provides spare parts, field service, calibration, validation, preventative maintenance, and repairs for the equipment sold through their manufacturer partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Newman Regency Group is a manufacturer representative organization that sells and supports water and wastewater treatment equipment for municipal and industrial customers in Texas and Oklahoma. The company represents more than 60 top-tier manufacturing partners, providing engineered process equipment, pumps, valves, and controls along with field service, startup support, and aftermarket parts across the full treatment process.

Product overview

Newman Regency Group operates as a manufacturer representative established in 1972, providing water and wastewater treatment solutions in Texas and Oklahoma. The company offers an integrated portfolio consisting of core water and wastewater treatment solutions covering the complete treatment process (screening, grit removal, odor control, biological treatment, aeration, sedimentation, UV disinfection, solids handling, slide gates, and valves), paired with process equipment solutions (inclined plate settling, chemical feed, filtration, clarification, ion exchange, ozone, ultrafiltration membrane systems, reverse osmosis). The product portfolio is supplemented by field service offerings including equipment evaluation, startup services, troubleshooting, technical support, and turnkey installations, as well as aftermarket parts support. The company represents multiple manufacturing partners including MiscoWATER, Tesco Controls, HPT, Southwest Valve, Kodru-Mooney, Pump Works, EES, Macaulay Controls, Hydro Controls, and Municipal Valve and Equipment Company, all organized under the UFT (United Flow Technologies) platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Water and Wastewater Treatment Solutions Comprehensive engineered solutions for municipal and industrial water and wastewater treatment, covering the entire treatment process including screens, grit removal, odor control, biological treatment, aeration, sedimentation, UV disinfection, solids handling, slide gates, and valves. Sold to municipal utilities and industrial customers across Texas and Oklahoma.
• Process Equipment Complete process equipment solutions including inclined plate settling, chemical feed systems, filtration, clarification, ion exchange, ozone systems, ultrafiltration membrane systems, and reverse osmosis. Provided to municipal and industrial water treatment customers.
• Field Service Comprehensive aftermarket services including equipment evaluation, startup service, troubleshooting, technical support, and complete turnkey installations for water and wastewater equipment. Available to municipal and industrial customers across Texas and Oklahoma.
• Aftermarket Parts Spare parts supply and parts quote services for water and wastewater treatment equipment, supporting ongoing maintenance and repair needs of municipal and industrial customers.

Quantifiable outcome

• Full coverage of wastewater treatment process from screening to disinfection
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core.

• United Flow Technologies (UFT)coreStrategic or Co-development PartnerNewman Regency Group is a subsidiary/part of United Flow Technologies (UFT), a water and wastewater platform company backed by H.I.G. Capital. UFT brings together multiple water equipment companies to create a comprehensive water treatment platform.
• AcrisoncoreChannel Partner/ Reseller/ DistributorManufacturer partner providing volumetric feeders, chemical feed systems, bin dischargers, blenders, filters, bulk bag unloaders, and dust collectors for water treatment applications.
• Lakeside Equipment CorporationcoreChannel Partner/ Reseller/ DistributorManufacturer partner providing oxidation ditch brush aerators, Raptor in-channel screens, screw pumps, water intake screens, and rotary drum screens for municipal wastewater treatment.
• Evoqua (Xylem)coreChannel Partner/ Reseller/ DistributorManufacturer partner providing fan press and J-Press dewatering solutions for sludge processing in wastewater treatment facilities.
• Dupont/MemcorcoreChannel Partner/ Reseller/ DistributorManufacturer partner providing microfiltration and ultrafiltration membrane systems for potable water treatment and wastewater treatment applications.
• VaughancoreChannel Partner/ Reseller/ DistributorManufacturer partner providing chopper pumps, screw centrifugal pumps, conditioning pumps, and Rotamix mixing systems for wastewater applications.
• TrojancoreChannel Partner/ Reseller/ DistributorManufacturer partner providing ultraviolet disinfection systems and ECT systems for taste and odor control in water treatment.
• Smith & LovelesscoreChannel Partner/ Reseller/ DistributorManufacturer partner providing PISTA grit removal chambers and MBR treatment systems for packaged wastewater treatment solutions.
• Waterman (McWane)coreChannel Partner/ Reseller/ DistributorManufacturer partner providing slide gates, radial and butterfly gates, automatic level control gates, overshot and tilting weir gates, tide gates, stop logs, and telescoping valves.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Core & Main: Core & Main is the largest US distributor of water, wastewater, storm drainage, and fire protection products, serving municipal and industrial customers across 50+ states. It is the most direct comparable in business model (equipment distribution to municipal water utilities) but operates at vastly larger scale than NRG.
• Ferguson Enterprises: Ferguson operates a Waterworks division distributing water and wastewater infrastructure products (pumps, valves, treatment equipment) to municipalities and contractors nationwide. Overlaps with NRG in target customers (municipal water utilities) and product categories (water treatment equipment), though at much larger scale.

Broad incumbents

• Xylem Inc. Xylem is a global water technology manufacturer producing pumps, filtration, disinfection, and metering equipment for municipal and industrial water applications. NRG resells certain Xylem/Evoqua lines, so Xylem is simultaneously a partner and a broader competitor with its own direct sales force.
• Evoqua Water Technologies: Evoqua (now part of Xylem) is a leading North American manufacturer of water and wastewater treatment equipment, including the fan press and J-Press dewatering lines that NRG resells. Direct overlap with NRG's municipal/industrial customer base.
• Veolia Water Technologies: Veolia is a global water and wastewater technology and services provider offering treatment equipment, chemical solutions, and digital services to municipalities and industry. Competes with NRG in serving the same municipal/industrial water treatment market from a much larger platform perspective.
• Watts Water Technologies: Watts manufactures plumbing, heating, and water quality products including valves, flow control, and water treatment systems. Overlaps with NRG's valves and water treatment distribution scope but competes as an OEM rather than rep.
• Mueller Water Products: Mueller Water Products manufactures water infrastructure products including valves, hydrants, pipe, and metering equipment for municipal water systems. Directly comparable to NRG's valves and gates portfolio from the manufacturer side.
• Pentair: Pentair manufactures water treatment and flow control products including filtration, pumps, and membrane systems used in municipal and industrial water applications. Overlaps with NRG's filtration, pump, and process equipment lines.
• IDEX Corporation: IDEX is a diversified manufacturer of fluidics, pumps, and engineered industrial products, including pump brands competing with NRG's Vaughan chopper and screw centrifugal pump lines. Operates as both potential partner and competitor for industrial pump distribution.
• Veralto Corporation: Veralto is a water quality and treatment technology company that owns brands including Hach, Trojan UV, and ChemTreat — Trojan being a direct NRG manufacturing partner. Competes with NRG across the water treatment equipment value chain as a major incumbent OEM platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/newman-regency-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newman Regency Group