Goldin
Goldin is an online auction house for high-value collectibles — trading cards, sports memorabilia, and pop-culture artifacts — serving collectors and alternative-asset investors. Founded 2012 in New Jersey, it is a wholly-owned eBay subsidiary operating themed recurring auctions.
- Company typePrivate
- Founded2012
- HeadquartersRunnemede, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Goldin does
Goldin is an online auction house and collectibles marketplace founded in 2012 and headquartered in Runnemede, New Jersey, specializing in high-value trading cards (Pokémon, baseball, soccer), sports memorabilia, and pop-culture artifacts. The platform hosts themed timed and live auctions — including recurring Global Football Auctions, Spring Pop Culture Auctions, and marquee single-item drops — and has produced multiple record-breaking transactions, most notably the February 2026 sale of a PSA 10 Pikachu Illustrator for $16.49 million (a Guinness World Record) and a 1958 Pelé rookie card for $976,000 in June 2026.
The underlying technology is a proprietary online auction platform (Goldin.com) supporting timed and live formats, with authentication and grading handled in coordination with PSA inside the broader Collectors parent ecosystem. Since 2024, Goldin has been a wholly-owned subsidiary of eBay Inc., which provides access to eBay's 132 million active buyers and established marketplace infrastructure; Goldin inventory is also surfaced through the eBay marketplace.
Goldin monetizes primarily via auction commissions (buyer's premium and seller's commission) on each transaction — a transaction-fee / take-rate model with no fixed pricing. It serves a mix of segments including Gen Z and millennial collectors/investors treating cards as alternative assets, sports-card collectors (soccer, baseball, basketball), and pop-culture memorabilia collectors. Strategic distribution runs through Goldin.com directly and via the eBay marketplace post-acquisition.
Goldin firmographics
Firmographics- Name
- Goldin
- Legal name
- Goldin
- Website
- https://goldin.co
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Goldin is an online auction house for high-value collectibles — trading cards, sports memorabilia, and pop-culture artifacts — serving collectors and alternative-asset investors. Founded 2012 in New Jersey, it is a wholly-owned eBay subsidiary operating themed recurring auctions.
- Ownership category
- akta.pro rank
Goldin industry classification
Industry- Product category
- Online Collectibles Auction
- NAICS
- Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Hobby, Toy, and Game Retailers (45912), All Other Miscellaneous Retailers (459999)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Online Collectibles Marketplaces & Auction Retail (CRALAGAO)
- akta.pro secondary industries
- Sports Collectibles Marketplace & Auction Platforms (CRAMAOAI), Sports Trading Cards Retail (CRALAGAA)
Keywords
Where Goldin is headquartered
LocationHeadquarters
- HQ city
- Runnemede
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Goldin business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Auction commissions: Goldin generates revenue through commissions on auction sales of collectibles including trading cards, sports memorabilia, and other high-value items.
- Marketplace operations: As part of eBay's portfolio following the 2024 acquisition, Goldin contributes to eBay's collectibles category which represents a significant portion of their $73B GMV.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Auction-based pricing determined by market demand |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
Goldin product offering
Product offeringCore offering
Goldin operates an online auction house specializing in high-value collectibles, including trading cards (Pokémon and sports), sports memorabilia, comics, and pop culture items. The platform connects consignors (collectors and sellers) with buyers through timed online auctions and direct sales, leveraging authentication and grading partnerships to assure item authenticity.
Product overview
Goldin operates as a single-platform auction service for premium collectibles. The primary offering is Goldin Auctions, an online marketplace that facilitates the buying and selling of high-value trading cards (Pokémon, baseball, soccer), sports memorabilia, and pop culture collectibles through timed and live auction formats. The company hosts specialized themed auctions including Pop Culture Auctions and Global Football Auctions. Goldin was acquired by eBay in 2024 as part of eBay's strategy to strengthen its position in the enthusiast collectibles market.
Differentiator
Problem solved
Functional benefit
Products and services
- Goldin Auctions Online timed-auction platform for trading cards (sports and Pokémon), sports memorabilia, comics, and pop culture collectibles. Connects consignors with buyers and provides authentication and grading through partners such as PSA.
Companies that use Goldin
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Goldin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Goldin partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- Animazing GallerycoreAnimazing Gallery in Las Vegas partnered with Goldin to auction the original, fully operational R2-D2 robot from Star Wars for the first time. The robot, built in 1997 for Disney's Hollywood Studios, represents a museum-level artifact being offered through Goldin's auction platform.
- eBayflagshipeBay acquired Goldin in 2024 as part of its strategic pivot toward enthusiast-driven categories. The acquisition integrates Goldin's high-value auction capabilities with eBay's marketplace platform, combining Goldin's auction house expertise with eBay's 132 million active buyers.
- PSA (Professional Sports Authenticator)coreGoldin is part of Collectors, the parent company of PSA which dominates approximately 75% of the U.S. sports card grading market. Goldin works with PSA for authentication and grading of collectibles, and eBay has partnered with PSA for vault services integrating grading, storage, and selling.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Goldin competitors and assessment
Company assessmentDirect peers
- Heritage Auctions: Heritage Auctions is the largest U.S. collectibles auction house, running high-value sales across trading cards, sports memorabilia, comics, and pop culture. It directly competes with Goldin for premium consignments and bidders in the same lot categories.
- PWCC Marketplace: PWCC is one of the largest online trading card auction and marketplace platforms, focused on graded sports cards. It competes head-to-head with Goldin for high-end sports card consignors and investor-grade buyers.
- SCP Auctions: SCP Auctions is a long-established sports memorabilia auction house specializing in rare cards, game-used jerseys, and baseball/football artifacts. It overlaps directly with Goldin's sports memorabilia categories.
- Leland's Auctions: Leland's is a sports memorabilia auction house with decades of history in rare cards and game-used items. It competes with Goldin in the vintage and high-end sports collectibles segment.
- ComicConnect: ComicConnect is an auction house and marketplace for rare comics and pop culture collectibles. It directly overlaps with Goldin's pop culture auction vertical beyond trading cards.
Emerging players
- Fanatics Collect: Fanatics Collect operates a digital trading card marketplace and auction platform backed by a major sports licensing company. It is an emerging competitor targeting the same high-value sports card and memorabilia buyer as Goldin.
Broad incumbents
- Sotheby's: Sotheby's is a global incumbent luxury auction house that has expanded into collectibles, sneakers, and trading cards. It competes with Goldin for high-net-worth buyers on premium pop culture lots but serves a much broader luxury category.
- Christie's: Christie's is a global incumbent auction house expanding into collectibles and memorabilia categories. It competes with Goldin at the high end of the market but does not specialize in trading cards the way Goldin does.
Regional players
- Goldin (eBay Collectibles): eBay's broader collectibles category is the parent platform into which Goldin is integrated. While not a standalone peer, eBay's collectibles vertical shares buyer base and category with Goldin and is the most direct distribution channel after acquisition.
Others
- Card Ladder: Card Ladder is a trading card pricing and market data platform widely used by Goldin's buyer and consignor base. It is an adjacent, enabling player that supports price discovery for the secondary card market rather than a direct auction competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks2 records
Key highlights7 records
Customer concentration
Goldin social profiles
Digital presenceGoldin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goldin leadership team
Management profileNumber of profiles
Profiles2 records
Goldin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goldin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goldin
What does Goldin do?
Goldin operates an online auction house specializing in high-value collectibles, including trading cards (Pokémon and sports), sports memorabilia, comics, and pop culture items. The platform connects consignors (collectors and sellers) with buyers through timed online auctions and direct sales, leveraging authentication and grading partnerships to assure item authenticity.
Is Goldin a public or private company?
Goldin is a private company. It is classified as corporate owned and is currently operating.
When was Goldin founded?
Goldin was founded in 2012. It employs 101 to 250 people.
Where is Goldin based?
Goldin is headquartered in Runnemede, United States, in the North America region.
How does Goldin make money?
Two revenue lines are on record. Auction commissions are the primary driver. The others are marketplace operations.
Who are Goldin's main competitors?
Direct peers on record are Heritage Auctions, PWCC Marketplace, SCP Auctions, Leland's Auctions and ComicConnect. Fanatics Collect is listed as an emerging player. Broad incumbents are Sotheby's and Christie's. Goldin (eBay Collectibles) is listed as a regional player. Card Ladder is listed as an others.
Does Goldin have an API?
No public API is recorded for Goldin.
What industry is Goldin in?
Goldin's product category is Online Collectibles Auction. Its primary akta.pro industry code is CRALAGAO, Online Collectibles Marketplaces & Auction Retail, with a secondary code of CRAMAOAI, Sports Collectibles Marketplace & Auction Platforms. Its NAICS code is 459 and its SIC code is 5945.