Girodisc
GiroDisc is a US manufacturer of high-performance 2-piece floating brake rotors, racing brake pads, and titanium thermal components, serving track day enthusiasts, race teams, and performance vehicle owners via direct e-commerce and an authorized dealer network.
- Company typePrivate
- Founded2003
- HeadquartersBellingham, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Girodisc does
GiroDisc is a privately held US manufacturer of high-performance racing brake components, founded in 2003 and headquartered in Bellingham, Washington, where it operates a single vertically integrated manufacturing facility. The company specializes in 2-piece floating brake rotor systems using proprietary high-carbon iron castings for the rotor rings and 6061-T6 aircraft-grade aluminum for the central hats, with 48-72 curved directional vanes that function as a centrifugal pump to force cooling air through the disc. Supporting technologies include titanium pad shields (thermal barriers) and a floating mount system with anti-noise spring washers, all manufactured in-house from domestically sourced materials. The product portfolio extends beyond rotors into a multi-compound brake pad family (GP10, GP30, GP35, GP40, Magic, ST43, Street/Strip), caliper rebuild and maintenance kits, brake fluid, and specialty tools such as the PST-01 caliper piston spreading tool.
The company generates revenue through direct-to-consumer e-commerce sales via girodisc.com and a global authorized dealer network, with hardware unit pricing ranging from approximately $95 for titanium pad shields to $1,995 for premium rotor pairs. Replacement rings ($600-$1,030/pair) create a captive consumable aftermarket that is compatible only with GiroDisc hats, generating recurring revenue from existing customers. Primary customer segments are track day enthusiasts and professional or semi-professional race teams, with a secondary segment of high-performance vehicle owners seeking braking upgrades on platforms including Porsche, BMW, Lamborghini, McLaren, Hyundai N, Toyota GR, and Chevrolet Corvette.
GiroDisc's go-to-market emphasizes direct OEM-replacement compatibility, allowing customers to upgrade braking using factory calipers rather than full big brake kit conversions. The company's terms explicitly designate products for off-road racing use only and carry a limited six-month warranty tied to specific dimensional tolerances, with a 20% restocking fee on returns. All operations including casting, machining, and assembly are consolidated at the Bellingham facility.
Girodisc firmographics
Firmographics- Name
- Girodisc
- Legal name
- GiroDisc
- Website
- https://girodisc.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GiroDisc is a US manufacturer of high-performance 2-piece floating brake rotors, racing brake pads, and titanium thermal components, serving track day enthusiasts, race teams, and performance vehicle owners via direct e-commerce and an authorized dealer network.
- Ownership category
- akta.pro rank
Girodisc industry classification
Industry- Product category
- Performance Brake Components
- NAICS
- Motor Vehicle Brake System Manufacturing (33634)
- akta.pro primary industry
- Aftermarket Brake Components Manufacturing (Pads/Rotors/Calipers/Lines) (IMACANAB)
- akta.pro secondary industry
- Brake Friction & Rotors (Pads/Shoes/Discs/Drums) (IMACAIAE)
Keywords
Where Girodisc is headquartered
LocationHeadquarters
- HQ city
- Bellingham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Girodisc business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Direct Parts Sales: GiroDisc generates revenue through direct sales of racing brake components including rotors, replacement rings, brake pads, caliper rebuild kits, titanium shields, and specialty tools. Products are sold as one-time purchases through their e-commerce platform and dealer network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Replacement Rings - sold in pairs with hardware included |
| Unit Pricing | Pay-as-you-go | Complete 2-Piece Rotors - sold in pairs |
| Unit Pricing | Pay-as-you-go | Brake Pads - per axle sets |
| Unit Pricing | Pay-as-you-go | Specialty Tools |
| Unit Pricing | Pay-as-you-go | Titanium Pad Shields - sold per axle (4 pieces) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Girodisc product offering
Product offeringCore offering
GiroDisc designs and manufactures high-performance racing brake components in Bellingham, WA, with a product line centered on 2-piece floating brake rotors (front and rear), replacement rotor rings, multi-compound brake pads, titanium thermal shields, caliper rebuild/maintenance kits, and specialty service tools. The products are sold as direct OE-caliper-compatible upgrades for performance vehicles and race cars, enabling factory brake bias and ABS to be retained without full big brake kit conversions.
Product overview
Girodisc is a manufacturer of high-performance racing brakes and components. The product portfolio centers on 2-piece floating rotor assemblies (front and rear) with proprietary cast iron rotor rings and 6061-T6 aluminum hats featuring 48-72 curved directional vanes for centrifugal cooling. Supporting products include multi-compound brake pads under the GP family branding (GP10 street, GP30 endurance, GP35 all-around, GP40 sprint), Street/Strip dual-purpose pads, Magic low-dust pads, and ST43 race pads. Heat management accessories include titanium pad shields to prevent brake fluid boiling. Maintenance products include caliper rebuild kits, dust boot kits, caliper stud kits, and the PST-01 caliper piston spreading tool. Replacement rings allow customers to refresh worn rotor surfaces while reusing the aluminum hat. All components are manufactured in-house at their Bellingham, WA facility from domestically sourced materials. The company serves track day enthusiasts and professional racing teams across multiple vehicle platforms including BMW, Porsche, Lamborghini, Hyundai N, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- 2-Piece Floating Rotors (Front) Front 2-piece floating brake rotors with aluminum hats and proprietary cast iron rings, featuring 48 or 72 curved directional cooling vanes, designed as a direct replacement for factory front brakes on performance vehicles.
- 2-Piece Floating Rotors (Rear) Rear 2-piece floating brake rotors with aluminum hats and cast iron rings, designed as direct bolt-on replacements for OE rear discs on performance vehicles.
- Replacement Rings Replacement cast iron rotor rings for 2-piece GiroDisc systems, sold in pairs with replacement hardware included and designed exclusively for use with GiroDisc hats to refresh worn rotor surfaces.
- GiroDisc GP Pads Multi-compound brake pad family including GP10 (street), GP30 (endurance race), GP35 (all-around race), and GP40 (sprint race) formulations for varied vehicle applications; compatible only with iron rotors.
- Magic Pads Low-dust street brake pads designed for minimal wheel cleaning and quiet operation for street-driven performance vehicles.
- ST43 Race Pads Dedicated race brake pads engineered for track and racing use.
- Street/Strip Pads Semi-metallic dual-purpose brake pads suitable for both street driving and track days, maintaining a consistent coefficient of friction from 0 to 1,000 degrees Fahrenheit.
- Titanium Pad Shields Thin titanium 6AL-4V shims placed between brake pad backs and caliper pistons to block heat transfer and prevent brake fluid boiling; sold per axle (four pieces), water-jet cut to exact specifications.
- Titanium Pad Shields for Big Brake Kits Titanium heat shields sized and configured specifically for big brake kit caliper applications, distinct from the standard-fitment Titanium Pad Shields line.
- Caliper Piston Spreading Tool (PST-01) Hand-operated service tool for spreading pads and retracting pistons in 4- and 6-piston brake calipers, with three adjustable throw settings; steel construction with powder-coat finish.
- Caliper Rebuild Kits Complete kits for rebuilding brake calipers, including seals and related components for caliper service and refresh.
- Dust Boot Kits Kits for replacing dust boots on brake calipers during caliper service.
- Piston Seals & Dust Boots Replacement piston seals and dust boots for big brake kit calipers, sold as a combined service kit.
- Caliper Stud Kits Stud kits for brake caliper mounting applications.
- Brake Fluid High-performance brake fluids formulated for racing and high-temperature braking applications.
Quantifiable outcome
- Reduced unsprung weight through 2-piece floating rotor design
- +1 more outcomes
Companies that use Girodisc
Customer profileSegments3 records
Ideal customer profiles3 records
Girodisc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Girodisc partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Girodisc competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Girodisc social profiles
Digital presenceGirodisc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Girodisc leadership team
Management profileNumber of profiles
Girodisc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Girodisc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Girodisc
What does Girodisc do?
GiroDisc designs and manufactures high-performance racing brake components in Bellingham, WA, with a product line centered on 2-piece floating brake rotors (front and rear), replacement rotor rings, multi-compound brake pads, titanium thermal shields, caliper rebuild/maintenance kits, and specialty service tools. The products are sold as direct OE-caliper-compatible upgrades for performance vehicles and race cars, enabling factory brake bias and ABS to be retained without full big brake kit conversions.
Is Girodisc a public or private company?
Girodisc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Girodisc founded?
Girodisc was founded in 2003. It employs 11 to 50 people.
Where is Girodisc based?
Girodisc is headquartered in Bellingham, United States, in the North America region.
How does Girodisc make money?
One revenue line is on record: direct Parts Sales.
Does Girodisc have an API?
No public API is recorded for Girodisc.
What industry is Girodisc in?
Girodisc's product category is Performance Brake Components. Its primary akta.pro industry code is IMACANAB, Aftermarket Brake Components Manufacturing (Pads/Rotors/Calipers/Lines), with a secondary code of IMACAIAE, Brake Friction & Rotors (Pads/Shoes/Discs/Drums). Its NAICS code is 33634.