What Sheer Strength Labs does

Sheer Strength Labs (legally Sheer Strength Labs Ecom, a Delaware-governed entity headquartered in Orlando, Florida) is a direct-to-consumer sports nutrition brand founded in 2013. The company sells a tightly focused catalog of four supplements — Sheer Alpha (testosterone booster), Sheer Nitro (nitric oxide booster), Sheer Shred (AM fat burner), and Premium DHEA — formulated with food-based, non-GMO, naturally sourced ingredients, manufactured under GMP certification, and verified through third-party and independent lab testing. Proprietary formulation choices include the use of branded PrimaVie Shilajit extract in Sheer Alpha and whole-food nitric oxide precursors (red spinach, beet root, cacao, kale) in Sheer Nitro. The brand narrative is unusually specific for the category, targeting fitness-focused fathers — 'Fit Dads' aged 28+ seeking to shift from 'dad bod' to 'father figure' — rather than the broader sports nutrition audience.

The business operates as a single-channel e-commerce retailer running on Shopify, with no third-party marketplace, wholesale, or distribution partners disclosed. Products are sold on a one-time purchase basis at $29.99–$59.95 per unit with free shipping above $30 and a 60-day money-back guarantee; no subscription, bundle, or auto-replenish model is offered. Customer acquisition is content-led, anchored on a free 'Biohacker's Bible' ebook that serves as a lead magnet, supplemented by organic social (LinkedIn, Instagram, Facebook), email marketing, and customer testimonial videos. Geographic reach is restricted to the continental United States.

The company is micro-scaled, with a stated 1–10 employee headcount, no disclosed funding rounds, no executive leadership team identified in public sources, and very modest traction signals (approximately 20 customer reviews per product and a '100+ Fit Dads' verified-customer base cited on-site). Compliance credentials include GMP, third-party certification, lab testing, non-GMO verification, and PCI-DSS-compliant payment processing via Shopify. There is no evidence of AI/ML capability, proprietary technology beyond ingredient branding, patents, trademarks, or partnerships.

Name

Sheer Strength Labs

Legal name

Sheer Strength Labs Ecom

Website

https://sheerstrengthlabs.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Sheer Strength Labs is a direct-to-consumer sports nutrition brand selling four supplements — testosterone booster, nitric oxide booster, AM fat burner, and DHEA — primarily to fitness-focused men aged 28+ via a Shopify storefront, with marketing anchored on a free 'Biohacker's Bible' ebook lead magnet.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Healthy Aging & Cognitive Support Supplements (CRADAGAM)

Keywords

• Sports nutrition supplements
• Muscle building supplements
• Testosterone boosters
• Fat burner supplements
• Nitric oxide supplements

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct E-commerce Sales: One-time purchase model for individual supplement products sold directly to consumers through Shopify e-commerce platform. Customers purchase individual products at regular or sale prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Sheer Strength Labs formulates, markets, and sells a portfolio of four science-backed dietary supplements targeting fitness-focused adults: a testosterone booster (Sheer Alpha), a nitric oxide booster (Sheer Nitro), a morning fat burner (Sheer Shred), and a DHEA supplement (Premium DHEA). Products are sold as one-time purchases directly to consumers via the company's Shopify e-commerce website, using food-based, natural, non-GMO, GMP-certified, and third-party lab-tested ingredients.

Product overview

Sheer Strength Labs is a muscle-building and health supplement company offering a portfolio of four core supplements: SHEER ALPHA (Testosterone Booster), SHEER NITRO (Nitric Oxide Booster), SHEER SHRED (AM Fat Burner), and PREMIUM DHEA. The products are positioned for fitness-minded individuals, particularly fathers seeking to transform from 'dad bod' to 'father figures.' The supplements are marketed as scientifically formulated, food-based, and made with natural and clinically proven ingredients without harmful fillers.

Differentiator

Problem solved

Functional benefit

Products and services

• SHEER ALPHA - Testosterone Booster Testosterone booster supplement formulated with 8 ingredients including Vitamin D3, Zinc, Fenugreek Seed Extract, Tongkat Ali Root Extract, PrimaVie Shilajit Gum Extract (proprietary), Fadogia Agrestis Stem Powder, Tribulus Fruit Extract, and Boron; designed to optimize hormones, increase muscle mass, enhance energy and stamina, and improve mood and mental clarity for adult men.
• SHEER NITRO - Nitric Oxide Booster Food-based nitric oxide booster supplement made from whole-food-derived ingredients including Red Spinach Extract, Organic Beet Root Powder, Green Coffee Bean Extract, Green Tea Extract, Turmeric Extract, Tart Cherry, Blueberry, Broccoli, Kale, Pine Bark Extract, and Cacao Powder; designed to enhance athletic performance, improve recovery, and support cardiovascular health for fitness-focused adults.
• SHEER SHRED - AM Fat Burner Morning fat burner supplement containing 10 scientifically backed ingredients including Chromium, formulated to accelerate fat loss, increase calorie burn, and decrease appetite and cravings for adult men and women pursuing weight management.
• PREMIUM DHEA DHEA 100mg maximum-strength, clinically-dosed supplement designed to replenish natural DHEA levels that decline with age, supporting bone strength, fat burn, testosterone optimization, growth hormone levels, and sexual satisfaction for health-conscious adults.

Quantifiable outcome

• Studies show ingredients in Sheer Alpha can increase testosterone levels by as much as 200% in some men
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SheerStrengthLabs
• LinkedInlinkedin.com/company/sheer-strength-labs

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sheer Strength Labs