What eNaming does

eNaming is a premium domain name brokerage and consultancy headquartered in Fort Lauderdale, Florida, founded by Tracy Fogarty, who has over 25 years of brokerage industry experience. The firm operates a web-based platform at enaming.com offering a curated Featured Domains catalog, a Domain Search tool with keyword and TLD filters, a Stealth Domain Name Acquisitions (SDNA) service that enables anonymous acquisition of already-registered domains, a Sell Domains outreach service, a Buyer's Request marketplace for reverse-matching buyer criteria against seller inventory, Domain Financing (lease-to-own) arrangements, and Naming Consultations. All transactions are processed through Escrow.com as the mandatory payment and transfer intermediary. The client base is described as including Fortune 500 companies, well-known entrepreneurs, brand managers, venture capital firms, and domain name investors, with 34 partner logos displayed on the homepage.

The business model is transaction-fee-driven, with commissions negotiated on a per-domain basis upon successful sale and no upfront listing fees for domains meeting minimum reserve price. Recent transactions cited on the website range from $100,000 to $14,000,000 (including ICON.COM at $12M, ROCKET.COM at $14M, and FUSE.COM at $2.1M), indicating exposure to high-value, episodic deal flow rather than recurring SaaS-style revenue. Distribution is direct: personalized sales through phone, email, website inquiry forms, and proactive outreach campaigns to companies, startups, angel investors, and VC firms. The company holds the ENAMING LLC trademark, is a TRUSTe licensee, uses VeriSign site security, and operates under CCPA-compliant privacy practices. Founded in 2015, the firm operates as a privately held LLC with no disclosed external funding or parent company.

Name

eNaming

Legal name

ENAMING LLC

Website

https://enaming.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

eNaming is a premium domain name brokerage and consultancy that helps buyers and sellers transact high-value domain assets, offering stealth acquisitions, featured domain listings, and naming consultations to Fortune 500 companies, startups, VC firms, and domain investors worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Domain Sales Commission: Commission-based model where eNaming charges a commission upon concluding a successful domain sale. No listing fees charged for domains that meet minimum reserve price requirements. Commission structure is negotiated based on the specific domain.
2. Domain Acquisition Services: Fees for facilitating acquisition of registered domains on behalf of buyers, including stealth negotiation services, domain valuation, strategic advice, and transaction management.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

eNaming is a premium domain name brokerage and consultancy that buys, sells, and acquires high-value domain names on behalf of clients. Its core services include a curated catalog of featured premium domains for direct purchase, stealth acquisitions of already-registered domains that preserve buyer anonymity, seller-side outreach and promotion campaigns, and a buyer-request matching feed. All transactions are processed through Escrow.com for fund and domain transfer security, with commissions charged per successful deal rather than upfront listing fees.

Product overview

eNaming is a premium domain name brokerage and consultancy platform offering a suite of services for buying, selling, and acquiring domain names. The core offerings include Featured Domains (a catalog of premium domains for direct purchase), Domain Acquisitions (stealth acquisition for registered domains while maintaining buyer anonymity), Sell Domains (outreach and marketing services for sellers), Buyer's Request (a matching marketplace for buyer requirements), and Domain Search (an advanced search tool). Supporting services include Domain Financing (lease-to-own arrangements) and Naming Consultations (expert advisory). All transactions are secured through Escrow.com.

Differentiator

Problem solved

Functional benefit

Products and services

• Featured Domains A curated catalog of premium domain names available for direct purchase, spanning various TLDs (.com, .ai, .app, .io, etc.) and categories including short generic names, dictionary words, brandable terms, and geographic names.
• Domain Acquisitions (Stealth) A stealth acquisition service enabling clients to acquire currently registered domain names while keeping the buyer anonymous. The service includes strategic advice, domain valuation, negotiation, and full transaction management through escrow to transfer.
• Sell Domains A seller-facing service that helps domain owners evaluate and sell their domains through outreach campaigns targeting companies, startups, angel investors, and VC firms, combined with website, social media, and newsletter promotion.
• Buyer's Request A matching service that displays domain buyer requirements including desired domain type, extension preferences, and budgets, allowing sellers to submit domains that meet specific buyer criteria.
• Domain Financing Lease-to-own or financing arrangements for premium domain names, allowing buyers to pay for domains over time rather than upfront.
• Naming Consultations Expert advisory services for selecting the correct domain covering authority, credibility, and traffic statistics considerations, helping clients avoid poor naming decisions.

Quantifiable outcome

• Completed domain acquisitions 57% under budget for some clients
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• Escrow.comcoreTechnology or IntegrationEscrow.com is used as the mandatory transaction processor for all domain name sales through eNaming. In rare cases when both parties agree, other solutions may be considered. This partnership ensures secure fund transfer and domain transfer coordination for all transactions.

Scale indicators3 records

Recent moves6 records

Expansion highlights1 record

Direct peers

• Sedo: Sedo is the world's largest domain marketplace and brokerage, combining self-serve listings with a professional brokerage team. It competes head-to-head with eNaming on premium .com acquisitions, sales, and escrow-backed transactions.
• Dan.com (now Atom): Dan.com (rebranded under Atom) is a leading domain marketplace with installment payment plans and a buyer-friendly offer system. It is a direct competitive alternative to eNaming's brokerage and financing services for premium domain transactions.
• MediaOptions: MediaOptions is a boutique premium domain brokerage founded by veteran industry operators, focused on high-value .com sales. It is a closely comparable boutique competitor to eNaming in terms of deal size, customer type, and service model.
• Undeveloped: Undeveloped is a curated domain marketplace that combines self-serve listings with brokerage services. It targets similar buyer and seller profiles to eNaming and competes for premium domain transactions globally.

Broad incumbents

• GoDaddy Auctions / Afternic: GoDaddy operates Afternic and GoDaddy Auctions as part of a much broader domain and web-services portfolio. It overlaps directly with eNaming on premium domain brokerage while bringing far larger distribution, capital, and registrar integration.

Emerging players

• Squadhelp: Squadhelp combines a naming contest platform with premium domain brokerage and brand marketplace services. It overlaps with eNaming in name consulting and premium acquisition but extends further into crowdsourced branding.
• BrandBucket: BrandBucket is a marketplace focused on brandable business names, including domains and packaged brands. It competes with eNaming for startup naming budgets where buyers look for distinctive, brandable names rather than dictionary .com assets.
• NamePros: NamePros is a large domain investor community and marketplace with discussion forums and listings. It overlaps with eNaming at the supply side of premium domains and competes for sellers seeking buyer reach.
• DomainAgents: DomainAgents is a smaller brokerage and acquisition service focused on helping buyers acquire registered domains. It is a partial competitor to eNaming's stealth acquisition offering, especially for mid-tier deals.

Others

• Escrow.com: Escrow.com is eNaming's mandatory transaction processor for all sales and is itself a major domain-related escrow service. It sits adjacent to brokerage as the de facto settlement layer for premium domain deals industry-wide.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tracy.seskinfogarty
• LinkedInlinkedin.com/in/tracyfogarty
• Instagraminstagram.com/tsfogarty
• Xx.com/tsfogarty

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eNaming