MARC

What MARC does

MARC (Mid-American Research Chemical) is a privately held specialty chemical manufacturer founded in 1970 and headquartered at 2470 14th Avenue, Columbus, Nebraska. The company produces a broad portfolio of EPA-registered commercial maintenance chemicals organized across five primary categories: disinfectants and sanitizers (e.g., MARC 4 Broad Spectrum Disinfectant Tablets using sodium troclosene, MARC 10 Quatra-Cide hospital-grade disinfectant, MARC 87 Neutron Neutral, MARC 311 Power-Cidal R-T-U), hand cleaners and sanitizers (e.g., MARC 257 Hi-Foam Antibacterial, MARC 416 Insta-San foam sanitizer), ice and snow management products (e.g., MARC 8 Melt-A-Way, MARC 96 Ice Blaster Plus with a -85°F freezing point), insecticides (e.g., MARC 18 4-4 ULV, MARC 134 Clobber II, MARC 345 Predator), floor finishes (notably MARC 289 Full Court Finish PC using polycarbonate crosslinking technology), and other facility maintenance products. The portfolio is grounded in proprietary chemical formulations developed through ongoing in-house R&D rather than licensed technology, and the company holds numerous EPA registrations (e.g., 71847-6-12204, 61178-1-12204, 1839-95-12204) that are maintained on an ongoing basis, including qualification for use against SARS-CoV-2 as of 2026.

The company sells exclusively through a direct-sales model in the domestic US market. Customers place orders via a toll-free phone line (800-228-8508) and are supported by a network of local sales representatives providing face-to-face service. There is no e-commerce or marketplace presence, no international distribution, and no digital marketing infrastructure beyond a product-catalog website that hosts technical data sheets, labels, and SDS documentation. The target customer base is segmented horizontally across use cases rather than vertically: commercial floor care facilities (offices, retail, warehouses, sports facilities), institutional sanitation buyers (hospitals, nursing homes, schools), facilities grounds management, aquatic facility operators, waste management operations, and governmental fleet/equipment maintenance customers. Pricing is not publicly disclosed.

MARC operates with 11–50 employees, has no identified parent company, no institutional investors, no funding rounds, no acquisitions, no partnerships, no listed management team, no patents, and no disclosed revenue. It is a closely held, owner-operated specialty chemical firm in continuous operation for 55 years as of 2025, with its strategic posture characterized by steady incremental product expansion, sustained regulatory maintenance of its EPA portfolio, and reliance on its established direct-sales distribution channel rather than digital transformation, capital-driven expansion, or AI-enabled product development.

Name

MARC

Legal name

Mid-American Research Chemical

Website

https://marc1.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

MARC (Mid-American Research Chemical) is a privately held, Nebraska-based specialty chemical manufacturer founded in 1970 that produces EPA-registered disinfectants, floor finishes, hand cleaners, ice/snow products, and insecticides for commercial, institutional, and governmental facility maintenance customers across the US via direct phone sales and a local sales representative network.

Ownership category

akta.pro rank

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Specialty Chemical Products: Sale of proprietary specialty chemical formulations for commercial floor maintenance, sanitation, disinfection, ice/snow management, and industrial maintenance. Products sold as concentrates and ready-to-use formulations in various packaging sizes.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

MARC is a specialty chemical manufacturer that produces and distributes an extensive line of commercial maintenance products, including EPA-registered disinfectants, hand cleaners and sanitizers, ice and snow management products, insecticides, floor finishes, swimming pool coatings, and bacterial waste digestants. Products are sold as concentrates and ready-to-use formulations in various packaging sizes, primarily to commercial, institutional, and governmental facility operators across the United States.

Product overview

MARC (Mid-American Research Chemical) is a specialty chemical manufacturing company producing a comprehensive portfolio of commercial maintenance products. The product line includes EPA-registered disinfectants (such as MARC 4 Broad Spectrum Disinfectant Tablets, MARC 10 Quatra-Cide, MARC 33 Lemon Disinfectant, MARC 37 Marcicide II, MARC 50-D Hang Time Jelled Bowl Cleaner, MARC 79 NAC Non-Acid Bowl Cleaner, MARC 87 Neutron Neutral Disinfectant Cleaner, MARC 105 Germicidal Multi-Purpose Cleaner, MARC 107-II Room Service II, MARC 115 Germ Free Plus, MARC 301 Hi-Tide, MARC 311 Power-Cidal R-T-U, MARC 316 Powerhouse, MARC 349 D.T. Disinfectant Towels, MARC 350 Disinfectant Wipes), hand cleaners and sanitizers (including MARC 242 Wallop, MARC 243 Big Kahuna, MARC 244 Scrub Up, MARC 257/257-B Hi-Foam, MARC 262 Foaming Hair & Body Shampoo, MARC 280 Speed Wipes, MARC 294 Soft Touch, MARC 416 Insta-San, MARC 417 Alco-San, MARC 418 Alcohol-Free), ice and snow products (MARC 8 Melt-A-Way, MARC 9 Salt Neutralizer, MARC 15 Siliconized Release Agent, MARC 16+ Ice Melter Plus, MARC 96 Ice Blaster Plus, MARC 97 Liquid Ice Block, MARC 97-LM Liquid Ice Melter, MARC 122 De-Icer Spray), insecticides (MARC 7 B.T.I. Briquet, MARC 18 4-4 ULV, MARC 31 Bug Blaster, MARC 111 ZAP, MARC 112-C Destroyer, MARC 132 Mosquito Repel Plus, MARC 134 Clobber II, MARC 142 Stomp, MARC 159 Drop Dead, MARC 206 Citronella, MARC 231 Insect Repellent Towelettes, MARC 340 Tracker, MARC 345 Predator), floor finishes, and other maintenance products. The products serve commercial, institutional, and industrial facilities including hospitals, nursing homes, schools, and municipal operations.

Differentiator

Problem solved

Functional benefit

Products and services

• MARC 4 Broad Spectrum Disinfectant Tablets Sodium troclosene-based tablets that kill C. diff in 4 minutes and remain active 7 days in sealed containers. Bleach-free formula with pH around 6, for hospitals, nursing homes, schools and commercial facilities.
• MARC 10 Quatra-Cide Hospital-grade disinfectant, cleaner, detergent, fungicide, deodorizer, virucide and mildewstat controlling over 120 bacteria, fungi and viruses for institutional facilities.
• MARC 33 Lemon Disinfectant Cleaner, disinfectant, mildewstat, fungicide and virucide with fresh lemon fragrance for hospitals, nursing homes, and schools.
• MARC 37 Marcicide II Pine Fragrance Disinfectant Pine-scented disinfectant, cleaner and deodorant effective against Pseudomonas, Salmonella, Staph, and mildew for institutional and commercial use.
• MARC 50-D Hang Time Jelled Disinfectant Bowl Cleaner Jelled bowl cleaner that disinfects, cleans, deodorizes and removes deposits in one step with color indicator for commercial and industrial restrooms.
• MARC 79 NAC Non-Acid Bowl Cleaner Ready-to-use non-acid hospital-grade broad spectrum disinfectant, cleaner, deodorizer, fungicide and virucide with no abrasives for restroom facilities.
• MARC 87 Neutron Neutral Disinfectant Cleaner Neutral pH disinfectant cleaner that will not dull high-gloss floor finishes; effective against MRSA, VRE, HIV and other pathogens for healthcare and commercial facilities.
• MARC 105 Germicidal Multi-Purpose Cleaner Foam-action germicidal cleaner and deodorizer effective against HIV-1, Influenza A2/Japan, Herpes and numerous bacteria and fungi for institutional facilities.
• MARC 107-II Room Service II Hospital Disinfectant & Deodorant Broad-spectrum aerosol disinfectant, antimicrobial agent and deodorizer; virucidal, tuberculocidal, fungicidal, bactericidal and hospital-grade with citrus scent.
• MARC 115 Germ Free Plus Surface Disinfectant and Deodorant Surface disinfectant and deodorizer that is tuberculocidal, staphylocidal and fungicidal; kills influenza and HIV-1 viruses for facility maintenance.
• MARC 301 Hi-Tide Ready-To-Use Disinfectant Ready-to-use disinfectant, cleaner, deodorizer, mildewstat, fungicide and virucide with marine fragrance; cuts grease and grime and controls HIV, HBV, HCV, MRSA, Parvovirus and TB.
• MARC 311 Power-Cidal R-T-U Ready-to-use disinfectant, cleaner, deodorizer, mildewstat, fungicide and virucide with tuberculocidal and virucidal activity; controls E. coli 0157:H7 and Athlete's Foot fungus.
• MARC 316 Powerhouse Foaming Germicidal Cleaner Ready-to-use high-foaming disinfectant, cleaner and deodorizer effective against MRSA, GRSA, HIV-1, VRE and E. coli for institutional-grade cleaning.
• MARC 349 D.T. Disinfectant Towels Fast-acting antibacterial disposable disinfectant towelettes for hard, non-porous surfaces; alcohol-free and bleach-free for facility cleaning.
• MARC 350 Disinfectant Wipes Non-woven disposable cloth with stable disinfectant effective against Staphylococcus aureus, Pseudomonas aeruginosa, Salmonella, E. coli 0157:H7, HIV-1, MRSA, VRE and Influenza A.
• MARC 416 Insta-San Instant Foam Hand Sanitizer Alcohol-free, non-drying, non-sticky foaming hand sanitizer that kills 99.99% of germs in foam pump bottle for facility hand hygiene.
• MARC 417 Alco-San Instant Skin Sanitizer Skin sanitizer for use between regular washings and patient contact; evaporates quickly without drying skin for healthcare workers.
• MARC 418 Alcohol-Free Instant Foam Hand Sanitizer Alcohol-free foaming hand sanitizer for foam dispensers; provides effective hand sanitizing where water is not available.
• MARC 242 Wallop Waterless Hand Cleaner Premium waterless hand cleaner with mild abrasives that removes ground-in dirt and moisturizes skin with fresh rain forest scent for industrial use.
• MARC 243 Big Kahuna Hand Cleaner All-natural concentrated industrial-strength hand cleaner with cosmetic-grade walnut shell scrubbers and skin emollients for shop and garage workers.
• MARC 244 Scrub Up Hand Soap Concentrated non-irritating hand soap with high-sudsing gentle lather that removes oil and grime; replaces coconut oil soaps in facilities.
• MARC 257 Hi-Foam Advanced Antibacterial Hand Cleaner Voluminous foaming antibacterial hand cleaner with aloe and Vitamin E; triclosan-free and ADA compliant with spring-sweet citrus fragrance.
• MARC 280 Speed Wipes PLUS Waterless all-purpose cleaner towels fortified with emollients and natural oils that loosen and dissolve tough dirt and grime on hands.
• MARC 294 Soft Touch Foaming Enriched Hand Soap

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Diversey (Solenis): Global provider of hygiene, cleaning, and sanitization products to commercial and institutional customers. Competes with MARC across disinfectants, floor care, and facility hygiene at much broader scale.
• Zep Inc. Manufacturer and marketer of cleaning and maintenance chemicals for professional and consumer use. Overlaps with MARC in disinfectants, degreasers, insecticides, and floor-care categories but operates at significantly larger scale.
• Ecolab: Global leader in water, hygiene, and infection-prevention solutions with a massive institutional-cleaning portfolio. Competes with MARC in healthcare, foodservice, and facility-sanitation but at far greater scale and breadth.

Direct peers

• Betco Corporation: Manufacturer of professional cleaning and maintenance products (floor finishes, disinfectants, hand hygiene) serving commercial and institutional markets. Overlaps with MARC in disinfectant chemistry and facility-maintenance use cases.
• Rochester Midland Corporation: Specialty chemical manufacturer of cleaning, sanitizing, and water-treatment products serving commercial, institutional, and food-processing customers. Similar scale profile and EPA-registered product focus makes it a direct comparable to MARC.
• Spartan Chemical Company: Privately held mid-sized US manufacturer of specialty cleaning and maintenance chemicals for institutional, industrial, and commercial buyers. Closely comparable product breadth (disinfectants, floor finishes, hand cleaners, insecticides) and direct-sales distribution model.
• National Chemical Laboratories: Mid-market manufacturer of janitorial and industrial cleaning chemicals including disinfectants, sanitizers, and floor-care products. Comparable go-to-market through distributors and direct sales to facility customers.
• Hillyard Industries: Privately held manufacturer and distributor of cleaning, sanitation, and floor-care products for commercial and institutional facilities. Comparable breadth across floor care, disinfectants, and hygiene categories.

Emerging players

• Arrow-Magnolia International: Specialty chemical manufacturer of cleaning, degreasing, and odor-control products for commercial and industrial customers. Comparable small-batch specialty-chemicals business model targeting facility and maintenance buyers.
• Claire Manufacturing: Mid-sized manufacturer of specialty chemical products including disinfectants, insecticides, and air fresheners. Comparable niche focus on EPA-registered products for institutional and facility markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Mid-American-Research-Chemical-Corp-159866410711988
• LinkedInlinkedin.com/company/mid-american-research-chemical

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MARC