Alberto's Mexican Food

What Alberto's Mexican Food does

Alberto's Mexican Food is a family-owned restaurant chain founded in 1979 that operates four dine-in locations concentrated in the Murrieta, Temecula, and Moreno Valley corridor of Southern California, with a secondary direct online ordering channel. The company serves authentic, homemade Mexican cuisine including all-day breakfast, lunch specials, dinner offerings, kids' meals, and desserts, prepared from generational family recipes using fresh ingredients, with gluten-free and vegetarian options available. Two locations operate in Murrieta (one of which is 24 hours), one in Temecula with daily happy hour, and one in Moreno Valley, with all locations open seven days a week.

The business runs on a standard restaurant operating stack: a Hibu-hosted marketing website for information and promotions, the SkyTab platform for direct pickup orders (priced at in-restaurant rates with no aggregator markups), and third-party delivery partnerships with Grubhub, DoorDash, and Uber Eats for off-premise orders. There is no proprietary mobile application, no disclosed AI or data capabilities, and no integration API. Menu pricing ranges from $3.50 (chips) to $22.75 (shrimp cocktail), with combination plates at $13.75–$21.75 and a catering line sold in bulk units (e.g., 16 enchiladas for $84.00).

Revenue is generated through dine-in service, direct online pickup orders, third-party delivery commissions, catering for events, and gift card sales accepted at all locations. Customer segments are predominantly local individual diners and families, with secondary exposure to business-lunch customers and event/group catering buyers. The company is privately held with no institutional investors, no funding rounds, no parent entity, and no disclosed management team in the source data. Marketing relies on the website, third-party delivery platforms, and recurring promotional levers such as Taco Tuesday buy-2-get-1-free specials and SMS opt-in messaging.

Name

Alberto's Mexican Food

Legal name

Alberto's Mexican Food

Website

https://www.albertosmexicanfoodriverside.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Alberto's Mexican Food is a chain of restaurants that provide authentic and homemade Mexican food using fresh ingredients.

Ownership category

akta.pro rank

Product category

Mexican Restaurants

NAICS

Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Ethnic & Regional Cuisine Restaurants (THAFACAD)

akta.pro secondary industries

Mexican & Tex-Mex Fast Casual (THAFABAC), Family-Style Restaurants (THAFACAC)

Keywords

• Mexican restaurant chain
• Authentic Mexican food
• Restaurant catering services
• Online food ordering
• Family dining

Headquarters

HQ city

Murrieta

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in Restaurant Sales: Revenue from customers dining at one of 4 physical restaurant locations serving authentic Mexican cuisine including breakfast, lunch, and dinner.
2. Online Ordering (Direct): Direct online ordering through SkyTab system for pickup at any of the 4 locations. No price increases when ordering directly.
3. Third-Party Delivery: Partnership with Grubhub, DoorDash, and Uber Eats for delivery orders. Note: third-party orders may have slight price increases.
4. Catering Services: Catering menu with bulk items including rice, beans, proteins, tortillas, and specialty dishes for events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Alberto's Mexican Food operates 4 family-owned casual-dining restaurants in Southern California (Murrieta, Temecula, Moreno Valley) serving authentic homemade Mexican cuisine for breakfast, lunch, and dinner 7 days a week. The chain offers dine-in service, direct pickup online ordering through its SkyTab system, third-party delivery via Grubhub/DoorDash/Uber Eats, and a catering menu with bulk items for events.

Product overview

Alberto's Mexican Food is a family-owned restaurant chain with 4 locations in Murrieta, Temecula, and Moreno Valley, California, operating since 1979. The company offers a unified dining experience centered on authentic homemade Mexican cuisine, with in-restaurant dining, online ordering via SkyTab, and third-party delivery through Grubhub, DoorDash, and Uber Eats. Their product portfolio includes comprehensive menu offerings across all-day breakfast, lunch specials, dinner specials, desserts, and drinks, complemented by catering services for events. The company also runs weekly Taco Tuesday promotions and provides gluten-free and vegetarian options.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Mexican Food Menu Comprehensive dine-in/takeout menu of authentic Mexican dishes including combination plates, burritos, tacos, enchiladas, fajitas, chimichangas, soups, salads, kids meals, and desserts, with gluten-free and vegetarian options for individual consumers and families at all 4 locations.
• All-Day Breakfast Menu Mexican-style breakfast dishes such as huevos rancheros, breakfast burritos, chilaquiles, and egg-based plates available any time of day for dine-in and takeout customers at all 4 restaurants.
• Lunch Specials Menu Discounted midday menu of Mexican dishes offered during lunch hours for working professionals and customers seeking value-priced quick meals at any of the 4 locations.
• Dinner Specials Menu Evening menu of traditional Mexican dinner options such as sizzling fajitas and enchiladas prepared with authentic recipes for dine-in and takeout customers at the restaurants.
• Drink Menu Beverage selection including Mexican sodas, horchata, aguas frescas (tamarindo, jamaica), and Mexican beers (Temecula location) sold alongside meals at the restaurants.
• Dessert Menu Mexican-inspired desserts including churros, buñuelos, and flan sold at all 4 restaurant locations.
• Direct Online Ordering (SkyTab) Pickup-only online ordering channel powered by SkyTab that lets customers place orders from any of the 4 Alberto's locations at the same prices as in-restaurant dining, without third-party markups or hidden fees.
• Dine-In Restaurant Service Sit-down dining experience at the 4 family-owned Alberto's Mexican Food locations in Murrieta (2), Temecula, and Moreno Valley, California, serving breakfast, lunch, and dinner 7 days a week.
• Catering Services Bulk food catering program for events and group orders offering rice, beans, proteins (asada, pollo asado, adobada, carnitas), guacamole, tortillas, rolled tacos, quesadillas, enchiladas, mini tacos, and churros in portion sizes scaled to event needs.
• Taco Tuesday Promotion Weekly Tuesday buy-2-get-1-free taco promotion offered as a recurring value-priced special across all 4 Alberto's Mexican Food locations.
• Kids Menu Child-friendly Mexican menu items such as quesadilla, bean and cheese burrito, rolled tacos with cheese, and chicken nuggets served with a small juice and a choice of rice/beans or fries for families dining at the restaurants.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered core.

• GrubhubcoreChannel Partner/ Reseller/ DistributorGrubhub is a third-party delivery partner enabling customers to order Alberto's Mexican Food for delivery. Orders placed through Grubhub may have a slight price increase compared to in-restaurant pricing.
• DoorDashcoreChannel Partner/ Reseller/ DistributorDoorDash is a third-party delivery partner enabling customers to order Alberto's Mexican Food for delivery. Orders placed through DoorDash may have a slight price increase compared to in-restaurant pricing.
• Uber EatscoreChannel Partner/ Reseller/ DistributorUber Eats is a third-party delivery partner enabling customers to order Alberto's Mexican Food for delivery. Orders placed through Uber Eats may have a slight price increase compared to in-restaurant pricing.
• SkyTabcoreTechnology or IntegrationSkyTab provides the online ordering platform for Alberto's Mexican Food. Direct orders through SkyTab allow pickup at any location with the same prices as in-restaurant dining with no hidden fees or price increases. Note: SkyTab is for pickup orders only, not delivery.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Del Taco: Del Taco is a fast-service Mexican restaurant chain operating company-owned and franchised locations across the Western and Southern U.S. It is the most direct comparable to Alberto's in terms of Mexican cuisine, multi-location Southern California presence, and combination of dine-in/takeout/delivery operations, though at a substantially larger scale.
• Baja Fresh: Baja Fresh Mexican Grill is a fast-casual Mexican restaurant chain with a strong Southern California footprint. It is comparable to Alberto's for its authentic Mexican positioning, fresh-ingredient emphasis, and dine-in plus delivery model, though it operates more of a fast-casual format versus Alberto's full-service sit-down model.
• Rosa's Cafe: Rosa's Cafe is a regional Mexican restaurant chain operating company-owned and franchised locations across Texas and the Southwest. It is a relevant comparable for Alberto's as a multi-location family-style Mexican concept serving dine-in, takeout, and catering with similar authentic positioning.
• Chronic Tacos: Chronic Tacos is a fast-casual Mexican grill franchise with strong California presence. It is comparable to Alberto's for custom Mexican menu offerings, multi-location California footprint, and online ordering with delivery, though it operates more in a fast-casual assembly format.

Broad incumbents

• Chipotle Mexican Grill: Chipotle is the dominant fast-casual Mexican restaurant chain in the U.S. While it competes in the same broader Mexican cuisine category and shares delivery and online ordering channels with Alberto's, it operates at national scale with a custom-assembly format that differs from Alberto's traditional sit-down, made-from-scratch model.
• El Torito: El Torito is a long-established California-based casual Mexican restaurant chain offering full-service dining, takeout, and catering. It is comparable to Alberto's for authentic Mexican positioning, full-service sit-down dining, and Southern California presence, though it operates at larger scale and has a more upscale casual concept.
• Chevys Fresh Mex: Chevys Fresh Mex is a casual dining Mexican restaurant chain with a strong California heritage. It compares to Alberto's in Mexican cuisine, dine-in service, and California market presence, though it operates at a broader regional scale with a more standardized casual dining experience.

Regional players

• Taco Cabana: Taco Cabana is a regional Mexican fast-food chain operating primarily in Texas. It is comparable to Alberto's in menu, dine-in/takeout/delivery model, and family-style positioning, but its geographic focus (Texas) means it does not directly compete in Alberto's Southern California markets.
• Casa Olé: Casa Olé is a small regional chain of casual Mexican restaurants with locations primarily in the Midwest and Texas. It is comparable to Alberto's as a multi-unit, family-style sit-down Mexican restaurant concept, though its geographic footprint does not overlap with the Southern California market.

Others

• Yoshinoya: Yoshinoya operates a chain of fast-food restaurants in California serving Asian (primarily beef bowl) cuisine. While not a direct cuisines competitor, it is comparable to Alberto's as another multi-unit, family-friendly, dine-in/takeout/delivery-focused restaurant operator in the same California markets with similar unit economics profile.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/albertosmexicanfood

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alberto's Mexican Food