EyeDock

What EyeDock does

EyeDock is a web-based clinical reference platform serving optometrists and eye care professionals. Founded in 2002 and headquartered in Madison, Wisconsin, the company operates as a subscription-based SaaS product under the parent-affiliated entity ODsonFinance. The platform consolidates optometry-specific reference material into a single tool, including a contact lens database covering 125+ corneal RGP, scleral, and ortho-K brands; an ICD-10 code database with over 70,000 eye-related codes; an ocular disease database of nearly 200 conditions with treatment protocols; a medications database with dosing information; and billing/coding examples. Differentiated capabilities include a refraction-to-lens matching engine that suggests appropriate contact lens parameters from a glasses prescription, plus specialty optics calculators (oblique cross cylinder, meridian power, specialty CL fitting) and clinical utilities (Parks 3-step, Plaquenil risk, refractive error simulator).

The business model is product-led growth with self-serve individual subscriptions at $15/month or $144/year, complemented by a corporate membership tier for practices with 5+ doctors offering volume discounts of 10-30% and unlimited locations. Distribution is entirely digital through the eyedock.com website with content marketing as the primary acquisition channel. The company is small (1-10 employees), has no disclosed outside funding, and discontinued a prior iPhone application in favor of a recently redesigned web platform. Customer base is fragmented across individual practitioners and small optometry practices with no named enterprise logos disclosed.

Name

EyeDock

Legal name

EyeDock

Website

https://eyedock.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

EyeDock is a web-based subscription platform serving optometrists with integrated clinical reference databases (contact lenses, ICD-10 codes, ocular diseases, medications) and specialty optics calculators. It targets individual practitioners and small-to-mid optometry practices via self-serve and corporate subscription tiers.

Ownership category

akta.pro rank

Product category

Optometry Practice Software

NAICS

Offices of Optometrists (62132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Optometry Clinics (Primary Eye Care) (HLAKAKAB)

Keywords

• Clinical reference platform
• Contact lens database
• Optometry practice software
• ICD-10 coding tools
• Ophthalmic medication reference

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Individual Subscription: Monthly or annual subscription for individual optometrists providing full access to contact lens database, medication search, ICD-10 codes, billing tools, calculators, and disease database
2. Corporate Subscription: Volume-based subscription for larger practices and organizations with unlimited locations, discounted per-doctor pricing based on team size (5-10 docs: 10% off, 11-15 docs: 20% off, 16+ docs: 30% off), customizable account setup options

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

EyeDock provides optometrists and eye care professionals with a subscription-based web platform that consolidates the largest contact lens database (125+ soft, RGP, scleral, and ortho-K brands), an ophthalmic medications database, an ICD-10 diagnosis code repository, a searchable ocular disease database, real-world billing and coding examples, and a suite of specialty optics and clinical calculators. Access is sold as monthly or annual individual subscriptions, with corporate volume pricing for larger multi-doctor practices.

Product overview

EyeDock is a unified clinical resource platform for optometrists providing subscription-based access to integrated databases and tools. The core offering combines a Contact Lens Database (with 125+ brands including soft, corneal RGP, scleral, and CRT/Ortho-K lenses), Medications Database, ICD-10 Codes Database (70,000+ codes), Ocular Disease Database (200 conditions), and Billing & Coding Examples. Advanced Tools include Specialty Contact Lens Calculator, Oblique Cross Cylinder Calculator, Meridian Power Calculator, Parks 3-Step Utility, Plaquenil Risk Calculator, and Refractive Error Simulator. Additional features include Patient Education Images and a Search By Refraction engine. The platform is available at $15/month or $144/year for individual membership, with Corporate Membership tiers offering unlimited locations and volume discounts for larger practices.

Differentiator

Problem solved

Functional benefit

Products and services

• EyeDock Membership Unified subscription that grants access to EyeDock's contact lens database, medications database, ICD-10 codes, ocular disease database, billing and coding examples, advanced optics and clinical calculators, patient education images, and the Search By Refraction engine for individual optometrists and corporate groups.
• Contact Lens Database Searchable directory of soft and specialty contact lenses for optometrists performing fittings, including corneal RGP, scleral, and ortho-K lens options with fitting guides and design details.
• Medications Database Reference resource covering ophthalmic medications and dosing, searchable by generic and brand name, used by optometrists to support prescribing and patient counseling.
• ICD-10 Codes Database Always-updated repository of 70,000+ eye-related ICD-10 diagnosis codes used by optometrists for accurate billing and coding.
• Ocular Disease Database Searchable reference of approximately 200 ocular and systemic conditions with signs, symptoms, differentials, workups, and treatment recommendations for optometrists managing glaucoma and other eye disease.
• Billing & Coding Examples Resource of eyecare-related CPT, E/M, and modifier codes with clinical scenarios, protocols, and follow-up examples to help optometrists bill correctly and maximize reimbursement.
• Search By Refraction CALC Engine Specialized calculator that takes a glasses refraction prescription and recommends appropriate trial contact lenses and powers, including multifocals, to streamline specialty lens fitting.
• Patient Education Images Vector-graphics image library of ocular and optics diagrams used by optometrists to educate patients about their eye conditions during consultations.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• ODsonFinancecoreStrategic or Co-development PartnerODsonFinance is identified as the company powering EyeDock, suggesting a parent company or strategic technology partnership relationship. The exact nature of the partnership (ownership, development, or distribution) is not fully detailed in the available source material.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• DynaMed: Evidence-based clinical decision support tool from EBSCO used by physicians and allied health professionals. Overlaps with EyeDock in the clinical reference subscription category, though it covers all of medicine rather than optometry specifically.
• UpToDate: Wolters Kluwer's flagship clinical decision support resource used widely by physicians and some optometrists. Overlaps with EyeDock as a subscription clinical reference tool, but covers all of medicine rather than specializing in optometry.
• Epocrates: Clinical reference platform providing drug dosing, interaction checks, and ICD/CPT lookups to healthcare professionals. Comparable to EyeDock's medication and coding modules, though it serves a general physician audience rather than optometry specialists.
• OfficeMate (Eyefinity): Optometry practice management and EHR software owned by EssilorLuxottica, widely used in the U.S. optometry market. Comparable in serving the same optometry customer base, but as a broader practice workflow platform rather than a focused clinical reference tool.

Emerging players

• RevolutionEHR: Cloud-based EHR and practice management platform built specifically for optometrists. Comparable to EyeDock in its optometry specialization, but operates as a full practice management suite rather than a clinical reference subscription.

Others

• Jobson Optical Research: Optical industry information provider offering product databases, clinical references, and practice resources to eyecare professionals. Comparable to EyeDock as a reference resource for optometrists, though more focused on industry news and product catalogs than clinical decision support.
• Lexicomp: Drug information and clinical reference database from Wolters Kluwer, widely used by clinicians. Directly comparable to EyeDock's medications and dosing module, though it serves a broader clinical audience and is integrated into EHR systems.

Direct peers

• VisualDx: Subscription clinical reference platform combining a visual disease image database with diagnostic and treatment support. Highly comparable to EyeDock in the subscription clinical reference model, though broader across specialties and visually oriented rather than optometry-specific.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/theeyedock
• LinkedInlinkedin.com/company/eye-doc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EyeDock