Wieland Electric AG

What Wieland Electric AG does

Wieland Electric is a privately held, family-owned German industrial manufacturer founded in 1910 and headquartered in Bamberg, Germany (legal entity Wieland Electric GmbH), with a Swiss subsidiary in Winterthur. The company is the inventor and world market leader for pluggable electrical installation technology and operates with more than 1,700 employees across 14 wholly-owned subsidiaries in Europe, North America, and Asia, complemented by a network of international distribution partners covering more than 70 countries. Its product portfolio centers on the gesis® indoor connector family (MICRO, MINI, CLASSIC, NV, Metalynx²) and the RST® outdoor/industrial round-connector family (MICRO, MINI, CLASSIC, POWER, MOLA®, NRG flat cable, DIRECT), supported by the Wieland PREFAB® system for prefabricated construction, SAMOS® safety controllers and switches, revos® industrial connectors, selos® terminal blocks, wiecon® PCB components, and WIPOS® power supplies and UPS systems, along with companion planning and configuration software (gesis PLAN, selos PLAN, wipos PLAN, samos PLAN6, Building Solutions Designer/Configurator).

The company generates revenue predominantly through hardware sales across five streams: electrical installation products, safety technology, connection technology (PCB components, terminal blocks, industrial connectors), electronic and interface products (relays, power supplies, LED luminaires), and a smaller professional services stream covering training, CE marking, and technical consulting. Its go-to-market combines direct enterprise field sales through regional subsidiaries, a network of international distribution partners, and a direct e-shop for smaller and repeat orders. Pricing is transaction-based with a EUR 200 minimum order value (EUR 25 small-order processing fee) and a copper surcharge indexed to LME pricing on cables and assemblies.

Wieland serves six primary verticals: building technology, lighting technology, machine building, wind power, horticulture (greenhouse and vertical-farm lighting), and EV charging infrastructure. Customers include machine manufacturers, electrical planners and installers, construction firms using prefabricated concrete elements, lighting OEMs, and wind-tower operators, with the value proposition anchored on reducing installation time and error rates through plug-and-play factory-pre-assembled systems that replace traditional stripping and on-site wiring.

Name

Wieland Electric AG

Legal name

Wieland Electric GmbH

Website

https://wieland-electric.com

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

1–10 employees

Short description

Wieland Electric is a 1910-founded, family-owned German manufacturer of pluggable electrical connection systems, safety technology, and power supplies, serving building, lighting, machine-building, wind-power, and EV-charging customers across 70+ countries.

Ownership category

akta.pro rank

Product category

Industrial Electrical Components

NAICS

Current-Carrying Wiring Device Manufacturing (335931), Wiring Device Manufacturing (33593), Relay and Industrial Control Manufacturing (335314)

SIC

Electronic Connectors (3678), Electric Lighting & Wiring Equipment (3640), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Wiring Devices & Receptacles (switches, sockets, plugs, industrial outlets, pin & sleeve) (IMAGAEAF)

akta.pro secondary industry

Wiring Harnesses & Pre-Fabricated Assemblies (IMADAMAN)

Keywords

• Pluggable electrical connectors
• Industrial installation systems
• Machine safety technology
• Electrical terminal blocks
• Industrial power supplies

Headquarters

HQ city

Winterthur

HQ country

Switzerland

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Electrical Installation Products: Sale of pluggable electrical installation systems (gesis® and RST® connector families) for indoor and outdoor building applications
2. Safety Technology Products: Safety switches, relays, controllers and optoelectronic protective devices for machine safety applications
3. Connection Technology: PCB components, terminal blocks, and industrial connectors for manufacturing applications
4. Electronic & Interface Products: Relay technology, power supplies, UPS systems, and LED luminaires
5. Professional Services: Training, CE marking services, and technical consulting for machine safety compliance

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Wieland Electric manufactures pluggable electrical installation and connection technology systems, including the gesis® indoor connector family and RST® outdoor round connector family, alongside safety technology (controllers, switches, relays, optoelectronic devices), industrial connectors, terminal blocks, PCB components, and industrial power supplies. The company also offers the Wieland PREFAB® modular construction system that integrates pluggable electrical installation into precast concrete elements at the factory, enabling plug-and-play power distribution in building, lighting, machine building, wind power, horticulture, and EV charging applications.

Product overview

Wieland Electric is a medium-sized family business and world market leader for pluggable electrical installations. Founded in 1910 and headquartered in Bamberg, Germany, the company offers a comprehensive portfolio of electrical connection technology, safety technology, and automation solutions. The product portfolio is organized around several core systems: (1) gesis® indoor connector family (MICRO, MINI, CLASSIC, NV, Metalynx²) for low protection class indoor installations; (2) RST® outdoor connector family (MICRO, MINI, CLASSIC, POWER, MOLA®, NRG flat cable, DIRECT) for high protection class outdoor and industrial applications; (3) Wieland PREFAB® modular construction system using gesis® and RST® connectors for prefabricated electrical installation; (4) Safety technology including switches (with separate actuator, RFID, position, magnetic), interlocks, command devices, relays (safety, motion), controllers (SAMOS® PRO), and optoelectronic devices (light grids, light curtains); (5) Industrial connectors under revos® brand (POWER, Modular, Mini, IT, HD, Flex, EX, DD, BASIC); (6) Connection technology including selos® terminal blocks and wiecon® PCB components; (7) Electronic interface products including WIPOS® power supplies and UPS; (8) Software tools including samos® PLAN6 safety software, Building Solutions Designer/Configurator, gesis® PLAN, selos PLAN, and wipos PLAN. The company serves industries including building technology, lighting technology, machine building, wind power, horticulture, and EV charging infrastructure, operating in over 70 countries with more than 1700 employees and 14 international locations.

Differentiator

Problem solved

Functional benefit

Brands

• gesis®: Installation connector systems for indoor use with low protection class
• RST®
• samos®
• wipos®
• selos®
• revos®
• podis®
• wiecon®
• MOLA®

Products and services

• gesis® MICRO Installation Connector Indoor pluggable installation connector with low protection class for building electrical installations in functional buildings.
• gesis® MINI Installation Connector Indoor pluggable installation connector for low protection class electrical installations in building technology.
• gesis® CLASSIC Installation Connector Classic indoor pluggable installation connector for low protection class electrical installations in building technology.
• Metalynx² Installation Connector Indoor pluggable installation connector with metal housing for enhanced durability in building electrical installations.
• gesis® NV Signal Connector Signal connector for transmitting signal data within pluggable indoor electrical installations.
• RST® MICRO Round Connector Compact round connector for outdoor and high-protection-class industrial applications in the RST® family.
• RST® MINI Round Connector Compact round connector with TWISTLOCK locking mechanism for secure outdoor and high-protection-class installations.
• RST® CLASSIC Round Connector Classic round connector for outdoor and high-protection-class electrical installations in the RST® family.
• RST® POWER Round Connector High-power round connector for demanding outdoor power distribution applications in the RST® family.
• MOLA® RST® MINI Device Connector Device connector for connecting end devices to the RST® MINI outdoor connector system.
• RST® NRG Flat Cable System Flat cable system for structured and pluggable power distribution, based on RST® MINI connector system with factory-pre-assembled cable harnesses, TWISTLOCK locking, and color coding for low-voltage and mains voltage applications.
• RST® DIRECT Direct Connection Solution Direct connection solution that permanently connects lights and electrical devices without opening the device, featuring highest IP protection, integrated waterstop, and tool-free lever-operated conductor connection.
• gesis® NRG Flat Cable System Indoor flat cable system providing structured power distribution with pluggable connections for building technology.
• podis® Powerbus Flat Cable System High-protection-class powerbus flat cable system for decentralized power distribution and EV charging infrastructure.
• Wieland PREFAB® Modular Construction System Pluggable electrical installation system for inaccessible areas in modular construction, enabling factory integration into precast concrete elements to eliminate on-site wiring.
• SAMOS® PRO Safety Controller Safety controller family with motion monitoring capabilities (SAMOS® PRO MOTION) for machines and systems, used in industrial safety applications.
• Safety Switches Safety switches with separate actuator for machine safety applications in industrial equipment.
• RFID Safety Switches RFID-based safety switches providing non-contact safety monitoring in machine safety applications.
• Safety Position Switches Safety switches for monitoring the position of machine components and guards in industrial equipment.
• Magnetic Safety Switches Magnetic-based safety switches for non-contact safety monitoring in industrial applications.
• Safety Interlocking Devices Safety interlock devices that prevent unsafe operations by mechanically or electrically locking guards and doors on industrial machinery.
• Safety Command Devices Emergency stop buttons and safety command devices for machine control and emergency shutdown applications.
• Safety Relays Safety relays for evaluating signals from safety sensors and controlling safety functions in industrial machines.
• Motion Relays Relays for motion monitoring and control of motors and drives in industrial safety applications.
• Safety Light Grids Optoelectronic safety light grids for area protection and access control in machine safety applications.
• Safety Light Curtains Optoelectronic safety light curtains for finger and hand protection in machine safety applications.
• revos® Industrial Connectors Industrial connector family including POWER, Modular, Mini, IT, HD, Flex, EX, DD, and BASIC variants for industrial machinery and equipment connections.
• selos® Terminal Blocks Terminal block family including NEW GENERATION, WTPN Push-in, WTN Screw, and PRINT marking systems for electrical connection applications.
• WIPOS® Industrial Power Supplies and UPS Systems Industrial power supplies (PSU3) and uninterruptible power supplies (UPS) for reliable power distribution in industrial applications.
• wiecon® PCB Components PCB connection components including connectors, pluggable PCB terminals, RAST 5 connectors, PCB terminals, and FSC wiring systems for device manufacturing.
• Decentralized Distribution Boxes Decentralized building distribution boxes covering HVAC distribution, room automation, consolidation points, temporary installation, and installation columns for building technology.
• samos® PLAN6 Safety Software Standalone software for configuration and programming of SAMOS® safety controllers in industrial machine safety applications.
• Building Solutions Configurator (BSC) Standalone planning and configuration software that enables electrical planners to specify and configure Wieland installation systems for building projects.
• gesis® PLAN Planning Software Standalone planning software for designing pluggable gesis® electrical installations in building technology projects.

Quantifiable outcome

• Reduced installation time through plug-and-play approach eliminating stripping, wiring and complex dismantling
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• International Distribution PartnerscoreChannel Partner/ Reseller/ DistributorNetwork of international distribution partners providing sales coverage in countries where Wieland does not have direct subsidiary presence. Partners offer local sales and support for Wieland products in various international markets.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Legrand: Legrand is a global leader in wiring devices, cable management, and building systems, with product overlap in switches, outlets, and structured wiring that parallels Wieland's gesis® indoor installation offering. Legrand competes broadly in commercial and residential buildings but lacks Wieland's industrial/machine-building focus.
• Siemens Smart Infrastructure: Siemens Smart Infrastructure bundles electrical installation, building automation, and safety systems — overlapping with Wieland's gesis®/RST® installation systems and SAMOS® safety offerings. Siemens competes with Wieland primarily in larger commercial building projects where integrated BMS stacks are specified.
• Schneider Electric: Schneider Electric offers wiring devices, building automation, and EV charging solutions that overlap with Wieland's building technology, lighting, and EV charging verticals. As a global broad-line incumbent, Schneider competes through integrated energy management stacks rather than Wieland's pluggable-installation specialization.
• ABB: ABB is a broad incumbent offering electrical installation products, building systems, and industrial connectivity as part of a much larger portfolio spanning electrification, motion, and process automation. ABB competes with Wieland at the system level in building technology and EV charging infrastructure, though it does not focus on Wieland's pluggable-installation niche.

Direct peers

• WAGO Kontakttechnik: WAGO is the most direct competitor to Wieland in pluggable electrical installation systems and spring-pressure connection technology, with overlapping product lines in PCB terminals, terminal blocks, and pluggable building installation. Both target machine builders, building technology, and lighting OEMs with similar connector-system value propositions.
• Weidmüller: Weidmüller is a direct competitor in industrial connectivity, offering terminal blocks, PCB connectors, and pluggable installation systems that parallel Wieland's portfolio. Both companies target machine builders, panel builders, and process industry customers with comparable technology stacks.
• Phoenix Contact: Phoenix Contact is a direct peer in industrial connection technology, offering PCB terminals, terminal blocks, industrial connectors, and surge protection that overlap directly with Wieland's selos®, revos®, and wiecon® lines. Both companies also serve functional building and machine building OEMs with system-level installation solutions.
• Stäubli Electrical Connectors: Stäubli's Electrical Connectors division offers industrial pluggable connectors and quick-disconnect systems that compete with Wieland's revos® and RST® product lines. Both serve demanding industrial and test/market applications requiring reliable, repeatable mating cycles.
• HARTING Technology Group: HARTING competes directly with Wieland's revos® industrial connector family and serves overlapping customer bases in industrial automation, machinery, and transportation. Both companies emphasize modular, pluggable connectivity solutions for harsh industrial environments.
• Lapp Group: Lapp Group is a direct peer in cables, cable assemblies, and connectivity solutions for industrial applications, overlapping with Wieland's RST® cable harnesses, RST® NRG flat cable systems, and MOLA® device connector lines. Both companies emphasize pre-assembled, factory-tested cable solutions for machine builders and infrastructure projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@wielandelectric
• LinkedInlinkedin.com/company/wielandelectric

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wieland Electric AG