Kelly+Partners Group Holdings

What Kelly+Partners Group Holdings does

Kelly+Partners Group Holdings is an Australian chartered accounting network founded in 2006 in North Sydney by Brett Kelly and four co-founders (Rebecca Kelly, Scott Elwin, Ada Poon, and Craig Bullock). The firm operates a single-brand, Partner-Owner-Driver® model delivering specialist accounting, taxation, and audit services to more than 23,000 clients, primarily small-to-medium-sized private business owners and high-net-worth individuals and families. Each office operates as a separate legal entity under the unified Kelly+Partners brand, preserving entrepreneurial culture while consolidating back-office scale; the group has expanded from a single office to 43 locations across five countries and is listed on the ASX (KPG) and OTCQX (KPGHF).

The core offering is professional accounting, tax, and audit services billed under engagement-letter contracts, supplemented by the KPG Intelligence AI tool (hosted on Azure at kpg-intelligence.azurewebsites.net) for partner analytics and a Performance Scoreboard for internal tracking. The defining structural feature is the 51%-49% ownership acquisition model: KPG acquires a majority stake in SME tax and accounting firms while the selling partner retains 49% and continues operating the practice. This aligns incentives, reduces integration friction, and has enabled 34 acquisitions since 2006, including six in H1 2026.

Revenue is generated primarily through professional service fees under recurring multi-year engagements, with managed services revenue layered in from acquired firms. The go-to-market combines enterprise field sales into SME practices (disciplined by mid-single-digit earnings multiple and 4-5 year payback targets) with a community-led shareholder marketing program anchored by 21+ Quality Shareholder Letters, international shareholder events, and a curated value-investing reading list. The company reports 34% EBITDA margins versus a 19% professional services industry average, 28% ROCE versus a 14% benchmark, 17% year-over-year revenue growth in H1 2026 (to AUD $76M), and a 30.3% revenue CAGR since 2007.

Name

Kelly+Partners Group Holdings

Legal name

Kelly+Partners Group Holdings Limited

Website

https://kellypartnersgroup.com.au

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Kelly+Partners Group Holdings is an ASX-listed Australian chartered accounting network founded in 2006 that delivers specialist accounting, taxation, and audit services to 23,000+ SME business owners and high-net-worth families through 43 offices across five countries, using a 51%-49% Partner-Owner-Driver acquisition model.

Ownership category

akta.pro rank

Headquarters

HQ city

North Sydney

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Accounting and Tax Services: Professional accounting services including taxation, audit, and business advisory services for SMEs, high-net-worth individuals, and families. Revenue driven by service fees.
2. Acquisition Integration: Acquiring accounting firms under 51%-49% ownership model, generating revenue through operational synergies and network effects

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Kelly+Partners Group Holdings is a chartered accounting network that delivers specialist accounting, taxation, audit, and business advisory services to small-to-medium-sized business owners, high-net-worth individuals, and families. Services are provided through a single-brand Partner-Owner-Driver® network operating across 36+ offices in Australia, the U.S., Hong Kong, and India, with new offices integrated under a 51%-49% ownership acquisition model.

Product overview

Kelly+Partners Group Holdings operates as a single-brand, Partner-Owner-Driver® accounting network providing specialist accounting, taxation, and audit services to SME private business owners, high-net-worth individuals, and families. The core offering is Kelly+Partners Accounting Services, supplemented by KPG Intelligence AI as an AI-enabled partner tool. The company follows a 51%-49% ownership acquisition model targeting SME tax and accounting firms.

Differentiator

Problem solved

Functional benefit

Brands

• Kelly+Partners Accountants: Primary accounting services brand operating under the KPG network
• Scholars Foundation
• Investment Office
• Kudos Network

Products and services

• Kelly+Partners Accounting Services Specialist accounting, taxation, audit, and business advisory services delivered through the Partner-Owner-Driver® single-brand network for SME private business owners, high-net-worth individuals, and families.
• Kudos Network International Accounting Network 51%-owned international partner network enabling cross-border accounting services and referrals into Ireland, India, Hong Kong, the Philippines, and the United States.
• KPG Investment Office Services Investment services delivered through the Investment Office, a related business entity within the Kelly+Partners ecosystem.
• Scholars Foundation Education and Community Program Kelly+Partners Scholars Foundation supports education and community initiatives as part of the broader Kelly+Partners ecosystem.

Quantifiable outcome

• 17% year-over-year revenue growth in H1 2026
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• EurofastminorStrategic or Co-development PartnerProposed partnership with Eurofast for business operations expansion was not proceeded with following comprehensive review. KPG elected not to proceed after vendor requested materially large additional upfront payment inconsistent with KPG's acquisition criteria (mid-single-digit earnings multiples and four to five-year payback period).
• Kudos NetworkcoreStrategic or Co-development Partner51%-owned international network expanding into Ireland, India, Hong Kong, Philippines, and United States. Management estimates international market represents ten times the size of domestic Australian operations. Enables cross-border accounting services and referrals.
• Scholars FoundationminorOthersKelly+Partners Scholars Foundation supports education and community initiatives. Referenced as part of the Kelly+Partners ecosystem.
• Investment OfficeminorOthersKPG Investment Office operates as a related business entity within the Kelly+Partners ecosystem, providing investment services.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pitcher Partners: Australian mid-market accounting and advisory network with a partnership-style structure serving SMEs and HNW clients. Closely comparable to KPG in target market, partnership ownership model, and acquisition-driven growth philosophy within Australia.
• William Buck: Australian mid-tier accounting and advisory firm serving privately held businesses, HNW individuals, and families. Comparable to KPG in customer segmentation, partnership-style ownership, and Australia-centric SME/HNW advisory focus.

Broad incumbents

• BDO International: Global mid-market accounting network with strong presence in Australia and Asia. Comparable to KPG in target SME and mid-market client base, multi-jurisdictional footprint, and full-service tax, audit, and advisory offering — though materially larger and more diversified.
• RSM International: Global mid-tier accounting network focused on middle-market companies and HNW individuals. Comparable to KPG in client segmentation, geographic breadth, and accounting/tax/audit service mix; KPG is smaller but follows a similar roll-up playbook.
• Grant Thornton: Global accounting network serving mid-market, privately held businesses and HNW clients across tax, audit, and advisory. Comparable to KPG in customer base and service breadth; operates at significantly larger scale with similar growth-via-acquisition history.
• Crowe Global: International accounting network serving mid-market and SME clients with audit, tax, and advisory services. Comparable in target segment and multi-country partnership structure, though materially larger and more established.
• PKF International: Global mid-market accounting and advisory network with member firms across multiple jurisdictions. Comparable to KPG in customer profile (privately held businesses and HNW individuals) and SME-focused audit, tax, and advisory offerings.
• H&R Block: Large-scale tax and accounting services provider serving individuals and small businesses, with growing SME and HNW advisory offerings. Comparable in serving small-business tax and accounting needs, though operating at retail scale rather than via the partnership-roll-up model KPG uses.

Emerging players

• Pilot.com: Tech-enabled bookkeeping, accounting, and CFO services firm focused on small businesses and startups. Comparable to KPG in SME client focus, but delivers services via proprietary software stack rather than a partnership network.
• Botkeeper: AI-driven bookkeeping and accounting automation provider serving SMBs and accounting firms. Comparable in SME accounting focus and signals the AI-native competitive threat that could pressure KPG's lower-end compliance economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/kellypartners_group
• Xx.com/kellypartners
• Facebookfacebook.com/kellypartnerscharteredaccountants
• LinkedInlinkedin.com/company/kelly-partners-group-holdings-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kelly+Partners Group Holdings