Kitten Rescue

What Kitten Rescue does

Kitten Rescue is a 501(c)(3) nonprofit animal welfare organization founded in 1997 by Susan Romaine and headquartered in Los Angeles, California (EIN: 95-4670174). The organization is volunteer-run and dedicated to rescuing, rehabilitating, and rehoming homeless and abandoned cats and kittens in the Los Angeles area. Since inception, it has rescued and placed over 35,000 cats into loving homes, currently adopting out more than 2,000 cats and kittens annually and performing trap-neuter-return (TNR) services on approximately 1,500 community cats per year.

Its core programmatic offerings include the Cat/Kitten Adoption Program (with weekly events at Petco and PetSmart locations), a Foster Program, a Community Foster Program, the Cats On Pawtrol working cat program (launched 2017), a Community Cat TNR program, the KR Sanctuary in Atwater Village (housing ~150 cats including seniors, ferals, and FeLV+ cats), a Kitten Nursery for neonatal care, a Spay/Neuter Clinic, and a Kitten Adoption Center. Adjacent offerings include the Sponsored Cats donor program, the Kitten Cam live-stream, and a merchandise shop.

The revenue model is donation-driven and event-driven, with no product or subscription revenue. Income streams include individual donations (via Network for Good and PayPal), adoption fees, event fundraising (LA Marathon team, annual Fur Ball gala at the Skirball Center, Kitten Shower events, yard sales, virtual events), corporate and foundation grants (Petco, PetSmart, Disney, Kroger, Annenberg Foundation, Best Friends Animal Society, Jackson Galaxy Foundation, Diane Warren Foundation), merchandise sales, and planned giving. Go-to-market is community-led and event-driven, with a hybrid of online channels (Facebook, Instagram, YouTube, Twitter, email, blog) and physical distribution through Petco/PetSmart retail adoption events and the on-site sanctuary. The organization is led by Executive Director Sandra Harrison, Board Chair Pam Allison, and Founder Susan Romaine (also SVP at UBS Financial Services). It is privately held with no parent company and operates exclusively within the Los Angeles metropolitan area.

Name

Kitten Rescue

Legal name

Kitten Rescue

Website

https://kittenrescue.org

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Kitten Rescue is a volunteer-run, 501(c)(3) nonprofit founded in 1997 in Los Angeles that rescues, rehabilitates, and rehomes cats and kittens, placing over 2,000 animals annually and serving the LA area through adoption, foster, TNR, and sanctuary programs.

Ownership category

akta.pro rank

Product category

Animal Welfare Services

NAICS

Pet Care (except Veterinary) Services (812910)

SIC

Services-Social Services (8300)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industries

Foster & Volunteer Network Programs (BPAGAIAF), Spay/Neuter & Population Control Programs (BPAGAIAE), Veterinary Charity Clinics & Medical Aid (BPAGAIAD)

Keywords

• Animal rescue services
• Cat adoption services
• Foster care programs
• Spay neuter services
• Trap neuter return

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Individual Donations: The organization relies primarily on donations from individuals who share their love and commitment to helping cats and kittens in Los Angeles. Donations can be made online through Network for Good and PayPal, or by check mailed to their office.
2. Adoption Fees: Revenue generated from cat and kitten adoptions. The organization places over 2,000 cats and kittens into homes annually.
3. Event Fundraising: Major annual fundraising events include the LA Marathon (raised $100,000 in 2017 with 74 runners), Fur Ball gala, Kitten Shower events, and yard sales.
4. Corporate and Foundation Grants: Support from corporate partners (Petco, PetSmart, Disney, Kroger, etc.) and foundations (Annenberg Foundation, Best Friends Animal Society, Jackson Galaxy Foundation, etc.)
5. Merchandise Sales: The organization operates a shop (Big Cartel) selling cat-related merchandise.
6. Planned Giving: The organization offers planned giving as a donation option for supporters.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels12 records

Core offering

Kitten Rescue is a nonprofit, volunteer-run organization that rescues homeless and abandoned cats and kittens in the Los Angeles area, places them into foster and adoption homes, and operates a no-kill sanctuary. It runs supporting programs including a Community Cat TNR (trap-neuter-return) service, a Working Cat placement program (Cats On Pawtrol), a Kitten Nursery, a Kitten Adoption Center, and a public-facing spay/neuter clinic. Operations are funded through individual donations, corporate and foundation grants, fundraising events, adoption fees, and merchandise sales.

Product overview

Kitten Rescue is a nonprofit animal welfare organization operating primarily as a service-based rescue rather than a technology product company. Its offerings include core programs for cat and kitten rescue, adoption, and care: the Foster Program networks volunteer homes to prepare animals for adoption; the Community Foster Program extends resources to community members; the Working Cat Program (Cats On Pawtrol) places feral cats as rodent control; the Community Cat Program provides TNR services; the KR Sanctuary houses approximately 150 cats including those with special needs; the Kitten Nursery cares for neonates; the Kitten Adoption Center facilitates on-site adoptions; and the Spay/Neuter Clinic provides sterilization services. Additional offerings include the Fur Ball Gala and LA Marathon participation as fundraisers, the Kitten Care Handbook as educational content, Kitten Cam for virtual engagement, and a Sponsored Cats Program for donor support.

Differentiator

Problem solved

Functional benefit

Brands

• KR Sanctuary: A private, no-kill cat sanctuary located in Atwater Village, Los Angeles, housing up to 150 cats at any given time.
• Cats On Pawtrol

Products and services

• Cat and Kitten Adoption Program Facilitates adoption of rescued cats and kittens into permanent homes through weekly events at Petco and PetSmart locations in Los Angeles, with online application forms and adoption policies.
• Foster Program Volunteer-based network where individuals take rescued cats into their homes, provide medical care, socialize them, and prepare them for adoption.
• Community Foster Program
• Working Cat Program (Cats On Pawtrol) Rescues feral cats facing euthanasia at L.A. City shelters and places them as working cats at barns, businesses, estates, breweries, and residential properties needing organic rodent control.
• Community Cat Program (TNR) Provides trap-neuter-return services to address cat overpopulation, including loaning traps, teaching trapping techniques, and partnering with spay/neuter clinics for sterilization, microchips, vaccinations, and flea medications.
• KR Sanctuary A private, no-kill cat sanctuary in Atwater Village, Los Angeles, housing approximately 150 cats at any given time, including highly adoptable cats and those who are feral, senior, or have chronic medical conditions.
• Kitten Adoption Center On-site adoption center staffed with a full-time Adoption Coordinator, designed to increase the number of cats and kittens the organization can rescue and place into homes.
• Spay and Neuter Clinic Provides spay and neuter services to the public as part of the organization's mission to address cat overpopulation.
• Fur Ball Gala Annual black-tie gala event at the Skirball Center celebrating the organization's work, featuring dinner, entertainment, silent auction, and recognition awards for volunteers and supporters.
• LA Marathon Team Participation Team Kitten Rescue participates in the LA Marathon as an official charity, offering 5K, Charity Half Marathon, and full marathon options as a major annual fundraising channel.

Quantifiable outcome

• 35,000+ cats and kittens rescued and placed since 1997
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered major and minor.

• Best Friends Animal Society (BFAS)majorStrategic or Co-development PartnerKey animal welfare organization partner. BFAS is a leading national nonprofit working to end the killing of pets in America's shelters.
• Skirball CenterminorStrategic or Co-development PartnerVenue partner for the annual Fur Ball gala event.
• FixNationminorStrategic or Co-development PartnerCo-founded by Mark Dodge, FixNation is a TNR organization that inspired Kitten Rescue's Cats On Pawtrol program. The Cats On Pawtrol program was inspired by the life of Mark Dodge.

Scale indicators8 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Best Friends Animal Society: Largest national no-kill animal welfare nonprofit and a named partner of Kitten Rescue. Operates sanctuaries and adoption programs across species with comparable foster, adoption, and TNR programming, but at significantly greater scale and scope than Kitten Rescue's LA-only, cat-only focus.
• ASPCA (American Society for the Prevention of Cruelty to Animals): National 501(c)(3) animal welfare organization running adoption, rescue, and spay/neuter programs. A broader incumbent that competes with Kitten Rescue for donor dollars across the same LA donor pool while operating nationally across many species.
• Humane Society of the United States (HSUS): National animal welfare advocacy and direct-service organization running rescue, sanctuary, and shelter programs. Comparable in mission space (reduce shelter euthanasia), but operates at national, multi-species scale versus Kitten Rescue's cat-only, single-MSA focus.

Direct peers

• Pasadena Humane Society: Regional open-admission animal shelter serving the greater LA region. Operates adoption, spay/neuter, and humane education programs comparable to Kitten Rescue's offerings, with direct overlap of LA-area adopters, fosters, and donors.
• spcaLA (Society for the Prevention of Cruelty to Animals Los Angeles): Long-standing LA animal welfare nonprofit offering adoption, spay/neuter, and humane education. Direct head-to-head peer within Kitten Rescue's service geography competing for the same corporate partners, adopters, and donor base.
• FixNation: LA-based nonprofit specializing in TNR services for community cats and explicitly cited as the inspiration for Kitten Rescue's Cats On Pawtrol working cat program. Direct operational peer in trap-neuter-return and feral cat management.
• Stray Cat Alliance: LA-based nonprofit focused exclusively on rescuing, TNR'ing, and rehoming stray cats. Closest direct competitor in the cat-only, LA-only nonprofit space and overlaps Kitten Rescue's adoption events and donor market.
• Lange Foundation: LA-area no-kill rescue and adoption organization. Comparable adoption-program peer targeting similar LA adopter and donor demographics, though operates across dogs and cats rather than cat-only.

Regional players

• LA Animal Services (City of Los Angeles): Municipal animal shelter system for the City of Los Angeles. Operates the city shelters from which Kitten Rescue pulls cats for rescue (including through Cats On Pawtrol) — a counterpart rather than peer, but the structural pipeline that drives Kitten Rescue's intake volume.

Others

• Petco Love (formerly Petco Foundation): Petco's national nonprofit foundation funding shelter and rescue partners (including Kitten Rescue's spay/neuter and adoption efforts). Not a direct competitor; rather a funding/donor ecosystem participant that underwrites similar nonprofit animal welfare programs.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kittenrescue
• YouTubeyoutube.com/user/KittenRescueLA
• Facebookfacebook.com/kittenrescue
• Instagraminstagram.com/kittenrescuela

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kitten Rescue