WIN Sports Group

What WIN Sports Group does

WIN Sports Group is a sports talent representation and strategic advisory agency headquartered in New York City, focused primarily on professional football (NFL) representation with expanding coverage in golf and entertainment. The firm operates through three divisions: WIN Football (player, coach, and executive representation), WIN Artist (artist and entertainment talent), and WIN Golf (PGA Tour and amateur golfer representation, launched April 2026 under Brent Hamilton's leadership). The company represents a roster that includes NFL players such as Jaxon Smith-Njigba (Seattle Seahawks), Devon Witherspoon, and Christian Gonzalez (New England Patriots), alongside PGA Tour professionals Min Woo Lee, Minjee Lee, John Pak, and Ricky Castillo.

The firm's core service offering is contract negotiation, career management, business venture development, and brand platform building for elite athletes, coaches, and executives. WIN Sports Group generates revenue through commission-based fees on contracts and endorsements negotiated on behalf of clients—a professional services revenue model with custom, quote-based pricing tailored to individual representation engagements. The go-to-market approach is sales-led and relationship-driven, with founder and CEO Patrick Whitesell (a former Endeavor executive) leveraging personal industry reputation and connections to attract high-profile clients seeking record-setting contracts, business ventures, and long-term career strategy.

The company positions itself to capitalize on the structural growth of football at professional and collegiate levels, citing the NFL's 20+ global markets, rising media rights values, and accelerating conference realignment as tailwinds. As of mid-2026, WIN Sports Group is engaged as one of multiple suitors bidding to acquire Wasserman (now "The Team"), a sports and entertainment agency with a reported $4 billion asking price, alongside bidders including United Talent Agency (backed by EQT), Excel Sports (with Goldman Sachs), and Providence Equity Partners.

Name

WIN Sports Group

Legal name

Win Sports Group

Website

https://winsg.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

WIN Sports Group is a New York-based sports talent representation agency operating through three divisions—WIN Football, WIN Artist, and WIN Golf—that represents professional athletes, coaches, and executives via commission-based contract negotiations and career management services.

Ownership category

akta.pro rank

Product category

Sports Talent Representation

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

akta.pro primary industry

Full-Service Athlete Talent Agencies (Contract Negotiation & Career Management) (MPAKAMAA)

akta.pro secondary industry

Athlete & Talent Representation (Agents, Managers) (MPAKAKAA)

Keywords

• Sports talent representation
• Athlete management services
• Football contract negotiation
• Professional sports agency
• Endorsement deal brokerage

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Talent Representation Services: WIN Sports Group generates revenue through commission-based representation of professional athletes, coaches, and executives. As a talent agency, the firm likely earns percentage-based fees on contracts negotiated for clients, including NFL players securing extensions and endorsements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

WIN Sports Group is a sports talent representation and strategic advisory agency that represents professional football players, elite coaches, executives, and decision-makers. The firm negotiates record-setting contracts, develops brand platforms, sources business ventures, and provides long-term career strategy for clients. It operates through three divisions—WIN Football (core football representation), WIN Artist (artist and entertainment representation), and WIN Golf (PGA Tour and junior golf talent representation).

Product overview

WIN Sports Group is a sports and entertainment representation agency with three operating divisions: WIN Football (core football representation for players, coaches, executives), WIN Artist (artist and talent representation), and WIN Golf (golf division representing PGA Tour players and junior talent). The agency focuses on contract negotiations, business ventures, brand platforms, and long-term career strategy for its clients.

Differentiator

Problem solved

Functional benefit

Brands

• WIN Golf: Golf division of WIN Sports Group, representing PGA Tour players and junior players including Min Woo Lee, Minjee Lee, John Pak, and Ricky Castillo.
• WIN Artist
• WIN Football

Products and services

• WIN Football

Quantifiable outcome

• Successfully negotiated over $160 million extension for Jaxon Smith-Njigba
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Wasserman (The Team): Wasserman is one of the largest sports and entertainment representation agencies globally, offering athlete representation, brand consulting, and content services. WIN is currently bidding to acquire Wasserman, making it the most directly comparable peer in scale, scope, and business model.
• Excel Sports Management: Excel Sports Management is a sports agency representing athletes across golf, baseball, football, basketball, and soccer, and is one of WIN's named bidders for Wasserman. It is a directly comparable mid-sized sports talent agency with multi-sport coverage.
• Octagon: Octagon is a global sports marketing and representation agency representing athletes across multiple sports including football and golf. It competes with WIN in athlete representation, sponsorship, and brand consulting services.
• Roc Nation Sports: Roc Nation Sports is a sports talent agency representing elite NFL and MLB athletes, founded within Jay-Z's Roc Nation entertainment platform. It is a directly comparable peer competing for the same elite NFL clients as WIN Football.
• Klutch Sports Group: Klutch Sports Group is a sports and entertainment agency known for representing high-profile NBA and NFL players. It is a direct competitor in elite athlete representation with strong ties to the sports media ecosystem.
• Athletes First: Athletes First is an NFL-focused sports talent agency representing a large roster of professional football players, coaches, and broadcasters. It directly competes with WIN Football for elite NFL clients and contract negotiations.

Broad incumbents

• Creative Artists Agency (CAA): CAA is a leading global entertainment and sports talent agency representing athletes, coaches, broadcasters, and entertainers. Its CAA Sports division competes directly with WIN Football for elite NFL representation and brand-platform opportunities.
• United Talent Agency (UTA): UTA is a major global talent and entertainment agency backed by EQT, representing artists, athletes, and creators. It is one of WIN's named rivals in the Wasserman bidding process and overlaps in athlete and entertainment representation.
• WME (William Morris Endeavor): WME is the talent representation arm of Endeavor Holdings, where Patrick Whitesell previously served as Executive Chairman. Its sports division is a broad incumbent competitor and represents the agency ecosystem in which WIN's founder built his career.

Emerging players

• MVP Sports Group: MVP Sports Group is a sports talent agency representing NFL and NBA players with a focus on contract negotiation and marketing. It is a smaller, emerging peer that competes with WIN for elite athlete representation mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/winsportstv/?hl=en
• Xx.com/WinSportsGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WIN Sports Group